Skill Piper

Win The Content Game

Brought to you by, Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)

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Win The Content Game

Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies my...

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Recent Episodes of Win The Content Game


128. Uprising Series: Why being different is better than being better with Rich Schefren

128. Uprising Series: Why being different is better than being better with Rich Schefren

Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. 

In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. 

Check out the full show notes here: https://www.winthecontentgame.com/128

Episode 128 3 September 2024 42m and 3s


127. Uprising Series: Scaling through Imposter Syndrome and Savior Complex with Tasha Smith

127. Uprising Series: Scaling through Imposter Syndrome and Savior Complex with Tasha Smith

Are you an entrepreneur grappling with imposter syndrome? Or perhaps you've tasted success, only to be blindsided by failure's harsh sting. If either of these scenarios resonates, this episode with Tasha Smith is just what you need.  


Episode 127 27 August 2024 34m and 46s


126. Uprising Series: How Austin Armstrong’s TikTok ban inspired the launch of Syllaby

126. Uprising Series: How Austin Armstrong’s TikTok ban inspired the launch of Syllaby

Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. 

That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. 

But Austin's story is one of resilience, determination, and an unwavering belief in his ability to bounce back stronger than ever before.

Episode 126 19 August 2024 33m and 48s


125. Uprising Series: How Jenna Larson pivoted from a $100K loss to GroupTrack’s highest revenue month

125. Uprising Series: How Jenna Larson pivoted from a $100K loss to GroupTrack’s highest revenue month

Imagine pouring your entire heart and every resource you have into building a thriving business, only to have the ground shift beneath your feet. 

That's the harsh reality Jenna Larson faced when a major client pulled out all while in the middle of a very expensive rebuild of her product, which threatened to unravel years of consistent growth for her SaaS company, GroupTrack CRM. 

But in the midst of this tempest, Jenna uncovered a powerful truth that would transform her approach – and her results.


Episode 125 13 August 2024 31m and 43s


124. Uprising Series: How Alex Sanfilippo chose courage over comfort to build PodMatch

124. Uprising Series: How Alex Sanfilippo chose courage over comfort to build PodMatch

In this candid episode, Alex Sanfilippo, founder of Podmatch.com, pulls back the curtain on his raw, emotional journey of mustering the courage to leave his cushy corporate job and go all-in on his entrepreneurial dream.


Episode 124 5 August 2024 30m and 36s


123. Uprising Series: The Capsho NextGen Story

123. Uprising Series: The Capsho NextGen Story

Join me for a candid no-holds-barred account of how I hit rock bottom with Capsho, what I learned and how that led to the rebuild of our platform into Capsho NextGen. 

This is a replay of a presentation I did as part of the Capsho NextGen Uprising Event where 8 formidable entrepreneurs shared their untold stories of resilience and how they turned their biggest setback into an epic comeback.  

Episode 123 28 July 2024 22m and 1s


122. Creating a Bingeable Podcast Funnel to turn Content into Leads

122. Creating a Bingeable Podcast Funnel to turn Content into Leads

In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. 

Episode 122 23 July 2024 38m and 55s


121. Content to Clients: Mapping and Building a Limited Podcast Series that converts

121. Content to Clients: Mapping and Building a Limited Podcast Series that converts

If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. 

Episode 121 16 July 2024 21m and 37s


120. The Podcast Funnel that drove $6K in 4 days

120. The Podcast Funnel that drove $6K in 4 days

You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel.  

Episode 120 8 July 2024 32m and 31s


119. Why creating value-driven content may be limiting your impact

119. Why creating value-driven content may be limiting your impact

Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation.

We dive into our tendency to package "value" into neat frameworks and strategies. But what if true value lies in something far more raw and human? I wrestle with my default mode of logic and rationality and share more deeply than I ever have before.

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Episode 119 1 July 2024 36m and

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