Imperfect Action

Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instead.

- Why large followings can have hidden problems that negatively affect conversion and sales.
- How getting your foundations in place is really important *before* you scale.
- Why shifting your...

As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and what won't—you just have to try, and then get up and try again. In today's episode, I'm sharing 7 ways that failure works *for* you and not against you.

- How understanding the core of fear and failure will help you to take baby steps towards the thing that you want to do.
- Why failing actually speeds up your success in the long term by learning and growing.
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Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business gets to reach more people and make a bigger impact. In today's episode, I'm sharing how you can sell your offers without feeling too sales-y.

- How shifting your mindset can help you to see why selling is an act of service for your audience.
- What selling *is* and what it is *not*.
- How using your sales content and messaging strategically can help to pre-empt...

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it.

- How balancing both sides of the audience growth equation is important for successful audience growth.
- Why creating great content is only as good as the strategy implemented to promote it...

Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how to get her clients to pay for something that is really valuable, when they've previously been getting it for free. In this episode, we talk about different ways she can turn her events into a paid membership that attracts the right people.

- Why building an email list is so important in business, rather than relying solely on social media or other platforms like Meetup.
- How creating a valuable freebie to...

It's easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that's easy to miss is your mindset—and so it's important to get your head in the right space. In today's episode, I'm sharing why mindset is important in a launch and 4 habits that you can adopt before your next one.

- The importance of mindset when it comes to launching and how adopting better habits can lead to greater profits.
- Why launching is a repeatable process and...

Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years.

- How launching is a rinse and repeat process that helps you to grow your income and impact faster, without needing to come up with something new every time.
- Why most of...

This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners.

- The most common reasons why people may be looking but not buying your offer (and it may not be what you think!).
- Why creating content is still a super effective way to grow your audience and nurture them to...

Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers.

- The importance of choosing a niche that actually has money to spend.
- Why being really clear about your messaging is essential to communicating exactly what...

When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.

- Why giving away value does *not* equal sales and conversions and what you can focus on instead.
- The questions you can...