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Today in Digital Marketing

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Today in Digital Marketing

A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium

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Recent Episodes of Today in Digital Marketing


Everything You Need to Know About the Huge Google Search Leak

Everything You Need to Know About the Huge Google Search Leak

It's the biggest leak in Google's history — and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time?

We have extensive coverage today in this special episode. 


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Episode 1124 28 May 2024 9m and 39s


Will Google's Biggest Acquisition Shake Up the Marketing Industry?

Will Google's Biggest Acquisition Shake Up the Marketing Industry?

Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces.


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Episode 1123 24 May 2024 7m and 51s


We Have Seen the Future of AI and It Is... Shitposts

We Have Seen the Future of AI and It Is... Shitposts

Two big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think.

 

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Episode 1122 23 May 2024 8m and 58s


The Sad, Triumphant Return of Vaporware

The Sad, Triumphant Return of Vaporware

The marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what you sell.

 

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Episode 1119 22 May 2024 11m and 31s


"They Talked a Lot and Said Nothing."

"They Talked a Lot and Said Nothing."

Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.

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Episode 1120 21 May 2024 1h, 4m and


Your Invitation is Here

Your Invitation is Here

JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn

 

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Episode 20 May 2024 1m and 37s


Emotion + Science + AI = Profit

Emotion + Science + AI = Profit

Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year.

 

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Episode 1119 17 May 2024 7m and 15s


TikTok is Coming For YouTube's Eyeballs

TikTok is Coming For YouTube's Eyeballs

TikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech.


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...

Episode 1118 16 May 2024 8m and 12s


In an AI World, Is SEO Dead?

In an AI World, Is SEO Dead?

Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.


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Check out Miro: https://m...

Episode 1117 15 May 2024 16m and 55s


Two Steps Forward, No Steps Back. Ever.

Two Steps Forward, No Steps Back. Ever.

Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.


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Episode 1116 14 May 2024 8m and 34s

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