Skill Piper

UX Design to WIN in Business

Brought to you by, Dinghy

https://skillpiper.com/share/1750531226

UX Design to WIN in Business

Join us on this podcast as we dive into the world of user experience and its crucial role in your business's success. Unravel the common misconceptions around UX and discover how it's more than just UI design—it's about every digital touchpoint with your customers. Learn where and how users interact with your digital product, measure their satisfaction, and find actionable tips to enhance their experience. Boost user happiness, increase app retention, and drive revenue growth. Tune in for insights that can propel your business to new heights with a winning user experience.

...see more

    Business

Subscribe and Listen Anywhere

  • rss
  • spotify
  • apple
  • breez
  • youtube
  • castbox
  • overcast
  • podcastaddict
  • pocketcasts
  • podbean
  • playerfm
  • antennapod
  • podcastrepublic
  • anytimeplayer

Recent Episodes of UX Design to WIN in Business


Why UX Audit is a must for your business?

Why UX Audit is a must for your business?

Summary

In this conversation, Nils and Daniel discuss the importance of auditing user experiences and how to go about it. They share their backgrounds in UX design and development, and how they came to focus on building websites and improving user experiences. They explain the process of conducting a UX audit, which involves assessing a digital product and providing recommendations for improvement. They emphasize the importance of adhering to conventions and addressing issues that may hinder a good user experience. They also mention their future plans to create a catalog of questions and recommendations for conducting UX...

Episode 7 11 July 2024 34m and 35s


How we reduced CleverCards support tickets by 60%

How we reduced CleverCards support tickets by 60%

Summary

In this episode, Nils discusses the real-world example of CleverCards, a fintech startup in Ireland, to illustrate the importance of user experience (UX) design in business. CleverCards started as a gift card business and transitioned into issuing digital Mastercards. The founder, Keelan Lennon, recognized the need for UX design to create a seamless platform for organizations to issue employee benefit cards. Nils emphasizes that UX design is not just the responsibility of one person, but a collective effort of the entire company. He shares how improving the UX of CleverCards' portal led to a significant increase...

Episode 6 7 July 2024 15m and 49s


How do UX and SEO help your company?

How do UX and SEO help your company?

In this conversation, Nils and Pietro discuss the importance of user experience (UX) in SEO and digital marketing. They highlight the shift from a focus on technical SEO to a more holistic approach that prioritizes user satisfaction and trust. They emphasize the need for businesses to understand their website's monetization goals and tailor the user experience to meet those goals. They also discuss the impact of AI on search engines and the future of SEO. Overall, the conversation emphasizes the importance of user experience in driving website traffic and conversions.


Takeaways
User experience (UX) is...

Episode 5 30 June 2024 37m and 6s


Where does UX sit in your company?

Where does UX sit in your company?

Summary

User experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding the different disciplines within UX design. Nils discusses Apple as an example of a company that takes a top-down approach to UX design, considering every touchpoint with the customer. He emphasizes the role of UX designers in working across departments to ensure a cohesive and positive user experience.

Takeaways

User experience (UX) design is a...

Episode 4 23 June 2024 17m and 35s


Where does UX sit in your company?

Where does UX sit in your company?

Summary

User experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding the different disciplines within UX design. Nils discusses Apple as an example of a company that takes a top-down approach to UX design, considering every touchpoint with the customer. He emphasizes the role of UX designers in working across departments to ensure a cohesive and positive user experience.

Takeaways

User experience (UX) design is a...

Episode 5 23 June 2024 17m and 35s


How Usability Testing saved a 6 figure ad budget for our client

How Usability Testing saved a 6 figure ad budget for our client

Summary

In this episode, Nils shares a concrete example of a project where usability testing played a crucial role in improving the user experience. The client, Relayr, needed a new website that effectively communicated their industrial IoT solution to their target audience. Through wireframing and usability testing, Nils and his team discovered that the target audience was more interested in detailed product information rather than a return on investment calculator. This insight allowed them to update the wireframes and create a website that resonated with the target audience. Nils emphasizes the importance of user experience in all...

Episode 3 10 June 2024 15m and 25s


What is UX, how are we qualified to talk about it and how does it help your business?

What is UX, how are we qualified to talk about it and how does it help your business?

Summary
In this podcast episode, Nils introduces the concept of user experience (UX) and explains why it is not just a design discipline. He shares the story of how he and his co-founders came to focus on UX and the importance of understanding how to apply it to propel a business. Nils emphasizes that UX is about making the product work for the customer and not just about design elements. He also highlights the need for collaboration between designers, developers, marketers, and salespeople to create a great user experience across all digital touchpoints.

Takeaways
User...

Episode 2 5 June 2024 20m and 35s


Introduction – How to leverage UX Design to help your business win

Introduction – How to leverage UX Design to help your business win

In this podcast episode, Nils introduces the topic of user experience (UX) and its importance for businesses. He discusses how UX can improve a product's user experience, leading to happier customers, better ratings, and more time to work on the product. Nils also highlights the need for user testing and research to minimize product failures and achieve product-market fit. He emphasizes the cost-saving benefits of incorporating UX, such as reducing development costs, optimizing marketing spend, and decreasing customer support costs. Nils concludes by inviting listeners to engage with the podcast and share their feedback and topics of interest.

Episode 1 5 June 2024 14m and 44s

Skill Piper
HomeBlogAboutContactNewsletter

© 2024 Skill Piper. All rights reserved

Twitter