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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Brought to you by, Colin True - outdoor industry journalist

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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will diss...

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Recent Episodes of The Rock Fight: Outdoor Industry & Adventure Sports Commentary


Outdoor Retailer Strikes Back with Sean Smith

Outdoor Retailer Strikes Back with Sean Smith

Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024.

And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Sean returns to talk about how things went in Salt Lake City, how they intend to ride the momentum into the winter show, and offer...

Episode 232 11 July 2024 47m and 18s


Should Fireworks Be Banned? The Conservation Alliance Embraces Fishing & e-SUP's On The Rise

Should Fireworks Be Banned? The Conservation Alliance Embraces Fishing & e-SUP's On The Rise

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines!

Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following:

More with Thermore! (04:57)A new article on Outside Online says that fireworks should be banned (11:45)The Conservation Alliance welcomes seven fishing brands to it's roster of outdoor companies (21:30)Paddling Magazine lists out everything you need to know about e-SUP's (30:36)

Head to www.rockfight.co and sign up for News From the...

Episode 231 8 July 2024 40m and 35s


Tech's Place In The Outdoors with Kyle Frost

Tech's Place In The Outdoors with Kyle Frost

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here.

A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits.

To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break down the following topics:

Changes coming to Apple Maps and how those changes could impact other outdoor focused apps.The role of technology in the backcountryNew outdoor app ideas and outdoor gatekeepingHow...

Episode 230 4 July 2024 46m and 10s


Patagonia's Wetsuit Breakthrough, Cabins v. Offices & A 4 Year Old Sets A Hiking Record

Patagonia's Wetsuit Breakthrough, Cabins v. Offices & A 4 Year Old Sets A Hiking Record

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines!

Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following:

A new edition of More with Thermore! (08:03)A 4 year old sets a record for the youngest hiker to hike all of New Hampshire's 4000' peaks. Badass or a little much? (15:05)Patagonia develops an end of life solution for their wetsuits. (26:11)Are you more productive working in a cabin or in an office? (34:02)

Head...

Episode 229 2 July 2024 41m and 43s


Ultra Something & Building A Career in Outdoor Media with Brendan Leonard

Ultra Something & Building A Career in Outdoor Media with Brendan Leonard

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show.

Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, which is available for purchase over at www.semi-rad.com.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and...

Episode 228 28 June 2024 49m and 47s


Switchback Spring: Why It's Happening & What To Expect with Christina Henderson

Switchback Spring: Why It's Happening & What To Expect with Christina Henderson

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're wrapping up a very busy trade show month by breaking down the newest trade show of them all: Switchback Spring!

THE ROCK FIGHT had a busy trade show season. We attended GOA Connect and Outdoor Retailer and we even broke the news about the solo debut of Switchback (the outdoor show that launched at The Running Event in 2022). This new show has created a lot of buzz as well as a lot of questions.

Today Show Director Christina Henderson joins Colin...

Episode 227 26 June 2024 35m and 41s


Outdoor Enthusiasts On The Decline? Shaun White Launches The Snow League & Amazon Gets Greener

Outdoor Enthusiasts On The Decline? Shaun White Launches The Snow League & Amazon Gets Greener

It's time for a round of outdoor headlines here on THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Today Colin & Justin run through stories to come out of the outdoor industry and community including the following:

The Outdoor Industry Association trend report shows that outdoor participation is up but hardcore enthusiasts are declining. (09:23)Snowboarder Shaun White announces the formation of a new snowboard league. (19:13)Amazon & Burton make green choices in how they ship their goods (28:53)

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly...

Episode 226 25 June 2024 36m and 25s


Outdoor Retailer Summer Market Instant Reaction!

Outdoor Retailer Summer Market Instant Reaction!

Another week another trade show.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is fresh off a flight home from SLC and is here with his off the cuff thoughts Outdoor Retailer.

You know, Outdoor Retailer. The most popular topic of discussion within the US based outdoor industry! So what happened at OR this week? Was it a return to form? The bottom of the barrel?

Well, you'll have to click play to find out.

Head to www.rockfight.co and sign up for News...

Episode 225 20 June 2024 9m and 56s


Apple Maps Gets Outdoorsy, NPS Uniforms At Pride & SUP'ing The Texas Water Safari

Apple Maps Gets Outdoorsy, NPS Uniforms At Pride & SUP'ing The Texas Water Safari

It's Headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head) as Colin & Justin run through stories to come out of the outdoor industry and community including the following:

How will Colin & Justin get MORE out of their weekends? (05:24)A new bike saddle has been introduced that aims to reduce sore tushy's everywhere (spoiler: the boys aren't sure this is gonna get traction). (09:58)National Park Service employees will be allowed to wear their uniforms while participating in Pride related events. (15:00)Apple announces big changes in the forthcoming IOS 18 that will give new resources to...

Episode 224 17 June 2024 43m and 4s


GOA Connect Instant Reaction and a Gear & Beer Teaser

GOA Connect Instant Reaction and a Gear & Beer Teaser

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is back from Reno and is ready to talk about his instant reaction to attending GOA Connect.

The Grassroots Outdoor Alliance (GOA) is a coalition of 104 independent outdoor specialty retailers and Connect is their twice annual trade show. This week Colin had the opportunity to spend a day at Connect and today Colin offers his thoughts on why this show is different.

Then its a sneak peak of the latest episode of Gear & Beer which now has it's own podcast feed...

Episode 223 14 June 2024 13m and 36s

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