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Imperfect Action

Brought to you by, Steph Taylor

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Imperfect Action

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering...

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Recent Episodes of Imperfect Action


6 ways to avoid overwhelm in your next launch

6 ways to avoid overwhelm in your next launch

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing 6 ways to avoid overwhelm in your next launch.

- Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.
- Why plucking launch goals out of thin air such as "I want to enrol 20 students" or "...

Episode 812 26 May 2024 11m and 16s


Why launching is a repeatable process—not a one-time gig

Why launching is a repeatable process—not a one-time gig

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the strategy *and* the lead-up. In this episode, I'm explaining the big shift that will set you up for launch success.

- The importance of a reliable, rinse-and-repeat sales process for successful launching.
- Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not.
- The benefit of launching before you create it an...

Episode 811 23 May 2024 11m and 34s


7 mistakes to avoid when planning a launch

7 mistakes to avoid when planning a launch

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead.

In this episode we chat about:
- Why creating your offer before you've launched it can be a costly mistake.
- The immense value of audience research when it comes to bridging the Magician's Gap for your ideal client.
- Wh...

Episode 810 21 May 2024 13m and 32s


Offers not converting? Try these 7 tweaks to make more sales

Offers not converting? Try these 7 tweaks to make more sales

When it comes to selling your online digital products, it's the small tweaks that often make the biggest difference. This is why it's so important to hone that underlying strategy and make those adjustments, otherwise you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to what you think.

- The importance of understanding your audience—not just on the surface, but diving deep into what makes them tick.
- How...

Episode 809 19 May 2024 11m and 1s


Small audience? Don't make these mistakes in your next launch

Small audience? Don't make these mistakes in your next launch

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a clear strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience.

- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.
- Why launching is a repeatable process—a strategic vehicle to sell your offers (regardless of audience size).
- The 4 key ways to maximise yo...

Episode 808 16 May 2024 17m and 14s


A bigger audience doesn't mean more profit: What to focus on instead of audience size

A bigger audience doesn't mean more profit: What to focus on instead of audience size

Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instead.

- Why large followings can have hidden problems that negatively affect conversion and sales.
- How getting your foundations in place is really important *before* you scale.
- Why shifting your...

Episode 807 14 May 2024 14m and 25s


7 ways that failures (and mistakes) work FOR you in your business

7 ways that failures (and mistakes) work FOR you in your business

As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and what won't—you just have to try, and then get up and try again. In today's episode, I'm sharing 7 ways that failure works *for* you and not against you.

- How understanding the core of fear and failure will help you to take baby steps towards the thing that you want to do.
- Why failing actually speeds up your success in the long term by learning and growing.
...

Episode 806 12 May 2024 24m and 6s


5 small shifts to sell your offers without feeling sales-y

5 small shifts to sell your offers without feeling sales-y

Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business gets to reach more people and make a bigger impact. In today's episode, I'm sharing how you can sell your offers without feeling too sales-y.

- How shifting your mindset can help you to see why selling is an act of service for your audience.
- What selling *is* and what it is *not*.
- How using your sales content and messaging strategically can help to pre-empt...

Episode 805 9 May 2024 14m and 23s


Struggling to grow your audience? You might be missing one (or both) parts of the audience growth formula

Struggling to grow your audience? You might be missing one (or both) parts of the audience growth formula

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it.

- How balancing both sides of the audience growth equation is important for successful audience growth.
- Why creating great content is only as good as the strategy implemented to promote it...

Episode 801 7 May 2024 15m and 48s


Coaching Call: Turning free events into a profitable online business

Coaching Call: Turning free events into a profitable online business

Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how to get her clients to pay for something that is really valuable, when they've previously been getting it for free. In this episode, we talk about different ways she can turn her events into a paid membership that attracts the right people.

- Why building an email list is so important in business, rather than relying solely on social media or other platforms like Meetup.
- How creating a valuable freebie to...

Episode 803 5 May 2024 26m and 27s

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