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Sounds Profitable

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Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...

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Recent Episodes of Sounds Profitable


Industry Leaders in London, Licensing in Podcasting, & More

Industry Leaders in London, Licensing in Podcasting, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on licensing, Spotify debuts new Austalian statistics for podcasts, and the rising problem of over-attribution in advertising. 

Find links to every article mentioned and the full writeup here on Sounds Profitable.

Episode 332 23 May 2024 3m and 6s


Spotify Podcast Trends, Business Podcast Audience Analysis, & More

Spotify Podcast Trends, Business Podcast Audience Analysis, & More

Here's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of business podcast audiences, PMPs are making a comeback in programmatic, and the Hasbro/Audible deal has produced a Peppa Pig podcast. 

Find links to every article mentioned and the full write-up here on Sounds Profitable. 

Episode 325 22 May 2024 3m and 13s


Politics in Podcast Ads, Spotify Removes Ad Floor, & More

Politics in Podcast Ads, Spotify Removes Ad Floor, & More

Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences. 

Find links to every article mentioned and the full write-up on Sounds Profitable.

Episode 330 17 May 2024 9m and 22s


1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More

1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More

Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

Episode 329 16 May 2024 3m and 11s


Spotify Removing Price Floor, New Hub for Podcast IP, & More

Spotify Removing Price Floor, New Hub for Podcast IP, & More

Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.

Find links to every article covered and the full write-up here on Sounds Profitable.

Episode 329 15 May 2024 4m and 49s


Podcast Upfront Recap, Audio Announcements, & More

Podcast Upfront Recap, Audio Announcements, & More

Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studios, Horizon Next partners with Claritas' ArtsAI on proprietary cross-platform measurement framework, and Adelaide is expanding their AFP platform to include audio attention measurement and activation capabilities. 

Find links to every story mentioned and the full write-up here on Sounds Profitable.

Episode 327 13 May 2024 3m and 13s


IAB Podcast Revenue Report, Global Podcasting Grown, & More

IAB Podcast Revenue Report, Global Podcasting Grown, & More

Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports. 

Find links to every article mentioned and the full write-up at Sounds Profitable.

Episode 326 10 May 2024 8m and 12s


New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More

New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More

Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incldue 55+ consumers, Eric Nuzum writes on the importance of making one's audience the foremost concern from the beginning, programmers hope lower ad volumes will earn more viewer time, and what to expect from this year's TV upfronts (according to buyers).

Find links to every article mentioned as well as the full write-up here on Sounds Profitable.

Episode 325 9 May 2024 4m and 52s


Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about advertising budgets, Nickelodeon releasing slate of preschool-targeting kid's podcasts, and You Didn't See Nothin' wins Pulitzer Prize. 

Find links to all articles mentioned and the full write-up here at Sounds Profitable. 

Episode 324 8 May 2024 4m and 38s


The Wilford Brimley Podcast

The Wilford Brimley Podcast

While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. 



Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Episode 323 8 May 2024 9m and 41s

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