Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
...see more
Ep. 258
Is traditional management holding your business back?
Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Learn more on the importance of leaders being hands-on and managing work instead of teams, why focusing on customer needs trumps peer opinions, and how to hire based on growth mindset and problem-solving abilities. In this episode, Kipp and Kieran unpack Paul Graham's viral essay and debate the best strategies to build successful organizations.
Mentions
Grab our curated l...Episode 258 • 5 September 2024 • 36m and 36s
Ep. 257
Are you ready to unlock the secrets of AI agents and revolutionize your career?
Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and the evolution of software development in the age of AI.
Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Dharmesh Shah https://www.linkedin.com/in/d...Episode 257 • 3 September 2024 • 48m and 9s
Ep. 256
"How do you build a $1 billion creator business from scratch?"
Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led businesses thrive even if the creator steps back. Here’s the full episode with Alex: https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510
Mentions
Grab our curated list of our favo...Episode 256 • 29 August 2024 • 13m and 49s
Ep. 255
Why is customer service the number one brand technique you need to master?
Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing.
Episode 255 • 27 August 2024 • 22m and 6s
Ep. 254
What if you could automate the most mundane parts of your sales job and get promoted for it?
Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle.
Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to...
Episode 248 • 22 August 2024 • 40m and
Ep. 253
Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing.
They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences.
...Episode 253 • 20 August 2024 • 45m and 19s
Ep. 252
AI images are now so realistic that even AI experts can't tell what's real anymore.
Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn more on how Flux works, whether you can still spot fake images, and the top marketing use cases for AI-generated images in advertising, email campaigns, and website conversion optimization.
Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Flux: https://blackforestlabs.ai/#get-flux Black Forest Labs...Episode 252 • 15 August 2024 • 26m and 38s
Ep. 251
Are Google ads overrated?
Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success.
Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of search and its fragmentation, the untapped potential of influencer marketing, and the balance between brand and direct response marketing.
Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg O...Episode 251 • 13 August 2024 • 52m and 11s
Ep. 250
Can you survive the AI wave in content creation?
Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transition from traditional content playbooks to personality-led growth, the impact of AI on search-driven traffic, and tips for hiring and leveraging in-house influencers to create engaging, authentic content.
Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg NerdWallet https://www.nerdwallet.com/ Alex Hormozi https://www.a...Episode • 8 August 2024 • 32m and 8s
Ep. 249
"Is putting all your eggs in the ROAS basket stunting your growth?"
Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigating the complex world of marketing metrics.
Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg ReturnReturn on Ad Spend (ROAS) https://blog...Episode 249 • 6 August 2024 • 31m and 45s
© 2024 Skill Piper. All rights reserved