Marketing Against The Grain

Ep. 246

Are you telling stories that truly resonate with your customers or just following the status quo? 

Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different startup stages, and investing in a scalable distribution engine. 

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Hubspot https://www.hubspot.com/ Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet

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Ep. 245

Why should you be a Claude super fan?

Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features empower you to create and publish lightweight apps effortlessly, real-life examples of innovative use cases, and the mind-blowing potential for profitability and customization with Claude's intuitive tools.

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Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet Gary Vaynerchuk https://garyvaynerchuk.com/ Dharmesh Shah https://www.hubspot.com...

Ep. 244

"Is AI really the future of marketing?" 

Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the AI-powered era.

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Andrew Chen https://andrewchen.com/ Andreessen Horowitz https://a16z.com/ SaaS https://en.wikipedia.org/wiki/Software_as_a_service

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[Free] Steal o...

Ep. 243

Ever wondered how AI can amplify your creativity?

Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn more about creating style guides for different platforms, understanding the impact of well-prepared training documents on content output, and distinguishing between average and great marketers by refining AI-generated content.

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Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet Naval Ravikant https://x.com/naval Gary Vaynerchuk https://garyvaynerchuk.com/

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Ep. 242

Can AI assistants really turn raw data into insightful dashboards in under a minute? 

Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus from traditional data visualization to effective data management, and the transformative potential of using Claude for everything from financial reporting to personalizing web apps.

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Claude https://claude.ai/ Anthropic https://www.a...

Ep. 241

How important is video for your website?

Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies you need to ensure your video marketing stands out.

Mentions

Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi Chris Savage https://www.linkedin.com/in...

Ep. 240

Is distribution the undefeated catalyst in marketing? 

Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth.

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Gary Vaynerchuk https://garyvaynerchuk.com/ Rand Fishkin https://www.linkedin.com/in...

Ep. 239

Are you ready to 10x your views on LinkedIn using AI? 

Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really means. In this episode, get ready for practical insights and hands-on examples that will revolutionize your marketing approach.

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Get tickets to INBOUND today (we'll see you t...

Ep. 238

Are you tired of spending your advertising budget on the same stale channels? 

Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reach your audience in high-engagement moments. Discover how these innovative strategies can amplify your brand's reach and skyrocket your ROI in this must-listen episode of Marketing Against the Grain.

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Grab H...

Ep. 237

How do we create the new marketing playbook of the AI era?

Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.

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Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt ...