Online Marketing Podcast

It does take a lot of effort to get one single client.

And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.

In this episode, we discuss how you can create more than just one transaction per client by adding touchpoints to your current programs and offerings to give them different opportunities to work with you.

Find the full show notes here: https://onlinemarketingpodcast.com/work-less-earn-more-the-easy-strategy/

In this episode of our Mastermind Series, we discuss how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic and creating audiences for your future ads. 

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We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.

The way to get that is to give people the time. Listen and connect.

Stop treating everybody like a number.

Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?

You can probably achieve all the goals th...

A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.

They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.

That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forw...

A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame!

Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single...

In this episode, we discuss how to grab and keep your audience’s attention with your headlines and get them excited about your offers. 

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-that-hook-readers/

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Guess what! Now is the absolute best time for you to start a membership. Here's why…

With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.

Plus, as a business owner, it's going to give you that recurring income, give you that stability so...

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum.

In this episode, we are discussing the most common mistakes and how to avoid them.

Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-mistakes-in-creating-offers/

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Not having any testimonials for social proof, can stop many marketers from launching their membership.

In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.

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Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!

Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.

I'm going to have you sit back and think about this...

Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or wh...