Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jo Juliana Turnbull, SEO Specialist at Turn Global Ltd, discusses the strategic use of YouTube to enhance audience engagement and growth. She explores how tailored content and targeted marketing on YouTube can significantly boost visibility and attract a dedicated viewer base. Jo emphasizes the importance of understanding your audience's preferences and behaviors on the platform to optimize content creation and distribution strategies. Today, she shares insights on leveraging YouTube analytics to refine marketing efforts and increase traction. Show Notes

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CTO and Founder at Search Atlas, Manick Bhan, discusses the role of AI/ML in shaping the future of SEO. In this episode, Manick shares his perspectives on: integration of AI in SEO for enhanced decision-making, effective AI and ML tools for optimizing SEO strategies,examples of successful AI/ML implementations in SEO, leveraging AI/ML to identify trends in the search landscape, and future developments in AI/ML for SEO strategies. Show Notes

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CTO and Founder at Search Atlas, Manick Bhan, delves into successful holistic SEO strategies. In this episode, Manick shares his perspectives on: how holistic SEO strategies align with industry best practices, key elements to drive sustainable organic growth via SEO, the role of content in supporting holistic SEO efforts, importance of technical SEO in holistic strategy frameworks, metrics and KPIs to measure success in SEO strategies. Show Notes

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Sophia Tyson, Senior Content Manager at Truro, discusses future-proofing SEO content strategies. She emphasizes the importance of educated guesswork due to information volatility and the need for internal communication to demystify AI impacts. Sophia highlights the significance of diversifying and de-risking content strategies by focusing on longer-tail keywords and maintaining high-performing pages. She also stresses the value of content that adds unique value beyond SEO, involving different teams for insights, and avoiding AI-generated content without quality control. Sophia's approach is rooted in transparency, collaboration, and creating genuinely helpful content that stands out from generic information.Show Notes

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Sophia Inga Tyson, Senior Content Manager at Truro, discusses building a robust SEO content plan for a SaaS business. She emphasizes the importance of addressing multiple touchpoints throughout the buyer journey, creating granular content, and leveraging sales call data to inform content strategy. Sofia highlights the need for long-form guides and the significance of topical authority, even for low-intent, high-volume keywords. She also addresses the challenge of catering to multiple personas and the impact of generative AI on SEO, suggesting a focus on long-tail keywords and brand SEO. The conversation underscores the importance of interconnected content and data-driven prioritization...

Jose Butcher, SEO Manager at Acceleration / GroupM, delves into managing SEO projects on a local scale. In this episode, Jose shares his perspectives on: understanding client needs for effective local SEO strategies, transitioning from local to global SEO strategies, cultural nuances in global SEO and their local implications, and the dynamic nature of SEO from local to global scales. Show Notes

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Jose Butcher, Managing Director at Acceleration / GroupM, discusses managing SEO projects on a global scale. He explores the complexities and strategies necessary for handling large-scale SEO initiatives across different markets and cultures. By leveraging unique insights and experiences, Jose provides practical advice for SEO professionals looking to enhance their global impact. Today, Jose talks about the importance of cultural understanding and local optimization in global SEO efforts. Show Notes

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Jordan Koene, Co-Founder and CEO of Previsible, discusses the implications of Google's Monopoly Ruling. With over two decades of expertise in SEO and growth optimization, Jordan provides insights into how this ruling could reshape the landscape of search engines and digital marketing. He delves into the potential shifts in competitive strategies and the importance of adapting SEO practices in response to legal and market changes. Today, Jordan explores the broader impacts of regulatory actions on the tech industry's future.

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Co-Founder and CEO of PreVisible, Jordan Koene, discusses the latest in SEO with a focus on Google’s "Nothing Burger" algorithm update. With over two decades of experience in search optimization, Jordan provides insights into why this update might seem minor but is crucial for SEO strategists. He explains how businesses can adapt to these subtle changes to maintain or improve their search engine rankings. Today, Jordan delves into the strategies that make PreVisible a leader in SEO consulting and education. Show Notes

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Successful SEO at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, Rachel shares her perspectives on: identifying and targeting the right keywords for SEO success, the role of mobile optimization in SEO for productivity tech companies, addressing the challenges faced by productivity tech companies in SEO, incorporating voice search into SEO strategies for tech companies, and examples of successful SEO campaigns in the productivity tech sector. Show Notes

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