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Win The Content Game

Brought to you by, Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)

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Win The Content Game

Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies my...

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Recent Episodes of Win The Content Game


122. Creating a Bingeable Podcast Funnel to turn Content into Leads

122. Creating a Bingeable Podcast Funnel to turn Content into Leads

In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. 

Episode 122 23 July 2024 38m and 55s


121. Content to Clients: Mapping and Building a Limited Podcast Series that converts

121. Content to Clients: Mapping and Building a Limited Podcast Series that converts

If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. 

Episode 121 16 July 2024 21m and 37s


120. The Podcast Funnel that drove $6K in 4 days

120. The Podcast Funnel that drove $6K in 4 days

You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel.  

Episode 120 8 July 2024 32m and 31s


119. Why creating value-driven content may be limiting your impact

119. Why creating value-driven content may be limiting your impact

Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation.

We dive into our tendency to package "value" into neat frameworks and strategies. But what if true value lies in something far more raw and human? I wrestle with my default mode of logic and rationality and share more deeply than I ever have before.

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Episode 119 1 July 2024 36m and


118.  Bypass the Algorithms: A Blueprint for Authentic Content Success with Roberto Blake

118. Bypass the Algorithms: A Blueprint for Authentic Content Success with Roberto Blake

Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. 


Episode 118 25 June 2024 35m and 41s


117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences

117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences

In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.

Episode 117 18 June 2024 32m and 46s


117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences

117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences

In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.

Episode 117 18 June 2024 32m and 46s


116. Radical Candor: How we are confronting our content blind spots

116. Radical Candor: How we are confronting our content blind spots

Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. 

Then I received some brutally honest feedback that made me realize that I might be phoning it in.  

It was the tough but fair wake up call I needed and I am excited to share it with you in this episode. 

Episode 116 11 June 2024 34m and 27s


115. Implementing the Dollar-a-Day Strategy in 3 steps

115. Implementing the Dollar-a-Day Strategy in 3 steps

If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. 

Episode 115 5 June 2024 17m and 29s


114. Dennis Yu’s Dollar-a-Day Content Strategy to reach an untapped new audience

114. Dennis Yu’s Dollar-a-Day Content Strategy to reach an untapped new audience

In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision.

Episode 114 28 May 2024 40m and 41s

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