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Web3 CMO Stories

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Web3 CMO Stories

Inspiring conversations with marketing leaders and tech entrepreneurs from all over the world. We focus on topics related to Web3, Blockchain, AI, NFTs, AR, VR, XR, Spatial Computing and the Metaverse.Sponsored by Consensus 2024 and CoinDesk!

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Recent Episodes of Web3 CMO Stories


Crafting Crypto Content Mastery: Lark Davis' Journey and Marketing Insights | S4 E13

Crafting Crypto Content Mastery: Lark Davis' Journey and Marketing Insights | S4 E13

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Discover the secrets of successful crypto content creation with Lark Davis, the visionary behind the Wealth Mastery crypto newsletter. Lark takes us on a compelling journey through his early days encountering Bitcoin in 2012, ramping up his engagement by 2017, and navigating the turbulent 2018 bear market. Along the way, he shares his experiences with the social media blockchain platform Steam and his eventual transition to YouTube, illustrating the highs and lows of his crypto odyssey.

Unravel the intricate strategies that fuel captivating crypto content and unbeatable marketing. We dissect Lark's multifaceted approach...

Episode 11 June 2024 28m and 7s


Building in Public: Pixels' Key to Community Engagement with Heidi Christine | S4 E12

Building in Public: Pixels' Key to Community Engagement with Heidi Christine | S4 E12

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Heidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open world. As CMO, Heidi is responsible for community, culture and growth, content creation and release management.

In our conversation, we explore how Pixels has built a vibrant and engaged community through consistent communication and community-driven development.

The importance of building in public and involving the community in the...

Episode 7 June 2024 24m and 42s


Inside Consensus 2024: Crypto and the Vision of Robert F. Kennedy Jr. | S4 E11

Inside Consensus 2024: Crypto and the Vision of Robert F. Kennedy Jr. | S4 E11

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Is cryptocurrency the future of the U.S. economy? Join me, Joeri Bilast, as I take you behind the scenes of Consensus 2024 on this special episode of the Web3 CMO Stories podcast.

From the electric atmosphere of Austin with over 15,000 attendees, to the bold and visionary speech of Maverick presidential candidate Robert F. Kennedy Jr., who openly shared his personal investments in Bitcoin and his revolutionary plans for integrating cryptocurrency into the nation's financial framework. This episode promises an insider's look at an event that brought together the brightest minds...

Episode 4 June 2024 8m and 36s


The Impact of Blockchain Technology on Ad Targeting with Asaf Nadler | S4 E10

The Impact of Blockchain Technology on Ad Targeting with Asaf Nadler | S4 E10

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Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.

In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.

How Addressable associates on-chain data with social data to understand and target Web3 audiencesIntegrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend timeThe role of AI in...

Episode 31 May 2024 27m and 8s


The Evolution of Digital Currencies Through the Lens of Sonia Shaw | S4 E09

The Evolution of Digital Currencies Through the Lens of Sonia Shaw | S4 E09

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Sonia Shaw is the president of CoinW, a cryptocurrency exchange that is a leader at the intersection of traditional and decentralized finance. Under Sonia's leadership, CoinW has scaled to new heights, posting a global user base of over 10 million and significant market presence worldwide.

In our conversation, we explore how CoinW is navigating the evolving landscape of crypto regulations and partnerships, as well as emerging trends in the industry.

CoinW's strategy for expanding its global presence and onboarding new usersThe importance of fostering partnerships with regulators, government bodies, and...

Episode 24 May 2024 26m and 11s


From Emmy Awards to Battle Bunnies: The Creative Evolution of Jon Briggs | S4 E08

From Emmy Awards to Battle Bunnies: The Creative Evolution of Jon Briggs | S4 E08

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Jon Briggs is an Emmy award-winning creative producer, co-founder, and executive board member at Food Fight Studios. In our conversation, we explore how NFTs have revolutionized the way creators can build communities and push projects forward on their own terms.

Jon's journey from medical device sales to becoming a content entrepreneurHow NFTs enabled him to bring a long-shelved project to life without Hollywood red tapeThe role of AI in Jon's creative process and content creationBuilding a co-created universe with the Battle Bunnies NFT projectLeveraging NFTs to fund animation and develop intellectual...

Episode 17 May 2024 27m and 44s


RYO: An Ancient Japanese Currency... Re-born for the Digital Age – with Lani Dizon | S4 E07

RYO: An Ancient Japanese Currency... Re-born for the Digital Age – with Lani Dizon | S4 E07

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Japan is strategically positioning itself as a global leader in Web3. While lawmakers and regulators in the U.S., Europe, and other countries in Asia have adopted a cautious stance towards cryptocurrency, Japan continues to boldly champion the advancement of Web3 as a pivotal component of its national strategy.

Lani Dizon is the co-founder of Zenza Capital and the innovative RYO project, Japan's first Layer-1 blockchain launch. In our conversation, we explore how RYO aims to simplify cryptocurrency for mass adoption.

⚠️ 𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙢𝙚𝙣𝙩𝙞𝙤𝙣𝙚𝙙 𝘾𝙧𝙮𝙥𝙩𝙤 𝘾𝙤𝙣𝙫𝙚𝙧𝙩𝙞𝙗𝙡𝙚 𝘽𝙤𝙣𝙙, 𝙚𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝙗𝙮 𝙕𝙚𝙣𝙯𝙖 𝘾𝙖𝙥𝙞𝙩𝙖𝙡, 𝙧𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙩𝙤 𝙢𝙚 𝙖𝙣𝙙 𝙄 𝙘𝙖𝙣 𝙜𝙚𝙩 𝙮𝙤𝙪 𝙢𝙤𝙧𝙚 𝙞𝙣𝙛𝙤!

This episode was recorded through a Podcastle call on April 3, 2024. Read the blog article and show notes here: https://webdrie.net/ryo-an-ancient-japanese-currency-re-born-for-the-digital-age-with-lani-dizon/

Episode 10 May 2024 27m and 47s


Exploring the Convergence of AI and Blockchain for Predictive Power with Jordan Miller – The Satori Network Vision | S4 E06

Exploring the Convergence of AI and Blockchain for Predictive Power with Jordan Miller – The Satori Network Vision | S4 E06

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Jordan Miller is the mind behind Satori Network, a groundbreaking project that merges AI with blockchain to predict the future. His journey spans from philosophy and information systems to the forefront of crypto AI, offering a unique glimpse into the power of decentralized technology.

In our conversation, we explore how Satori Network aims to create a decentralized AI solution focused on time and future prediction, leveraging the interconnectedness of all things in time to improve predictions across the network.

The philosophy behind Satori Network and how Jordan's background in...

Episode 3 May 2024 27m and 32s


Why You Should Join Me at Consensus 2024 – with Sam Ewen, SVP at CoinDesk | S4 E05

Why You Should Join Me at Consensus 2024 – with Sam Ewen, SVP at CoinDesk | S4 E05

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Sam Ewen is the senior vice president, head of media innovation and experience at CoinDesk, and the driving force behind Consensus, one of the largest and most well-known events in the Web3 space.

In our conversation, we explore the exciting lineup of speakers, themes, and experiences that await attendees at the upcoming Consensus event in Austin.

The diverse range of topics covered, from the future of money and emerging technologies to brand-building and real-world use casesInsights from industry leaders and innovators, including BMW's head of Metaverse, Adidas' Web3 studio...

Episode 30 April 2024 24m and 59s


Fund and Scale Your Web3 Start-up with Mikhail Skoblov, CEO at Forcefi | S4 E04

Fund and Scale Your Web3 Start-up with Mikhail Skoblov, CEO at Forcefi | S4 E04

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Mikhail "Michael" Skoblov is a serial entrepreneur in fintech and crypto, and the founder and CEO of Forcefi.io. In our conversation, we explore how Forcefi democratizes access for startups and investors through its permissionless launchpad on Arbitrum.

Specifically:

Mikhail's inspiration behind creating Forcefi to connect early-stage projects with industry professionals and advisorsHow Forcefi's decentralized model avoids corruption and centralized decision-makingThe three pillars of Forcefi: projects, curators, and communityThe benefits of getting listed on Forcefi, including free consultation calls and direct access to curatorsSuccess stories of projects like Chainback...

Episode 26 April 2024 28m and 11s

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