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MarTech Podcast ™ // Marketing + Technology = Business Growth

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MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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Recent Episodes of MarTech Podcast ™ // Marketing + Technology = Business Growth


The Delicate Art Of Balancing Marketing Automation

The Delicate Art Of Balancing Marketing Automation

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing marketing automation alongside human insight, businesses can leverage data effectively and optimize their strategies for success. It's the synergy between technology and human expertise that drives truly impactful marketing automation programs. Today, Karl discusses the delicate art of balancing marketing automation. 

Connect With:

Karl Van Buren: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...

Episode 2029 14 July 2024 19m and 42s


Ranking Trust, Privacy, Affordability, And Personalization

Ranking Trust, Privacy, Affordability, And Personalization

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it greatly influences purchasing decisions. Leveraging technology and first-party data presents brands with an opportunity to cultivate trust and deliver highly personalized experiences, fostering strong brand loyalty. Today, Spencer discusses ranking trust, privacy, affordability, and personalization.

Connect With:

Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2028 13 July 2024 16m and 46s


What Consumers Want From Brands

What Consumers Want From Brands

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what consumers want from brands.

Connect With:

Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2027 12 July 2024 16m and 39s


The World Of Marketing Outside Of AI

The World Of Marketing Outside Of AI

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show Notes

Connect With:

Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2026 11 July 2024 14m and 33s


Collaborative & AI challenges For Marketers

Collaborative & AI challenges For Marketers

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections. Show Notes

Connect With:

Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2025 10 July 2024 18m and 27s


Executive View Of Marketplace Marketing Measurement

Executive View Of Marketplace Marketing Measurement

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketing business. Discover how identifying your brand differentiators can set you apart in the market. Show Notes

Connect With:

Jed Clevenger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2024 9 July 2024 17m and 1s


How Indeed Measures Marketing To Fuel Career Success

How Indeed Measures Marketing To Fuel Career Success

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the strategies for measuring marketing success to empower career advancement. Discover how Indeed, the world's leading job site, utilizes analytics to enhance job search experiences globally. Gain insights into the importance of data-driven decisions in optimizing marketing efforts for career success. Show Notes

Connect With:

Jed Clevenger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2023 8 July 2024 18m and 26s


Prepping For An AI-Driven Landscape

Prepping For An AI-Driven Landscape

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-centric approach and strategically adopt technology to empower customers in shaping their journey. Establishing a foundation for collecting contextual data is crucial for effective scaling in the evolving AI landscape. Today, Allie discusses prepping for an AI-driven landscape. Show Notes

Connect With:

Allie Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...

Episode 2022 7 July 2024 22m and 2s


Why Marketing Needs A Data Shift

Why Marketing Needs A Data Shift

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. The challenge for marketers is distilling meaningful insights from vast, disparate data sets to create a comprehensive view of the buyer journey and deliver personalized experiences. Today, Allie discusses why marketing needs a data shift. Show Notes

Connect With:

Allie Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2021 6 July 2024 19m and 53s


Building Healthy Corporate Culture & Promoting Diversity & Inclusion

Building Healthy Corporate Culture & Promoting Diversity & Inclusion

Heather Cook, Founder of Creative Maven, delves into building healthy corporate culture and promoting diversity and inclusion. She shares insights on marketing strategy, consulting, and training, along with emphasizing the importance of personal development skills. Show Notes

Connect With:

Heather Cook: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 2020 5 July 2024 16m and 32s

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