The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach.

He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.

Jay Schwedelson also founded GURU Media Hub, hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, “Do This, Not That!: For Marketers,” is a top-rated marketing podcast in the U.S. Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top gl...

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.

The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once.

In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers.

Joe Crisera introduces the con...

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated?

I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation?

With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurpo...

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing.

I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?!

Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised incompetence. Chasing trends is a recipe for failure, and you sh...

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don’t feel quite there yet. If you’re one of those people reading this, Are you ready to put that title on your LinkedIn profile?

More s...

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.

We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing...

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for their groundbreaking strategies that have contributed to multiple successful launches, totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made them a go-to authority for entrepreneurs and businesses looking to achieve lasting success.

In this episode, He explains why his much-anticipated revision of his book: Launch needed...

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In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. He explains that integrating DMs into your sales-management strategy could be the k...

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In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market.

Key Takeaway:

The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand st...

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In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business retreats.

Kevin Rains' extensive experience with hospitality and retreat management provides listeners with practical tips and advanced techniques to enhance their retreat...