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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
...see more
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Recent Episodes of Today in Digital Marketing
Brain Rot.
The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.
PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its budget.
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Episode 1182 • 5 September 2024 • 10m and 18s
Babe Wake Up, Snapchat Is Putting Ads in Chat
Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump.
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Episode 1181 • 4 September 2024 • 7m and 55s
This Episode is 100% Information (I Mean, Probably)
It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way.
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Episode 1180 • 3 September 2024 • 8m and 58s
The Fatigue Countdown
Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets more open. And is TV on its way out?
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...Episode 1177 • 29 August 2024 • 7m and 24s
The Great Ad Headline Heist
Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public?
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Episode 1178 • 28 August 2024 • 13m and 59s
Targeted: The Dark Side of Personalized Advertising
Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online. Google's secret program to influence agencies. And TikTok will do more than speak your language, it'll sound like your CEO while doing it.
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Episode 1177 • 27 August 2024 • 10m and 34s
Those Poor, Unfortunate Goals
Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal.
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...
Episode 1167 • 23 August 2024 • 9m and 30s
Paging Dr. Cringe... Emergency!
Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeballs? How the American election will push up ad prices. And Google's having a bad week with bugs.
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Episode 1175 • 22 August 2024 • 11m and 13s
The Two Letters That Are Blocking Your Conversions
Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Google Ads this week. And decrypting Reddit's latest hires: Are they about to join the search ads party?
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Episode 1174 • 21 August 2024 • 10m and 11s
Fear and Surprise and Ruthless Counterfeiting Efficiency
The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: Do hashtags even matter any more?
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Episode 1173 • 20 August 2024 • 12m and 26s
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