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Side Hustle Pro

Brought to you by, Nicaila Matthews Okome | Side Hustle Pro Media

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Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

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Recent Episodes of Side Hustle Pro


404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.


In this episode she shares:

How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from si...

Episode 15 May 2024 1h, 17s


403: How To Make Content For Your Business In Less Than 1 Hour A Week

403: How To Make Content For Your Business In Less Than 1 Hour A Week

As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.


In this episode I’m sharing: 

How to optimize your recording sessions to get content done quickerMy favorite content creation tech and tools, and much more!


Highlights include:

00:00 Intro

03:58 Let go of expectations and have confidence to start...

Episode 8 May 2024 21m and 19s


402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)

402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)

This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.


In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.


In this episode she shares:

How she balances the titles of editor, designer, curator an...

Episode 2 May 2024 47m and 11s


401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​


Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partne...

Episode 24 April 2024 56m and 22s


400: How Germanee G Went From GAP Inc. to Celebrity Stylist

400: How Germanee G Went From GAP Inc. to Celebrity Stylist

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. 


In this episode she shares:

How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firmHow to leverage opportunities like internships and a personal brand for business growthHow diversifying her services, hiring a team, and seasonal planning led...

Episode 17 April 2024 47m and 44s


399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith

399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith

This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers.


In this episode she shares:

How she developed an exclusive retail deal with Home DepotWhat skills from her background in corporate America and MBA program she applied to being an entrepreneur Her transition into scaling a product-based business into a multi-million dollar c...

Episode 10 April 2024 42m and 34s


398: Creating a Niche As A Bridal Stylist w/ Selina Howard

398: Creating a Niche As A Bridal Stylist w/ Selina Howard

Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.

 In this episode she shares:

How she went from working for free and building her network to booking celebrity clientsHow fostering strong relationships in the industry gave her the upper handHow she pioneered bridal styling and created her own niche

Episode 3 April 2024 58m and 15s


397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.

DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.


In this episode DeNeitra shares:

How she...

Episode 27 March 2024 38m and 5s


396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator. 


In this episode she shares: 

How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her pastHer transformative experience as an MBA candidate at The Wharton School at UPennHow sh...

Episode 20 March 2024 57m and 37s


395: How To Make Art A Full-Time Career w/ Reyna Noriega

395: How To Make Art A Full-Time Career w/ Reyna Noriega

This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker.


In this episode she shares:

How she determined she can pursue art as a viable...

Episode 13 March 2024 55m and 46s

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