Skill Piper

Under the Influence with Terry O'Reilly

Brought to you by, Apostrophe Podcast Network

https://skillpiper.com/share/493536367

Under the Influence with Terry O'Reilly

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

...see more

    Culture

Subscribe and Listen Anywhere

  • rss
  • spotify
  • apple
  • breez
  • youtube
  • castbox
  • overcast
  • podcastaddict
  • pocketcasts
  • podbean
  • playerfm
  • antennapod
  • podcastrepublic
  • anytimeplayer

Recent Episodes of Under the Influence with Terry O'Reilly


Die Another Day: Reviving Old Commercials

Die Another Day: Reviving Old Commercials

Occasionally, an old advertising campaign is brought back from the dead.

 

Even if it has been off the air for decades.

 

This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.

 

A much-loved beer campaign that has been revived after 34 years.

 

And a controversial commercial that was yanked off the air in 1989, but was re-run again recently.



Hosted on Acast. See acast.com/privacy for more information.

Episode 21 25 May 2024 28m and 46s


Bookmarks 2024

Bookmarks 2024

This week it’s our annual Bookmarks episode.


We read a lot of books to research Under The Influence. 

But there’s never enough room to include all the great stories we find.


So this episode is dedicated to those great stories that didn’t fit into our regular episodes. 


This year, our theme is bravery.


We’ll tell an amusing story about how Danny DeVito made a bold decision when he was auditioning for the sitcom Taxi.


We’ll salute Lucille Ball’s bravery...

Episode 20 18 May 2024 28m and 2s


Record the Under the Influence Fun Fact

Record the Under the Influence Fun Fact

Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompts and have fun with it.


We choose two listeners every week – to be featured in the podcast and on CBC Radio.


Happy recording. Oh, and keep checking back. The latest Fun Fact is refreshed every week.


<...

Episode 16 May 2024 30s


The Gong Show: Ads That Could Never (Ever) Run Today

The Gong Show: Ads That Could Never (Ever) Run Today

This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.

 

They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears.

 

From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s amazing to think they all ran back in the day.

 

Ads that couldn’t run today.



Hosted on Acast. See acast.com/priva...

Episode 18 4 May 2024 26m and 59s


Cars Are The Stars: Automobile Brands in  Hollywood

Cars Are The Stars: Automobile Brands in Hollywood

Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.

 

We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel.

 

We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery.

 

Cars are the stars.



Hosted on Acast. See acast...

Episode 17 27 April 2024 28m and 53s


Ham on Wry: Sandwich Board Advertising

Ham on Wry: Sandwich Board Advertising

Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:

 

The sandwich board.

 

They have been around for over 200 years.

 

Cities try and ban them.

Storekeepers love them.

 

They can make you smile.

They can make you angry.

They can attract a lot of attention.

 

They are the pop-up ads of the physical world.

 


Hosted on Acast. See acast.co...

Episode 16 20 April 2024 27m and 3s


Pants on Fire: When Customers Lie to Marketers

Pants on Fire: When Customers Lie to Marketers

Customers often lie to companies in surveys, polls and focus groups.

 

Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.

 

So what are advertisers to do?

 

One solution is Google.

 

What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.



Hosted on Acast. See acast.com/privacy for more information.

Episode 15 13 April 2024 27m and 8s


Cheeky Advertising

Cheeky Advertising

80% of all advertising is ignored.

 

That’s why some advertisers employ cheeky advertising.

 

It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.

 

We’ll talk about a fruit company that printed an open letter to the Pope.

 

An airline campaign that told you to “keep it in your pants.”

 

And a product that claims your grandparents had more sex than you.

 




Hosted on Acast. See acast.com/privacy...

Episode 14 6 April 2024 27m and 48s


Billionaire Tourism

Billionaire Tourism

Most tourism marketing aims at the largest audience possible.

 

This week, we look at a sub-category aimed at the smallest audience possible:

 

Billionaire Tourism.

 

The super wealthy get bored easily.

 

That means luxury tour planners dream up extreme vacation ideas.

 

From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.



Hosted on Acast. See acast.com/privacy for more in...

Episode 13 30 March 2024 27m and 3s


When You're This Big, They Call you Mister

When You're This Big, They Call you Mister

There are some time-honored honorifics in the world of marketing.

 

“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. 

 

Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.

 

They’re usually leaders in their category.

 

Is it because those products are the best?

 

Or – is it because those brand names give the products a sense of respect and authority?



Hosted on Acast. See acast.com/privacy for more information.

Episode 11 16 March 2024 27m and 35s

Skill Piper
HomeBlogAboutContactNewsletter

© 2024 Skill Piper. All rights reserved

Twitter