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Marketing Against The Grain

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Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Recent Episodes of Marketing Against The Grain


Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Ep.234

Is Apple's AI revolution set to change the way you interact with technology and market your business?


Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and their monumental impact on the future of marketing. Learn more about how Apple is training consumers to use AI without realizing it, the strategic partnership with OpenAI, and what marketers need to do to stay ahead in the rapidly shifting landscape. 



Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your bus...

Episode 234 13 June 2024 30m and 53s


Watch These 33 Minutes To Become An AI Expert

Watch These 33 Minutes To Become An AI Expert

Ep. 233

What happens if AI reduces human cost to zero?


Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more about how AI can revolutionize sales training by mimicking customer interactions and providing personalized guidance for sales reps, the integration of AI tools in marketing for scalable content creation and lead generation, and the future potential of AI in customer support through advanced voice and video interfaces.


Mentions

Carta https://carta.com/ Chat GPT https...

Episode 233 11 June 2024 36m and 7s


How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

Ep. 232

What do the recent Google leaks mean? 


Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success.


Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your business grow h...

Episode 232 6 June 2024 52m and 36s


How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Ep. 231

What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts.

Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your audience hooked, the importance of balancing entertainment and education, and Jenny’s top secrets to optimizing viewer retention and rewatchability. In this episode, Jenny shares actionable insights and proven tactics that can transform your content creation game.

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Episode 231 4 June 2024 38m and 17s


Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch

Ep. 230

Is Google's AI making search better or humorously worse? 


Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "look dumb or get disrupted" moment, the laughable but concerning inaccuracies generated by AI, and the critical impact on organic traffic and the open web.


Mentions

AI Overviews https://developers.google.com/search/docs/appearance/ai-overviews Sundar Pichai https://x.com/sundarpichai Nilay Patel interview with Sundar Pichai https://www.theverge.com/24158374/google-ceo-sundar-pichai-ai-search-gemini-future-of-the-internet-web-openai-decoder-interview Get HubSpot's F...

Episode 230 30 May 2024 31m and 52s


Ai Agents: The Future Marketers You Can't Afford to Ignore

Ai Agents: The Future Marketers You Can't Afford to Ignore

Ep. 229

How will AI agents revolutionize marketing strategies in 2024? 

Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more about the potential use cases for AI agents in marketing, optimizing search strategies in the age of AI, and preparing for the AI-driven future.

Mentions

ChatGPT https://chatgpt.com/ Gemini https://gemini.google.com/ Claude https://claude.ai/ Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3


Resource

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Episode 229 28 May 2024 32m and 24s


The Psychological Trick Every Marketer Needs To Master Communication

The Psychological Trick Every Marketer Needs To Master Communication

Ep. 228

How can authenticity transform your marketing game? 


Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn more on how authenticity shapes marketing narratives, the crucial process of selecting the right ideas to focus on, and the evolving rules of communication channels. Kipp and Charles uncover tactics for genuine vulnerability in conversations while exploring the power of storytelling to engage and connect with your audience on a deeper level.


Mentions

Charles Duhigg https://www.charlesduhigg.com/ “Superco...

Episode 228 23 May 2024 49m and 35s


Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Ep. 227

What are the best marketing channels you should use to grow your business?


Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketing with brand storytelling is crucial, and the continued relevance of SEO in organic growth.


Mentions

Founders podcast https://podcasts.apple.com/us/podcast/founders/id1141877104 David Ogilvy https://www.ogilvy.com/about Terence...

Episode 227 21 May 2024 36m and 22s


Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Ep. 226

Gary Vaynerchuk is challenging the traditional mindset of business and marketing.


Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more about Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the ever-changing landscape of business and marketing, why traditional Fortune 500 companies are falling behind, the significance of understanding micro consumer segments, and the rise of social influencers. He covers all this and more in his new book.


Preorder Gary’s book, “Day Trading Attenti...

Episode 226 16 May 2024 59m and 27s


OpenAI Launches ChatGpt-4o

OpenAI Launches ChatGpt-4o

Ep. 225

How will AI redefine the future of business interactions and learning? In today's episode, Kipp boldly predicts that OpenAI's GPT-4o could usher in a new frontier in real-time communication and marketing.


Kipp and Kieran dive into the groundbreaking features of OpenAI's latest release. Learn more on how the omnimodal capabilities of GPT-4o are set to transform customer engagement, the massive implications for voice, language learning and translation, and the potential for AI to streamline educational and training processes in unprecedented ways.


Mentions

GPT-4...

Episode 225 14 May 2024 34m and 51s

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