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Hustle And Flowchart - Web3 and The Creator Economy 27 July 2022

Episode Description

This is the second episode of our new “live” format. This time we have a conversation about how we’re building Hard Fork, how we’re live-streaming, how we’re connecting with the biggest names in the space, and much more.

We also have a chat with Ronin The Collector about where the Metaverse is going, how NFT ownership fits into gaming, and why we should embrace big brands getting into NFTs.

We’d love to hear your thoughts about this one over in the community Discord.

Join us for free at HardFork.gg/discord

Some Topics We Discussed Include:
  • Being useful to the community
  • How to record a podcast on Discord
  • How to stream to Discord AND Twitter Spaces at the same time
  • Getting real-time feedback
  • The ONE tool that adds that extra polish
  • How to get your foot in the door with big companies
  • How we get NFTs for free to giveaway
  • The benefits of digital colleting and digital ownership
  • Should gaming and NFTs overlap?
  • What will be the next “Oasis” Metaverse?
  • Why we’re switching the format
  • Why we don’t totally believe in “Play-To-Earn”
  • And much more!
   References and Links Mentioned: Subscribe To & Review The Hustle & Flowchart Podcast!

Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!

...see more

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Cypto Buffalo - WTF Is Hard Fork Gaming?

Cypto Buffalo - WTF Is Hard Fork Gaming?

In this episode we're chatting with our new business partner at Hard Fork Gaming, Crypto Buffalo.  This is a wide-ranging conversation around Buff's journey into crypto, the current state of crypto, NFT gaming, marketing in the crypto space, and much much more. You're really going to enjoy this high-energy conversation that revolves around what we're trying to build with Hard Fork Gaming. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed With Crypto Buffalo Include: A history in video production Traveling the country in an RV with Jason Moffatt The genesis of Buff's crypto enthusiasm The big wins from metaverse land sales The current state of play-to-earn gaming The big marketing gaps that exist in crypto How you can get involved right now The reason Hard Fork Gaming exists And much more! References and Links Mentioned: Crypto Buffalo on Twitter ----------------------------------- Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter ----------------------------------- Brycent - Is Play-To-Earn Gaming Dead Already? Cagyjan - What You Need To Know About Play-To-Earn Games Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

19 April 2022


Peter Ing - The Massive Business of Play-To-Earn Guilds

Peter Ing - The Massive Business of Play-To-Earn Guilds

The topic of gaming guilds is one that we've discussed quite a bit lately. Today, we have someone that likely knows more about gaming guilds than anyone else on the planet. We're talking to Peter Ing of Blockchain Space, a company that collects and aggregates data on over 20,000 gaming guilds. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed With Peter Ing Include: How Blockchain Space came to be The recent Ronin Bridge hack The income that guilds bring to developing nations How scalable are play-to-earn games? The different between guild sizes How gamers can create income through gaming The future of play-to-earn gaming How to innovate in this space when others copy And much more! References and Links Mentioned: Peter on Twitter Blockchain Space on Twitter Blockchain Space Blockchain Space One-Pager ----------------------------------- Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter ----------------------------------- Brycent - Is Play-To-Earn Gaming Dead Already? Cagyjan - What You Need To Know About Play-To-Earn Games Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

12 April 2022


Ivan Santana - What Goes Into Launching 10,000 NFTs At Once

Ivan Santana - What Goes Into Launching 10,000 NFTs At Once

In this episode we chat with a good buddy of Joe. They go way back to the college days. Ivan Santana is one of the head guys over at West Coast NFT, a company that helps launch generative NFT projects with up to 10,000 unique images. These projects are quite the undertaking. So we sat down with Ivan to break down exactly what goes into this type of launch. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed With Ivan Santana Include: The current state of the NFT market The most important aspects of a successful NFT launch The role that community plays in NFT projects How 10,000 unique images are generated How to approach investing in NFTs What projects you should be paying attention to References and Links Mentioned: West Coast NFT Ivan on Twitter ----------------------------------- Free Course: Engineering Attention Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter ----------------------------------- Jason Moffatt& Dave Tatera - Flipping NFTs For A Fun And Profitable Side-Business Joel Comm- Understanding NFTs and Cryptocurrencies Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

5 April 2022


Brycent - Is Play-To-Earn Gaming Dead Already?

Brycent - Is Play-To-Earn Gaming Dead Already?

In this episode, we’re chatting with Brycent from The Loot Squad about the current state of Play-To-Earn Gaming. It’s a relatively new industry and it’s already seeing some major roadblocks in its growth. We discuss the biggest issues in the space as well as some ideas to improve and steer things in the right direction. If you’re interested in investing in some game assets in the space, this is the episode to listen to in order to hear both the pros and the cons of the current state of the industry. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed With Brycent Include: The opportunities in Play-To-Earn How the industry is creating new careers Why Play-To-Earn gaming could be dying How lending is counterproductive to the greater goal How to actually stand out as a guild The most needed services in the space Twitter, YouTube, and Twitch growth ideas Fun games to play right now that can earn Upcoming games that you should  be excited about References and Links Mentioned: Brycent on Twitter Brycent on Twitch Brycent on YouTube ———————————– Free Course: Engineering Attention Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

29 March 2022


🎮 Game Breakdown: Psyker

🎮 Game Breakdown: Psyker

In this episode, we’re doing our first “game breakdown.” From time-to-time, we’re going to bring on the teams behind some of the games that we’re most excited about in the blockchain-gaming space. We’ll be breaking down the team behind the game, the tokenomics of the game, how the gameplay works, how people can make money or earn NFTs by playing, and how you can get involved in the NFT and token sales so that you can potentially capitalize on the growth of these games as well. Today’s game breakdown is Psyker. Psyker is a fighting game, similar to Tekken, with a cyberpunk theme. Players can customize and upgrade their fighters with NFTs and battle other players head-to-head. Players can also play against the computer in player-vs-environment (PVE) scenarios… And that’s just scratching the surface of this unique and innovative game in the blockchain-gaming space. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed With The Psyker Team Include: The team behind Psyker and how they got started A deep-dive break breakdown of the gameplay How people can earn money through playing Psyker How the play-to-earn mechanics are different The utility of the various in-game NFTs How hideouts (land) work in Psyker The timeline for release of the game How you can invest and get involved yourself The Psyker team’s favorite upcoming game References and Links Mentioned: Psyker Buy a Psyker Character (Fractal) Psyker on Discord Psyker on Twitter Psyker White Paper Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

22 March 2022


Justin Kan - Selling Twitch For $970m And Starting A Web 3 Gaming Company

Justin Kan - Selling Twitch For $970m And Starting A Web 3 Gaming Company

In this episode we speak with a legendary founder! Justin Kan started Justin.tv, which eventually became Twitch, and then sold to Amazon for $970 million... Justin's gone on to become a successful investor and, most recently, the co-founder of Fractal.is, a platform that helps launch video games on the Solana blockchain. We had the opportunity to sit down with Justin and chat about Justin.tv, Twitch, plant medicines, Web3, play-to-earn, gaming, his new platform, and much much more. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed With Justin Kan Include: The stories behind Justin.tv and Twitch What is was like to sell Twitch for $970 million Justin's Ayahuasca journey Why Web3 is bigger than the gaming industry before it The reason behind the creation of Fractal.is How they vet out the best blockchain games Why they sell Fractal NFTs The upcoming game that Justin's most excited about References and Links Mentioned: Fractal.is Justin on YouTube Justin on Twitter Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

15 March 2022


♻️ How To Be A Successful Evangelist (Featuring Guy Kawasaki)

♻️ How To Be A Successful Evangelist (Featuring Guy Kawasaki)

We're bringing back another favorite from the archives today while Joe's on vacation in Maui. In this one, we're talking to Guy Kawasaki about podcasting, Clubhouse, working at Apple, how to build a career as an evangelist, and why Guy is just always so smiley.  This is just a really fun conversation that takes us into the way Guy's brain works and changed some of our thinking on how to properly promote other products. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed Include: Guy’s secret to starting a podcast episode off right Will Clubhouse succeed or be the next social media flop? Trixie, Biff & Joe Blow making money from Clubhouse? How to become a brand evangelist The key to life  - do you have these qualities? Would you buy a car from Apple? A great use case for the Remarkable tablet References and Links Mentioned: Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Resources From Guy Kawasaki: Remarkable People Podcast The Art of the Start 2.0 Spaces on Twitter Descript Guy interviews Tim Ferriss on his podcast Remarkable Tablet Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

8 March 2022


Lisa Buyer - Branding in the Metaverse

Lisa Buyer - Branding in the Metaverse

In this episode, we chat with our long time friend, Lisa Buyer. Lisa has helped us so much over the years with PR and she happens to be the person who introduced us to concept of the Metaverse in the first place. Be a fly on the wall as we chat Web3, branding, NFTs, the Metaverse, virtual reality, digital influencers, and so much more! We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed With Lisa Buyer Include: The difficult journey into Web3 How branding has worked in the Metaverse so far Where branding is going for the Metaverse How to onboard yourself into crypto The future of the Metaverse in general The direction we see NFTs going NFTs for Real Estate? Creating digital influencers and support staff The pros and cons of Oculus References and Links Mentioned: Modern PR Secrets (Affiliate Link) Female Disruptors  Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

1 March 2022


Cagyjan - What You Need To Know About Play-To-Earn Games

Cagyjan - What You Need To Know About Play-To-Earn Games

In this episode, we chat with one of the most prolific content creators in the Play-To-Earn gaming space. Today we're talking to Cagyjan, an influencer with 70k+ YouTube subscribers and 100K+ Twitter followers. We're discussing what he loves about the play-to-earn (p2e) space as well as get some advice on how to grow a strong social media following. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed With Cagyjan Include: How Cagy got into play-to-earn gaming How the economics of a p2e game works Why most games have 2 tokens instead of 1 Barriers to entry, and why they are great for you Why p2e games are better than tradition games What to look for when picking games to get into How to invest in the p2e gaming space The trick behind Cagy's YouTube and Twitter success Why Axie Infinity was such a ground-breaking game What upcoming p2e games you should be paying attention to References and Links Mentioned: Cagyjan on YouTube Cagyjan on Twitter Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

22 February 2022


Jason Moffatt & Dave Tatera - Flipping NFTs For A Fun And Profitable Side-Business

Jason Moffatt & Dave Tatera - Flipping NFTs For A Fun And Profitable Side-Business

Today we're chatting with two great friends of ours from the digital marketing world who have also pivoted a bit into the world of NFTs and Crypto. We're going down the rabbit-hole with Jason Moffatt and Dave Tatera about everything NFTs. They recently launched a new course all around NFTs and Hustle and Flowchart listeners are some of the first people to get access. Check out the episode and then dive even deeper into NFTs with their NFT Profits course. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed Include: How they were "printing money" using BitClout How to bet on the success of online personalities The catalyst for going down the rabbit-hole Tips to avoid getting scammed in the NFT markets An explanation of "rug pulls" and how to spot them How to pick winning NFT projects The 3 entry points to look for on NFTs Should you invest in undoxxed creators? How to decide whether to hold or flip an NFT How to check the floor prices on all your NFTs The new digital businesses of the Metaverse Exploring non-Ethereum chains for NFTs Planning your exit strategy before purchasing The course that breaks it ALL down for you References and Links Mentioned: NFT Profits Course Subscribe To The Hard Fork Media Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

15 February 2022


Videos Games: The Key To Financial Freedom?

Videos Games: The Key To Financial Freedom?

In today’s episode, we breakdown the big transformation we’ve made in the business. We’re all-in on gaming and we think that, after this episode, you’ll fully understand why. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed Include: What we’ve been doing for the past month we’ve been gone The 3 current real world applications of crypto The area of crypto we’ve gotten most rekt in Where we’re focused to create generational wealth Earning income through playing video games How companies like Facebook make money off you Pay-To-Play vs Pay-To-Win vs Play-To-Earn Why digital marketers are so valuable to this space The importance of KOLs (and what they are) How Axie Infinity is creating new livlihoods The concept and massive power of gaming guilds Why you might want to invest in pretend horses The new business we’re creating in this space References and Links Mentioned: Subscribe To The Hard Fork Gaming Channel  Join the Discord Community Hard Fork Gaming Website Matt on Twitter | Joe on Twitter Hard Fork Gaming on Twitter Axie Infinity Documentary How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson) Nicsmas 2021 Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

8 February 2022


Nic Peterson - The Base Case & Chill Method For Passive Crypto Income

Nic Peterson - The Base Case & Chill Method For Passive Crypto Income

Some Topics We Discussed Include: Why people don’t worry about the price of Nic’s tokens How to stop checking your crypto prices so often Are you value investor or a day trader? What does it mean to “Base Case and Chill” Why everyone fails in crypto What’s the future for Knight Swap The importance of TVL when operating in crypto The difference between information and innovation The extreme value of the Dicksicle NFT References and Links Mentioned: Subscribe To The Hard Fork Media Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Media Twitter Resources From Victoria Song: Wolf Den Crypto How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson) Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

1 February 2022


♻️ Bending Reality To Make The Impossible Probable (Featuring Victoria Song)

♻️ Bending Reality To Make The Impossible Probable (Featuring Victoria Song)

This is the perfect episode to round out our month of uber-impactful shows. Victoria Song set our minds up for the big transition we’re making in our lives. She reminded us that we should follow the paths that bring us the most joy. She reminded us that we have the ability and opportunity to make a bigger impact on the world. Most importantly, she gave us the tools to feel ok making big, new, uncomfortable moves. What an absolutely amazing month of reminders and insights. I really hope you had the chance to check them all out because they hit even harder for us the second time around. We’d love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed Include: Delving into why people are unfulfilled after experiencing great success The amazing results from hiring an executive coach Using unpleasant emotions as fuel for expansion What entrepreneurs should be doing during the start up phase and afterwards to prevent the dreaded feeling that something is missing Why you want to be more like bison How to get into more of a flow state and operate from a sense of play What to do when you get to that place where your nervous system has expanded Accessing the field of infinite possibilities How to create friction in your life so you can uplevel What to do when you don’t know your life’s purpose References and Links Mentioned: Subscribe To The Hard Fork Media Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Media Twitter Resources From Victoria Song: Victoria Song Bending Reality The 4 Pillars Of A Bulletproof Business Mindset – Angelo Sisco How To Destroy Mental Blocks That Are Stopping Your Progress – John Assaraf Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

27 January 2022


♻️ How To Create And Leverage Flow States (Featuring Steven Kotler)

♻️ How To Create And Leverage Flow States (Featuring Steven Kotler)

We're about to wrap up the month of sharing the most impactful episodes from Hustle & Flowchart over the years. Today we have our episode with Steven Kotler. Steven is probably the worlds foremost expert on flow states and, in today's rewind episode, he breaks down how to put yourself into flow states, how to induce creativity, and how to avoid burnout. We also discuss the pros and cons of the technological advancements that came about during Covid. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed Include: Which country now leads the world in drone technology? What’s cool with COVID The hippie speedball recipe for a quick boost Your primary and secondary activities and which you should use for work Ways to tell if you are in flow What the future holds for the middle class The faster way that we know of, to calm yourself down Everything you ever wanted to learn about rocket science in just one sentence And much, much more! References and Links Mentioned: Subscribe To The Hard Fork Media Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Hard Fork Media Twitter Resources From Steven Kotler: Flow Research Collective Art of Impossible Flowblocker Quiz  The Future Is Faster Than You Think Bold Authentic Happiness Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

25 January 2022


♻️ Negotiation Tactics From An Ex-FBI Hostage Negotiator (Featuring Chriss Voss)

♻️ Negotiation Tactics From An Ex-FBI Hostage Negotiator (Featuring Chriss Voss)

Today we're bringing back one of our favorite episodes we've ever done. Today we're talking to Chris Voss, author of "Never Split The Difference," probably the best book ever written on negotiation. With the changes we've made in our business recently, we find ourselves in many more negotiation scenarios. Relistening to this episode has been huge for us, going into discussions that could have big money implications. Ever since recording this episode, we've changed our speech patterns and approached conversations differently. This is one of the most impactful episodes we feel we've done to date in terms of our own communication skills. We'd love to hear your thoughts about this one over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed Include: How to seek the best outcome in the negotiation Why you should not ask “Why?” and what to ask instead How to read body language and what to say to make them more at ease Routine questions Chris asks during negotiating What is tactical empathy and how to use it in your business The story behind Chris’ most memorable hostage situation How to improve your relationship at home Why you should not be 100% sure of what you want as your outcome What a hostage negotiation has to do with marketing and the takeaways you can use to come out ahead The three different types of negotiators References and Links Mentioned: Subscribe To The Hard Fork Media Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Resources From Chris Voss: Never Split the Difference  by Chris Voss Chris’ Black Swan coaching group  The Rise of Superman by Stephen Kotler The Talent Code by Daniel Coyle The Black Swan by Nassim Taleb Originals by Adam Grant Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

20 January 2022


♻️ Tools To Get What You Want And Free Your Mind (Featuring Gabby Bernstein)

♻️ Tools To Get What You Want And Free Your Mind (Featuring Gabby Bernstein)

18 January 2022


♻️ Where To Focus For Exponential Wealth Growth (Featuring Mark Joyner)

♻️ Where To Focus For Exponential Wealth Growth (Featuring Mark Joyner)

For the month of January, we're rereleasing the most impactful episodes of Hustle & Flowchart. These are the ones that completely changed the way we think after we recorded them. Today, we're bringing back our episode with Mark Joyner. We recorded this episode in mid-2020, only a few weeks after everyone started being locked down. We dove deep into where to get your information and how to verify if the information is correct. This has become a more and more important topic as time has gone on because the world has changed so much and, still, people don't know who or what to believe. We also discussed how rapidly technology is changing and how you really need to be on the cutting edge to make it in the future. We'd love to hear your thoughts about these decisions over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed Include: From being self-taught with no formal education to getting books published as textbooks How to go down the rabbit hole on a particular topic while not getting misled by the media Who can you really trust when watching the news? What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing Epistemological illiteracy and how it relates to your beliefs How the rate of paradigm shifts has constantly increased and what you can do to keep up What do Astroturf and Coco Puffs have in common? How to survive in this new landscape Untold secrets even with top-level CIA clearance  Why the future is in the hands of entrepreneurs and how you can be a part of it References and Links Mentioned: Subscribe To The Hard Fork Media Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Resources From Mark Joyner: Your Roadmap To Money: A Cautionary Tale Of Hope (Free Book) Simpleology.com Our video interview with Mark Joyner Will Humans Become Obsolete In The Near Future? - Mike Koenigs Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

13 January 2022


♻️ Reverse Engineering How Much Income You Actually Need (Featuring James Altucher)

♻️ Reverse Engineering How Much Income You Actually Need (Featuring James Altucher)

This month, we're rewinding back and sharing some of the most impactful episodes we've ever recorded. These are the episodes that changed the way we see the world and business during and after recording them. In this episode you’ll hear James lay out a super practical thought exercise that you can do along with us, to determine a life of wealth freedom, for whatever that means to you in the most conservative way possible to keep that money flowing. James has started 20 companies, 17 of which have failed. You’ll hear how he has gone through some amazing wins and losses, the important lessons he’s learned along the way, and how he has come to realize you really don’t need as much you think, both in terms of physical items and monetarily. We'd love to hear your thoughts about these decisions over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Some Topics We Discussed Include: How James sold all of his possessions and lived out of AirBNB’s What happened that one time James had a real J.O.B. How to pick the right investment for angel investing How to determine how much money you actually need How to invest money to live off of it passively How to compare yourself to billionaires the right way How to create this wealth for yourself in a straight line approach Rules for which company to consider when investing References and Links Mentioned: Subscribe To The Hard Fork Media Channel  Join the Discord Community Matt on Twitter | Joe on Twitter How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson) Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

11 January 2022


♻️ How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson)

♻️ How To Define Success To Reach Your Goals Faster (Featuring Nic Peterson)

This month, we're digging into the archives to pull out the episodes that have had the most profound impact on the two of us. In this episode, we chat with Nic Peterson, an absolute genius at mental models. He really knows how to help define what's important and what's now and how to know if you should pursue something. His advice around being successful at things that you don't really enjoy really hit home and was a big piece of our recent change in direction. Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don’t excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don’t even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: NicPetersonBook.com 3 Questions To Base All Your Decisions Around - Dan Kuschell How To Achieve Massive Success In Whatever You Do - Marx Acosta-Rubio Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

6 January 2022


♻️ What You Should Know About Bitcoin, Blockchain & Crypto (Featuring Michael Taggart)

♻️ What You Should Know About Bitcoin, Blockchain & Crypto (Featuring Michael Taggart)

This is a "rewind" episode from 2017 with Michael Taggart. This was one of the first times we discussed Bitcoin and blockchain tech. on the show. We wanted to republish this episode because it's borderline prophetic. Much of what Michael breaks down in this episode actually played out exactly like he said it would. We discuss DAOs, what will replace Bitcoin, artists using tokens to build communities, influencers creating coins, and much much more... In 2017! I was worried that this episode may be less relevant today than it was when we recorded it. I was wrong! This episode re-blew my mind. We'd love to hear your thoughts about these decisions over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Now, here's a little of what you'll learn in the episode: What is Blockchain Technology and how does it work? How is blockchain verifiable by the public and yet anonymous? Major misconceptions about cryptocurrency Bitcoin as a deflationary currency The three types of blockchain-based technologies Blockchain's brilliant approach to cybersecurity The first blockchain-based social media platform How blockchain technology will shape the future of the ride-sharing economy Everything you need to know about ICOs Why digital currencies need a self-regulating organization? Michael’s great advice on getting involved in Cryptocurrency Understanding the difference between coins and tokens The excitement, innovation, tips and strategies around blockchain technology Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel  Join the Discord Community Matt on Twitter | Joe on Twitter We're Burning The Ships! Cryptocurrencies And The Bigger Picture That Has Us So Excited Joel Comm - Understanding NFTs and Cryptocurrencies Resources Mentioned: The creature from Jekyll Island by G. Edward Griffin Banking on Bitcoin  CoinDesk Cointelegraph Coinbase  Kraken Poloniex  Bittrex Bitfinex  CoinMarketCap WorldCoinIndex  BitCoin News Round 2 With Michael Taggart Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

4 January 2022


BIG NEWS For 2022 - We've "Hard Forked" Our Business

BIG NEWS For 2022 - We've "Hard Forked" Our Business

This is the last episode of 2021. As the year ticks over, we're turning over a new leaf with our business. It's out with the old and in with the new. We've burned the ships and have no choice but to succeed in this new territory that we've ventured into. But we've got a plan... A plan to build a business that has the opportunity to be bigger than we ever imagined and make a lot of people wealthier than they could have ever imagined. It's an exciting time over here at Hustle & Flowchart... And we break it all down in today's episode. We'd love to hear your thoughts about these decisions over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Now, here's a little of what you'll learn in the episode: The new studio from 2021 Going all-in on video production Some of the legends we've interviewed this year The reasons we're pivoting What does this mean for Hustle & Flowchart (Good things) The businesses we shut down this year (and why) Introducing the new brand we're building in 2022 The new team that we've partnered with The goal of this new brand and how it can help you The bigger picture of everything we're trying to accomplish What to expect from us in 2022 Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. We're Burning The Ships! Cryptocurrencies And The Bigger Picture That Has Us So Excited Adam Schaeuble - The Podcast Death Star Has Arrived! Joel Comm - Understanding NFTs and Cryptocurrencies Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

30 December 2021


Should You Trade Or HODL Cryptocurrency? (Featuring 808Dave & Fun Uncle)

Should You Trade Or HODL Cryptocurrency? (Featuring 808Dave & Fun Uncle)

Today's a special episode where we hand the mics over to some good friends of ours. We're ending the year sick with COVID but the show must go on. In our second to last episode of the year, 808Dave from The Crypto Tutorials YouTube channel and Fun Uncle from LADZ City take over the show to talk about their thoughts on buying and holding (aka hodling) or trading more frequently. Tune in and then lets discuss your thoughts over in the community Discord. Join us for free at www.HustleAndFlowchart.com/discord! Now, here's a little of what you'll learn in the episode: What makes Fun Uncle an "OG" in this space Why Uncle trades crypto How to learn to trade yourself An assessment of the market How to vet out worthy investments The timeframe to trade in How to learn technical trading for yourself Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel  Join the Discord Community Matt on Twitter | Joe on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Crypto Terms 101: Must Know Language For Web3 Crypto PSA: How To Not Get Scammed Resources Mentioned: LADZ City Crypto Tutorials Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

28 December 2021


What Are Airdrops And How To Capitalize From Them

What Are Airdrops And How To Capitalize From Them

A few months ago, a ton of people who have been playing around in the Web3 space woke up to a multi-thousand dollar surprise. They had received an airdrop from Ethereum Name Service because they had bought a domain name. Matt was one of those lucky people to wake up to a nice little windfall. In this episode, we'll explain the story behind that airdrop, how airdrops work, and give you some secret intel into projects that we think might have an airdrop next. Tune into this one and then join the Discord to get insights like this much more frequently. Join us for free at www.HustleAndFlowchart.com/discord! Now, here's a little of what you'll learn in the episode: The story behind Matt's $7,000 crypto windfall How airdrops work and why they're given out The additional responsibility that comes with airdrops What to look for to spot potential airdrops 5 rumored airdrops that could be happening soon (alpha alert) Where to learn about drops like this even sooner than our podcast Are we ending this podcast? (spoiler: we're not) Why you might not hear from us for a little bit starting next month Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel  Join the Discord Community Joe on Twitter | Matt on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Crypto Terms 101: Must Know Language For Web3 Crypto PSA: How To Not Get Scammed Resources Mentioned: Ethereum Name Service MetaMask ZKSync Zapper.fi Unstoppable Domains HandShake.org Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

23 December 2021


Crypto Terms 101: Must Know Language For Web3

Crypto Terms 101: Must Know Language For Web3

With so many people wanting to learn and get their hands on the crypto / Web3 “game”, one of the best things to do is familiarize yourself with the most commonly used terms. We figured it'd be smart to record an episode where we break down the most commonly used terms in the crypto space so you're not lost! It can feel like a different language when you scroll on Twitter and in Discord channels for projects. Use this episode (and soon to be offered guide) as a go-to glossary of the top terms so you’re in the know and talking the talk. WAGMI! And of course, if you’re not in our exclusive community on Discord, you’re missing out! Join us for free at www.HustleAndFlowchart.com/discord now! You’ll hang out with us and our friends to get the latest “alpha” and other latest in crypto / Web3. See you there! Now, here's a little of what you'll learn in the episode: The top crypto/Web3 terms that are commonly used The wild acronyms that are used so you can start talking with the lingo The meaning and some examples of use cases behind each of the terms Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel  Join the Discord Community Joe on Twitter | Matt on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Cryptocurrencies And The Bigger Picture That Has Us So Excited Crypto PSA: How To Not Get Scammed Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

21 December 2021


Crypto PSA: How To Not Get Scammed

Crypto PSA: How To Not Get Scammed

In this episode we go DEEP into online security and why it’s especially important when you’re playing in the crypto space. Joe dives into some of the latest headlines in the media highlighting major scams. Literally BILLIONS have being stolen in crypto just this year and there’s more to come. The point here isn’t to scare you, it’s to prepare you. This is the new reality that many of us are involved in now and it’s best to have your ducks in a row before you get too deep. Learn from others (including Joe himself!) and prevent yourself from getting scammed and losing your hard-earned funds. Once you understand this and dial in your security, you’ll sleep better at night… guaranteed! Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: How over $10 BILLION has been stolen in crypto this year Examples of recent scams and how to avoid them An explanation of how to stay protected the wild west of crypto The 3 most common ways that people get scammed in web3 An explanation of phishing and how to avoid being a victim of it The one thing that you should absolutely never EVER do Researching projects before "aping in" The concept of a "rug pull" and how to steer clear of them Why centralized exchanges are bad places to story your coins The tools that we recommend to stay safe and secure Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel  Join our Discord Community Joe on Twitter Matt on Twitter Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Chris Parker - A Deep-Dive into Online Security Cryptocurrencies And The Bigger Picture That Has Us So Excited Resources Mentioned: List Easy Prey security checklist Metamask LastPass Authy Ledger Wallet ProtonMail https://www.cnbc.com/2021/12/14/common-defi-crypto-related-scams-and-how-to-protect-your-wallet.html https://www.vice.com/en/article/4awxep/hackers-steal-dollar140-million-from-users-of-crypto-gaming-company https://www.coindesk.com/business/2021/12/13/crypto-exchange-ascendex-hacked-losses-estimated-at-77m/ https://www.cnn.com/2021/12/12/tech/crypto-exchange-hacks-explainer/index.html https://twitter.com/olihough86/status/1463995803865858052?s=21 https://twitter.com/diamondhandnft/status/1462491990700998658?s=21 Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

16 December 2021


Cryptocurrencies And The Bigger Picture That Has Us So Excited

Cryptocurrencies And The Bigger Picture That Has Us So Excited

We had a realization that we might have moved to fast with the new direction of our show. We got a bit excited and started sharing everything we were learning. The problem is that we might have skipped explaining a few things and giving the additional context required to fully understand this space. On today's episode, we take a step back and jump to the 30,000 foot macro-view of what we're seeing the crypto / Web3 space and why we're so excited and bullish on the future of it. Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: How to access secret areas of our Discord channel The historic events that led to our current economic crisis How cryptocurrencies provide opportunities for everyone to grow wealth A breakdown of some of the common terms in the space The relationship between inflation and our favorite burritos The new career opportunities as a video-gamer How to actually start making money by playing video games Creator tokens and why they're the next big thing for influencers The MASSIVE opportunity for marketers in Web3 and crypto How YouTubers and creators fit into the mix NFTs, $200,000 JPEGs, and being a part of a tribe How to permanently cure boredom with social media Resources Mentioned: Raoul Pal on The Metaverse Is the New Solar System Tim Ferriss & Balaji Srinivasan Dive Even Deeper: Subscribe To The Hustle & Flowchart Channel  Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Joel Comm - Understanding NFTs and Cryptocurrencies We're Burning The Ships! Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

14 December 2021


Adam Schaeuble - The Podcast Death Star Has Arrived!

Adam Schaeuble - The Podcast Death Star Has Arrived!

On today’s episode of Hustle & Flowchart we’re bringing in long-time podcasting friend, Adam Schaeuble, to share his hottest growth hacks (and muuuuuuch more). It’s been a little bit since we’ve chatted about podcast (and media) growth strategies and creative ways to monetize. So we brought a guy on that thinks like us but with a different approach. Best of both worlds. Adam is a prolific podcaster, coach, and community leader. He runs a successful podcast training course/community called Podcast Growth Club. It’s like PodHacker but different… We realized he’s doing a similar thing to us. Shouldn’t we just team up and make this a mega super podcasting course, resource center, fun community, and tons of live sessions? We don’t wanna do this alone… So that’s what we did! We just partnered with Adam to combine our podcasting brands and communities together. If you choose to join PodHacker (you should!) you’ll get a TON of new content, a super helpful community, access to live sessions, and tons more. This episode will be a melding of minds and you’ll see how the fun will continue in PodHacker and beyond. Let the fun begin! Some Topics We Discussed Include: How to manage (and excel) running THREE podcasts at once The systems needed to create content months ahead of schedule The superpower to have your audience build you into their routines The 80/20 of podcast growth hacks working NOW Are you “trying” or “executing” (subtle difference makes or breaks success) The Instagram Carousel post strategy that blows up engagement, shares, and grows fans Tapping into Instagram’s algorithms to grow your audience using Instagram Lives How to systematically produce 6 pieces of content within 72 hours of episodes going live How to create your podcast marketing plan How to leverage the social platforms to have them send you your best listeners How to make the most sharable content where everyone is happy to engage and help spread the word Building your client bridge from cold listener to a superfan customer The Relationship Funnel that Adam uses to grow his email list and community  How Adam creates funny ads so no one skips over them (he breaks it all down) PODHACKER gets a massive upgrade!! Resources From Adam Schaeuble: PodHacker Adam on Instagram References and Links Mentioned: Join PodHacker Subscribe To The YouTube Channel  Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Matt Wolfe - Over 40 Ways To Grow A Podcast Zachary Babcock - From Prison To Profitable Podcaster Charley Valher - How to Leverage Podcasting For Your Business Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

9 December 2021


The Fall of Crypto... or Just the Beginning?

The Fall of Crypto... or Just the Beginning?

On today’s episode of Hustle & Flowchart we’re covering some of the latest news and interesting findings that Joe & Matt have been digging into. The crypto world has had an interesting few days. The market took a big hit, so people are freaking out. Here are some useful resources to aid you in making better decisions. The metaverses of crypto are experiencing massive virtual land grabs. Hundreds of millions of dollars are being invested, and nearly half a million just to "live" next to Snoop Dogg. And there’s a lot more sprinkled throughout our chat. Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: Using the "Fear and Greed Index" to stay sane during wild markets How El Salvador bought up 150 Bitcoin and what they’re doing with it The IRS is in the news: They have a plan to tax your crypto assets Music artists are using NFTs to cut out the middleman/record labels (you'll see a lot of music artists using this method) Deadmau5 and Portugal the Man teamed up to become the first NFT backed song to go platinum (an example of how media will be funded and launched). Linkin Park's Mike Shinoda released a NFT project called Ziggurats. 5000 unique visual AND audio NFTs Our thoughts on metaverse land sales and the BIG money being invested. Facebook/Meta is now allowing crypto-related ads. A couple of podcasts that are MUST listens for anyone interested in learning about the big picture of economics and where crypto/the world are headed Resources Mentioned: Raoul Pal on The Metaverse Is the New Solar System Tim Ferriss & Balaji Srinivasan Monaco - A crypto and NFT native social platform The Fear & Greed Index MIKE SHINODA’s Ziggurats Ape-In Productions Dive Even Deeper: Subscribe To LADZ City YouTube Subscribe To The Hustle & Flowchart Channel  Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Joel Comm - Understanding NFTs and Cryptocurrencies How NFTs Change Everything! Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

7 December 2021


Derral Eves - The Real Secret To Growth On YouTube

Derral Eves - The Real Secret To Growth On YouTube

2 December 2021


SuperDoge Animated NFT Series + Big Metaverse News

SuperDoge Animated NFT Series + Big Metaverse News

On today's episode of Hustle & Flowchart we're talking about all of the latest metaverse news, including the latest from The Sandbox, Decentraland, Axie Infinity, and Uplands. We're also brought in 3 of the creators of the SuperDoge project, an animated series with a token and NFTs... Plus some major alpha on some free NFTs and potential airdrops. Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: The multi-million dollar real estate deals inside the metaverse How to wear your favorite shoes in your favorite virtual worlds The $600,000 yacht for The Sandbox What the hell is Uplands? We're still trying to figure it out. The story and team behind SuperDoge How to snag some free NFTs from the SuperDoge team How SuperDoge is telling their animated story in a web3 way Where another airdrop could be coming from Resources Mention: SuperDoge.io Dive Even Deeper: Subscribe To LADZ City YouTube Subscribe To The Hustle & Flowchart Channel  Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Joel Comm - Understanding NFTs and Cryptocurrencies How NFTs Change Everything! Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

30 November 2021


Gino Wickman - Entrepreneurs Are Born, Not Built

Gino Wickman - Entrepreneurs Are Born, Not Built

Gino Wickman is a legend among entrepreneurs. He’s been a mentor and thought leader to those who want to scale their businesses in ways they didn’t think possible. Now, Gino focuses his attention on helping people just getting started with their business. His book, Entrepreneurial Leap, is a guidebook focused on helping entrepreneurs succeed in business. Do you have what it takes to be an entrepreneur? This book is going to help you figure that out. Gino believes that entrepreneurs are born with the traits to succeed, they are not learned. Not everyone has what it takes (and that's ok). What do you think? Tune in to hear why he believes this as well as our thoughts on the subject. Then join us in the Discord community to discuss. Some Topics We Discussed Include: Entrepreneurship - Is it nature or nurture? How Gino created a business by talking with people How Gino got started as an entrepreneur Being an integrator AND a visionary (some people pull it off) Why 2nd and 3rd generation entrepreneurs actually fail What “Entrepreneurial Leap” is and why you need it The 6 essential traits of an entrepreneur Free assessments to see how much of an entrepreneur you are The definition of a visionary The 5 major roles of a visionary The 8 critical mistakes of an entrepreneur How to get clear on your vision 8 disciplines to increase your odds of success How partnerships can help shore up your natural skills Resources From Gino Wickman: Entrepreneurial Leap References and Links Mentioned: Subscribe To The YouTube Channel  Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Michael Gerber - Systems Are Everything, Stupid Mike Michalowicz - The Clockwork System To Create A Business That Runs Without You Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

25 November 2021


Gary Henderson - The Many Uses of NFTs for Creators

Gary Henderson - The Many Uses of NFTs for Creators

Our second episode ever is live over on the LADZ City Network! In this one, we're talking with Gary Henderson all about how to really leverage the power of community. Specifically, we're talking about how to grow a community around coins and NFTs. Gary even explains in this episode how to get a free NFT! So, if you're new to NFTs, you could follow Gary's instructions and have your first one on its way! Here's just the tip of the iceberg of what we discussed: How we got into NFTs in the first place How creator coins work and why you'd want one How to invest in creator coins How to earn passive income off of creator coins How to create your own coin for your community How to properly launch an NFT and create a buying frenzy Why and how to incentivize holding onto your coin or NFT A better alternative to affiliate marketing How to use crypto to get anyone you want onto a podcast What to watch out for when using Discord communities How to get a free NFT from Gary The NFT projects that Gary's most excited about right now I could keep going but I won't. ;) Just know that this one is loaded with alpha (super early info) and tons of advice around navigating the world of coins and NFTs. We'd love it if you could give the video a thumbs up and let us know in the comments if you're involved in NFTs yet or not. We'd love to know! Also, if you dig this kind of content, please subscribe to the LADZ City YouTube channel. Watch on YouTube: https://www.youtube.com/watch?v=18B7WF24eZE Learn more from Gary: https://Gary.club

23 November 2021


Matt McGowan - Exploring The Future of Snapchat

Matt McGowan - Exploring The Future of Snapchat

Today we're talking Snapchat, augmented reality, social media, and the future of ecommerce with Matt McGowan. Matt is the Director and General Manager of Snapchat, Canada; the camera company that owns Snap Inc., Spectacles, Toronto based Bitmoji, and Zenly. There's no one better person to walk us (Snapchat-noobs) through the true value and what the future holds for Snapchat. Tune into this special episode to get all the details… Then join us in the Discord community to discuss. Some Topics We Discussed Include: Matt's Story and all his various businesses and exits How Snapchat Allured Matt in Why Snapchat is a "Camera Company" How Snapchat is innovating in the augmented reality space Why they don't refer to people as "users" How to get discovered by more people on Snapchat How Snapchat intends to build interest in older demographics How marketers can leverage both paid and organic traffic from Snapchat The massive opportunity for marketers in augmented reality The spotlight function to get discovered and go viral The innovative technology that's changing the clothing ecommerce Gaming on Snapchat The difference between filters and lenses Exciting stuff in the works at Snapchat Resources From Matt McGowan: Snapchat References and Links Mentioned: Subscribe To The YouTube Channel  Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Steven Kotler - How To Create And Leverage Flow States Archit Batlaw - What Does The Future Look Like For eCommerce? Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

18 November 2021


How NFTs Change Everything

How NFTs Change Everything

This is our first episode as part of the LADZ City Network. We have no guests today... Just a deep discussion on our journey into LADZ City, the ongoing house hunt, and how NFTs will absolutely change everything in our lives over time. Tune into this special episode to get all the details... Then join us in the Discord community to discuss. Some Topics We Discussed Include: We've moved over to a new platform! The reasons behind the big move The new production schedule Introducing ourselves to anyone new to us The meaning behind "OVOT" Our plans for this show moving forward and what to expect How NFTs will infiltrate every aspect of our lives The new way that online memberships will provide access The big ENS drop that created huge windfalls How to earn free crypto through buying merch The city that's offering its residence free tokens Our favorite NFT that's super cheap at the moment Our Resources: Join the community Discord and chat directly with us! Subscribe to the channel on YouTube Check out the LADZ City YouTube References and Links Mentioned: This episode is sponsored by the best SEO tool on the planet, Ahrefs! This episode is sponsored by Easy Webinar Joel Comm - Understanding NFTs and Cryptocurrencies We're Burning The Ships! Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

16 November 2021


Sharran Srivatsaa - From Dumpster Diver To $3-Billion Business

Sharran Srivatsaa - From Dumpster Diver To $3-Billion Business

11 November 2021


We're Burning The Ships!

We're Burning The Ships!

Everything in our business is changing. We're phasing out a lot of what we used to sell. We're partnering with people on the stuff we intend to keep selling and, for the most part, we're backing ourselves out of the internet marketing world. This episode and the announcements that we make on it are the start of a whole new journey for us. It's scary but insanely exciting (and likely much much more lucrative too). Tune into this special episode to get all the details... Then join us in the Discord community to discuss. Some Topics We Discussed Include: Why we've decided to completely upend our business The reason we're dropping specific products Which products we're no longer going to run What happens for customers of those products? Our new partnership on PodHacker and the podcasting "mega course" The topics that are currently lighting us up How DeFi and crypto-gaming will change the world economy How we're finally building the media brand we've always talked about Our new partnership with another YouTube channel What to expect from us going forward Our Resources: Join the community Discord and chat directly with us! Subscribe to the channel on YouTube Check out the LADZ City YouTube References and Links Mentioned: This episode is sponsored by the best SEO tool on the planet, Ahrefs! This episode is sponsored by Easy Webinar We Can’t Ignore This Anymore And Neither Should You The New Way To Launch Online Education & Communities Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

9 November 2021


Brian Dawkins - How To Dominate Your Day Like A Hall-of-Famer

Brian Dawkins - How To Dominate Your Day Like A Hall-of-Famer

Some Topics We Discussed Include: The secret to overcoming failures and getting your head in the game The alter-ego trick to become someone else when the situation calls for it How to constantly show up an achieve at a higher level than everyone else Have to have longevity in an industry where longevity is real The tricks to overcome tough emotional situations Why you should believe who other people think you are How to surround yourself with those willing to lift you up What it felt like to be inducted into the Hall-of-Fame [adrotate group="3"] Resources From Mark Lack: Brian Dawkins Website References and Links Mentioned: Subscribe To The YouTube Channel  Join our Discord Community Sponsored By: Ahrefs - Check out the new free SEO tool! Sponsored By: Easy Webinar - be sure to check out their special deal for our listeners. Anthony Trucks - Own Your Identity And Overcome Anything Brian Bogert - The Steps To Building A Limitless Life

4 November 2021


5 Ways To Earn Cryptocurrency Without Spending Money

5 Ways To Earn Cryptocurrency Without Spending Money

Some Topics We Discussed Include: How to earn cryptocurrency by surfing the web How to generate crypto by using a search engine How to make crypto through posting on social media How to get tipped in crypto when you write blog posts How to earn crypto by making online videos Plus a bonus “free crypto” trick! 🙂 Our Resources: Join the community Discord and chat directly with us! References and Links Mentioned: Brave Browser Presearch Search Engine PeakD Social Media Platform Publish0x Blogging Platform 3speak.tv Video Platform BlockFi Credit Card Subscribe to the channel on YouTube This episode is sponsored by the best SEO tool on the planet, Ahrefs! This episode is sponsored by Easy Webinar Understanding NFTs and Cryptocurrencies with Joel Comm We Can’t Ignore This Anymore And Neither Should You Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week’s episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

2 November 2021


Mark Lack - How To Build An Audience With Other People's Money

Mark Lack - How To Build An Audience With Other People's Money

What a great conversation with Mark Lack from ShortenTheGap.com, who is such a baller! We first connected with Mark in the Steal Our Winners program, which is awesome and highly recommended. He’s been talking about the model which we are very interested in, and we love the fact that he broke down the tactics of what we have been discussing in our business lately. We talk a lot about YouTube and if you are seeing a lot of people talking about getting yourself on YouTube, it’s still not too late. Facebook is being more restrictive than ever whereas on the Google/YouTube platforms, we feel they are giving us more opportunities to build out your brand and your flywheel.   We love the way that Mark thinks, as he’s a branding guy. He talks about how he was studying the legends at a young age, while he was becoming one of the world’s most well-known paintballers. He then discusses why you need to use marketing for not only your audience, but throwing your marketing budget and time at the guests and brands you want to connect with. And if you are just starting out and don’t have any episodes to show to sponsors, he’ll let you know what to do there as well. When you’re done listening, be sure to check out our other shows with Lisa Buyer and Justin Schenck for some additional chats on how to connect with the right folks while building your brand.  “Celebrities only care about timing and attention…if the timing is right, and you guarantee enough attention and eyeballs, any celebrity will say yes.” - Mark Lack   Some Topics We Discussed Include: Being a loser in school while earning $300K as a professional paintball star How to get more of what you want by helping people get what they want Getting a massive discount when posting videos to Facebook or Instagram How to pre-guarantee results to the celebrity and sponsor One of the fastest ways to build a really big show How to become more memorable and famous for free What to do if you do not have a backlog of episodes to showcase to sponsors The most important thing you want to do during the first 5 seconds of your video How to connect with event sponsors without even attending   Resources From Mark Lack: ShortenTheGap.com BusinessRockstars.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join our Discord Community - Hustle & Flowchart Island - chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners. How To Build A Platform And Connect With Anyone - Justin Schenck How To Use Social Media For Branding And PR - Lisa Buyer

28 October 2021


The New Way To Launch Online Education & Communities

The New Way To Launch Online Education & Communities

Joe is back with another snackable episode today, and he’s talking about what we have learned from some very smart folks in the business marketing community. This is how online education is being launched these days, leveraging 3.0 web technology. If you are not aware of what that is, Joe will be explaining a bit of what that is today and why you should be paying attention. He’s going to talk about how things are changing in terms of product launches and community launches and why you should be aware of this, because it’s coming fast. It’s a crazy world but it’s definitely something you should be aware of as a business owner. He also discusses some recent examples of folks who have launched new communities, the technology behind it and some examples of cool access perks that anyone can offer or get by being involved. Interested in learning more about this new tech? Then be sure to check out Matt’s recent episode where he chimes in and our chat with Joel Comm who has always been on the forefront of new tech, including this one. “Brands are leveraging this web 3.0 and the NFT technology in creative ways to give access in ways that haven’t been done before.” - Joe Fier Some Topics We Discussed Include: Why you should be paying attention to Web 3.0 The new membership model of the future Examples of perks that you can get with an access pass Which new models to study now Our plans for the future and for our community The technology behind these new communities Why it’s a whole lot more than just jpg images and NFTs The endless opportunities with this wave of the future Our Resources: HustleandFlowchart.com/Discord Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned: Gary Vaynerchuk’s VeeFriends Tom Bilyeu’s Impact Theory Founder’s Key Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners. Understanding NFTs and Cryptocurrencies - Joel Comm We Can’t Ignore This Anymore And Neither Should You

26 October 2021


Marshall Sylver - How To Be A Millionaire By Rewiring Your Brain

Marshall Sylver - How To Be A Millionaire By Rewiring Your Brain

We are back for round two with Marshall Sylver, where we had another amazing conversation which we recorded at his Certainty Theater. If you are listening to this episode, make sure you check out the video version at HustleAndFlowchart.tv because you can see behind the scenes of what it looks like inside the Certainty Theater where Marshall runs his stage hypnosis shows. This was a completely different look from most of our videos, so make sure you check this one out.  Marshall talks about the time he put Joe to sleep on stage, how he has pivoted with his training while still making a huge impact with his students and his analogy of winning both blackjack and at business. He also dives into what he refers to as a new type of podcast and why this method is so enticing. You’ll hear how he became one of the most successful closers today and how he is making a huge difference in his students lives. Want more? Go check out our previous conversations with John Assaraf and Marx Acosta-Rubio for more insight on how to harness the power of our brain to accomplish goals. “It’s the same thing in any business, that if you are not in front of a target rich environment – a prospect that would want what you are selling and could afford to buy it – you are wasting your time.” – Marshall Sylver Download The Episode Companion For This Episode Some Topics We Discussed Include: When you have too much cash blowing around in your cash grab machine How often to email your list Why you want to sell a ‘hard topic’ How Marshall makes more money than Tony Robbins, when speaking at a live event A new type of podcast How to win at blackjack and in life Lessons learned from selling on the radio How Marshall’s website skyrocketed in their Alexa ranking in only a month Using the PMD technique to work your way to becoming a millionaire Resources From Marshall Sylver: Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com – this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community – be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique “PodHacks.” We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar – be sure to check out their special deal for our listeners. How To Destroy Mental Blocks That Are Stopping Your Progress – John Assaraf  Why Some People Are Successful And Others Aren’t – Marx Acosta-Rubio

21 October 2021


We Can't Ignore This Anymore And Neither Should You

We Can't Ignore This Anymore And Neither Should You

We’re changing a lot of things up over here at Hustle & Flowchart. We’re in the middle of a rebuilding phase, completely overhauling almost everything in our business. In this quick episode, Matt breaks down one of the big topics we’re going to start to put a ton of focus on. Today we’re talking about Web 3 and decentralization. It’s something that we can avoid anymore. We talked about it with Michael Taggart back in 2017 and we circled back around with Joel Comm in 2021. The first time, our brains weren’t ready for it. We didn’t know what to do with the information other than just throw some money at some cryptocurrencies. Now, it’s finally clicking and we can’t avoid talking about it. The pandemic has accelerated the Web 3 journey to mainstream and it’s only a matter of months before it becomes the normal way that people do things. This changes everything and those that are still ignoring it or writing it off will really regret that decision in the near future. “Web 3 will be where almost all future financial opportunities will lie” - Matt Wolfe Some Topics We Discussed Include: Where we’re taking this podcast in the future “You can plug your ears and maybe the future will go away” What is Web 3? How Web 3 will impact the way people make money How online education is changing as a result What you should study right now... References and Links Mentioned: Understanding NFTs and Cryptocurrencies with Joel Comm Bitcoin, Blockchain, and Cryptocurrencies with Michael Taggart Check out the YouTube Channel Join the Facebook Community This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners

19 October 2021


Dr. John Demartini - How To Uncover And Pursue What Uniquely Inspires You

Dr. John Demartini - How To Uncover And Pursue What Uniquely Inspires You

Dr. John Demartini is a man on a mission and on today’s show you’ll hear how he discovered his life’s passion at a young age. He had a vision of traveling the world while teaching and sharing whatever he’d learned so that it might be of value to help others to master their lives and do something extraordinary. Over his lifetime, he has devoured over 30,000 books and inspired others to find their true passion, sharing his knowledge with the world.    Listen in as you’ll hear stories of some of his students, and how one woman took her love of spending time with her pet and turned it into a multi-million dollar career. He discusses how to stop comparing yourself to others, utilize your forebrain to create visions of your future, and decipher what you value most so that you can then be of value to others. After you’ve listened, be sure to check out our conversations with Marx Acosta-Rubio and Elliot Roe for more information on how to discover what’s holding you back so you can accomplish more with your life.   “When we fill our day with the highest priority action that inspires us most - that makes the biggest difference and equitable exchange of service, we have found it. And if we do that, we don’t need motivation.” - Dr. John Demartini   Some Topics We Discussed Include: Finding your true passion Aligning your passions with income requirements How one woman made a living because she loved to hang out with her dog How to move past external factors The inner workings of your brain and why you want to light up the front part Getting rid of self sabotage of our idea   Resources From Dr. John Demartini: DrDemartini.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners. How to Discover What’s Holding You Back (and Get Over It) - Elliot Roe How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio

14 October 2021


This Info Could Save Your Life (Or a Loved One's)

This Info Could Save Your Life (Or a Loved One's)

Joe is on board today with an important, snackable episode. He’s talking about real, heartfelt stuff, since, as entrepreneurs, digital marketers and those of us who work behind the screen deal with life a little differently than folks who work a traditional job. We have different social aspects that come our way and the last two years have had us in all our bubbles. Joe tells a story from his side of things, and how it’s affected him and what he's learned over the last two years.    He discusses why the last two years have been the most pivotal for both him and our business, in terms of clarity and finding out who we are. We have chatted on the podcast a lot about mental health and this subject is more important than ever. If you find this information helpful, please pass it along, as our goal is to bring this discussion to light and help as many people as possible. Once you are done, be sure to listen to our chats with Anthony Trucks and Angelo Sisco who share their stories of overcoming obstacles and how to put yourself in the right frame of mind.     “We’re living in a world where we are ultra connected, but at the same time we are not really totally connected empathically, where it actually matters and you feel it.” - Joe Fier   Some Topics We Discussed Include:   What should’ve been one of the happiest times was also one of the saddest Overview of the last two years and why they have been the hardest Things that have helped Joe ‘get his voice back’ The pivotal moment that changed everything Self-improvement strategies that seem simple, but really work Dealing with overwhelm and how to break out of that bubble   Our Resources   Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.   References and Links Mentioned:   Nonviolent Communication by Marshall B. Rosenberg, PhD Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners. How To Get Your Shift Together - Anthony Trucks The Identity Alchemist - Angelo Sisco

12 October 2021


Ty Cohen - How To Get Wealthy Using Kindle Books

Ty Cohen - How To Get Wealthy Using Kindle Books

You are going to love our chat today with Ty Cohen, a longtime entrepreneur, who is now taking over the world of online publishing. There’s a lot of money to be made with Amazon Publishing, and whether you are a writer or not, Ty teaches people how to get your books published in the world’s biggest online bookstore. His students consist of writers who want to get their content out to the masses, authority figures who publish in order to get leads for their courses and high ticket offers, as well as people who use ghostwriters to publish a series of books with a huge audience behind them.   Listen in as Ty talks about what niches to publish in, how to find out what your audience is reading before you pick a subject, and how he teaches his students to market. He also discusses where to advertise, how to repurpose your content and where to find people to write for you as well as create audio books. Lastly, Ty chats about some opportunities he has outside of the publishing world and his thoughts on NFTs and leaving a legacy. After you have listened and realized the opportunity behind publishing, check out our chats with Laura Gale and Rob Kosberg for even more insight and vision into the world of self-publishing.    “In internet marketing we always hear that you want to go with the niches, which is fine sometimes. But when you want to make a lot of money…when you want to be to the point where you are continuously making cash where it’s hard to shut it off, you want to go where the markets are wide and evergreen.” - Ty Cohen    Some Topics We Discussed Include:   What niches to look at when publishing Example of categories where  Ty’s students are crushing it, including Ty’s teenage son who is make $4K a month publishing in one particular category The easiest way to get someone to buy from you Writing a book vs. hiring a ghostwriter Creating a journey for your reader where they will want to buy from you over and over again The one important approach that most non-fiction authors are missing The 3 must have criteria when you are doing your market research How to repurpose the book you’ve already made and where to hire people to make it an easy process   Resources From Ty Cohen:   KCFLive.com KindleCashFlow.com   References and Links Mentioned:   Upwork Guru Fiverr  Rev.com  Otter.ai  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out this special deal for our listeners. How To Publish And Market A Book Into Millions In Sales - Rob Kosberg A Step-By-Step Blueprint To Write And Publish Your Book - Laura Gale

7 October 2021


What We Learned Running A Booth At Traffic & Conversion

What We Learned Running A Booth At Traffic & Conversion

We’re back with another Therapy Session! In this episode, we consider renaming our show (just kidding!) and dive into some of our takeaways from attending the Traffic & Conversion Summit. It was a great event and there was a LOT going on. We chat about  how we set up our booth, some things we learned about the ins and outs of renting a booth, how we changed our tactics as the event went on and some of the amazing people we chatted with while we were there.   There were some things we did purposely to make sure our booth was not only one of the most inviting and interesting ones there, but attracted great conversations with attendees and sponsors alike. We also dive into several a-ha moments we got while attending the event and why we have changed our goal for the future. If the idea of making amazing connections to further your business growth excites you, check out our conversations with Justin Schenck and Gary Henderson for more insight into growing your network and connecting with influential people.   “We put ourselves right in the middle of the zone to be seen, and then the connectors show up, our friends show up, and subscribers and listeners show up.” - Joe Fier   “On the expo floor, we had our own little hangout where people were just floating to us and chatting with us the whole time.” - Matt Wolfe   Some Topics We Discussed Include:   Great advice from Dan, who gets another shoutout - Hi Dan! Matt’s big success that even Joe didn’t know about until just now How we made our booth the most interesting on the floor How we are to become major connectors in our space Some things we learned about running a booth, that we never knew before All the lightbulb and a-ha moments that went off, just from this one event Going from America to Norway and back!    Our Resources   Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.   References and Links Mentioned: Steal Our Winners Sticker Mule Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners. How To Build A Platform And Connect With Anyone - Justin Schenck How To Connect And Network With The Most Influential People - Gary Henderson

5 October 2021


Joel Comm - Understanding NFTs and Cryptocurrencies

Joel Comm - Understanding NFTs and Cryptocurrencies

We have been searching for someone to speak with about crypto and NFT’s for a while, and it’s nice to circle back around to this subject with Joel Comm. He’s one of the original internet marketers, and he’s a guy who sees trends and has a pretty good hit rate. This is one of those rabbit holes that we’ve gotten into outside of the podcast, and now is a great time to be aware of all the tech and utilities that are associated with a lot of these things. There are so many different ways to use the blockchain technology, and we’d love it if you would let us know if this is something you'd like us to talk about more in future episodes. Nothing in this episode is financial advice by the way, but it’s valuable to have conversations about it. Joel has been online for years, and he pivots fast and launches on a technology where he can have fun. You will get some great ideas on how Joel approaches tech. The way he explains his pivots is similar to the way we’ve done things as well, as we find little things we are interested in, then we explore it and love to share what we have learned with others. He also dives into the future of NFT’s, so many different ways to use blockchain technology and some of his favorite alt coins. Once you have listened, check out our chats with Mike Koenigs and Archit Batlaw for more insights into what the future holds for technology and business. “I don’t think there’s any true visionary aspect to it, it’s just that way I’m wired, I tend to pay attention to what’s happening and dabble.” - Joel Comm   Some Topics We Discussed Include: The secret sauce behind Joel’s successful life The best kept secret in the NFT world Red flags to look out for in the crypto world A new internet network and how you can be a part of it How to find alt coins to invest in So many other options with NFT’s other than artwork   Resources From Joel Comm: The Next Internet Millionaire Bad Crypto Podcast The Fun Formula Badco.in/discord BCHeroes.com                 References and Links Mentioned: CoinGecko.com DustMiners.com Wax Uniswap  Coinbase Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Flow Notes from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out their special deals for our listeners. Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. What Does The Future Look Like For eCommerce? - Archit Batlaw Will Humans Become Obsolete In The Near Future? - Mike Koenigs

30 September 2021


Conference Hacks To Get The Most From Live Events

Conference Hacks To Get The Most From Live Events

Matt is dropping another solo episode today, and he is going to be talking about some cool conference hacks that will help you with outreach and making connections. Live events are happening again and we just returned from the Traffic & Conversion Summit. He will be sharing some things that we learned over time about how to be the most effective at these conferences and how to get the most out of them.  He shares a few hacks about how to connect with people and build our influence around the booth. Whether it be with the speakers, attendees, or exhibitors, we really like to network with as many people as possible and do it in a way where you really build a deep connection. Once you’re done, check out chats with Steve Sims that we mentioned and Michael Trainer as well for more insights into making awesome connections to propel your business. “You’ll get their email and once again, you have just opened the door. You’ve just kicked in that reciprocation principle, you’ve just given them a reason to reciprocate and you’ve just given them a reason to remember you as well.” - Matt Wolfe   Some Topics We Discussed Include: Connecting with everyone at the event, and not just attendees Why we, as a sponsor, love connecting with other sponsors! How to connect with folks that you might think are unreachable How to use photos and videos for outreach Exporting your contacts for use in future emails How to get people onto your podcast Using the event app - this makes for easy outreach!   Our Resources Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.   References and Links Mentioned: ClickUp Active Campaign Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Make Impossible Things Happen - Steve Sims How To Connect With The Greatest Minds To Improve The World - Michael Trainer

28 September 2021


Dr. Robert Cialdini - Understanding Influence In The Digital Age

Dr. Robert Cialdini - Understanding Influence In The Digital Age

It was a true pleasure and honor to have Dr. Robert Cialdini on the show today, author of one of the most well-known books that many of our guests have referenced. When we got into marketing and entrepreneurship, one of the first books we read was his Influence, which explained the principles of how to execute what we put out into the world. Now with this updated, expanded version, it has been blowing our minds in terms of how practical it is, especially with a brand new principle added. Dr. Cialdini showed us how to get the ethical ‘yes’ and use these persuasion tactics in a very ethical way.  He also discusses the ethical use of scarcity, with limitations on the number of the product, as well as countdown timers. He also talks about how he did not write his famous book for marketers, he wrote it as a book to learn how to avoid being influenced by others. Some other topics we chat about include the Unity Principle and understanding how you look at things differently when you identify with others in the same group. We also talked about the trust factor, and when you take the power away from the buyer by sharing the bad stuff first to create trust and a bond. We have shared our struggles with our guests and on our Therapy Sessions, and we have found this to be very powerful. Lastly, we had an opportunity to ask some questions from our audience, so listen in if yours was included. After you’ve delved into this episode be sure to check out our show that we mentioned about branding as well as our chat with Neil Patel who also knows a thing or two about growing your brand in an ethical way. “People who are successful have recognized how these principles work at some level. What they often don’t recognize is how to optimize them, and the steps to take that not only activate the principle but maximize its impact in a situation.” - Dr. Robert Cialdini Some Topics We Discussed Include: The universal things taught to businesses in order to be successful Why Dr. Cialdini’s book was not meant to be the bible for internet marketers If you have this one particular kind of authority, no one can beat you as a communicator An interesting study about showing your expertise The magic of sharing your weaknesses How to use this one word to get someone to trust you from the very first meeting How to implement scarcity in situations where there really is none What to tell people if you are early in the game Resources From Dr. Robert Cialdini: Influence by Dr. Robert Cialdini InfluenceAtWork.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Vidyard - be sure to check out their special deal for our listeners. Here’s Why Branding Is Vital - Joe Fier & Matt Wolfe Content Strategies To Grow Your Online Brand - Neil Patel

23 September 2021


How To Connect With Anyone

How To Connect With Anyone

This is going to be one of our new, snackable episodes where Joe will talk about one of the most in-demand strategies out there. We are using the Dream 100 strategy, which is how we bring amazing people onto the podcast. We are also able to connect with these people for joint venture deals, affiliate partners, to get connected to different brands, and to get sponsorship deals. So listen in, as Joe gives you the exact methodology, templates, and tactics on how to deploy this strategy to connect with basically anyone you want. Once you’ve listened, be sure to check out our chats with Gary Henderson and Travis Chappell, two amazing entrepreneurs who have mastered how to build their network, connect with influencers, and network for mutually beneficial results. “This Dream 100 strategy is how we get connected with anyone since our network is our currency.” - Joe Fier Some Topics We Discussed Include: Why you want to use this strategy to further your network How we have seen our networking capabilities evolve over time How we’ve put together out our exact template What to consider when you add people to your list How to link your template for the most outreach Shoutout to some of our previous guests and connectors who have helped our goals to get connected Our Resources: Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. HustleAndFlowchart.com/Dream100 - check it out to model what we are doing, and if you know anyone on this list, let us know! References and Links Mentioned: Who, Not How by Dan Sullivan Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Get To Know Anyone On The Planet - Travis Chappell

21 September 2021


Mandy McEwen - Building Lasting Relationships Using LinkedIn

Mandy McEwen - Building Lasting Relationships Using LinkedIn

Mandy McEwen from ModGirlMarketing.com, brought the goods today as this episode has a boatload of tactics on how to connect and showcase your brand on LinkedIn. When Mandy told us that only 1% of users are actively posting on that platform, it really opened up our eyes to the possibilities. While LinkedIn may not be the answer for everyone, chances are your audience is on there. To be successful on LinkedIn, you really want to do what everyone else is not doing, i.e. acting like a human being without constantly pitching.  Mandy talks about some cool tips to dial in your profile to make you stand out as an influencer leader and how there are different features on the mobile app which you can optimize. She also discusses how her own clients have grown without even posting, but just by engaging. You can create that closed-loop system with comments and posts, plus she got tactical in regards to what the LinkedIn algorithm really loves. There are also some tips on how to post documents, and use LinkedIn Navigator to fine-tune your feed. If you want to get additional reach, connect with the people you want and appear as a thought leader, check out all the ideas she shares. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Joshua B. Lee. “We all have personal brands, whether you want it or not, especially entrepreneurs. Really anyone with a LinkedIn profile has a personal brand so you might as well start owning it.” - Mandy McEwen Some Topics We Discussed Include: How to really succeed with LinkedIn (and it’s not as hard as you think) The “Don’t List” of what not to do reach LinkedIn outreach How to be seen as the industry expert without having to create a ton of unique content Leverage these hacks to curate your own content easily Which types of posts LinkedIn prefers the most How to use LinkedIn to make you look more like an influencer A super easy hack to make you stand out Yet another business idea that we would use if you create it The results that you can get just from leaving one comment on a post Mandy’s key takeaways from her Traffic & Conversion talk Resources From Mandy McEwen: ModGirlMarketing.com Connect with Mandy on LinkedIn SalesNav.ModGirl.Social - Check it out to get a 60 day free trial for Sales Navigator LinkedIn.ModGirl.Social - Get the Ultimate LinkedIn profile checklist References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The Dopamine Dealer of LinkedIn - Joshua B. Lee A Master of LinkedIn Shares His Real Secrets To Success - Trevor Turnbull

16 September 2021


Over 40 Ways To Grow A Podcast

Over 40 Ways To Grow A Podcast

Hey Hustle & Flowchart friends, we are back with a new episode. We are testing out a new podcast format where we will talk on a very specific honed-in topic and get straight to the meat of the content. On this one, Matt talks about over 40 different growth hacks to grow your podcast, including ad platforms, gaining attention in the media, both free and paid strategies, as well as some of our secret weapons on how we’ve grown the show which have worked very well. After you’ve listened to the show, be sure to check out the chats that we recorded with Tyrone Shum and Luis Diaz for more podcasting growth hack tips. “The best results we’ve gotten with Facebook ads is by taking short video clips from our podcast. We’ll take a 3-minute clip where our guest shares a gold nugget of wisdom, run that clip as a Facebook ad and put a link where they listen to the full episode in the text description.” - Matt Wolfe Some Topics We Discussed Include: The basics which you are probably already doing, but if not, you should be Podcast Platform Features and Ad Buys and the top platforms for both Where to purchase ads Growth through acquisition Various ways to get media attention Our Resources: Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode. References and Links Mentioned: For ad purchasing: Overcast, Castbox, Podcast Addict, Podcast Republic, and Castro  For features: Apple, Stitcher, Podknife, Radio Public, Podnews, Scribd, Libsyn, Spotify, Listen Notes, PodChaser, Podbean, and Spreaker  Gleam.io, Contest Domination, or Upviral for contests Outbrain, Revcontent, or Taboola for native ads HARO True Native or AdvertiseCast for advertising on other podcasts Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Growth Hack Your Content Marketing - Luis Diaz How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

14 September 2021


BJ Fogg - How To Build Tiny Habits That Stick

BJ Fogg - How To Build Tiny Habits That Stick

BJ Fogg, PhD, author of Tiny Habits and TinyHabits.com is on the show today! We have been immersed lately in understanding changes and our own habits, which have led to some self-sabotage at times. BJ talks about the concept of breaking the chain and how it can be detrimental to your progress. If your habit is too big, it can be hard to build up the momentum to continue. Plus, celebrating micro wins can be a huge motivator and they can come with every action that you do. BJ talked about his mission in spreading that ripple effect that will pass on to others, similar to how we love having fun while recording. He also gave us some real-life examples of creating tiny habits that stuck, such as how he was able to shed weight easily and how he starts his day in the right way to set his mind up for success. Still want more? Go check out our previous conversations with Anthony Trucks and Erin Pheil for more tricks to get you unstuck with some simple questions and quick tactics. “The best system whether it’s weight loss, sleeping better, or being more productive, is matching yourself with behaviors that will take you to that outcome, and these behaviors should be ones that you already want to do.” - BJ Fogg, PhD Some Topics We Discussed Include: How one way of raising kids helps them to foster a sense of accomplishment and be goal orientated How emotions create the habits Breaking down the Fogg Behavior Model The Maui Habit and celebrating life BJ’s easy method for weight loss Stopping the derailment of habits when your environment changes The simple act of celebrating even the smallest of actions Breaking the habit myths (hint: repetition does not create a habit) Resources From BJ Fogg: TinyHabits.com - Grab the book and take the free 5-day program BJFogg.com References and Links Mentioned: Humor, Seriously by Jennifer Aaker and Naomi Bagdonas The Gap and The Gain by Dan Sullivan and Benjamin Hardy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Get Your Shift Together - Anthony Trucks How To Change Your Beliefs To Change Your Life - Erin Pheil

9 September 2021


How To Capitalize On "The Creator Economy"

How To Capitalize On "The Creator Economy"

This episode is going to be a great extension of what we have been chatting about in the last few weeks. Also, since we’ve been talking a lot about branding, we are back to branding these episodes as a Therapy Session once again. There’s been some great opportunities that we have been discussing for a while, specifically in the creator economy. We now see our company as a media company rather than just a podcast. We also know there are those listeners who are not necessarily trying to create a media brand, so we wanted to speak to that audience. If you know that the creator economy is getting bigger, there’s never been a better time to figure out how to sell the shovels to that industry without having to be an influencer.  We talk about the opportunities that we see in the creator economy and some cool stats that compare it to the gig economy. We also drop some insight into how you, as an entrepreneur can use this opportunity. Once you become aware of where the money and attention is flowing, you can position yourself and ride that wave with the creators. It’s a smart approach and we’ll talk about some ways where it’s not you building the media company, but you can be the specialist to provide your services to those on the rise, even positioning yourself for rev deals and partnership. Once you listened, be sure to check out our chats with Gary Henderson and Travis Chappell for tips on how to make connections and network with influencers on a level playing field. “Position yourself properly and strategically - anyone can do that now with the creator/influencer economy.” - Joe Fier “The fact that each one of these things has so many subtasks, is a huge opportunity for digital marketers who want to go and specialize in one of those. Just look at YouTube, and look at one of the tasks you’ve got to do for YouTube. There’s a business there that you can go and replicate for people over and over again.” - Matt Wolfe Some Topics We Discussed Include: Examples of opportunities that never existed before, which you can specialize in and build a business around Some interesting stats on where the creator economy is headed A look behind the scenes of how we are building our media company Generalists vs. specialists in the agency world, and how the pandemic has switched things up Ideas on how to leverage the creator economy  Steal one of our business ideas and run with it! How to present a no-brainer deal to a creator, and turn it into a rev share deal  Our Resources: PodHacker.com - Learn The New Way of Using A Podcast To Build A Tribe, Grow Your Business & Create Multiple Streams Of Income References and Links Mentioned: Stats from Emarketer.com Creator Earnings: Benchmark Report 2021 TubeBuddy  VidIQ Check out this video with MrBeast Business Manager, Reed Duchscher on How to Make BIG Money On YouTube Eric Siu’s podcast with Reed Duchscher  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Get To Know Anyone On The Planet - Travis Chappell

7 September 2021


Brian Bogert - The Steps To Building A Limitless Life

Brian Bogert - The Steps To Building A Limitless Life

On today’s show, we are chatting with Brian Bogert, of BrianBogert.com, who has a wealth of perspectives, and we’ll definitely do a round two, as he opened up so many loops for us. He’s got so many crazy experiences that have happened and shaped who he is. We talk about podcasting and some things that we didn’t even know which we know you will find helpful. Brian also chatted about his perspective in regards to mindset vs. tactics, and our survey that we put out last year, which we now know is not that cut and dry, and actually has a few layers to those results.  He’s got such great insights into triggers, and how to embrace the pain to avoid suffering, and gave us some real-life examples. The beauty of this conversation is showing how we can be blind to some things until they show up. We did talk a little about imposter syndrome and how we get it sometimes around tangents on the show if we don’t think we can add to the conversation. Brian was able to enlighten us since we now know to just say what we are thinking and awaken the sleeping giant in ourselves, which is very refreshing. There were so many a-ha moments in this conversation, that we will definitely be having Brian back for round two. In the meantime, you may enjoy our chats with Gabby Bernstein and JaMarr Johnson where we chat about how to get into a flow and get yourself on the best track.    “Typically what’s preventing us from being exactly who we want to be, reaching our potential, and having the impact on the world we desire... guess what - it’s us.” - Brian Bogert Some Topics We Discussed Include: How the recent events over the last year have created a boom for podcasting The magic of valuable sound bites that convert to attention and downloads Redefining the patterns in your life that have been holding you back When we surveyed our audience on Tactics vs. Mindset and how they are not mutually exclusive Recognizing who we are as humans and defining mental toughness The importance of knowing someone’s prime narrative to communicate with them in the best way possible The stuff that no one is talking about in regards to changing the patterns in our own life Check out Matt’s eloquent thought process on reacting to the metaphysical nature of the conversation A new framework on how to view imposter syndrome Recognizing pain and suffering to go forth to fulfilling our destiny Resources From Brian Bogert: BrianBogert.com WhoBeforeWhat.com  602-704-5189 - text Brian and tell him how much you loved this show! References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. Tools To Get What You Want And Free Your Mind - Gabby Bernstein Life Lessons From Standup Comedy - JaMarr Johnson

2 September 2021


YouTube, Spotify, Fireside, and OnlyFans?

YouTube, Spotify, Fireside, and OnlyFans?

This is a show for those of you thinking about podcasting and YouTube and for those who are not, you still should listen in. We are going to be talking about content creation on the platforms everyone is going to these days. We chat about recent stats, predictions and where things are headed. There’s a lot of cool things that we have been noticing, that we think will help everyone.  We’ve been pretty tapped in with what’s been happening in the podcasting space in the past few years, and our gut reactions have been pretty accurate. You’ll hear our thoughts about ClubHouse, Spotify, Fireside and, yes, even OnlyFans. Plus we deep dive into a poll by Edison Research that shows some interesting data in regards to where podcast listeners are hanging out for both searching and listening. So check it out, and when you are done be sure to have a listen to our chats with Rob Balasabas and Marc Guberti who drop some golden nuggets on how to maximize your YouTube views, as well as best practices for your descriptions, keywords and tags.  “There’s so much opportunity to leverage other people’s work and show up as a recommended video.” - Joe Fier “Anywhere you can have your content, have your content available there, because these trends might shift over time, so might as well be where everyone’s looking.” - Matt Wolfe Some Topics We Discussed Include: Why we’ve been putting our focus on YouTube based on data Interesting stats about where people are listening now and more trends that we’ve been eyeing for a while What really bugs Matt about Spotify? Listen to find out Why YouTube makes it way easier for your podcast to be discovered Quick hits to get people’s attention Our thoughts about the new Fireside platform and whether you should jump in That one time we got to chat with Tyrese Gibson!  Is it rebranding time for OnlyFans? Our Resources: PodHacker - We teach creators how to Build, Engage, Amplify & Monetize your content.  References and Links Mentioned: Edison Research Repurpose.io Fireside Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Ahrefs - be sure to check out their special deals for our listeners. How To Maximize Views And Engagement On YouTube - Rob Balasabas A Complete YouTube Success Roadmap - Marc Guberti

31 August 2021


Armand Morin - The Past, Present, and Future of Internet Marketing

Armand Morin - The Past, Present, and Future of Internet Marketing

Did you know that our guest today is the reason behind Russell Brunson’s success? Today, we have Armand Morin on the show, and it was so cool to go down a page in history, as he talked about the early days of internet marketing way back in 1996. He tells the story of how he made over one million dollars selling bookmarks in the days before payment processors. Also, his email strategy and MAE framework were interesting to us, as well as how he doesn’t believe in funnels. He has flipped the idea of the funnel into more of a pipeline and gave us a dissertation on how to do email with this approach. We also chat about his email sequence based on webinars, which was another massive topic. This show was much more tactical than we thought, as Armand covered email strategies, webinar strategies, and even how to become a country music star. He’s also a national champion with Tai Kwon Do, and follows that whole “Success Leaves Traces” philosophy, which you can learn about in his book of the same name. After you’ve listened, you might enjoy our episodes with Dale Beaumont and David Jenyns for more tips on creating systems to save time and work smarter.  Lastly, if you are heading to Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! There will be challenges, fun, and prizes! If you want to come network and hang out with us, we are going to be throwing a huge party at Mission Brewery in San Diego on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss.  “At 3 hours into my whole internet career, I find this website that says ‘If you give me $20, I will put a link on my site that will link to your site and because I’m advertising so much, you’re going to get a lot of traffic to your site’ and I thought, Oh man, that’s brilliant!” - Armand Morin Some Topics We Discussed Include: How to hack your way into becoming a huge country music star Avoiding a painful, first business lesson  The early days of selling links and having to print out paper checks! How Armand created the world’s original search engine What happens when you get your merchant account shut down when you are on track to make over $150,000,000 in a year Why you want to think of selling through a pipeline, not a marketing funnel The early days of the Warrior Forum - who knew?! Changing up your email system with the MAE method, so you are getting more open rates and not hammering your list with the same message over and over The new webinar strategy that has been a game-changer (it’s easier than you may think) How to reverse engineer anything, even learning how to water ski Resources From Armand Morin: Success Leaves Traces Book Armand’s Index Card Productivity Strategy ArmandMorin.com MarketingUniversity.com Armand Morin on YouTube Michael Lee Austin - Armand’s CD that went to #1 on Amazon References and Links Mentioned: Active Campaign Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. Plug-N-Play Systems For Any Business - Dale Beaumont Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns

26 August 2021


Marketing Is Changing - Adapt or Go Broke

Marketing Is Changing - Adapt or Go Broke

This episode has been a long time coming, as we have been thinking about some of this stuff since 2013. Many of our listeners have told us how much they miss our Therapy Sessions where we talk about what we are doing in the business and our struggles and wins, and this show will include a lot of those insights. We chat about where we see a lot of our marketing efforts headed, how the marketing landscape is changing for all of us, and some of the things we will be doing differently. We also discuss some of the ways that we are finally fulfilling our goals from years back and how we are going all in.  Also, if you are heading to the Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! Make sure you are subscribed to our YouTube channel, as there will be challenges, fun, and prizes (cha-ching!) If you want to network and hang out with us, we are going to be throwing our Overtime event at Mission Brewery once again on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. And after you have enjoyed this episode, be sure to check out our conversations with Angelo Sisco and Ryan Berman who share their own great insights about branding in this new marketing landscape.  “The big four - the GAFA companies - are all battling it out right now over things like privacy, the various ad platforms and methods of advertising, and all the smaller companies who are trying to play by the rules are getting squashed in the mix.” - Matt Wolfe “We are going to be doing a hybrid approach between what we have been doing in direct response and internet marketing compared to more of the branding and creator play.” - Joe Fier Some Topics We Discussed Include: The big push for privacy among GAFA What do with lower open rates and losing your cookies Want to be in the movies? How we’re all in Godzilla vs. King Kong now Let’s go back to college and talk about the S.W.O.T. analysis That one guy who is not welcome on our show Building a media brand to mirror the Tim Ferriss effect The future of course building and where to market them Our plans for Traffic & Conversions and how you can potentially be a guest on the show! What we are doing to stand apart from podcasters and direct response marketers alike The cool, telling resources that were delivered to our doorstep recently Our Resources: PodHacker.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The Identity Alchemist - Angelo Sisco How Courageous Companies Build Well-Known Brands - Ryan Berman

24 August 2021


Anthony Trucks - How To Get Your Shift Together

Anthony Trucks - How To Get Your Shift Together

We have Anthony Trucks joining us again for round two, and we had an absolute ball. Anthony has a new book coming out, Identity Shift, which we discuss in-depth on today’s episode. This was an impactful and timely episode, and one of the things we talked about was how there are people who want variety in life, and then there are people who want stability. For example, even in our own business, our new studio is the mechanism for wanting to change things up, as things were getting a little monotonous. Another analogy that Anthony discussed was the ball analogy, where the ball that you kicked far away is your goal and when it’s too far, the doubt comes in. So when it comes to goal setting, if you build too grand of a vision, you can get into mental trouble because that ball needs to be a little closer.  He talks about people who constantly consume and don’t take any action, so the more you consume, the heavier that ball becomes. Also, he talks about how one of the goals of his book is to clarify how to close the identity gap so you can upgrade your life to the next level. There’s a lot of good stuff in this one, and after you have listened, we have some great shows from our vault you should check out, including our previous show with Anthony and our chat with Nir Eyal that deals with mindset, becoming more products, and getting valuable feedback to make better business decisions. “At the end of the day, your identity has to match your dream or it will never be realized. A lot of people have dreams that are far beyond their current identity...the cool thing is as you shift into it, you simultaneously transform as a human, but you also achieve that thing.” - Anthony Trucks Some Topics We Discussed Include: How our chairs are a metaphor for our business What makes you a skilled speaker What your ideal identity is comprised of and the identity gap Are you suffering from the epidemic of shelf esteem? The dinnertime conversation you can have with your kids to cement a positive relationship with them The difference between parenting your kids and coaching them (plus how to get your kids to clean their room!) The battery drawer question Chasing your passions vs. sticking with what makes you money (even if you loathe it) Resources From Anthony Trucks: IdentityShiftBook.com - Use the code word “HAF” to get all the bonuses AnthonyTrucks.com Aww Shift Podcast Shift Starter Daily References and Links Mentioned: Get Motivated!: Overcome Any Obstacle, Achieve Any Goal, and Accelerate Your Success with Motivational DNA by Tamara Lowe Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. Own Your Identity And Overcome Anything - Anthony Trucks How to Control Your Attention and Choose Your Life - Nir Eyal

19 August 2021


Here's Why Branding Is Vital

Here's Why Branding Is Vital

We’re back, coming at you from the world-famous Hustle & Flowchart Studios! Today we are talking about branding, our thoughts and our experience with it and what we are learning about branding lately including the psychology behind it. It’s been a big focus lately in that we are trying to get ourselves dialed in on our brand, uplevel the video quality, and revamping our website design. There’s some specific reasons why we feel now is the time to be branding and we dive into this on today’s episode.  We will be covering some low hanging fruit ways to brand that you probably haven’t thought about. There’s also a few cool videos that we will reference and one of more interesting ways that one major influencer is building his brand plus the surprising reasons behind it. We have also updated some of our studio equipment and will dive into what some of our favorite brands are and why. In addition to all of this, we chat about the bigger picture behind your brand, making an impact on society, and leaving a legacy. After you’ve listened, be sure to check out the past shows we’ve done with Ryan Lee and Ryan Berman to give you some additional ideas on branding and building your tribe. “It’s important to make sure you have the brand understood before you do any dramatic things to the perception of your brand. Ask yourself how are people identifying and attaching to you right now and what’s the reason they are choosing you over another podcast?” - Joe Fier “The way we see it is, the bigger the brand that we can build, the more attention that we can create on us, and then we can essentially sell that attention.” - Matt Wolfe Some Topics We Discussed Include: What the leading YouTube influencers are doing outside the normal realm of promotion Our top three favorite brands that have helped outfit our new studio Some new platforms we might be testing out with our branding Thanks again Ryan for the burrito hookup! Building up your brand to sell attention One good reason to not shoot at the highest quality for your videos Getting people to feel like your brand is a part of their family Is Apple still the creator’s choice? Important things to consider if you are rebranding, including choice of music and color schemes The real reason behind Mr. Beast’s YouTube brand Do you what you want your legacy to be? Listen in as we talk about ours Our Resources: PodHacker - Build A Tribe, Grow Your Business & Create Multiple Streams of Income by Simply Copying Our Plug & Play System Our go-to brands for the awesome equipment we use in our studio References and Links Mentioned: All33 Chairs Alpha Hippie How Apple & Nike Have Branded Your Brain How Mr. Beast Spends More Money Than He Makes  ClickFunnels Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How Courageous Companies Build Well-Known Brands - Ryan Berman Building Brands, Cultivating Communities, And ’80s Movies - Ryan Lee

17 August 2021


Joe Sanok - The #1 Secret for Creating the Lifestyle you Always Wanted

Joe Sanok - The #1 Secret for Creating the Lifestyle you Always Wanted

Joe Sanok joins us again for a second show, with another fun conversation about chilling out, getting your mind in order, and having systems that have been a theme lately around the Hustle & Flowchart brand. A lot of conversations we have had recently are in tune with what we want to do with our brand, which translates into a smart and productive way to work. It is less about tactics and business strategies as what’s really important is figuring out what we want to do and having the business facilitate that.  On today’s show, we chat about how Joe was able to take more time off as we have done, spend more time on the important things in his business, outsource the things that are not as important, and basically slow time to get more clarity. He also tells us a great analogy with his tale of his encounter with a rhino, what to expect if you are doing a book deal with a major publisher and how hie Slow Down School has helped many entrepreneurs to do just that, while also moving their own business ideas ahead quickly. If the idea of traveling the country while working your business part-time appeals to you, be sure to check out our previous show with Joe as well as the chat we held with Justin Brooke.  “Research shows that when you slow down you have better clarity on what you need to spend your time on. So if you are taking a Wednesday off and the weekend off and you are generally setting boundaries and letting your brain be optimized, then when you get to the week, you can kill it.” - Joe Sanok   Some Topics We Discussed Include: The magical mindfulness of young minds Roadtripping across America, while road schooling kids and podcasting about the adventure The benefits of having two Fridays a week Scheduling in fun first Discovering your sprint personality to fine-tune your workflow Staying at an Airbnb for the weekend to get more work done  How we slow down in a way that matches what our brain needs What to do when you see a rhino charging right at you The science behind vigilant detriment One simple thing you can do to refresh your brain, pay attention better, and work more efficiently The trick to getting to 100 pushups a day What to expect when you publish a book with a big name publishing house Resources From Joe Sanok: The Practice of the Practice on Instagram Joe Sanok on LinkedIn Podcast Launch School Thursday is the New Friday - by Joe Sanok Practice of the Practice  Leave to Find podcast JoeSanok.com References and Links Mentioned: The Big Leap by Gay Hendricks Sam Harris’ Wake Up Meditation Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Generate 10,000 Leads Per Day With Google Ads - Justin Brooke

12 August 2021


Random Thoughts on The Psychology of Money

Random Thoughts on The Psychology of Money

We’re back with another Tuesday episode, where it’s just the two of us, deep-diving into a few topics that we have found interesting lately, talking about what’s going on in our business, and sharing stuff that we have tried out, love, and want to share with you! Today, we are chatting about a book that we both read and really enjoyed - The Psychology of Money by Morgan Housel. We definitely had some a-ha moments after going through the book, which entails discussions surrounding the plight of Americans’ inability to set money aside for emergencies, why looking into historical data is not always the best option for determining the future, and why we think it’s important to avoid the dreaded lifestyle creep in order to set yourself up for wealth. We also talk about Matt’s Amazon wish list (wait until you hear what he got for Christmas!), our takes on investing (this is definitely NOT financial advice), and our thoughts about cool cars, crypto, and being on top of buying the latest gadgets. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Wealth Without Wallstreet’s Russ Morgan and Joey Mure.  “Everyone has the ability to save, if you have the right psychology around how money works and the use of it as a vehicle to get what you want out of life.” - Joe Fier “Most people study history and look at it as an indicator of what to expect for the future, but we are literally in unchartered territory every day.” - Matt Wolfe Some Topics We Discussed Include: How most Americans can’t even come up with $400 for unexpected emergencies What’s the real reason you are driving that super cool sports car? Figuring out how to stop moving the goalpost  How to approach money as a tool to get you that happiness you really want The difference between being rich and having wealth Do you suffer from “lifestyle creep”? Our next sponsor is….Ferrari?? Why tying to predict trends based on historical evidence is not a good idea Taking the pressure off a lot of common, desired things when it comes to money Stressed about money? Good news - you are not crazy because we’re all in this together! How to save a ton of money shopping on Amazon Let us know what you think about our new show format!  Our Resources: PodHacker References and Links Mentioned: The Psychology of Money by Morgan Housel  Rich Dad, Poor Dad by Robert T. Kiyosaki We love answering your questions on our Tuesday episodes, so if you have one,  submit it here: HustleAndFlowchart.com/ask Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The Formula For Financial Freedom - Russ Morgan & Joey Mure Reverse Engineering How Much Income You Actually Need - James Altucher

10 August 2021


Elliot Roe - How to Discover What's Holding You Back (and Get Over It)

Elliot Roe - How to Discover What's Holding You Back (and Get Over It)

Our show today with Elliot Roe, creator of an app called Primed Mind, was packed full of goodness. We chatted all about how he came to create the app after he was able to get over his fear of flying and he walked us through these pre-methods, to prime your mind for various circumstances. For example, if you have an athletic event coming up or you will be speaking on stage, it primes your mind for all these activities.  Elliot works with people who are in the top 5% but know there’s something holding them back to reach that 1%. These include top athletes, poker players, and Wall Street businessmen, who use his hypnotherapy services to get past that subconscious wall to break through to the next level. We also talk about how to get over imposter syndrome, uncovering hidden memories, and dealing with feelings of guilt, especially when it relates to running your business. Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Rinesh Ganatra for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back. “If there’s a big difference between what you would tell yourself and what you are doing, there’s something going on emotionally because you know the answer but you are not able to  follow that system.” - Elliot Roe Some Topics We Discussed Include: Digging into your past by using hypnotherapy to change your emotions  Common problems regarding feeling stuck at earning at a certain level and how it usually relates to your father How Elliot got over his fear of flying The interesting world of working with high-end poker players and athletes Getting over imposter syndrome How procrastination is one of the most common things Elliot’s client deal with and how to get around it Bullied as a kid? How to reframe those feelings Dealing with those darn repressed memories that are holding you back Feeling scared? Why you are not alone Dealing with the feelings of guilt when you are not spending time on your business Resources From Elliot Roe: Primed Mind app Primed Mind Podcast ElliotRoe.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The 5 Mindsets Entrepreneurs Must Embrace - Rinesh Ganatra How To Change Your Beliefs To Change Your Life - Erin Pheil

5 August 2021


The Yin And Yang of Joe and Matt

The Yin And Yang of Joe and Matt

On today’s show, we are mixing things up a bit. We usually chat amongst just the two of us on Tuesdays, on this episode we decided to use an interview of someone interviewing us. This was an interview done by Stephan Spencer, host of Get Yourself Optimized and Marketing Speak, two great podcasts. We really enjoyed his line of questioning and he even stumped us on a few things. He’s a deep thinker and is well studied, and we know you will enjoy this episode.  You’ll hear us work out some stuff and come to some realizations, such as how we got to the root of what makes us curators. Stephan is great at extracting details and asked about numbers and KPI’s, but it’s interesting because over time our business has shifted from looking at the numbers and more about prioritizing the lifestyle and inner joy. We also talk about various things we have learned from books that we love as well as how we handle our business relationship, some lessons learned from our early days in business and our ideas for the future. After you have listened, check out our previous chat with Stephan that we mentioned, since he is an SEO wizard as well as our conversation with Gary Henderson who gave us his takeaways on connecting with amazing and influential folks as well. “Our goal, focus, and mind space is always on how to create better content, and we live in that world.” - Matt Wolfe “We have established ‘No Working Wednesdays’...and it’s allowed us to go 80/20, go deeper on the key actions that we should be taking and it has us really focused in.” - Joe Fier   Some Topics We Discussed Include: Why you should focus more on creating systems and less on creating goals One of our big a-ha moments that really took the pressure off Our partnership and the good parts and bad (which basically never happen) No Working Wednesdays! Building assets, not liabilities, and how to really determine the difference between the two (it may be different than what you think) How we celebrate, even if it’s the little things Did we really meet at a party on the beach? Tune in to find out! How to multiply your child’s intelligence Challenges, screw-ups, and missed opportunities Dan gets another shout-out - Hi Dan! Our ‘trick’ to affiliate marketing and why we are so good at it How to get just the information you need without having to read a ton of content or go through an entire course Our Resources: PodHacker  References and Links Mentioned: Get Yourself Optimized Podcast  Marketing Speak Podcast Rich Dad, Poor Dad by Robert Kiyosaki The Life-Changing Magic of Tidying Up by Marie Kondo The Tipping Point by Malcolm Gladwell Breath by James Nestor Optimize Your Child’s Brain - with Janet Doman The Wim Hof Breathing Method SOMA Breathing exercise Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. The SEO Mistakes That Everyone Is Making - Stephan Spencer How To Connect And Network With The Most Influential People - Gary Henderson

3 August 2021


Angelo Sisco - The Identity Alchemist

Angelo Sisco - The Identity Alchemist

We’re back with another show, chatting with our friend and fellow podcaster Angelo Sisco from Alpha Hippie. One of the things we talk about is having stories around specific things, and how when you listen to others tell stories about the same thing, you can have a reframe and change your perception around this subject. Everything is a frequency, and Angelo has such a deep level of awareness which he trained himself into, and he walks a different plane than most people. You will have so many a-ha moments as you listen to Angelo explain how to reframe your mind and use both feminine and masculine energy to be successful in your business. Being a storyteller also has many benefits, and creating your own energetic energy in your life will put you in the right frame of mind. Angelo gives an overview of how he works with clients to create an identity alchemism shift, as well as the secret weapon he uses to change his frequency to match the situation he puts himself in. When you have finished, be sure to check out our previous chat with Angelo and our show with Marx Acosta-Rubio as we talk about how to get over those thoughts which are holding you back to create the mindset you need to move ahead. “So much of what holds our lives back is having those past thoughts and experiences and that’s why being able to give good stories and recreate stories in our minds creates new thought patterns, new neural pathways, and expands us, and then we can allow for shifts.” - Angelo Sisco   Some Topics We Discussed Include: How reading the Goosebumps stories as a kid, helped to build a career When telling a great story leads to analogies and insight You’ll never think about tobacco in the same way again after hearing what Angelo has to say The meaning behind the identity alchemist and how you can become your best version of yourself How to change your identity to become a wealthy person Where the best McDonald’s in the world is located!  Insights into feminine vs. masculine qualities Leading a life of bliss and serenity Angelo’s secret, favorite thing that helps him change his frequency How to train your mind to succeed in business We are reading more of your reviews, so tune in - maybe it’s yours   Resources From Angelo Sisco: Alphie Hippie Podcast Alpha Hippie   References and Links Mentioned: Angelo’s Soundcloud List Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Ahrefs - be sure to check out these special deals for our listeners. The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco Why Some People Are Successful And Others Aren’t - Marx Acosta-Rubio

29 July 2021


This Episode Was Made Using Artificial Intelligence

This Episode Was Made Using Artificial Intelligence

There’s a cool tool that we have been playing with called Conversion.ai which writes copy for you and it’s essentially grabbing information from the web and molding it to your requests with approximately 30 different modes. It helps you come up with ideas, blog posts, emails, subject lines, and some folks are even creating books with it.  There’s also a copy idea generator, so we are answering these questions Jarvis came up with along with real questions sent in by our audience. If you want your questions answered, be sure to visit HustleAndFlowchart.com/ask, where you can write your questions and we will answer them live on an upcoming show.  We also tell you how we deal with affiliate promotions and how we test the waters, to decide whether a product or service makes sense to go all-in and promote. After you’ve listened, check out our chats with Rich Schefren where we dive into how big tech is changing and what you can do about it, as well as with Nikhil Aitharaju & Ryo Chiba and their views on the future of artificial intelligence and what is next for content creation. “We should all be thinking about how we build our own platform or this thing that is a lot more valuable than some stand-alone piece of content that someone is probably cranking through using Jarvis.” - Joe Fier “You take a concept from this book and one from this person and then you mold them all together and now you have your own view through your own personal filter.” - Matt Wolfe   Some Topics We Discussed Include: Shoutout to one of our awesome PodHacker members who sent us something special - Thanks, Ryan!! Listen to our cool new, real-life sound effects! Be sure to check out some clips of where it all began (in the intro)! How to use a 21 step sales letter with Jarvis to get your content dialed in Thoughts about AI in the future, using Jarvis and Descript to create new shows  How to get over your fear of public speaking Creating a brand new site, using other people’s content The future of deep fakes How to get smart with content strategy so you stand out How we test the waters with affiliate promotions How to learn from others through idea sex    Our Resources: PodHacker.com  HustleAndFlowchart.com/ask - write your questions here so we can answer them on the show!   References and Links Mentioned: The Psychology of Money by Morgan Housel Our recent live stream on YouTube with Rich Schefren Jarvis Facebook group IMReviewAndBonus.com The YouTube video showing how to create a site using Jarvis  SurferSEO Descript Active Campaign Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. Artificial Intelligence, SEO, and Copywriting - Nikhil Aitharaju & Ryo Chiba Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren

27 July 2021


Archit Batlaw - What Does The Future Look Like For eCommerce?

Archit Batlaw - What Does The Future Look Like For eCommerce?

On today’s show, we are chatting with Archit Batlaw from Reach Digital. We like how he thinks through things, and how he talks about what it was like to work at Facebook. We also talk about his predictions and the consolidations as to how Facebook is getting into podcasting and how so many big companies are emulating what other big companies are doing. Archit talks about how, if you have followers, that’s way more powerful than figuring out some Facebook ad strategy. There’s the AI that’s available for everyone and it’s optimized already.  A lot of the things that people are specializing in right now such as copywriting and media buying are examples of things where AI is getting better and better at. This brings us to the main point in this episode which is how building a brand is everything. We also chat about the latest Apple update, some predictions about the future of the big media companies, and some thoughts on what Apple has in store next. Archit also gives us his thoughts on how he stays focused, how to put your tasks on an axis to determine how much time you may be wasting, and other ways to stay in alignment. After you listen, be sure to check out our shows with Rich Schefren and Bruce Clay for more insight into future trends in the digital marketing world. “With a subscription business, you don’t necessarily need to have this churn and burn, with 8,000 customers. You can have 1,000-2,000 customers and have a pretty nice business going.” - Archit Batlaw   Some Topics We Discussed Include: What it’s really like working at Facebook Is Facebook really tapping in our phones? Following the theme of trial by fire to get customers fast Is Facebook a social network or is it an eCommerce network? Where the future of in-app purchases are heading The latest Apple updates and how it affects your tracking Please leave us a review, and if you have already - a big thanks! We are reading them on the show, so listen in, as maybe one of them is yours Predictions on how to stand out in the future with your brand   Resources From Archit Batlaw: Reach Digital Reach out to Archit on Twitter or LinkedIn   References and Links Mentioned: Netflix.shop Stratechery  Pilot House  The Hustle 2PM Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren The Father of SEO Shares How To Future-Proof Your Rankings - Bruce Clay

22 July 2021


Here's What We'd Tell Ourselves 15-Years Ago

Here's What We'd Tell Ourselves 15-Years Ago

In this episode, we want to talk about the direction of our show and how we’d like to chat with the entrepreneur that was us 15 years ago. We find that there’s a lot missing when we don’t have that perspective in mind, and maybe that’s you or you have a business and you want to go back to basics. We are talking about the handful of things that our younger selves would really appreciate hearing, such as our ideas on delegation, building our list, setting up systems, and how we put content out into the world. The overall theme is we want to identify different strategies that can help our younger selves and get past some hurdles and roadblocks even quicker. Another segment of today’s episode revolved around how we’ve been sending out emails, asking how we can help you and what are you struggling with in your business now. So if you have emailed us, listen up as we answer a few of the questions that we have received. When you’re done, go check out our conversations with Scott Carson and Stephen Esketzis for more ideas on how to set up systems and your content strategy to reach your audience more efficiently. “Speaking to our younger selves is creating a content machine that allows you to not only grow your brand by putting things out to the world and be able to share it but connecting with highly connected and successful people. You can engineer that yourself by creating your own platform. - Joe Fier “I’ve stopped thinking about being happy when and just enjoying what we are doing right now. I’ve shifted my thinking into ‘Let’s just make every day fun, and figure out how to make money off of that fun-ness that we’re having.’” - Matt Wolfe   Some Topics We Discussed Include: Before we knew what we were doing, drinking Corona and hanging out in the driveway The mindset shifts which we both have had in the business, and have led us to have more time on our hands Our platform way of thinking to connect with people and bring your message out to the world How to become a merchant of attention so people can buy attention from you The magic of leveraging a platform to build your own platform The Catch-22 of being concerned about sending too many emails to your list Wise words from the founder of Netflix How our content strategy has allowed us to connect with not only our audience but a slew of amazing entrepreneurs How we structure our free and paid content and why you should give away most of your information for free We are also answering your questions on today’s show. If you are struggling with anything, post your question in the Facebook group, and we will let you know our thoughts on a future episode   Our Resources: PodHacker EGP membership   References and Links Mentioned: Referral Mastery  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. How A Master Digital Marketer Uses His Skills To Crush It In Real Estate - Scott Carson Affiliate Marketing Using Epic Content - Stephen Esketzis

20 July 2021


Chris Parker - What To Do With 9 Million Visitors Per Month

Chris Parker - What To Do With 9 Million Visitors Per Month

This was a super fun episode with Chris Parker where we covered a lot of things that we haven’t before. Chris is a unique marketer in that he has more traffic than he knows what to do with, and we love the fact that he's built this system to give back to the world. He’s the founder of WhatIsMyIPAddress.com, a tech-friendly website attracting a remarkable 9 million IP-seeking visits a month. We discuss the benefit of banner ads and using an aggregator, and the breakdown of how his site brings in revenue, plus the promotion of his in-house tools which you can find on his site.  Chris also talks about how he uses HARO to get interviews for his podcast, Easy Prey Podcast, and his recommendations on how to make your media page stand out to visitors, so perhaps even you will get on television as he did. Motivated by stories of cybercrime victims, in 2020 Chris created his podcast to help followers learn about scams, fraud, and other dangers they face online and in the real world. When your stuff is compromised things can go south fast, and you’ll hear Chris’s take on creating online log-ins, two-factor authorizations, and all the aggravation you want to avoid if you have to contact a website if you lose your information.  If you want to dive deeper into the quiz funnel idea that Chris discussed on the show, be sure to check out our show with Ryan Levesque, and if you want to dive deeper into Google ads, you’ll love our show with Justin Brooke.   “I have the opposite problem that every affiliate marketer has. I have so much traffic, I don’t know what to do with it all.” - Chris Parker   Some Topics We Discussed Include: The revolution of deep fakes in the world of scammers What to be aware of as business owners, so you don’t get scammed Dealing with bottlenecks in the business, before you get too successful Should you use header bidding in your advertising? Which are the best ad networks to worth with, especially when you are just starting out Why you want a media page and what to include so it gets you more contacts Using VPN networks - whether you should or not and which ones to use An easy solution to get around the possibility of a ransomware attack The three red flags you should know behind most email scams Examples of people who have been scammed and how to make sure you are not next   Resources From Chris Parker: EasyPrey.com - download the self-assessment  What Is My IP Address   References and Links Mentioned: Chris’ Show About Deep Fakes Have I Been Pwned Publift   Freestar Studio1Design.com NordVPN Carbonite  Idrive  Backblaze Google Authenticator Ryan Levesque’s Ask Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. How To Generate 10,000 Leads Per Day With Google Ads - Justin Brooke 10x Your List Growth Using Quiz Funnels - Ryan Levesque

15 July 2021


Matt Wolfe & Joe Fier - All Day I Dream  About Systems

Matt Wolfe & Joe Fier - All Day I Dream About Systems

We’re back again with our Therapy Session-ish chat - or soon to be called some other new awesome name. We record them roughly the week before the show goes live, so the content we bring you is as fresh as the memory of the last dollar you made online. Lately we’ve been talking about dialing in all the stuff in our business and how we are aligning our actions with where we are headed in the next 10 years and beyond. We know that we all have things that we do routinely, such as checking emails and touching base with people, and when you have a good system behind it, it’ll make your day go so much smoother.  You’ll especially enjoy listening to Matt’s background with designing systems and how his brain works when it comes to fine-tuning the most simple of tasks with the use of some very simple tools. He talks about his three-step process and how he’s able to get to the coveted inbox zero on a daily basis. After you’ve got your mind spinning, be sure to listen to our chats with Paul Minors and David Jenyns who give us even more strategies and tactics to build systems in your life and business, so you can have more time, be more productive, and scale your business. “I do the stuff I least look forward to first so that all that’s left for the day is the stuff I do look forward to doing..” - Matt Wolfe “There’s the momentum of task completion too. You start with the easiest task first, and you build from that point on.” - Joe Fier   Some Topics We Discussed Include: Bringing the fun energy pre-show a la The Foo Fighters How to constantly be optimizing even the smallest of tasks to make everything more efficient Matt breaks down his 3 step system for handling email communication The tools we use to make our lives easier so we have time for more fun How to get to inbox zero every day Reframing all your work and tasks to be able to look forward to the fun part of your business How to get your systems dialed in, even if you really stink at it Our plans for the future direction of the show Lessons learned about how to change your identity for the better   Our Resources: PodHacker   References and Links Mentioned: Text Expander  Roam Research Super Human Kolbe Test Calendly Conversion.ai Atomic Habits by James Clear Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns Tools And Strategies To Be Ultra Productive Every Day - Paul Minors

13 July 2021


Ryan Berman - How Courageous Companies Build Well-Known Brands

Ryan Berman - How Courageous Companies Build Well-Known Brands

The time really flew by on today’s episode with Ryan Berman of Courageous Brands, as we let Ryan’s stories interweave into the show. Ryan brings to the table a different perspective than most marketing people. We discuss his stair stepper approach to marketing and how everything is connected. We also talk about how he created an actual city location, in Funner, CA and the magic behind that marketing campaign.  One of the things that we love about this conversation is to start by stepping into the shoes of who you are selling to, which is something we intuitively know, but don’t always practice. Think of how you would want to be marketed to, which is one of the toughest things, but remember the customers are holding all the cards. Ryan also discusses how, if you have a boring brand, do something to change that fact, and create stories around the brand to make it exciting. Also, make sure you listen to the end, as we read some of our recent reviews - maybe it’s from you! And after you have enjoyed this episode, be sure to check out our conversations with Dan Norris and Ryan Lee, who have both created successful brands by offering value and fun in a different way that makes them stand out from the rest. “We’re living in this world now, where we are inundated with 7,000 messages a day. There’s so much competition right now and that’s why brand is so important.” - Ryan Berman   Some Topics We Discussed Include: Why “No feel, no deal” is so important to your business David Hasselhoff and the magic behind a “Funner” city The beauty of marketing today in telling your story Getting from strategy to ideas to execution How to flip common perspectives to bring your brand to new levels From ducks to geckos - what to do if you have a boring brand Beerfest vs. Craftfest? Who wants to go? How to weed out the clients that are not a good fit The stair stepper approach to your marketing plan   Resources From Ryan Berman: Courageous Podcast Courageous Brands.com Return On Courage.com  Ryan Berman.com    References and Links Mentioned: Can’t Hurt Me by David Goggins Funner, CA The Domino’s Turnaround Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. Building Brands, Cultivating Communities, And ’80s Movies - Ryan Lee Beer, Branding, And Compound Marketing - Dan Norris

8 July 2021


Joe Fier & Matt Wolfe - Ramp Up The “Fun Factor” While Working

Joe Fier & Matt Wolfe - Ramp Up The “Fun Factor” While Working

As promised, we are back with another show that’s just the two of us sharing what we’ve been learning lately and how it’s impacted our lives for the better - all while we are having more fun! We’ve been doing a lot of soul searching and have been upgrading our lives in different ways. We’re also still continuing to get insights and help from our friends and podcast guests, which is one of the main benefits of what we do. We also discuss our new schedules, our awesome new studio space, how we’ve been able to rid ourselves of several limiting beliefs and make the adjustment to hand off work which was hard to do at first, but has freed us up and in turn, made more money. Plus, we give our thoughts on a recent video we watched which dissects how to enjoy the journey as well as how to determine what’s meaningful in your business so you can spend less time on the things you think are important or necessary, but are really holding you back. After you’ve listened, don’t forget to check out the conversations we mentioned with Erin Pheil, Angelo Sisco, and Marx Acosta-Rubio on how to manage your life and workflow, for more balance and free time. “There is a lot of mental clarity and that allows us to almost naturally have more fun.” - Joe Fier “I go to my computer, Joe goes to his computer. I start working on things...we are sending files back and forth via Slack even though we’re next to each other, and the next thing we know it’s been 3 hours and we just built an entire funnel. Let’s go to lunch.” - Matt Wolfe   Some Topics We Discussed Include: How our new bachelor pad/podcast studio has made our life easier and more productive Are burritos or tacos the next productivity booster? And who has the best tacos country-wide? Enjoying the journey vs. getting to some specific destination Working in opposition to today’s mindset of grinding it out now, for the glory later Shout outs to our buddies at Alpha Hippie Popping the limiting belief bubbles that hold us back Making tasks like bookkeeping insanely fun How to make things more fun    Our Resources:   Rob & Kennedy’s InBox Event Conversion.ai  Steal Our Winners  Thrivecart  ConvertBox       References and Links Mentioned:   The Real Secret Of Productivity Alpha Hippie Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. How To Change Your Beliefs To Change Your Life - Erin Pheil The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio

6 July 2021


Justin Cooke - How To Hire A-Players In Your Company

Justin Cooke - How To Hire A-Players In Your Company

This is the third show where we discuss Empire Flippers, and today we are chatting with Justin Cooke, one of the founders. Justin talked about the Amazon affiliate sites that they sell a lot of, and a good way to learn which sites are selling is to visit their site and go through the listings. Keeping up to date on what’s selling in the marketplace is super valuable for all of us. We’re all building assets and there’s a way to enhance their value. We also talk about the hiring process, and if you check out their site under the careers tab, you’ll be able to see what we are talking about. He’s got a pretty solid hiring process that he mapped out. He discusses his sales funnel process of hiring, the benefits of hiring an apprentice, how to find potential hires if you don’t already have an audience to reach out to, and how to weed out the non-contenders early on. He also has an interesting take on the commission process and discusses how he’s made it more of a cooperative arrangement, which has worked out very well. After you listen and your mind is reeling from ideas, you’ll definitely want to check out our previous chats with Greg Elfrink and Matt Diggity, on how to best create a site for a future sale or to maintain it while making affiliate income.   “I don’t want to fail them..and if I fail them, I’m just going to be amplifying my own failure. But also, any entrepreneur that waits until they are ready to hire has waited way too long.” - Justin Cooke   Some Topics We Discussed Include: Pivoting after one of Google’s updates Record-breaking numbers on website sales How to hire an apprentice for your business and working through the ups and downs Breaking down the strategy session process A really smart way to get you noticed when applying for a position Getting over your fears about hiring Building commissions in a cooperative way so the whole team wins Using a cooperative approach for a commissions structure What to do when you are first starting out if building a site to sell Resources From Justin Cooke: Empire Flippers The Opportunity Podcast Empire Flippers Podcast Justin Cooke on Twitter @EmpireFlippers EF Capital   References and Links Mentioned: Flippa The Tropical MBA Gen M Creative Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. Scale And Flip Affiliate Marketing Websites For Six-Figures - Matt Diggity How To Create And Sell Your Own Media Empire - Greg Elfrink

1 July 2021


Matt Wolfe & Joe Fier - Stop Spending So Much Time On Business!

Matt Wolfe & Joe Fier - Stop Spending So Much Time On Business!

We are finally rolling into the frequency of recording new episodes, where once a week we will have an episode with a guest, and once a week it’ll be just the two of us chatting about insights in our own business, things we are consuming, and what we are learning from other episodes as wells as from our team. In this episode, we are talking about some of the ways we are approaching business and life that are making things quite nice and everything more fun and profitable. We also chat about how we’ve been able to structure our days in order to take advantage of the 80/20 rule, how we are focusing on the 3 main things in our business, how we’ve hired some amazing people lately to handle specific tasks so that we can focus on the things we do best as well as how our team is super dialed in now, which has really helped to propel our business forward. After you’ve listened, be sure to check out the shows we referenced with Geoff Woods and his take the 80/20 method of structuring your day and our show on Unapologetic Affiliate Marketing Strategies. “There’s a good mental clarity with us now. The team’s rolling and managing themselves...and we are dialing in our systems.” - Joe Fier “It doesn’t matter how many hours it takes, focus on the actions that make you the money.” - Matt Wolfe   Some Topics We Discussed Include: Mind shifts, a-ha moments & braingasms! How we are making more while working less Listen to Joe show off his amazing math skills Reframing how much time we spend on specific tasks Working at the BK Lounge Using bumpers to filter out what makes sense to spend time on Getting past the employee mindset when you are an entrepreneur Using the GTD strategy to clear out our mind space We are still looking for an awesome YouTube editor, so if that’s you or you can recommend someone, hit us up at: info@evergreenprofits.com   Our Resources: PodHacker.com/news Evergreen Profits Membership PodHacker Membership Unicorn Equity ClickUp  Thrivecart Power Users YouTube Channel Build A Sales Page and Cart In 6 Minutes with Thrivecart Get ThriveCart           References and Links Mentioned:   Unicorn Equity ClickUp  The Subtle Art of Not Giving a F*ck by Mark Manson Bumpers by Nic Peterson Who Not How by Dan Sullivan Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. How Billionaires Set Their Goals - Geoff Woods Unapologetic Affiliate Marketing Strategies

29 June 2021


Travis Chappell - How To Get To Know Anyone On The Planet

Travis Chappell - How To Get To Know Anyone On The Planet

We’re back with another awesome show, chatting with Travis Chappell, host of Build Your Network Podcast and creator of Guestio. Travis is a guy that we could have easily chatted with for another hour and what came out of this show was way better than we anticipated. We discussed how to get the big name guests on your show, how to interact with them and encourage them to share the show afterward, how to network and build relationships with them, and how to create big events with past guests. He’s got a great philosophy when it comes to networking and while there’s a lot of things you can’t track such as the shoutouts from people you collaborate with, there’s also a lot of intangible benefits that happen down the road, such as investing, referrals, and advisory relationships. We love his idea of hosting dinners and bringing people together and we also love how he created his own reality for success as he used to live in a bubble growing up. Travis discussed his research methods and how he has put hours into it before the guest shows up, noting some key things to pick up on, so you can chat about the things which will make your guest light up. After you have enjoyed this show, check out the chats we referenced with Jordan Harbinger and Luis Diaz for even more ideas on how to network with the people you want in your circle and growth hack your podcast up the charts. “It was the first time in my life that I had actually taken a pay cut to do something different, but I just knew it was something I was meant to be doing.” - Travis Chappell   Some Topics We Discussed Include: Our recent thoughts on ClubHouse Starting from nothing with no contacts Giving your guests a reason to share the show with their audience Why having a podcast is like getting a free education How to navigate the conversation to get unique content out of your guests A unique follow up process for past gets that adds a boatload of value The new platform that makes it easy to connect with podcasts and filter out the podcasters who are less serious Examples of questions to ask your guests that stand out from the usual, boring topics How to get over the fear of reaching out to big-name guests   Resources From Travis Chappell: Guestio Build Your Network Podcast TravisChappell.com   References and Links Mentioned: PodHacker $2 MILLION in 12 Months, The Price of Mr. Beast's Success PodHacker.com/news Noah Kagan’s interview with Lewis Howes Don’t forget to subscribe and leave a review and if we read your review on the episode, we’ll send you a free shirt! Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Build Relationships With Celebrities and Influencers - Jordan Harbinger How To Growth Hack Your Content Marketing - Luis Diaz

24 June 2021


Victoria Song - Bending Reality To Make The Impossible Probable

Victoria Song - Bending Reality To Make The Impossible Probable

We have the wonderful Victoria Song on the show today, and one of the big topics we discuss is how, through her coaching, she has talked to people who have made millions of dollars, yet feel empty inside, and how it definitely seems to be a common thing among the high achievers. Victoria warp speeded her own journey, coming from the V.C. world as a super achiever, and is now on a journey to do more and help people who have created hugely successful lives, but still feel unfulfilled. She delves into why we need to discover the things that really light us up and how to go about doing that in such a way where the path will eventually reveal itself.  She also talks about how to focus on your awareness and your emotions to make you feel less fragile so you can let go of trying to control life while staying calm in times of uncertainty. Victoria even walked us through some coaching on the show, where we talked about constricted energy patterns arising from past events, and how to use her framework to get past it. It’s all about consistency and we’ve integrated a lot of these techniques ourselves lately to realize our patterns and get into more of a state of flow where we are leaning more towards our focus on having fun with the business. After you have listened, you’ll want to check out our conversations with Angelo Sisco and John Assaraf to help you destroy those blocks that are stopping your progress. “Our subconscious lives in our body and in our nervous systems, and not just in our minds. The body remembers what the mind may forget.” - Victoria Song   Some Topics We Discussed Include: Delving into why people are unfulfilled after experiencing great success The amazing results from hiring a life coach Using unpleasant emotions as fuel for expansion What entrepreneurs should be doing during the start up phase and afterwards to prevent the dreaded feeling that something is missing Why you want to be more like bison How to get into more of a flow state and operate from a sense of play What to do when you get to that place where your nervous system has expanded Accessing the field of infinite possibilities How to create friction in your life so you can uplevel What to do when you don’t know your life’s purpose   Resources From Victoria Song: Victoria Song Bending Reality   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco How To Destroy Mental Blocks That Are Stopping Your Progress - John Assaraf

22 June 2021


Erik Huberman - Building A People-Based System To Achieve Your Vision

Erik Huberman - Building A People-Based System To Achieve Your Vision

Our episode today with Erik Huberman of Hawke Media was a mini-class of 5-6 various topics all combined in one show. We talked about increasing lifetime value, about how venture funds work, equity deal lessons, the marketing we should be focused on, and building an agency, systems, and owning your audience. We share the vision with Erik, as there’s a lot of what we’ve done previously such as having an agency, and we like the fact that he’s not trying to create his own products, but is just staying in his lane. We also talked about owning your own audience and bringing them somewhere where you can follow up with them as well as the idea of aspirational content where the content is built so it’s inherently sharable as that’s the content that people want to be shown. The content is what goes viral, not the sales page. We talk about how he is building sweat equity and brought in someone to view what he was doing, as there are probably some better deal structures out there. Erik has all these companies and basically crafted something where he can be his best self, which creates funds, books, and his own platform through scaling people. After you have listened, be sure to check out our chats with Charles Byrd and Sergei & Vadim Revzin to get your mind reeling with the opportunities behind venture funding and expanding your network for lucrative deals.  “Figuring out your average sales cycle is critical so you can analyze everything else well.” - Erik Huberman   Some Topics We Discussed Include: How venture funds are the next level of curation Accessibility for great marketing for all From beanie babies to a BMX The #1 thing that most companies overlook in their marketing Why 9 women can’t make a baby in a month Why the consideration period is more important than you realize Dialing in your content with your product or services’ aspirational ideals   Resources From Erik Huberman: Hawke Media Ecommweek.la Hawke Capital References and Links Mentioned: PostScript  Fab Fit Fun  Beautycon  Rebelmail  TapCart Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. What Venture Funds Look For In Businesses - Sergei & Vadim Revzin Using Systems To Build And Maintain Strong Relationships - Charles Byrd

17 June 2021


Joe Fier & Matt Wolfe - Is Affiliate Marketing A Legit Business?

Joe Fier & Matt Wolfe - Is Affiliate Marketing A Legit Business?

What’s up, Hustle & Flowchart community?! We’re back with another therapy session and moving forward we are not only upping the frequency of these shows but want to make it more focused. On today’s show, we are diving into one of our favorite topics, affiliate marketing. We’re talking about how, after listening to one of our most popular therapy sessions from last year, we revisited what we are doing in the business, applied the 80/20 rule to our actions, and are making the necessary adjustment moving forward to focus on what we really love doing best - the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it. We also talk about some recent changes we made to our PodHacker membership, our love for our new studio and how it’s helped us to better manage our time, as well as a super cool Key Step Tutorial strategy and how we used it recently, promoting one of our favorite new tools, Conversion.ai. This is a great strategy that is not overwhelming to put in place, really targets those in your audience that are interested in what you are promoting, and is something that anything can do in their business. As always, we’d love to hear your thoughts as we appreciate you coming along with us on our journey! Don’t forget to check out our previous episodes where we discuss our affiliate marketing strategies: The Tools We Use For Affiliate Marketing and Unapologetic Affiliate Marketing Strategies.  “It really was a point where we actually had an ideal business model right there, and we were very close to it, where we didn’t have to do much. But we let it almost grow in ways that we didn’t want that load on us.” - Joe Fier “We really enjoy the platform building and building the audiences, and once we’ve built the audiences, showing people how we did it and tools that we used to do it.” - Matt Wolfe   Some Topics We Discussed Include: Whose face should join us in our podcast studio? The realization after our 80/20 analysis Discussing and reviewing a conversation we’ve had previously Our super cool KST strategy which can be done in different modalities Getting our content calendar dialed in Going down the rabbit hole on YouTube One huge benefit of the podcast as an online journal A big change for PodHacker that really benefits our members The actions that are almost guaranteed to make the most money   Our Resources: Check out Aaron Fletcher’s KAD method  PodHacker Conversion.ai   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Therapy Session – The Tools We Use For Affiliate Marketing Therapy Session – Unapologetic Affiliate Marketing Strategies

15 June 2021


JaMarr Johnson - Life Lessons From Standup Comedy

JaMarr Johnson - Life Lessons From Standup Comedy

You are really going to love our show with JaMarr Johnson today, who is a true renaissance man. We covered so much ground in this one, and we love how JaMarr refers to himself as an entrepremedian. He talks about entertaining first and making it interesting and engaging. JaMarr did this perfectly on today’s show and we mention his book, Super-Connecting a lot, which you should definitely grab. We also chat about affiliate marketing and we love how he explains it simply as ‘recommending stuff.’  We also talk about the serenity prayer, reframing your emotions and the fears surrounding public speaking, and how to rewire your brain. JaMarr then talks about his connection with a cannabis company and the health side behind it. He has a proven track record of figuring out the wins all around and leveraging what someone already  has going on, and he’s using his skills to leverage the processes, traffic, and infrastructure to make it all happen. After you’ve listened, be sure to check out our conversations with Steve Sims and Ken Coleman for more inspiration on how to get in front of the right people and the best ways to grow your network for fun and success.  “In business, you want to capture their information more than you want to make sure they have yours because they are not going to follow up.” - JaMarr Johnson   Some Topics We Discussed Include: Developing verbal kung fu to diffuse potential bad situations The need for stability and how we all can be a renaissance person Getting a call out from the stage from Dave Chappelle When visualization meets preparation How to be at a place where everything that happens to you is a blessing Content creation from everyday experiences Using voice emails to impress How to create a natural flow in your daily from the time you wake up Messenger marketing with funnels that appear based on keywords Cloud kitchens and cannabis kiosks!   Resources From JaMarr Johnson: Super-Connecting - The Art & Science of Creating Meaningful Relationships in a Digital Age book Through the Fire Speech Super Connecting: The Secret of Professional Networking course IAmJamarr.com   References and Links Mentioned: PodHacker Membership Charity Miles app Zero app SuperPhone LinkedIn Learning The Rise Of Superman by Steven Kotler The Cannabis Health Index by Uwe Blesching Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Make Impossible Things Happen - Steve Sims How To Achieve Your Goals Using The Proximity Principle - Ken Coleman

10 June 2021


Joel Erway - Mini-Webinars And Power Offers

Joel Erway - Mini-Webinars And Power Offers

We have a great show today with Joel Erway of The Webinar Agency. We’re big fans of Joel’s selling process and the fact that he simplified the selling process dramatically and put all the obvious pieces out there. His power offer is so simple where he is basically making a no-brainer offer saying he can build this for you, you can have it within 24 hours and it’s guaranteed to make you more money than you spend on it. He also discusses his application process to pre-qualify a lead. You don’t always want to put the price on the application and set any expectations, because once you get someone on the phone, you might be able to offer them even more. You can use this process with affiliate offers and even a hybrid model, using it with potential rev share deals. With Joel’s method, you are getting the hottest prospects and are ready to solve their problems. It’s a way to extend that relationship, so it can be a great way to bring your best buyers to you. We also talk about having the MQL and SQL when building your offer, and how identifying folks ahead of time is super powerful. When you are done be sure to listen to our conversations with Jason Fladlien, a webinar and handling sales objections master, and Sam Bell, who discusses high converting webinar audiences and value-based strategies.  “What we are doing is going after the solution aware market.” - Joel Erway   Some Topics We Discussed Include: A big turning point in how Joel structured his offer How the power offer came to fruition and the amazing results that occurred A 90% reduction in cost per acquisition by flipping the offer around The steps that will define your own power offer The #1 mistake when creating a power offer and mini webinar Why you don’t always want to include the price in your application process The difference between MQL’s and SQL’s and which you should focus on How to get a complete mini-webinar done for you in ten days ready to launch Low ticket offers vs. high ticket offers and which to use when Examples of big wins when working with clients Getting as specific as possible to appeal to those who value time currency   Resources From Joel Erway: The Webinar Agency Joel Erway.com Experts Unleashed Podcast Sold WIth Webinars Podcast   References and Links Mentioned: How To Create Irresistible Offers by Bob Bly DSLR Video Shooter on YouTube Peter McKinnon on YouTube Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Frameworks To Obliterate Sales Objections - Jason Fladlien How To Drive More Sales Using Facebook And Webinars - Sam Bell

8 June 2021


Alex Mandossian - The Storytelling Formula That Makes Sales

Alex Mandossian - The Storytelling Formula That Makes Sales

Alex Mandossian joins us on the show today and we really like his storytelling formula. It was even better to hear it in action and have him explain it as he went along in the content of the framework that he laid out. You can use this structure for everything, and the way he “sells” is the way we would sell. We tell stories that theoretically get people to buy from us but we never go for the close. He was explaining what people would miss out on, and towards the closing, he does it in a way where people are realizing they need to work with him, so it becomes their idea to work with him.  Alex also discussed the cost of inaction and using that in relation to the story is something that’s not used often but has great results. Part of what he does is have you picture possibilities and go through the motions with him, so it makes you feel like you can do this. You’ll hear Alex’s story structure of when/where, who is involved, what happened, then how and why this is relevant to you. You’ll also hear some great stories as only Alex can tell them, as well as some tips to other marketing icons through the years, as Alex brings his many years of knowledge to the show. If you liked this episode, you might also enjoy our chats with Sean Vosler for even more storytelling techniques and with C.J. Martin, who not only tells some great stories but talks about how to build a standout brand in a crowded market. “I don’t change minds, I convince minds who are already coming in my direction or going to a competitor to rechannel behavior.” - Alex Mandossian   Some Topics We Discussed Include: A marketing launch that made $1.2 million in less than 30 minutes Knowing your first mentor How to boost your conversion rates with one sentence The two step process to lowering acquisition costs The winning sales technique behind a chocolate chip cookie sale and a trip to Disneyland How anyone can be a marketer The framework of what makes a great story, especially the ending The $14,000,000 toilet teleseminar story A simple, two questions trial close that anyone can do   Resources From Alex Mandossian: Fool Proof Discovery Session Script All Selling Aside Podcast 3 Reasons Why People Won’t Buy   References and Links Mentioned: Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Sell Through The Power of Storytelling - Sean Vosler Building A Standout Brand In A Crowded Market - C.J. Martin

3 June 2021


Avi Arya - How To Build Influence With Micro-Videos

Avi Arya - How To Build Influence With Micro-Videos

We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He’s also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we’ve been doing and we’ve never had a methodical process.  Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it’s simple outreach that sends you to his YouTube channel. It doesn’t take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement. “I think you have to put your foot down and say ‘I’ll give you stellar service, but I do it only on video.’ You have to tell people this is how I do my business.” - Avi Arya    Some Topics We Discussed Include: How the video factor wows your potential customers Examples of exactly what to say in your video Getting buyers for 90 cents a lead and a $1 trial offer How the pandemic has changed the way entrepreneurs spend their time Avi’s 4-minute video formula for outreach A winning strategy to use with Quora ads An overview of the 33 videos in the program, including all the social media platforms What you are probably not taking advantage of with your Instagram profile but definitely should be using The superpower of the 21st century and how you can leverage it to gain an audience How often you should be making videos and the perfect length, depending on your goals   Resources From Avi Arya: You can see Avi’s offers on his Instagram: AskAviArya   References and Links Mentioned: Internet Moguls Bonjoro Loom Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Get The Most Reach Out Of Every Piece Of Content - Shaina Weisinger Video Hacks For Creating Easy Content - Gideon Shalwick

1 June 2021


Therapy Session - An Explanation Of The New Podcast Studio

Therapy Session - An Explanation Of The New Podcast Studio

What’s up Hustle & Flowchart community! We’re back with our monthly therapy session and we are stoked to talk to you guys about our new studio. TBD on the name, but it’s getting close. We’re going to talk about why we got the new studio, all the cool equipment we got for the studio, a little about what’s been going on behind the business, and of course, the big reason behind why we got the studio. You’ll hear about the specific equipment we purchased, the way we set it up for a particular reason, as well as some less costly, but totally fun purchases we made to make it our own. There are a few different reasons why the new studio is a big go for us and looking ahead, we want to tell you about our goals for growth, especially when it comes to YouTube. We also have a few changes in mind when it comes to the format of the show and we’d love to hear your thoughts. We’re excited about this new phase and can’t wait to show you guys some more behind-the-scenes footage as well as, how we are bringing all the tech, audio, and video footage together to grow our content strategy and brand. After you are done, check out our previous Therapy Session where we talk about how to become a PodHacker as well as our chat with Pat Flynn, and how he’s been able to build an amazing show and brand over the years. “We’ve noticed that content creation is best when we are together in a focused place...and there’s a mind-meld that happens in a different way when there’s a whiteboard in an office that has no distractions.” - Joe Fier “It’s been the vision and what we’ve always wanted to do. We want a creator space and a getaway, thinking mastermind space.” - Matt Wolfe   Some Topics We Discussed Include: The one time recently when Matt was not wearing a hat (for a very good reason) The big “Why” behind the reason we moved forward with securing our studio space Saying goodbye to the trash man, the washing machine, and the gardener Shout out to our awesome editor, Jacob Listen in as we take you through an audio tour of this massive new space Some fun, cheaper items we added to strategically bring into the mix  The way we set up our camera in a specific way Some changes for the future and where we are taking the show next How we view YouTube and the amazing opportunities we plan on focusing on (and how you can potentially be a part of it!)   Our Resources: Here’s a list of all of the cool studio tools we mentioned: PodHacker.com/gear   References and Links Mentioned: The super comfy All33 chair The YouTube Formula by Derral Eves Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Therapy Session – How To Become A PodHacker Strategies To Turn Followers Into Superfans - Pat Flynn

27 May 2021


Mikael Dia - The Momentum Engine To Grow Your Business

Mikael Dia - The Momentum Engine To Grow Your Business

Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten. We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth. “I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be.” - Mikael Dia   Some Topics We Discussed Include: How Funnelyitics came to be and the process of creating a new piece of software Testing and trying new online methods until you get that very first sale  You want to have this one, very important thing when building a software company How to validate your product idea while giving value and getting feedback ahead of time Mistakes made along the way when building this tool The two things you need in order to grow your business and how the momentum engine fits in How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale Using data from the software to run simulations and forecast future conversions and revenue   Resources From Mikael Dia: Funnelytics   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Creating The Optimum Selling System - Shaqir Hussyin How To Create The Perfect Case Study To Make More Sales - Anfernee Chansamooth

25 May 2021


Brian Kurtz - Using The Pandemic To Eliminate What You Don't Want

Brian Kurtz - Using The Pandemic To Eliminate What You Don't Want

Brian Kurtz joins us for round two today, and we really love how open he is and how he dives into his wisdom from his book, Overdeliver. We talked about the shifts and pivots people had to make over the last year from going to live events to online conversations. Plus, we chat about the things we’ve had to shave off from our own lives and what we can stop doing, which is something that’s not talked about as much. It’s that non-negotiable part of our lives, which we have individually and collectively been saying no to lately. Something else Brian discusses is non-negotiables in our lives and knowing that if we don’t want to do it, if it’s not fun, which is the main theme of our show lately. We have stopped glorifying the money part of the business but instead, try to glorify our lifestyles. You’ll also hear Brian’s thoughts on what he’s learned from the marketing greats, such as Perry Marshall, Jay Abraham, and Dan Kennedy, and even Picasso, how he uses what he’s learned from direct marketing over the years as well as how he is getting amazing open rates with his emails. After you have listened, you’ll want to check out our chats with Mike Long and Marx Acosta-Rubio for more talk about how to make the best use of your time while using this current economy to your advantage. “If you have content, not everybody is going to see the content all of the time. Even if you repeat stuff a year later, it’s new for a big chunk of the audience.” - Brian Kurtz   Some Topics We Discussed Include: Lessons learned from direct marketing 101 Applying rules from geniuses like Picasso to apply to the future Pre-pandemic planning which led to success What to keep and what to throw away in your business What does cutting up a salami have to do with content marketing? The 4 C’s concept when trying new projects What’s ahead for the future of live events One easy tip to get a 45% open rate with your emails Lessons learned from the titans of direct marketing The beauty of curating content and overdelivering   Resources From Brian Kurtz: Overdeliver Breakthrough Advertising Brian Kurtz to get on Brian’s list and find ways to work with him Titans Xcelerator The Breakthrough Advertising Quickstart Bootcamp   References and Links Mentioned: Capability Amplifier podcast with Mike Koenigs & Dan Sullivan The Dan Sullivan Question book Who Not How by Dan Sullivan Essentialism by Greg McKeown Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Create A “Pandemic Adapted Business” - Mike Long How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio

20 May 2021


Dale Beaumont - Plug-N-Play Systems For Any Business

Dale Beaumont - Plug-N-Play Systems For Any Business

This is the last recording that we recorded in Matt’s office - woo-hoo! We really loved our conversation with today’s guest - Dale Beaumont of BusinessBlueprint.com. The way he creates his systems is so smart, and if you did not see the video version of it, he showed us that he has a flowchart for literally everything he does in his business. His systems include things like how to change the lightbulbs and how to make coffee in the coffee maker as well as more in-depth tasks such as how to set up an email campaign and how to create an asset register. You can see that video on our YouTube channel at HustleAndFlowchart.tv   There was also a boatload of mindset stuff, as Dale talked about how we create excuses that hold us back and reminded us that there are so many tasks we do ourselves that are super easy which we know we can hand off to someone else. It’s not about the time, it’s about the mental space and the opportunity cost. Dale also showed us how to document things with apps such as Loom or Otter and how, basically you can run an entire coordinated event, assigning due dates, and linking to all of your SOP’s. We also talk about how he was able to publish 11 different books in one year and how he set up his systems which allow him to travel with his family 4 months out of the year. After you have listened, check out our chats with Michael Gerber, another systems marketer, and Crystal Dwyer Hansen & Mark Victor Hansen who were instrumental in Dale’s success with book publishing.   “The reason being is because I had great systems. When you’ve got good systems and people, and you’ve got a good product, then you can really scale.” - Dale Beaumont   Some Topics We Discussed Include:   How Dale is able to spend two months at home, then travel for one month, including his wife and two kids Being able to publish eleven books in one year Smart advice to move forward from one of the most successful book authors This one question to ask yourself to determine if you need a system or not Setting up your own mission control for all of your team’s tasks The three core components you need when systemizing your business Getting over the limiting thoughts so you can hand more stuff off to save you hours and hours of time Making business decision using simple math   Resources From Dale Beaumont:   BusinessBlueprint.com   References and Links Mentioned: Secrets Exposed  Business Blueprint Loom ScreenCast-O-Matic Google Sites Active Campaign Ontraport Descript Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Solve ANY Problem By Asking The Right Questions - Crystal Dwyer Hansen & Mark Victor Hansen Systems Are Everything, Stupid - Michael Gerber

18 May 2021


Massimo Chieruzzi - The Content Marketing That Made AdEspresso Successful

Massimo Chieruzzi - The Content Marketing That Made AdEspresso Successful

We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post. We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture, Breadcrumbs.io. There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with Lisa Buyer and Dan Norris for more tips and tactics on branding and building up a strong brand identity. “That’s a huge asset, because your advertising will be cheaper...people are more willing to click on the ad because they recognize the brand” - Massimo Chieruzzi    Some Topics We Discussed Include: Bad at selling or hate talking to people? Listen to what Massimo did to succeed Let us know who’s right when we talk about the river (you’ll know when you listen to the outro) The ups and down of agency work Balancing trying to build the next great product even though you may not be passionate about the project The truth about the world of start ups and what you never hear about The perks of having a recognizable brand The story behind the controversial chicken Getting attention to your brand without have to talk to people The concept of having code as content  Reach out to this specific audience to get linking building results How mid-scoring can lead to revenue acceleration in your business Standing out and being unique in the online world   Resources From Massimo Chieruzzi: DivByZero.io Breadcrumbs.io - get the Revenue Acceleration Manifesto   References and Links Mentioned: AdEspresso Hootsuite Lost And Founder by Rand Fishkin Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Beer, Branding, And Compound Marketing - Dan Norris How To Use Social Media For Branding And PR - Lisa Buyer

13 May 2021


Cat Stancik - The Simple Plan To Get More Leads From Social Media

Cat Stancik - The Simple Plan To Get More Leads From Social Media

We had a super fun conversation on today’s show with Cat Stancik of Action Incubator, whose focus is on organic lead generation. She has a great methodology of how she’s able to get more leads, get the right leads, keep in touch with them the right way and without being spammy, and then achieving high close rates. We also talk about how to think about your ideal client, which may be a little different than you normally hear about, as well as rethinking how your social media profiles appear online. Cat also gives us her insight into her three C’s - how to connect, converse, and close as well as the three levers you can pull in your business to increase your revenue. In addition to all that, we talk about a cool new tool she has in the works, as well as the CRM she uses currently, which makes her connections a breeze. After you have listened, be sure to check out our previous chats with master connectors themselves: Joshua B. Lee and Gary Henderson.  “If you started selling the way the other person buys, you would make more money with the same amount of effort.” - Cat Stancik   Some Topics We Discussed Include: Why Joe’s has a fancy new pink microphone cover Our biggest lightbulb moment in marketing Cat’s 3 step process to getting clients to say yes Why your ideal client avatar is not the #1 thing you should be looking at Why it’s not all chest tattoos and rainbows The most important thing you should do first when trying to build a relationship Do’s and don’ts when using LinkedIn The 3 levers to pull in your business to increase revenue The 30% of people you need to just let go of Getting through the weather to whether experience The 4 P’s of content categories How to handle the close correctly so your prospect is empowered and can make a decision from a neutral standing point   Resources From Cat Stancik: Action Incubator FullyBooked.CEO Experts Never Chase Book Launch Link from Cat’s podcast with Joe Revenue Accelerator podcast   References and Links Mentioned: Dex The Untethered Soul by Michael Singer Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson The Dopamine Dealer of LinkedIn - Joshua B. Lee

11 May 2021


Jenna Larson - How To Automate Your Facebook Group

Jenna Larson - How To Automate Your Facebook Group

Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time. Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney. “I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too.” - Jenna Larson   Some Topics We Discussed Include: Taking what you know, finding a problem in a business, and applying those same principles, even if you have never ventured into that business in the past Following up on social media with Jenna’s new software so you don’t miss out on leads, clients, and money High-level follow-ups that will earn trust and automatic customers for life Using Facebook to your advantage and all that it offers, including pages, groups, newsfeed and even messenger Why we love yellow cars so much! How to name your Facebook group and set your intention for your members Get people to join your Facebook group without even asking All you have to do is this one thing and people will stay and buy Advice for people who are naturally lazy  Why bucket lists are dumb   Resources From Jenna Larson: Drive Performance Coaching GroupTrack Group Track CRM on Facebook   References and Links Mentioned: Women Helping Women Entrepreneurs Watch Molly Mahoney test drive Group Track Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Perfect Facebook Ad Funnel - Nicholas Kusmich Leveraging Facebook For Free Organic Reach - Molly Mahoney

6 May 2021


Tom Gaddis - Using Product Launches As Your Best Traffic Source

Tom Gaddis - Using Product Launches As Your Best Traffic Source

We’ve got Tom Gaddis from Offline Sharks and TomGaddis.com on the show today and he shares with us some modest wins and how he went from working for the Bubba Gump Shrimp Company to winning a ClickFunnels Two Comma Award. We also talk all about a blast from our past, the Warrior Forum, and Warrior Plus, and how it’s such a great way to see what’s trending and get feedback. Tom has a very cool perspective on how you can get into this market, test things out and grow an audience.  He has some awesome live stream concepts as well, and he uses it as an amazing opportunity to promote affiliate products, plus he’s having fun with it. We discuss how Tom is able to cultivate a buying community and a bond with his customers that most people never get, plus the ways in which he engages with them and keeps that momentum going while selling them more stuff on the journey based on what they need. Once you’ve had a chance to listen, be sure to check out our chats with Molly Mahoney for more ideas on using Facebook to grow your audience and Jason Fladlien and his tactics on webinars, audience retention, and how to reframe your audience’s problem in a different way to make them take action. “A lot of people don’t realize the reality of that statement...that building a big business is a process that happens over time.” - Tom Gaddis   Some Topics We Discussed Include: How Tom was able to get support with his first product by being a good customer Making between 100-200 sales just by talking about the offer on Facebook Creating a list of raving fans that want to buy all the time The dark side of promoting on Warrior Plus What you can do to get traction when you are just starting out How to find the affiliates who are the movers and shakers Tom’s Facebook live and group strategy that gets people pumped The secret to getting people to resonate with what you have to say Cultivating a buying  The M.I.L.K it Method   Resources From Tom Gaddis: The M.I.L.K. It Method What’s The Secret podcast Offline Sharks TomGaddis.com Join Tom’s group: Offline Sharks on Facebook   References and Links Mentioned: ClickFunnels JVZoo ClickBank Warrior Plus Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Frameworks To Obliterate Sales Objections - Jason Fladlien Leveraging Facebook For Free Organic Reach - Molly Mahoney

4 May 2021


Therapy Session - We're Not Having Fun Anymore

Therapy Session - We're Not Having Fun Anymore

We’re back with another Therapy Session! Join us on today’s show as we dish about the time where we almost got eaten by a wild bear on a camping trip, some great questions we answered from the “What the Heck?” deck, as well as some fun we had with a new online tool we found. We also chat about the meaning behind the title of this show, how some recent time off has changed our perception about the business and what lies ahead. Not only do we share our memories of our earlier days (some good and some bad) and how they were pivotal to getting us to where we are today, but you’ll also hear all about our plans for our new podcast space, and our focus on even more creativity and fun than we’ve ever had before! Once you have listened, be sure to tune in to our previous shows with Erin Pheil and Marx Acosta-Rubio to get more insight on how to use your time more wisely, increase your happiness, and change your life for the better. “There’s a lot of stuff going on, and when we do things I want to make sure we are serving the best way possible and doing the best work we can.” - Joe Fier “Getting back, I was thinking how do I keep this feeling going? How do I focus on having more fun, creating more experiences, doing more cool stuff while simultaneously making sure that the business keeps on pushing forward?” - Matt Wolfe   Some Topics We Discussed Include: What’s the funniest place we had ever fallen asleep? Matt’s fresh perspectives after his big road trip Dealing with the cycle of expansion and contraction Revisiting why we started a business in the first place Dealing with guilt when we are having too much fun Would you quit your job right after you bought a house and two days before your wedding? One of us did just that… Hold us accountable to what you’ll hear us say Our next big move for the show - literally! Why FUN is on the horizon and some of the new things you can expect from us An episode where we bring in dogs as reviewers?   Resources From Us: PodHacker - Learn the new way of using a podcast to build a tribe, grow your business & create multiple streams of income by simply copying our plug & play PodHacker System   References and Links Mentioned: Pod Decks  Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio How To Change Your Beliefs To Change Your Life - Erin Pheil

29 April 2021


Jackson Millan - How To Take A 12-Month Vacation While Running A Business

Jackson Millan - How To Take A 12-Month Vacation While Running A Business

Today’s episode with Jackson Millan is a great look into how he’s able to set up a business so we can be doing more of what’s fun and important. We all have this pull-back effect and let our minds wander when we are away from home. We need to figure out how to be the operators of the business, and one of the things that stood out for us was that we loved Jackon’s process with marketing, sales, delivery, and growth.  Marketing is only one piece of the puzzle of a successful business. We’ve figured out how to systemize marketing, but we still feel like we are stuck in the delivery elements of it. Jackson specializes in wealth creation for business owners and you’ll hear how he creates this for his clients, his F4 framework to get you there, how he prepared to take his year-long trip traveling to places where others couldn’t go, the importance of outsourcing, and how to look at your long term game plan to achieve what you really want. He’s got a lot of great frameworks which will get you thinking, no matter how big or small your business is currently. After you’ve listened, be sure to check out our conversations with David Jenyns, the master of systemizing, and Moe Abbas to help you find the right folks so you can scale your business and focus on your genius.    “We all have the ability to create a business that allows us the financial means to support whatever it is that we want.” - Jackson Millan   Some Topics We Discussed Include: How to take your business from relying on you as the expert technician to one where your team handles it the same, if not better Dealing with the death of the ego More discussion about brussel sprouts! The F4 Framework to create your dream life The important questions to ask before you can consider stepping away Allowing things to break to determine the weaknesses in your business Simplifying your systems so that you can outsource your workflow Enjoying the journey and making your business fun Jackson’s set up to travel off the beaten path How to live for today, and plan for tomorrow Creating wealth and working smarter, not harder   Resources From Jackson Millan: Aureus Enjoy The Journey Podcast on Spotify 40 Point Business Scorecard Jackson’ Free Facebook group Schedule a Call to help remove cash-flow bottlenecks, increase profits and build personal wealth    References and Links Mentioned: Enjoy the Journey by Jackson Millan Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns  Done For You Marketing Help For $50 Per Month - Moe Abbas

27 April 2021


Molly Mahoney - The 3-Day "Spaghetti Launch" That Generated $300k

Molly Mahoney - The 3-Day "Spaghetti Launch" That Generated $300k

We’re back with another amazing show with Molly Mahoney, from The Prepared Performer today! In this episode, Molly is so tactical and we highly recommend you go to HustleAndFlowchart.tv as this is one of the few ones where she shows her screen. You’ll see her dive into her Spaghetti Launch, where she pulled off a crazy successful launch. The beauty is she didn’t even have a ton of people going through there but still got crazy results.  We are in awe of all the live videos Molly puts out and she gives a boatload of tips on how to change up your Facebook newsfeed so that you can engage more with the content that you want to see, how to best use your Facebook memories to increase engagement, her daily STARS tactic. We also talk about ramping up our Facebook engagement in the groups, and with other social platforms, best practices for group posts, and how to track them as well as using friends lists the right way. After you’ve taken all this in, be sure to listen to our previous chat with Molly (where you’ll hear the brussel sprouts strategy) as well as our conversation with Curt Maly for even more Facebook golden nuggets. “It revives your group and I’m always wanting to add more people to it, but more than that I don’t want to add a bunch of people into a group that makes it dead. I’d rather talk to the people who are there and increase the engagement.” - Molly Mahoney   Some Topics We Discussed Include: How to raise awareness to the free challenge from the get-go Opening up your own bottle of social media champagne How Molly went from giving free content to generating $300K in a short time An important distinction of where to put your training videos for your challenge How to up your community engagement How to implement your own daily STARS effort in your group What’s almost as good as brussel sprouts? Tune in to find out! How to create your own giant orb of information and show the algorithm who you want to be connected with How to repurpose your content and stay top of mind on Facebook Leaning into JOMO and how we are using ClubHouse today   Resources From Molly Mahoney: LiveVideo.club InVideo The Prepared Performer GLAM: Go Live And Monetize Podcast   References and Links Mentioned: Be.Live Group Track CRM Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Leveraging Facebook For Free Organic Reach - Molly Mahoney How To Force Facebook To Give You Cheap Opt-ins - Curt Maly

22 April 2021


Bob Burg - Creating Influence Through Being A Go-Giver

Bob Burg - Creating Influence Through Being A Go-Giver

Bob Burg is the author of quite a few books, notably The Go Giver series, which is one of the very early ones we still reference, and it’s such a smooth read as it’s told in a story form. Being open to receiving is probably one of the things most people struggle with, and this came up in our conversation today as there’s this feeling that we want to constantly give value. For anyone who wants to give non-stop, the receiving does tend to make you feel guilty, so you need to be open to receiving.  Bob explains how to not only be open to receiving, but mastering your emotions an having empathy, even if you cannot completely relate to another’s situation, as well as letting go of the need to be right, communicating with tact and setting up a proper frame ahead of time so that the results of what you do will be beneficial and lead others to  react in a positive light. After you’ve listened, go check out our conversations with Nir Eyal and Brian Kurtz for more insight into how to build upon positive habits and promote values that are important to your life and business.  “Money is an echo of value. It’s the thunder to value’s lightning which means that the value must be the focus and the money you receive is a natural result of the value you are providing.” - Bob Burg   Some Topics We Discussed Include: How to address the separation of how we communicate online What to do if you feel like you are being taken advantage of in business Being congruent in your giving and staying true to your values Mastering your emotions How to let go of the need to be right all the time while also influencing others A coffee shop story you can learn from to set up your matrix The importance of communicating with tact   Resources From Bob Burg: Burg.com/books Go Giver Influencer  Bob Burg on YouTube Adversaries Into Allies   References and Links Mentioned: Think Again by Adam Grant Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Now This Is How You Overdeliver - Brian Kurtz How to Control Your Attention and Choose Your Life - Nir Eyal

20 April 2021


Bruce Clay - The Father of SEO Shares How To Future-Proof Your Rankings

Bruce Clay - The Father of SEO Shares How To Future-Proof Your Rankings

Bruce Clay of SEOTraining.com brings the heat on our show today, because the way he described how there’s a different algorithm for different keywords and different keywords you have to treat in different ways on the intent, the way he describes it, really simplifies the SEO game. You don’t have to make up rules and do all this trick stuff. Even when you use tools, all of our “competition” is getting the same data, you just need to be less bad at it than everyone else.  You have an advantage if you have this information, and one of the things that was fascinating is this is the first we have heard about this update in May which you’ll hear about on the show. You’ll learn about NitroPack.io a plug-in, which will get your site speed to run quickly so you don’t lose visitors, and he’s been so entrenched in this world, you can tell he’s clearly the father of SEO. Once you’ve got your SEO wheels spinning, be sure to check out our chats with Gert Mellak and Nikhil Aitharaju & Ryo Chiba to go down the rabbit hole of ranking even more.  “Along comes this thing called a search engine which is entirely software and algorithm and if you win, you make money. It’s almost like a slot machine that you can program yourself.” - Bruce Clay   Some Topics We Discussed Include: What was it like selling SEO services back in 1996 What does Google’s algorithm have to do with camping, brain surgery, and Rubik’s cubes? Is the keyword informational or transactional and why you should know How Featured Snippets and Answer Boxes have changed the world of rankings What’s Google up to in May and how to be prepared so you do not lose rankings Javascript secrets to get your site to load faster Geek out with us when we discuss core web vitals, largest contentful paint and cumulative layout shift   Resources From Bruce Clay: SEOTraining.com SEOTools.com BruceClay.com   References and Links Mentioned: Lighthouse Nitropack.io Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Algorithms Be Damned – This SEO Method Will Always Work - Gert Mellak Artificial Intelligence, SEO, and Copywriting - Nikhil Aitharaju & Ryo Chiba

15 April 2021


Sue B. Zimmerman - How To Create Engagement And Drive Traffic From Instagram

Sue B. Zimmerman - How To Create Engagement And Drive Traffic From Instagram

We’re chatting with Sue B. Zimmerman today, who is a go-to authority on all things Instagram. You can also check out a bunch of screen shares at HustleAndFlowchart,tv so you can follow along to get the visuals she shared with us.  Sue B. started her journey on the platform with her case study based on her retail experience, and she has evolved to use it in her business today with all the tactics and various functions available that most people are not utilizing. We talk about her use of a text expander and having pre-saved messages which are a huge time saver. Sue B. also has a very successful YouTube channel and we dive into her tactics, our own mistakes in trying to grow our Instagram channel, and how we’ve had to undo a lot of those errors.  From Instagram guides to Instagram reels to Instagram posts to carousels to  IGTV to IG Live and more, Sue has got you covered! She is truly an Instagram expert and is currently one of only 20 beta testers using Instagram’s new Mobile Monkey engagement tool, which she says is a game changer. We also talk about the role of ClubHouse and how it relates to Instagram, how to properly set up your messages in your DM’s, what to do if you do not have the ‘swipe up’ capability as well as the difference between business accounts and personal accounts. This show is one you do not want to miss as it’s packed full of tactics! Once you’ve got some ideas, make sure to tune into our chats with Gary Henderson and Los Silva to dive into even more tactics on how they are using Instagram to its fullest potential.  “There is a conversation hub for every hashtag and if the conversation does not align with your business, values, audience or interests, you shouldn’t be using that hashtag.” - Sue B. Zimmerman   Some Topics We Discussed Include: How we botched our own Instagram account Priming the pump to grow your organic reach How to utilize the carousel feature effectively to get your audience engaged How to direct link to your highlight reels Creating an Instagram guide using your content or someone else’s How Sue B. creates her flow, with teaser trailers and live links The Instagram version of Tik Tok and why you need to use it now What to do if you don’t have the swipe up capability Adding your guest’s image to your content: why or why not?    Resources From Sue B. Zimmerman: Sue B. Zimmerman Sue B. Zimmerman on YouTube   References and Links Mentioned: Katie Brinkley on Instagram Flick Planable Instagram Guides Mobile Monkey $1.80 Strategy Linktree Sue B. Says highlight Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People  - Gary Henderson How To Be An Influencer On Instagram - Los Silva

13 April 2021


Justin Donald - Investing For Cashflow And Covering Your Monthly Expenses

Justin Donald - Investing For Cashflow And Covering Your Monthly Expenses

Today we’re chatting with Justin Donald who has a podcast of his own, has authored the book The Lifestyle Investor, and he’s got a great way of thinking, as a lot of people are really good at making money, but Justin makes you consider what to do with it. He’s got a cool paradigm shift in regards to what you do with both your money and time.  You’ll learn all about how Justin has been able to create his investment lifestyle where not only are his monthly bills being met, but he is able to compound upon that income and use any excess to invest in some well thought out deals which are not run of the mill but also not high risk. He talks about what to do if you are just starting out with no assets, how to get your original principal back quickly, and well as his commandments for investing which had us nodding along. When you’re done, get some more financial advice from our conversations with Danielle Town and Markian Sich “Lifestyle investing is living life on your terms, and investing in a way that provides an income based on assets that you own or unique investments so that you don’t have to work, you get to work.” - Justin Donald   Some Topics We Discussed Include: Using leverage and applying it to investment opportunities You don’t need hundreds of thousands of dollars to invest in real estate Breaking free from the golden handcuffs How to set yourself up to invest with as little as $1,000 The beauty of other people’s money Recourse vs. Non-recourse loans Frictionless transitions Carving off thinking time Ways to get your principal back quickly that most people don’t consider   Resources From Justin Donald: The Lifestyle Investor  JustinDonald.com/podcast   References and Links Mentioned: The Road Less Stupid by Keith Cunningham Love Justice International Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Make Stock Investing “Not Scary” - Danielle Town How To Create Passive Income From Real Estate - Markian Sich

8 April 2021


Bing Howenstein - Behind The Scenes of a Shark Tank Pitch

Bing Howenstein - Behind The Scenes of a Shark Tank Pitch

Bing has used his history of movie-making (he produced the movie “The Bachelor, for one”) to transform into physical goods with great success and with an appearance recently on Shark Tank and his amazing chair which you can find on his site All33.com. On the show today, we have a fun chat about his experience appearing on the show, how he prepared his pitch ahead of time, his conversations with some of the sharks which did not make it on air, and what it’s really like to walk down that hallway and make your presentation. We also dive into his plans ahead with his chair technology, how he plans to expand his line of chairs to other markets such as gamers, as well as his involvement over the last with Intellihelp.org, a much-needed organization that matches up people who want to help others affected by the covid crisis with those in need. After you get your mind reeling with ideas, be sure to check out our chats with Jeff Vacek and Robo Hendrickson for more tactics and insight on how to get more traction to get your products out to the world. “You should be keeping your body moving throughout the course of the day. Pretty much every other chair out there, are 3,000-year-old designs. You can go into the British Museum and see this 3,000-year-old chair. It’s the same thing we are sitting on right now.” - Bing Howenstein   Some Topics We Discussed Include: Everyone needs to experience something like…. How Bing got on the show The vetting process everyone goes on What you did not get to see happen on the show Will we get to see Joe on a future episode of Wipeout? (fingers crossed!) How to prepare your pitch, especially if you know not all the sharks are going to be a good fit for you What you need to have prepared beforehand Coming soon to a desk near you… The two must-have things that you do not want to skip when you are an entrepreneur A simple question you need to answer that goes beyond just knowing your numbers   Resources From Bing Howenstein: All33.com Intellihelp.org   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Growing Digital Businesses With Physical Products - Jeff Vacek How to Prototype and Patent Your Ideas - Robo Hendrickson

6 April 2021


Rich Schefren - The Secrets of Being Rich

Rich Schefren - The Secrets of Being Rich

Today we’re back with our friend and mentor, Rich Schefren of Strategic Profits, and who is known as the guru to the gurus, so it’s a great honor to chat with him. We’ve had him on the show a couple of times before and on this one, we talk about his perspective on how he’s building up his membership community, as well as some of the other cool stuff he’s doing with Jay Abraham. Rich is a brilliant strategic thinker and this episode has a wide rage of conversations that we know you will love and which will take you from writing a book, his dealings with Agora as well as ClubHouse. Once you’ve listened, be sure to check out our chats that we referenced on the show with Gary Henderson and Felicia Pagesh for more insight on getting noticed and building up your network.  “It’s one thing to do a live stream, because people get to know you vs. someone stumbles across your video and you’ve got a lot less time to deliver the goods before they decide it’s a waste of their time.” - Rich Schefren   Some Topics We Discussed Include: How helpful it is to have some female input in your business The beauty of relationship and the win-win How to up your cart value Maximizing your leverage with everything you do  The beauty of live streaming When you have a great idea, what not to avoid to get it done Using progressive summarization to take in the most important information Clubhouse thoughts and how to up your game as a moderator Dissecting Frank Kern’s new offer Why you’ll never wash the dishes the same way again after listening to this show   Resources From Rich Schefren: StrategicProfits.com Rich’s Facebook group Find Rich on YouTube Steal Our Winners   References and Links Mentioned: Quick Reader Evernote Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People - Gary Henderson How To Get More Sales From Your Existing Work - Felicia Pagesh

1 April 2021


Therapy Session - How To Build A Site To $500+ Per Month

Therapy Session - How To Build A Site To $500+ Per Month

We are back with another Therapy session! Today we talk about a variety of subjects, starting with our thoughts on how to build a website and make it profitable enough to sell. This stemmed from our previous chats with Matt Diggity and Greg Elfrink, which were hugely popular and generated some questions from our listeners, including how to build up a site to $500 per month. We discuss a variety of ways to do this, where to go to find the best writers, how to create a site even if you do not consider yourself an expert, and how to team up with influencers so that you are orchestrating all the content. We also talk about our recent launch with PodHacker.com, some amazing results our members are having already, our plans for affiliates to promote, and our thoughts on all the recent discussions about NFT’s and some major players on YouTube as well. As usual, we love creating these shows for you as it gives you a behind the scenes look into our business in addition to our take on the latest chatter in the marketing world. Afterward, don’t forget to check out our shows with Matt Diggity and Greg Elfrink which was the basis of this conversation and where you’ll hear in more detail the benefits of creating sites to sell for big profits, as well as how to create your own media empire. “There are a few ways to approach it - you can invest time and you can invest money. If you want to do it right, you’re probably going to be spending a little bit of both.” - Matt Wolfe “If you are just there to facilitate the conversation, and not be the expert (you don’t have to be the expert) let them create the content for you.” - Joe Fier   Some Topics We Discussed Include: Information intent vs. buyer intent keywords What would Matt do if he were just starting out today Joe puts an end to how he pronounces the word “niche” (the right way ;) How to get others to create the content for you How to find influencers in your niche Forget about needing to be the expert - do this and you can dive into any niche that interests you The magic of creating almost impossible deadlines PodHacker: From concept to launch in six weeks Why everyone is talking about NFT’s Our thoughts on some YouTube channel with major impact   Resources: PodHacker - join us or get on the waitlist to learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug-and-play system.   References and Links Mentioned: The YouTube Formula by Derral Eves PodHacker Riverside software ProBlogger Empire Flippers  Flippa MembersPRO Guru.com Sparktoro Casey Neistat interviewing Mr. Beast Noah Kagan’s YouTube channel Mr. Beast’s YouTube channel Learn about NFT’s on YouTube Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Scale And Flip Affiliate Marketing Websites For Six-Figures - Matt Diggity How To Create And Sell Your Own Media Empire - Greg Elfrink

30 March 2021


Brian Moncada - A Complete Framework For Successful YouTube Ads

Brian Moncada - A Complete Framework For Successful YouTube Ads

If you want to learn a thing or two...or a hundred about paid YouTube ads, then you are going to absolutely love today’s show with Brian Moncada. This show is a literal masterclass in YouTube advertising. Brian runs AdSpend.com, and he’s behind the YouTube ads of folks such as Tony Robbins, Frank Kerns, Russell Brunson, and Dean Graziosi, and he also helped with the Mastermind.com launch which was the biggest in internet marketing history.  He’s got an amazing process and strategies which he’ll share with us today. You’ll learn how to create the ads, what the ads should say, how to do the targeting, how to save money with your ad spend, what click-through rate you should be shooting for, how to set your bidding, as well as some examples of text to use to get those clicks. Once you’ve listened, be sure to check out our previous chats with Tommie Powers and Marc Guberti for even more tactics on how to get your YouTube strategy dialed in.  “Build the business enough to where you’re making a significant amount of money from it to where you can realistically afford to lose $5,000 or $10,000 a month and be okay with it, while you get it dialed in because you know that eventually, you are going to crack the code to cold traffic.” - Brian Moncada   Some Topics We Discussed Include: How Brian was able to go from door to door sales to working with some of the most well-known marketers of the decade The story behind getting his amazing domain name How to save money on unwasted ad spend What to say in the first 30 seconds of your ad The biggest piece of the ad that most people are not even thinking about A time tested YouTube ads launching strategy you do not want to miss How to become the Tai Lopez in your niche A brilliant tactic when running discovery ads   Resources From Brian Moncada: AdSpend.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Why You Fail At YouTube Ads (And How To Solve It) - Tommie Powers A Complete YouTube Success Roadmap - Marc Guberti

25 March 2021


John Lee Dumas - How To Be Uncommon As A Podcaster

John Lee Dumas - How To Be Uncommon As A Podcaster

Are you ready to ignite?! Today we have John Lee Dumas on the show from Entrepreneurs On Fire, and he’s got a brand new book called The Common Path to Uncommon Success. John has completed over 3,000 episodes with over a hundred million listens. We dive deep into how he thinks about podcasting, how he would launch another one, and how he's growing in general and making money off it. We also talk about his dealings with a big publisher, the behind-the-scenes of his new book, how he got connected with a big-name publisher, and how he’s monetizing his guests which was an interesting discussion. Speaking of podcasting, what better show to shout out that we have a brand new podcasting course called PodHacker.com and if you join us today, you’ll learn how to build a tribe, grow your business, and create multiple streams of income by simply copying a plug and play system. When you’re done be sure to check out our show where we dive into all the awesome details behind the PodHacker community as well as our chat with Luis Diaz to hear his tactics on how he's grown his own podcast audience.  “The only piece of advice you need in this world for podcasting, and for any entrepreneurial venture is this: identify the best solution to a real problem and become that best solution to a real problem.” - John Lee Dumas   Some Topics We Discussed Include: Do not move to Puerto Rico unless….. What does podcasting have to do with basketball? What to do, and specifically not to waste your time out when you are trying to get traction How to weed out the entrepreneurs who are not on fire figuratively and are really on ice Interesting survey results from other podcasters The magic of being someone’s first podcast guest Batching like a baller!   Resources From John Lee Dumas: Get the pre-access bonuses at UncommonSuccessBook.com   References and Links Mentioned: Entrepreneurs on Fire EOF Guest - to apply to be on the show Podcasters Paradise Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Become A PodHacker How To Growth Hack Your Content Marketing - Luis Diaz

23 March 2021


Guy Kawasaki - How To Be An Evangelist As A Career

Guy Kawasaki - How To Be An Evangelist As A Career

Today we have the pleasure of speaking with Guy Kawasaki who is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. You are going to love him as his stories are amazing and his perspectives are unique. He’s also the author of fifteen books, including The Art of the Start 2.0 and his latest book is Wiseguy. He’s also worked at Apple alongside Steve Jobs and that’s probably where you’ve heard of him. We chat about his views on ClubHouse, what makes him want to work with someone, how he’s been able to connect with amazing people as well as why the heck he’s always smiling so much!  We also chat about his thoughts on what makes a good podcast interview, how he researches his guests and some sample questions he has started his show with. After you’ve listened, be sure to check out our past shows we’ve done with Esther Kiss and Dustin Matthews to give you some additional intake on podcasting and making connections.  “I think the first checkmark is competence. The second checkmark is happiness, in business anyway, because I don’t want to do business with a happy, incompetent person.” - Guy Kawasaki   Some Topics We Discussed Include: Guy’s secret to starting a podcast episode off right Will ClubHouse succeed or be the next social media flop? Trixie, Biff & Joe Blow making money from ClubHouse? How to become a brand evangelist The key to life  - do you have these qualities? Would you buy a car from Apple? A great use case for the Remarkable tablet   Resources From Guy Kawasaki: Remarkable People Podcast The Art of the Start 2.0   References and Links Mentioned: Spaces on Twitter Descript Guy interviews Tim Ferriss on his podcast Remarkable Tablet Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How to Get on Radio, TV and High-Profile Podcasts - Esther Kiss Leveraging Strategic Partnerships To Scale A Business - Dustin Matthews

18 March 2021


Gary Henderson - How To Connect And Network With The Most Influential People

Gary Henderson - How To Connect And Network With The Most Influential People

This episode did not disappoint one bit, as we chat with Gary Henderson today, who was an open book on how he’s been able to help some of the biggest names we know blow up their brands. Lewis Howes, Gabby Bernstein, Michael Hyatt, Hal Elrod and Jeff Walker are just some of the folks who have all connected and have been helped by Gary. We actually met Gary on ClubHouse and realized how brilliant he is, and that we needed to have a deeper conversation with him. He’s a master connector and networker, and on the show, we dive into how he shows up in people’s lives and businesses and how he’s making these connections while playing the long game. We also chat about his new book he is publishing, how he got connected to Hay House Publishing, as well as how to connect with influencers. Then the talk turns to how he’s leveraging ClubHouse to not only network, but grow his own audience. When you’re done getting networking ideas from Gary, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Steve Sims and Luis Diaz. “I learned that if I could get myself in the right room, I knew what I was doing, I understood it and I could build relationships.” - Gary Henderson   Some Topics We Discussed Include: How Gary hit #9 on Amazon with a book about aromatherapy How to build an audience using ClubHouse Setting up your replies to DM’s in a way that frees up your time while also bringing people onto your list How Gary has 5X’d his Instagram following with the use of ClubHouse Testing results to get people join a fan club How to connect with influencers on a level playing field Current day results from past email requests that got turned down Connecting the right way when you first join ClubHouse An author’s job is to....? Speaking Chinese like a smart marketer!   Resources From Gary Henderson: Gary.club DigitalMarketing.org   References and Links Mentioned: Direcon Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Growth Hack Your Content Marketing - Luis Diaz How To Make Impossible Things Happen - Steve Sims

16 March 2021


Crystal Dwyer Hansen & Mark Victor Hansen - Solve ANY Problem By Asking The Right Questions

Crystal Dwyer Hansen & Mark Victor Hansen - Solve ANY Problem By Asking The Right Questions

Today we have the pleasure of speaking with co-authors, Crystal Dwyer Hansen and Mark Victor Hansen and we’ve been waiting for this one for a while. Mark has had an amazing entrepreneurial journey and has written 312 books to date. Crystal brings her expertise in the field of human potential and they have combined their knowledge to talk about the specific questions and things that have created this interesting experience that Mark has had over the years.  They discuss their most recent book, Ask!: The Bridge from Your Dreams to Your Destiny as well as their book club, which is going to get you asking the best possible questions so you can get basically anything you want out of life. We also talk about getting back to your childhood roots, the three different ways to ask questions, what to do if you get a variety of answers, as well as how to address the blocks that may be holding you back. After listening, go check out our conversations with John Assaraf and Nir Eyal for more tips on how to overcome limiting beliefs for maximum efficiency and focus. “Your destiny is the ultimate expression of you - that place where all of those amazing qualities and the greatest expression of you meets the most amazing opportunity.” - Crystal Dwyer Hansen “When you get over your fears, miracles happen.” - Mark Victor Hansen   Some Topics We Discussed Include: How to get unstuck and gain momentum  Getting past the seven roadblocks to asking How to ask anyone of your choosing the questions you want to be answered How Mark sold 20,000 books even though it was a self-proclaimed NY Times best-seller Looking into the magic of the universe Moving from the decade of the “Why” going into the decade of the “Ask” How to turn a “No” answer to “On” What to do if you get different answers to your question   Resources From Crystal & Mark Victor Hansen: You Have A Book In You Ask!: The Bridge from Your Dreams to Your Destiny AskTheBookClub.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Destroy Mental Blocks That Are Stopping Your Progress - John Assaraf How to Control Your Attention and Choose Your Life - Nir Eyal

11 March 2021


Sean Vosler - How To Sell Through The Power of Storytelling

Sean Vosler - How To Sell Through The Power of Storytelling

Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it. After you've listened, be sure to check out our chats with Anik Singal and Sue Rice for even more copywriting tips and tactics. “Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler    Some Topics We Discussed Include: Why it’s a good time to be missing a tooth From WordPress to the world of copywriting How to give your prospects the experience of story so they will get that a-ha moment  Why you need to at least the basics of copywriting which will factor into every aspect of your life How Sean was able to connect with high level marketers and have them eager to use his services How to empathize with your prospects so you can better understand their problems Why you’re going to be re-reading The Tortoise and the Hare after this show Tactics for knowledge management and digesting what you discover even quicker We talk about the Theory Of Constraints and how it helped Sean sell his product What does a big horned beetle have to do with selling info products?  How to sell 25,000 books without using Amazon   Resources From Sean Vosler: Sean.co/Copy   References and Links Mentioned: WorkFlowy Talk Like Ted by Carmine Gallo How to Take Smart Notes by Sönke AhrensAre you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Purpose Driven Copywriting - Anik Singal How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice

9 March 2021


13 Badass Women Share 13 Badass Tactics for International Women’s Day

13 Badass Women Share 13 Badass Tactics for International Women’s Day

Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals!   Sue Rice - Storytelling Tips Nicknamed the ‘female David Ogilvy’, Sue Rice is famous for writing award-winning copy for countless entrepreneurs and we chatted about her email copywriting tactics which enable her to deliver record-breaking open rates. One idea is to make connections between things that are seemingly unrelated. We are swimming in a sea of metaphors and part of it is just being conscious of it. One way to make it interesting and bring it into a fresher light, is extensive reading, watching movies, etc. The magic is in everything that’s around us.  Sue listens to the news on the BBC, which has very clever writers. She also uses an app called Clipboard where you can pick the categories you want to follow. It’s important to do a little bit of collective brainstorming every day to see what people are talking about, otherwise, you are defining what you are doing for them on your terms, not theirs. You want to be entering the conversation in their head and if you are not watching that, it’s hard to do.   Molly Mahoney - Facebook Engagement Molly Mahoney of The PrePared Performer, is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. We chatted all about how Molly is able to get high ticket coaching clients, right from Facebook, how to grow Facebook groups, and how to get interaction on Facebook pages with her four-step process. We loved her advice in regards to getting more engagement on Facebook. She tells us that the rules have changed for bots and there are four types of messages, one of them being a confirmed event reminder. When they comment on the post, they confirm to the bot they want to be reminded of more information. Another way to use this is that when they say yes, you ask them if they want to be reminded about all of your content coming out.  Once they confirm, you want to make sure that button opens up to another piece of the conversation so you are engaging in another conversation within that 24 hours.  Another strategy is the “Unlock and Share Button”, so when they are in your bot after they get the show notes or whatever it is that you are giving, send another message a minute later that says you have a bonus gift they can get if they share your video, and if they want to access, just click here to unlock and share the video.    Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. One of her GFR commandments is “Don’t worry about being normal” and the confession is “Where are you not speaking your truth?” That’s where the juice is, determining what is your soapbox. If you weren’t worrying about offending anyone or breaking any laws, what would you want to say? People are too concerned about what strategy they are going to use, but eventually, the strategy will emerge. The more you get real, the more impact you will make. So the first thing is to determine if you are ready. If you’ll do all the strategies and make the investment, this is where to go next. If you are ready, choose the confession question that hits you in the gut and go from there. Just pick the one question, take some time with it, and it will do wonders.   Sara Christensen - Defending Your Business Our chat with Sara was really eye-opening as she talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages, and even death threats. You want to be extra careful what you are putting out there and what you are involved in. If you don’t already have procedures in place of your social media and email communications, you should make sure that whatever you put out in the world is not going to offend or piss someone off. If you are using outside resources for VA’s, you may run a risk. You don’t want someone working on your team, that’s not as invested or doesn’t understand the complications of posting something that might be harmful. Understand the power of social media which is so amazing yet also be weaponized against you. Be mindful to use it as a building block for your business. Consider if there other ways to diversify where your clients are coming from. Ask yourself, “What if your social media channels got taken away today - what other plans do you have in place?”   Ilana Wechsler - In-Market Audience Targeting  We also chatted with Ilana Wechsler of Green Arrow Digital, who is a former data analyst, turned Pay Per Click marketing expert. She detailed her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together.  Google is shifting away from the concept of targeting content science to targeting more in regards to who you are as a person, which is like identity-based targeting. One of the ways they are doing this is with in-market audiences, which is very short-term intent-based searching. So you can match your Facebook targeting to Google’s in-market audiences. For example, consider if you are suddenly in the market to buy a car, where you don’t normally search online for car information. Then there are what’s called affinity audiences which is your long-term behavior or things you are looking at online often. So basically you're starting with the people that are already going to your website and looking at who they are and what their actions are, and then slowly expanding out more and more as you get additional data on who these people are that are already coming to your site. If you find those audiences work, especially on the Google side of things, you can apply that in-market audience to your search quadrant and also to the YouTube quadrant. It's a process of systematically building out your puzzle, based on data and if something doesn't work then it doesn't make sense to apply it to a different quadrant.     Susie Moore - Removing Your Blocks We loved chatting with Susie Moore, author of Stop Checking Your Likes as it’s something we’ve all fallen into. One of the things she discussed was how to remove your blocks. First, you need to state as a fact, that you are worthy of receiving. Susie uses the example of being out on a hike with your friends and you go missing. Would your friends consider if you were worth finding, asking if you were thin enough, popular enough, etc.? If this is true in the physical world, this is true on all levels. Even if you have a million likes or followers, it does not alter your worthiness. If you can accept this as a fact and don’t question it, you will know that you are worthy.  Most people spend too long reaching out to people because of fear of rejection. Often it means it’s just not the right fit or the right time. If you don’t ask, the answer is always no. Most people give up after the 2nd or 3rd follow-up. If you keep going, people eventually cave. A confident person is simply willing to be rejected, and to them, it’s no big deal.    Lisa Buyer - Social Media Platforms With Traction We had a great chat with Lisa from PR Secrets on using social media for branding and PR purposes. She covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release.  One of the things we discussed was the latest platforms that have traction. For example, if you are featured in a third-party publication, you can take that article and put it on Facebook and run ads to it targeting people who work at other media publications. It’s a win-win, as the journalist is getting more exposure, and you are getting that third-party credibility, so it’s a smart modern day PR strategy. You can target the publication’s following and run $1 a day ads, as taught by Dennis Hu. You can also take that targeting strategy to other platforms.  Tik Tok is the most talked about social media platform lately, and while Lisa doesn't  have any clients where it’s a good match, from a storytelling standpoint it’s entertaining. From a PR perspective, instead of having her clients start an account, they are looking to share content to the influencer’s audience where the influencer would talk about the brand and create content around a theme. One cool thing about Tik Tok is there are so many cool filters and ways to create videos that are very creative, then take those videos and republish it to your main social channels.    Felicia Pagesh - Campaign Tactics  We had a great chat with Felicia Pagesh of Activate Branding, who dove into fun topics such as conversion optimizations, webinars, landing pages, and other useful techie talks. One tip she gave us is that when you are building out your campaign, you should already know what the objections are that people have. That is what’s included in your sales sequence to overcome those objections. Everything in your webinar should also be designed to overcome those objections, so instead of creating separate FAQs as part of your follow-up, you can pop that transcription sequence into your follow-up for anyone who matches the behavior of someone who is interested but hasn’t bought yet.  Also, give people an option to download an mp4 into an mp3 to listen to your webinar. If you have an audible call to action, keep your URL very simple and easy to follow. As long as it’s trackable, it’s worth testing. It doesn't really cost much more time or money to repurpose and it’s like getting free sales.   Erin Pheil - Fixing Your Mind Erin Pheil from MindFix Group chatted with us all about fixing your mind and getting past those mental roadblocks that get you stuck. You can deal with perfectionism by being compassionate with yourself. You will be able to clear out that pattern so you don’t have to deal with it on a constant basis. A pattern can be emotional or behavioral. For example, we may be triggered into getting angry when someone gives us feedback or we may get anxious whenever we are on camera. Other people may have behavioral patterns like every time it’s time to talk about money, you change the subject. We have these different behaviors and emotions we get stuck in over and over, and if you can identify the pattern, you can work backward and clear it out once you know what it is and what you want to change. Once you do that, it clears up so much energy, space, and time in your life. At the core, humans behave according to what they believe to be true. So if you are walking down the street and see a cat and you believe they are dangerous, you will avoid it. But if you believe cats are awesome, you’ll go over to pet it. When you have a pattern, you take a fundamental truth that humans act based on what they believe to be true. If you're acting or experiencing feelings in a certain way, you believe something that's keeping you looped in there.    Gabby Bernstein - How To Detach We chatted with Gabby Bernstein, author of Super Attractor who gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives. She also talked about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing. Gabby has been practicing with a method based on Dr. John Sarno’s work, who was known for healing back pain, and whose work was based on the fact that our physical pain is a manifestation of our impermissible rage and there is a mind-body prescription to heal that. Gabby has renamed a similar prescription given to her by a friend that deals with journaling, calling it “rage on the page”.  The basis of this is that you journal about the rage for 20 minutes. Even if you don’t think you have rage, it could be as simple as thinking “Why did I eat that bad thing this morning?” Next, meditate for 20 minutes. Gabby also puts on bi-lateral music. She practices a therapeutic method called EMDR, and this is similar to stimulating to each side of the brain. When you start to stimulate the bilateral brain functioning, it allows the resource part of your brain to access some of the information stored hidden and in many ways to see. It allows your brain to unpack what has been hidden.    Kim Krause Schwalm - Copywriter Hiring Tips Kim Krause Schwalm joined us on the show and gave us a boatload of awesome strategies and insight from her long copywriting career. When hiring a copywriter, look at their writing and their portfolio and see if they are passionate, curious, and put hard work into the promo. If you are not well versed in copywriters and are reading a sample and you can see if the headline grabs you (read it at night when you are tired) and makes you want to read further.   Sometimes it’s hard to write your own copy and one thing you can do is to ask someone to give you a critique. If you like what they say, maybe that’s the person you want to hire. That’s one way to see how they work as well. As for communication falling off, the question is how are you paying them? Sometimes if you go back and forth on price, then you probably don’t want to work with them. It often comes down to whether you are getting what you pay for, and you still want to make sure you are getting a good value as it can be a big investment. Have a fair deal and pay them 25-50% upfront. You could have a phase where you have different steps that allow you to move along to minimize some of the risks, plus they will have some built-in milestones they have to meet. Most professional copywriters will agree to a schedule upfront so everyone is on the same page.    Laura Gale - Getting Your Book Published Laura Gale, author, and fellow podcaster joined to talk all about the step-by-step method she uses to guide people to finally get that book published. People discount their own stories as not being compelling all the time. There’s a lot of interesting things in the day-to-day to give people a peek behind the scenes. If you can pinpoint something to one specific moment where something surprised you, or it was unexpected, then those are the moments that are really interesting. Story structure has become a bit of an obsession and people are overthinking it. While the hero’s journey is great, it can take a lot out of it and not every story is going to fit that structure. The more you can rely on emotion and specific moments, the stronger your story will be. For a long time ghostwriting was seen as cheating, but if you are an entrepreneur you want to have other people taking care of the stuff you are not best at, and writing is a skill that takes a lot of time to get good at. The idea that it’s not really your book if you didn’t write it yourself doesn’t ring true. When Laura puts it together, it’s all their voice and all of the material and style is generated by the client. She is more of a vessel to get that story published. Most celebrities who have ever written a book are almost always ghostwritten.    Melanie Benson - How To Spice Up Your Topic If It Is Less Than Exciting On our episode with Melanie Benson, she gave us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make sure they are a good fit for your business. One way is to think of a formula that connects back to your work (not the Smart Goal formula which is way overused). Melanie created a formula called the ROCS Method: R - Relevant O - Outcome Driven C - Credibility Boosting - people often miss this but try to include it in your intro. Talk about case studies or client successes so people pay attention. Keep it natural, don’t be a name-dropper. S - Specific, find a way to put specificity in it, i.e. can you do it in 90 days? Is it a 4 part formula? If your message isn’t converting, chances are something in this formula is wrong.   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice Leveraging Facebook For Free Organic Reach - Molly Mahoney Why Being Yourself Is The Best Business Strategy - Lisa Cherney Cancel Culture: Can The Internet Boycott Your Business? - Sara Christensen The Missing Puzzle Piece To Paid Advertising - Ilana Wechsler Stop Seeking Approval And Attain True Self-Confidence - Susie Moore How To Use Social Media For Branding And PR - Lisa Buyer How To Get More Sales From Your Existing Work - Felicia Pagesh How To Change Your Beliefs To Change Your Life - Erin Pheil Tools To Get What You Want And Free Your Mind - Gabby Bernstein Why Writing Your Own Copy Is A Huge Mistake - Kim Krause Schwalm A Step-By-Step Blueprint To Write And Publish Your Book - Laura Gale Growing Your Platform By Leveraging Competitor’s Audiences - Melanie Benson

8 March 2021


Ryan Lee - Building Brands, Cultivating Communities, And '80s Movies

Ryan Lee - Building Brands, Cultivating Communities, And '80s Movies

Today’s guest is someone who’s been in the industry since the late 90’s which is when we discovered Ryan Lee and have followed his work since then. We love how he tells it like it is in the marketing world. He’s the founder of Freedym, a free community that is basically the Netflix of marketing and entrepreneurship. We, along with a bunch of other high-level entrepreneurs have contributed content to his membership area. On today’s show, we talk about how to dial in your branding to build a cohesive brand for your business. We also talk about how to build a community around your brand, even if your brand is a physical product or a more boring brand. Plus we chat all about email marketing, Ryan’s obsession with the 80’s and how to inject the things you love in your personal life into your marketing and business. Ryan is a ball of energy and we know you’ll have as much fun as we did during this interview. After you’ve listened, be sure to check out the past shows we’ve done with Dan Norris and Lisa Buyer to give you some additional intake on branding and connecting with your tribe. “If you combine the branding and the vibe with the direct marketing sensibility, and you bring it together, then it’s unbeatable.” - Ryan Lee   Some Topics We Discussed Include: How to juggle all your tasks when setting up a clown coaching membership site (listen in, and you’ll see why we chat about this :) Why you DO NOT need to be everywhere so you can actually have a life The original Netflix for entrepreneurs What makes people like Tim Ferriss and Gary Vee so special? Being told the tactics without the usual “it’s so easy” marketing Matt’s first time publicly speaking about his fondness for….(tune in to find out) An imaginary prize to everyone who knows who Wham is! How to avoid crying into your pillow from overwhelm Instead of using a tripwire, use this instead   Resources From Ryan Lee: Freedym Rewind Rewind Breakfast Club on Facebook   References and Links Mentioned: Behance Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Use Social Media For Branding And PR - Lisa Buyer Beer, Branding, And Compound Marketing - Dan Norris

4 March 2021


Charles Byrd - Using Systems To Build And Maintain Strong Relationships

Charles Byrd - Using Systems To Build And Maintain Strong Relationships

We have Charles Byrd on the show today who’s a guy we recently got connected with and was introduced as the best connector out there. He’s creating the most profitable JV partnerships with his systematic way of connecting others. What’s really cool about this is we are all surrounded by opportunities, and many are not always super obvious. That’s the power of having a system and in this case, you can set that up in your life, by connecting with people who have systemic follow-ups which can turn into a potential revenue source, affiliate partners, or just for connecting sake. Charles is going to dive into all the systems he lives by, some awesome hacks in regards to following up with your contacts and JV partners, the shifts to a never-ending flow of clients, and how to not only be great at relationships but guide them to a positive conclusion for everyone. When you’re done, check out our previous episode with Michael Gerber for more insight into how having the proper systems in place can skyrocket your business and our show with Andy Hussong on how to land those JV deals. “It’s simply paying attention to who people are, what their magic gift to the world is, what are they into, where do they live and that gives you all these little entry points to provide value to them.” - Charles Byrd   Some Topics We Discussed Include: How to get a network going if you do not already have that community The Invisible Pitch What to say in a message to a potential connection without sounding spammy How Charles is able to close a JV deal in 20 minutes How to approach networking without having a podcast so people feel comfortable How to avoid the reciprocation trap How Charles made a huge connection at Burning Man The Power of the Ping!   Resources From Charles Byrd: PureJV.com Clarity.PureJV.com - to book a call References and Links Mentioned: Asana Vidyard   Loom The Brain Newton Cloze Evernote PureJV.com Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. A Repeatable Process To Land JV Deals - Andy Hussong Systems Are Everything, Stupid - Michael Gerber

2 March 2021


Therapy Session - How To Become A PodHacker

Therapy Session - How To Become A PodHacker

Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand. With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members.  When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites.   “The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe “We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier   Some Topics We Discussed Include: Just how many people mispronounce our names?  Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com) Our shortest podcast ever! What happened in Matt’s spa…. How our vision came to be How you can see behind the curtains of our business What we are reading, playing, and watching right now The latest tools we are using and love Why Matt’s house doesn’t have a roof! A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with   Resources From : PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it   References and Links Mentioned: Our original opening podcast for the PodHacker brand ClickFunnels DropFunnels  MembersPRO Active Campaign SparkToro SuperHuman StreamYard TubeBuddy ConvertBox The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson Ask!: The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen SuperBetter by Jane McGonigal Dan Harmon’s Story Circle Technique Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Reinventing The Membership Site - Chris Benetti How To Scale Memberships And Retain More Customers - James Schramko

25 February 2021


Eric Siu - Leveling Up - Making Business Your Favorite Game

Eric Siu - Leveling Up - Making Business Your Favorite Game

Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode. And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing.  “I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu   Some Topics We Discussed Include: How to approach things with a beginner’s mind The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people Why you don’t want to jump the gun and insist your child stop playing all those video games How being persistent led from a fledgling podcast to a successful marketing agency Why Eric’s agency switched their focus and how they are succeeding current day Lessons learned from the poker table How to reframe things to increase your power Growth principles for long term thinking Alternate ways to make money from affiliate marketing without being an affiliate   Resources From Eric Siu: LevelingUp.com Find Eric on Twitter or Instagram  ClickFlow Single Grain Agency   References and Links Mentioned: MicroAcquire.com QuietLightBrokerage.com Roland Frasier’s EPIC challenge  Gary V’s How To Create 64 Pieces Of Content A Day Eric’s YouTube Channel Marketing School podcast KingSumo The Almanack of Naval by Eric Jorgenson Your Music And People by Derek Sivers Breakthrough Advertising by Eugene M. Schwartz  The 16 Word Sales Letter by Evaldo Albuquerque  Let My People Go Surfing by Yvon Chouinard Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Founder Of Snappa Shares His SEO Secrets - Christopher Gimmer The SEO Mistakes That Everyone Is Making - Stephan Spencer

23 February 2021


BONUS - How To Leverage CLUBHOUSE In Your Marketing (W/ Deb Cole)

BONUS - How To Leverage CLUBHOUSE In Your Marketing (W/ Deb Cole)

We're coming back with another bonus Saturday episode with an expert friend of ours... This time we're talking about Clubhouse... ya know, the semi-exclusive social media network driven by audio. There's a reason why Clubhouse is blowing up and you're hearing everyone from smart marketers to A-list celebrities are using it to connect and share. Our friend Deb Cole wrote the ULTIMATE GUIDE to Clubhouse and we're bringing her here to chat about how to leverage Clubhouse in your marketing. Grab a copy of the new book here: http://Clubhousebook.com​ We'll cover a ton... everywhere from: What is Clubhouse? Why should I be on there? How do I leverage the app to grow my business? How do I get an invite to Clubhouse? How do I get followers? And much more... To watch the livestreams when we do them live, make sure you join the communities... Facebook Group: http://FlowchartGroup.com YouTube Channel: http://HustleAndFlowchart.tv Enjoy!

20 February 2021


Dan Norris - Beer, Branding, And Compound Marketing

Dan Norris - Beer, Branding, And Compound Marketing

We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend.  There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino, who also runs a super fun company that really resonates with his customers. “It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.” - Dan Norris   Some Topics We Discussed Include: Taking a bath in beer? (it does wonders for your hair) How to promote a unique beer so that it sells out Why too much advertising can actually a bad thing Drink Dan’s brew and tag us and Dan! Putting together a good story for your brand Why Dan gets so much traction with basically no ad spend Giving up all the information for free! Thinking about collaborations? You’ll wish you’d done it sooner after listening after this Power and momentum behind the flywheel  Creating a powerful brand even before the brewery was even opened   Resources From Dan Norris: BlackHops.com/au   References and Links Mentioned: Compound Marketing The 7 Day Startup The Content Machine SparkToro Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Culture + Simplicity = Sticker Mule - Anthony Constantino Why Being Yourself Is The Best Business Strategy - Lisa Cherney

18 February 2021


Julie Adams - How To Build And Rank A Portfolio Of Affiliate Sites

Julie Adams - How To Build And Rank A Portfolio Of Affiliate Sites

Today’s episode with Julie Adams is a real mind bender and we love that Julie has a thriving affiliate business, while also keeping it simple. We talk about her goals of retiring early and she dissects her entire business model as she’s an open book. Julie’s business model is so tactical and you’ll be able to take her way of thinking and apply even parts of it to your own business. She just wants to make sure she is showing up on Google without worrying about Facebook ads or even email lists. She’s just sticking to keeping it lean, mean and profitable.  Julie has a small portfolio of these sites, which are doing great, and it’s really smart how diversified she is. She discusses how she manages the content, the three most important things to have dialed in on your site, what type of time frame you should look at, how she gets her sites ranks, what to do to get backlinks, as well as how to approach affiliate offers and how to get a higher commission right off the bat. Once you’re done listening, be sure to check out our chats we mentioned with Nate Broughton and Matt Diggity. “Google is able to understand language at this point, so if you answer the question in a sentence format, they are able to better understand.” - Julie Adams Some Topics We Discussed Include: Julie’s relatively small portfolio of affiliate sites that will bring her enough money to retire in style Whether you should buy a older domain or a new fresh one to start off The three most important things that no one should overlook When you can expect to get out of the sandbox How to increase your commission potential right off the bat Why being a little less introverted will go a long way The no brainer way to get backlinks that are quality Julie’s rule of thumb when hiring content writers Keyword research tactics and which sites to compare Resources From Julie Adams: SERP Decoder Julie Adams on Twitter References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Scale And Flip Affiliate Marketing Websites For Six-Figures - Matt Diggity How To Get Millions Of Visitors With SEO - Nate Broughton

16 February 2021


Greg Elfrink - How To Create And Sell Your Own Media Empire

Greg Elfrink - How To Create And Sell Your Own Media Empire

Greg Elfrink is back for another round and he’s been working at Empire Flippers for several years now. This is the first time that he feels with 100% certainty that it’s a seller’s as of the recording of this show. There are so many opportunities now for sellers and a lot of folks have content or media sites, but they may not want to do with them necessarily. On today’s show, we dive into all the possibilities behind both selling and buying businesses, which is the better course of action based on your abilities, why you want to set up your site to be more like a magazine as opposed to a brochure, and what you can expect for a return.   We also talk about various ways to make your site even more attractive to potential buyers, how to rise above the majority of the other affiliate marketing sites out there, and what you need at a minimum level in order to put your site up for sale. When you’re done listening, be sure to check out our previous chat with Greg and our episode with Sergei & Vadim Revzin where they discuss what other things to have in place if you are thinking of starting a business to sell down the road.    “The market is so flushed with cash, there are so many people getting into the space, multiples are being driven up. It’s a great time to be a seller.” - Greg Elfrink   Some Topics We Discussed Include: Why media empires are so valuable right now How to proceed, if you are starting out Why selling a site that has problems with Google may be a good thing Thinking about buying a “smelly site”? It’s not a bad idea! You never want to sell your site based off this one important thing The power of content that a lot of marketers do not understand Check out this hack to find a content manager for your site Medieval swords, soldering equipment and red ovens Beating out Super Bowls ads for audience reach A new business model that you’ve never heard about before in our space   Resources From Greg Elfrink: Empire Flippers.com/capital The Opportunity Podcast EF Capital   References and Links Mentioned: Investor Ivan - and many more investor profiles Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. What Venture Funds Look For In Businesses - Sergei & Vadim Revzin How To Buy and Sell Online Businesses - Gregory Elfrink

11 February 2021


Marley Jaxx - A Blueprint To Create Your First Online Challenge

Marley Jaxx - A Blueprint To Create Your First Online Challenge

Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer.  We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content.  “You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales.” - Marley Jaxx Some Topics We Discussed Include: Why you need to “Stop The Pop!” How to set up your proprietary mechanism in your challenge How to space out your content into bite-sized chunks and save the best for the last Knowing your value ladder before you even start Who is Elsa and why we are talking so much about her? More insights into the Clubhouse app! How to get people to stick with your challenge to the end Creating raving fans Positioning your hook, story, and offer The perfect challenge length Resources From Marley Jaxx: Infinite Cashflow Blueprint Infinite Video Impact Challenge Follow Marley on Instagram as she’s very funny while being educational too @MarleyJaxx (and on YouTube and Clubhouse as well) References and Links Mentioned: Ride Of A Lifetime by Robert Iger Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Strategies To Turn Followers Into Superfans - Pat Flynn Video Hacks For Creating Easy Content - Gideon Shalwick

9 February 2021


BONUS - The iOS14 Update - What Marketers Need To Know (W/ Mario Filho)

BONUS - The iOS14 Update - What Marketers Need To Know (W/ Mario Filho)

The new iOS14 Update has a lot of marketers freaked out. It even freaked out Facebook, who took out an ad in the New York Times about how Apple is making life harder for small businesses. In this bonus Saturday episode, we chat with data-scientist, Mario Filho, about what's happening and what it means to us as marketers. You'll likely see more of these shorter but timely episodes pop up from time to time on weekends. These are bonus episodes. There are no shownotes and no action guides on these. These are purely bonuses for those that subscribe to our feed on a podcast app. To watch the livestreams when we do them live, make sure you join the communities... Facebook Group: http://FlowchartGroup.com YouTube Channel: http://HustleAndFlowchart.tv Enjoy!

6 February 2021


John Warrillow - How To Lay The Groundwork To Sell Your Business

John Warrillow - How To Lay The Groundwork To Sell Your Business

Today we are talking with John Warrillow, who has written three books -  Built To Sell, The Automatic Customer, and The Art Of Selling Your Business. These books cover the basics of how to design your company so that it can be sold in the future, generating revenue from your business, and how to finally make that exit happen. During our chat today, we talked about how to set up your business, why you want to have recurring payments as opposed to a lifetime offer, and how to build a business to potentially scale and exit if it’s built on the back of an influencer or personal brands.  We cover a lot of ground in this episode and this is a great conversation for our listeners as a lot of folks are building fan bases, thinking about the marketing side of it, and building traffic to them. This is a great conversation to consider what makes up the value of your business, regardless of whether you are going to sell or not. When you’re done get some more advice about selling and acquiring businesses from our conversations with Carl Allen and Dan & Joe Kalis. “You should focus on branding products in your overall business. So there’s this concept of service providers, coaches and consultants productizing, and it’s the process of making your service look like a thing, ideally making it run as its own entity on an automatic or recurring revenue cycle.” - John Warrillow Some Topics We Discussed Include: Who else wants a “sailboat business”? (putting your feet up while enjoying the view and people are sending you checks) Dissecting how Elon Musk runs his business Best tactics if you are a digital marketer Building a brand into your business so you can eventually walk away What’s a trojan horse got to do with your marketing? Subscriptions models vs. launch models The biggest mistake people make when trying to build a recurring business model and how to get around that Why having a monthly payment model beats the one time, lifetime payment How to deal with subscription fatigue Resources From John Warrillow: Built To Sell The Automatic Customer The Art Of Selling Your Business BuiltToSell.com BuiltToSell.com/Selling - Get some free gifts when you buy the book References and Links Mentioned: Lost And Founder by Rand Fishkin Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Boost The Salability And Valuation Of Your Company - Dan & Joe Kalis How To Buy Businesses Without Putting Up Any Money - Carl Allen

4 February 2021


Marx Acosta-Rubio - How To Make Time Move Slower To Accomplish More

Marx Acosta-Rubio - How To Make Time Move Slower To Accomplish More

Marx Acosta-Rubio joins us today for yet another episode and he’s probably the smartest guy we know when it comes to doubling your income and increasing your revenue while also taking more time off to do the fun stuff. We go very deep as always, as he lists out all these amazing tools and principles, such as the Hawthorne Effect, the Getting Things Done principle, the 80/20 rule, the Vital Three, and many more. Then, because he’s read so many books, he’s distilling information from these foundational books and wraps them up into a process that you can apply to your business and your life. The goal here is to double your income to yourself while also doubling your time off. Even though this is counter-intuitive, the more you contain your work time, and plan for trips and/or fun stuff, that’s going to allow you to focus on the core things you need to get done to achieve what you want to achieve. We cover six specific principles in this episode that you can apply, and you’ll see how when you tie them all together, it’s both possible and something special. After you’ve listened, be sure to check out our conversations with Dr. Steve Ruden and David Allen for more information on havening and how to change your habits to get things done. “That’s one of the tricks and how we do that is when the only thing on your mind is the only thing on your mind, and you are aware of that, then time slows down.” - Marx Acosta-Rubio Some Topics We Discussed Include: How to slow the day time so you can put a week’s worth of experiences in a day Wise lessons from Bruce Lee The 3 laws that need to be invoked to really move the needle How to get yourself out of your business plateau The Power of Three A walkthrough of Marx’ day and the keys elements to starting off your morning right  The $1,000 a day question we ask Putting Parkinson’s law into play as you work The three steps for delegation and which one to use when Really thinking about the love strategies for those close to you Dealing with more dangers and more opportunities ahead Resources From Marx Acosta-Rubio: You can reach out to Marx at: MarxAR@Me.com  References and Links Mentioned: Unreasonable Success by Richard Koch Getting Things Done by David Allen Wim Hof breathing method Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen

2 February 2021


Therapy Session - How To Effectively Leverage The Clubhouse App

Therapy Session - How To Effectively Leverage The Clubhouse App

We have been using the Clubhouse app for just under a month now, and we are super pumped about the platform. There’s a bunch of high-level folks in there, talking about some of the rawest and open things about their business. In this episode, we are going to deep dive about Clubhouse, what we like about it and don’t like, where we see it going, how we see using it as marketers and podcasters, and tactics on how you can grow your own audience in the quickest way possible.    We also chat about some of the cool things we have going on in our business, some future opportunities which we’d love to get your feedback on, and the breakthroughs and shifts in thinking which we have experience and that can apply to your own business as well. After you have listened, check out our previous chats with Nic Peterson and Justin Schenck where we discuss how to make the right connections and grow your audience along the way to your biggest goals.    “Usually the most connected people are popping in on the platform now... the sooner you are in there, the faster you can get connected with people you might not have chatted with in a long time.” - Joe Fier   “Early adopters still have this ability to get great user names right now. Can you imagine getting @podcast or @marketing on Twitter?” - Matt Wolfe   Some Topics We Discussed Include: An intro to Clubhouse and how to use it if you are just starting out From bitcoin to parenting to micro-dosing, there’s a room for everyone Connecting with venture capitalists, actors, and authors How to get an invite to the Clubhouse Why Clubhouse is better than Zoom What the venture capitalists say about this new app How to be strategic about who you recommend to the platform What you want to include in your bio How to leverage the level playing field of Clubhouse and grow a following from day one How to use Clubhouse to pitch your product Our thoughts on whether Clubhouse is going to kill podcasting Caviar, Paris Hilton & hanging out with celebs What’s ahead in our business and the potential opportunities for us to work with you   References and Links Mentioned: Be sure to follow us on Clubhouse: @MattWolfe & @JoeFier Reserve your Clubhouse user name if you haven’t already  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners and get your fat discount! How To Define Success To Reach Your Goals Faster - Nic Peterson How To Build A Platform And Connect With Anyone - Justin Schenck

28 January 2021


André Chaperon & Shawn Twing - The Key Elements of a Durable Business

André Chaperon & Shawn Twing - The Key Elements of a Durable Business

André Chaperon is a legend in our industry and had one of the first info products we ever bought, which was a product that started out his journey to become one of the leaders in this industry. He and his partner, Shawn Twing join us today, and in the first part of this episode, we talk a lot about their concepts of emergent marketing and the durable business model, which has specific elements to it, that they teach. This includes things like how to get customers and when to give value for free as opposed to when to charge.    We also couldn’t pass up the opportunity to talk about how to do email marketing better, how to tell better stories in your marketing, how to improve your email writing and how to do segmentation. We get in the weeds and talk about the tactical elements of what makes everything they are doing work well. When you’re done, check out our talks with Sue Rice and Travis Ketchum to round out your email marketing knowledge.   “Marketing is a long game, and most people buy between months four and eighteen. Once you know that, you re-engineer your thinking for the long game. ” - Shawn Twing   “That creates an interesting dynamic where we are always sharing our best thinking with them, and as a result, stuff happens. So we are always doing this with the audience and they are always part of this journey with us.” - André Chaperon   Some Topics We Discussed Include André Chaperon &  Shawn Twing: The three components under emergent marketing Playing the long term game and not selling to your audience until much later down the road A cool story about writers, and chats about emojis and selfies How to be the person who stands out in the room Lessons from their Black Friday promotion which you can implicate any time of the year Bringing your customers alongside your journey every step of the way Email segmentation tactics - you know you need to do this with your list The balance between descriptive and prescriptive course work What do Kevin Costner and Leonard DaVinci have to do with great storytelling?   Resources From André Chaperon &  Shawn Twing: TinyLittleBusiness.com   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum

26 January 2021


Rand Fishkin - Growing An Audience Without Facebook Or Google

Rand Fishkin - Growing An Audience Without Facebook Or Google

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.    If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze.  “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: Perspectives on the zero clicks search problem  Checking out the Crack Shack (it’s not what you think!) How to get honed in on a specific audience that will convert better What do cookies and strange pajamas have to do with advertising? Why getting people to like and share should be your secondary goal From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! Which ad networks are lacking in quality and which ones you should be using Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: SparkToro Something is Rotten in Online Advertising Lost And Founder by Rand Fishkin References and Links Mentioned: MOZ SimilarWeb Buzzsumo Full Contact Clearbit The Butt Pajamas Will Follow You Forever HelloWoofy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze

21 January 2021


Salome Schillack - Huge Audience Engagement Using Facebook Ads

Salome Schillack - Huge Audience Engagement Using Facebook Ads

Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention.    We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank.   “The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack Some Topics We Discussed Include: Who knew that Joey from Friends had a social media strategy?  Facebook ad account secrets? Shhhhh What to do if you have no audience yet and want to run your first Facebook ad How to revive an older Facebook or Instagram account whose engagement has dropped How to use quizzes in your funnels Growing your podcast audience with Facebook ads The sweet spot for ad costs  Examples of ad content to use for multiple purposes Facebook quizzes that are tanking? Are you running one of these?  Getting the basics done first before you get into the fancy tactics Resources From Salome Schillack: ShineAndSucceed.com The Shine Show Podcast References and Links Mentioned: Interact  Active Campaign  Help Scout  Rev.com  WordPress  Kajabi  Searchie.io  Riverside.FM Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Force Facebook To Give You Cheap Opt-ins - Curt Maly 10x Your List Growth Using Quiz Funnels - Ryan Levesque

19 January 2021


Pat Flynn - Strategies To Turn Followers Into Superfans

Pat Flynn - Strategies To Turn Followers Into Superfans

We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well. We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience. “With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” - Pat Flynn Some Topics We Discussed Include: “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!) The amazing result you can get in under three years which will set you up for success How Pat pivoted during the last time we had an economic downturn which changed his life forever How to get great fan engagement and healthier all at once! Tactics for when you are first starting out with affiliate marketing How to stay passionate about the same topic for years Common mistakes Pat sees on websites and how to differentiate yourself from the pack What ‘What’s Up’ tactic that will make you really stand out The pyramid of a fandom and why you should turn that funnel upside down Resources From Pat Flynn: 123AffiliateMarketing.com Smart Passive Income PatFlynn.com References and Links Mentioned: Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Affiliate Marketing Through Insane Value - Pat Flynn Why Being Yourself Is The Best Business Strategy - Lisa Cherney

14 January 2021


Rob Balasabas - How To Maximize Views And Engagement On YouTube

Rob Balasabas - How To Maximize Views And Engagement On YouTube

On every episode we’ve had where we talked about YouTube, we don’t think there’s ever been a show where TubeBuddy is not mentioned as part of the tool stack. Rob Balasabas is a Brand Evangelist and Partnership Manager for TubeBuddy and today we are chatting about such things as how to approach YouTube as co-creators, how to use TubeBuddy to analyze your channel as well as best practices for the all-important thumbnail. We have been using TubeBuddy ourselves and it’s a rock-solid tool to help you grow your YouTube channel.   Rob even talks about how he was able to grow his own personal channel and tips that you can use if you have a new channel yourself. There are so many cool tools within TubeBuddy that even we were not aware of, and in addition to the tactics we cover, one of the most fascinating parts that we discuss and which comes into play with YouTube is how media, in general, is changing and how well-known media personalities have evolved. After you have listened, be sure to check out our chats with Sunny Lenarduzzi on how to build a world-class brand on YouTube and with Aaron Biblow & Triston Goodwin and their awesome Video Flywheel strategy.   “It’s such a level playing field now...something like 88% of the content consumed on YouTube are influencers or individuals, not from big brands.” - Rob Balasabas    Some Topics We Discussed Include: How celebrities have changed over the years and the new celebrities of this age have come to be How TubeBuddy helps you grow your channel, even if you are brand new The future of using AI to monetize your channel How to collaborate with other people on the platform for mutual benefit Growth tactics to bring a new channel up to speed How to avoid “pod-fade” YouTube impressions vs. CTR and how to increase both What to put in your descriptions and what to say to viewers to check out your links How YouTube has leveled the playing field for content creators   Resources From Rob Balasabas: HustleAndFlowchart.com/TubeBuddy  TubeBuddy YouTube Channel Rob’s personal YouTube channel   References and Links Mentioned: Active Campaign Vidcon The Odd1sOut channel Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin How To Build A World-Class Online Brand With YouTube - Sunny Lenarduzzi

12 January 2021


Shaqir Hussyin - Creating The Optimum Selling System

Shaqir Hussyin - Creating The Optimum Selling System

Today’s show with Shaqir Hussyin left a deep impact on us. We were totally lit up about the concepts we learned! Shaqir is a guy who thinks on a whole different level that’s bigger and clearer and has his priorities straight on how he engages in business. He focuses on the right priorities, and he’ll explain how he does that to get such amazing results. At the end of the day, you’ll walk away with a bigger way of thinking.  Shaqir grew up with an abundant mindset which helped to take him to where he is today, coming from literally nothing to a life with multiple 8 figure businesses. He is able to turn companies into something mega huge in a short time. He breaks down his process and how you can think differently when it comes to your business, which includes concepts such as acquiring an email list without the grind. He lets us in on how you can swipe his approach and use it for your own business.  When you are done, make sure you check out our other shows with David Jenyns and Michael Gerber on setting up systems to create more time and scale profits.  “The secret to making this offer work is understanding that, when you have a funnel that has the ability to convert the right audience into a high ticket sale, traffic is endless and comes in abundance.” - Shaqir Hussyin Some Topics We Discussed Include: Online marketers are not the only ones who drive Lamborghinis - surprise! How a boring business model gets repeat high ticket sales Making the switch from low ticket to high ticket offers The marketplace is not as crowded as you think How to use thinking time to your advantage The beauty of partnering up and using other people’s email lists Three variations of webinars and which one is Shaq’s favorite The secret to making high ticket sales convert The one important thing to have when you are attracting customers who have a lot of money to spend Resources From Shaqir Hussyin: Funnels.com References and Links Mentioned: The Road Less Stupid by Keith Cunningham WealthAcademy.com Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Systems Are Everything, Stupid - Michael Gerber Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns

7 January 2021


James Schramko - Beyond Affiliate Marketing - Getting a Percentage of All Sales

James Schramko - Beyond Affiliate Marketing - Getting a Percentage of All Sales

Today we have a special show where we are holding a simulcast with James Schramko. We have learned so much from James over the years and we also have a similar business model. He’s also got some deep relationships with his community and our affiliate business model is similar in that we prefer to build long term relationships when promoting affiliate offers.   We reminisce about the first marketing events we all attended, even while still working at a job. James also tells us what is working best with his partnerships, revenue share deals, and some simple tips that lead to great customer satisfaction and retention over the years. He’s also got some great stories of both successes and failures that you can learn from. When you have finished, be sure to check out our previous conversations with James and Stephen Esketzis that we mentioned on the show.  “I think that’s one of the secrets. The longer you can wait to monetize something, the more powerful it can be when you do.” - James Schramko Some Topics We Discussed Include: How affiliate marketing and partnerships are related  What would happen if you become an affiliate of someone’s product line The networking event you do not want to miss James’ secret to selling cars and the story of how his manifesto got stolen How to use psychology in your selling effectively How to effectively get around the “I need to think about it” response to turn people into buyers Dealing with others who want your recipe for success Non-scalable tasks that still lead to long term affiliate income How to make the most out of revenue share deals Getting big results from a little effort Resources From James Schramko: Super Fast Results.com/30 - Work Less, Make More 30 Day Challenge Super Fast Business & Super Fast Results References and Links Mentioned: James’ most successful show Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Scale Memberships And Retain More Customers - James Schramko Affiliate Marketing Double Header - James Schramko & Stephen Esketzis

5 January 2021


Therapy Session - How Everything Changed in 2020

Therapy Session - How Everything Changed in 2020

Happy New Year’s Eve, everyone! First and foremost, we want to thank all of our listeners, folks in our membership, as well as our business friends and partnerships, and anyone else that has been a part of our lives for making this year truly amazing! We look forward to continuing to provide awesome content, tactics, and strategies to get you where you want to go in the years ahead as well as working with those we have partnered to carry on our mutually beneficial relationships. This show is our season finale, not only in the respect of what was a crazy, unexpected year, but also the last episode and a wrap up for us, as well. What a year we’ve all had, indeed. On today’s show, we wanted to talk about some of our accomplishments this year, some of our takeaways and lessons from the past year, as well as our plans for 2021. Here’s to our mutual success in the year ahead and we appreciate you! After you have listened, be sure to check out the previous shows we mentioned that discuss working with some of legends of online marketing as well as a big thank you on our 300th episode to all that have helped us get to where we are today.  “How do we combine these resources and get a little win-win in the middle? Let’s stop figuring out how to grind all the time, to build pages, to drive traffic, and optimize SEO. Look for people that have already built assets, in the form of audiences, software, and amazing trainings that are available. Find these people and just try to tie assets together and be the middleman of these asset connections.” - Matt Wolfe “I hate flying. It sucks to fly when you are tall.” - Bonus Quote From Matt “It’s our biggest source of warm leads that are coming to listen to this show...and it’s a great strategy to spread your brand and awareness and connect with people in a way that’s more than just an ad shouting at a bunch of targets on Facebook or Instagram.” - Joe Fier Some Topics We Discussed Include: Pop Quiz: How many appearances did we make on podcasts and virtual summits in 2020? Tune in to find out! How we prepare for our presentations What to and what not to do if you also have a podcast where you interview guests Thoughts from a super crowded room (pre-pandemic, of course!) Our hitlist and takeaways from our events and speaking opportunities from 2020  What we each hold at the highlight from this year Our presentation hack of how we figure out what we are going to talk about What is like being Elton John on guitar? Our favorite podcasts and tools of the past 12 months Why you want to learn about the tree trunk and not jump into the leaves The books we’re reading right now, the ones we often refer back to as well as some very interesting YouTube channels References and Links Mentioned: Podfest  War Room Members Pro Valher Media Majik Marketing JayAbraham.com  CEO of NO by Andrew Wilkinson Unicorn Equity Trip Mode Breathworth app Alex Charfen’s Momentum podcast  Cloze What South Park Teaches Us About Economics - Wisecrack Edition Who, Not How by Dan Sullivan The Courage To Be Disliked by Ichiro Kishimi & Fumitake Koga  Love Yourself Like Your Life Depends On It by Kamal Ravikant Almanack of Naval Ravikant by Eric Jorgenson Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Behind-The-Scenes with the Legends of Online Marketing  The People Who Got Us Where We Are Today

31 December 2020


Joshua B. Lee - The Dopamine Dealer of LinkedIn

Joshua B. Lee - The Dopamine Dealer of LinkedIn

Today we have Joshua B. Lee, who runs a new venture called Standout Authority. He has a lot of experience and knows what to do with traffic having done this for legends in the marketing space for years. On today’s show, we are chatting about how to get engagement on LinkedIn and get real people to listen to you. We are diving back into LinkedIn lately ourselves, and on this show, you’ll hear why that is, and get some real a-ha moments as we did. Even if LinkedIn isn’t your jam, Joshua talks about the human algorithm and how he connects with folks in a unique way. He has a strategy to get into their world and figure out ways to collaborate or get them as a client, so it’s definitely applicable everywhere.  The dopamine hit is that initial conversation, and your value isn’t in likes but is in having a good conversation with people. Josh has definitely been on the other side as well, and we chat about how to really connect on LinkedIn without the dumpster fire full of spam. Plus, if you have an older account you don’t have to start over, and we talk about ways you can revitalize it. When you’re done be sure to check out our conversations with Will Wang and Josh Turner for more insight into how to leverage LinkedIn to improve your business relationships, how to grow a following organically, and how to use LinkedIn groups.  “There’s no B2B or B2C, there’s only H2H - Human to Human.” - Joshua B. Lee Some Topics We Discussed Include: Avoid doing these specific things on LinkedIn, especially if you do not want to be banned  The 10/20/70 content rule What your SSI score is on LinkedIn and how to improve it Why you want to include your job from high school on your profile How Josh was able to close a multi-million dollar deal with the help of Sales Navigator From buying selling traffic for MySpace to starting over again by moving back home with his folks How to get out of your home office “prison” and be completely open to your surroundings How talking like a 5th grader will improve your connections Examples of what to say when you are first connecting with someone - without being sales-y. Resources From Joshua B. Lee: StandoutAuthority.com LinkedIn Authority Accelerator References and Links Mentioned: Hemmingway app LinkedIn Sales Navigator Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The Cold Outreach Strategy Guide - Will Wang A LinkedIn Strategy Guide - Josh Turner

29 December 2020


Matt Diggity - Scale And Flip Affiliate Marketing Websites For Six-Figures

Matt Diggity - Scale And Flip Affiliate Marketing Websites For Six-Figures

Matt Diggity joins us today for a real, in-depth, tactical show about affiliate marketing. He’s the founder of Diggity Marketing, Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference, and is probably one of the most, if not the most successful affiliate marketer that we know. He breaks down his exact formula on how to pick which niches to go into, how to figure out the best content to write, the ratio of valuable content to content that pitches your offer, how he drives traffic using SEO, and as well as how he builds these affiliate sites to flip to gain over a 40X earning.  So listen in as he’s going to give you a deep dive into his entire process around affiliate marketing, and when you’re done be sure to check out our conversations with Larry Ludwig and Gregory Elfrink for more tactics about affiliate marketing and selling websites.  “In the market places, this is just recently, we are seeing multiples go up to 40-45X profit. If you get a website making $10,000 a month, you can sell it for $450,000 right now.” - Matt Diggity Some Topics We Discussed Include: Examples of good niches to start out with when creating affiliate sites How to find a good copywriter and vet them out Best ways to optimize your site when selling for the biggest returns  How to dig out the best keywords using a swiss army knife? How to get out of the Google sandbox without digging your way out with a shovel Step by step instructions when first building your site What to create for content going forward after your site is up and ranking Ideas for who to partner up with both online and due diligence before you agree How to prove to show Google that you EAT: Expertise, Authority, and Trust Matt’s tool stack and which are his favorites The beauty of being optimized as showing up as the featured snippet Resources From Matt Diggity: DiggityMarketing.com HustleAndFlowchart.com/AffiliateLab - grab Matt’s course here with a huge discount for our listeners References and Links Mentioned: Ahrefs Surfer SEO for turning out perfectly optimized content Screaming Frog for technical SEO Hunter.io for outreach and email finding Clicky Analytics Rank Tracker Google Search Console Elementor for WordPress themes Four Hour Workweek by Timothy Ferriss Empire Flippers Cult of Copy Job Board on Facebook Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Buy and Sell Online Businesses - Gregory Elfrink Selling an Affiliate Site For $6 Million - Larry Ludwig

24 December 2020


Jordan Mederich - Level Up Your Online Funnels With This New Technology

Jordan Mederich - Level Up Your Online Funnels With This New Technology

On today’s show we nerd out on a tool we have been using lately in a small way, but there’s a lot of potential with it for so many reasons. This episode is not just about the tool though, it’s all about the opportunities around you, how to do well as an affiliate, and other awesome concepts you will learn from Jordan Mederich, the man behind DropFunnels, one of the fastest-growing marketing tools on the market today. You’ll hear how he’s doing things differently and has carved his own way of solving a solution that no one else has done.  As most of you know, Matt is the go-to guy when it comes to tools, and has tested so many over the years, so when he heard about DropFunnels he set it up on his own site, MattWolfe.com. As far as page builders, it’s been the easiest for dialing in the look you want, from any of the other ones so far. Besides talking about the tool’s features, we talk about affiliate marketing, trends in business, how to scale and do it in an effective way. After the show, make sure to listen to our previous episodes with Taylor Welch and Ryan Levesque, which will give you even more insight on mindset, and how to use funnels to grow your business and use entry-level products in your funnel to drive higher ticket sales. “I realized that anyone selling anything, it doesn’t matter if it’s your product or if it’s an affiliate product, often affiliates sell it better than the person itself.” - Jordan Mederich Some Topics We Discussed Include: Shooting green screen videos in a closet - can you relate? When you realize what you are doing is not the right path for you What do you get when you mix chocolate and broccoli in your business? Keeping up with customer’s requests with lightning speed The real top of funnel that you may not be thinking of The rules of 3’s and 10’s and what to do when you get to $5K a month (which probably is easier than you think) Why you want to think like a bison in a storm The reasons your Facebook ads may be shut down and how to get on Facebook’s good side Why WordPress is vital to your business Resources From Jordan Mederich: HustleAndFlowchart.com/DropFunnels Free DropFunnels group on Facebook References and Links Mentioned: Ready, Fire, Aim by Michael Masteron Web Of Trust Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How Inexpensive Products Drive High-Ticket Sales - Taylor Welch 10x Your List Growth Using Quiz Funnels - Ryan Levesque

22 December 2020


George Bryant - This Email Strategy Gets An 87% Open Rate

George Bryant - This Email Strategy Gets An 87% Open Rate

Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis.  We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from Rob & Kennedy, plus be sure to listen to refresh your memory with our previous show with George. “When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.” - George Bryant Some Topics We Discussed Include: How to create a magical experience for your customer’s journey Why parenting a 4-year-old is like writing an email sequence The customer journey email sequence that George has never spoken about before Getting them from opt-in to opening that first email How to change your default from going to logic and showing them what to do next The one thing we changed in our own email tactics lately which has made a huge difference Duration vs. direction: which are you going to use? When to send your broadcast emails and why the amount of those should be way, way less than you think How George took a client from near bankruptcy to a complete turnaround How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them Three Words: Email. Is. Easy Resources From George Bryant: LightMyEternalFlame.com TheEternalFlameMethod.com References and Links Mentioned: Tattoos On The Heart and Barking To The Choir by Gregory Boyle Man’s Search For Meaning by Viktor E. Frankl Atomic Habits by James Clear The Catalyst by Jonah Berger Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Create Raving Fans That Buy For Life - George Bryant Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy

17 December 2020


Dean Graziosi - Who We Should Be Holding Accountable Right Now

Dean Graziosi - Who We Should Be Holding Accountable Right Now

Dean Graziosi is an entrepreneur, marketer, author, and has years of business knowledge behind him. Even in this crazy world, it doesn’t mean you don’t have even more opportunities. You just need to shift your marketing, reevaluate how you run your company, or find new ways on how to start one, so listen in and grab your takeaways. Dean drops some real knowledge bombs in this one, as we chat about his various successes over the years, how he got to work alongside such great leaders like Michael Jordan and Tony Robbins, and even how he teaches his kids to be successful at a young age.  We also talk about what to do if you are struggling in today’s economy and some thoughts about what lies in store for the years ahead. After listening to today’s show, you are going to be pumped for action! Once you are done, be sure to check our previous chats with Jay Abraham and Perry Marshall for more insight into finding your motivation and success, even during uncertain times. “Sometimes when you think you are lacking resources, shift that mindset and realize that a lot of people in the world found a way to be resourceful.” - Dean Graziosi Some Topics We Discussed Include: Life lessons from the laundry room! How to get liberated and focus on solutions to solve your problems Why you need to share your experiences Dean’s unique way in which he reached out to one of the greatest basketball players of all time  How to get disturbed with inaction to propel you forward Approaching your launch with insane value for both your affiliates and customers Questions to ask yourself to determine if you should really join forces with someone else Resources From Dean Graziosi: DeansTraining.com The Underdog Advantage by Dean Graziosi References and Links Mentioned: Man In The Arena speech by Theodore Roosevelt Knowledge Broker Blueprint Unreasonable Success and How to Achieve It by Richard Koch  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Run Towards The Chaos - Perry Marshall Be The Victor, Not The Victim - Jay Abraham

15 December 2020


Gert Mellak - Algorithms Be Damned - This SEO Method Will Always Work

Gert Mellak - Algorithms Be Damned - This SEO Method Will Always Work

Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content.  After you’ve listened be sure to check out our previous chats with Karl Steinmeyer, an SEO Ninja who is helping us with our Homebrew Academy site, and Nikhil Aitharaju and Ryo Chiba who dive into SEO audits and backlinking strategies. “Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place.” - Gert Mellak Some Topics We Discussed Include: Fundamentals of a good site audit Whether or not to consider using AMP on your site and what to do if you have it and want to switch back How to keep up with the Google penguins and pandas To de-index or not and what to do with your older articles that have lost their ranking ability How to get backlinks from other sites The beauty of the content silo and why your site needs one How to make use of the content explorer from one of our favorite tools: Ahrefs Gert’s E.R.I.C.A. framework of his SEO strategy A super-easy way to learn how to rank that most people are probably not doing Resources From Gert Mellak : SEOLeverage.com References and Links Mentioned: SurferSEO Ahrefs.com InLinks Studio1Design Cloudflare Broken Link Checker Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How We’re Scaling Homebrew Academy - Karl Steinmeyer Artificial Intelligence, SEO, and Copywriting - Nikhil Aitharaju & Ryo Chiba

10 December 2020


Anfernee Chansamooth - How To Create The Perfect Case Study To Make More Sales

Anfernee Chansamooth - How To Create The Perfect Case Study To Make More Sales

On today’s show, we have Anfernee Chansamooth who is presenting a completely new concept that we have not chatted about before on the show, which details how to create case studies in your marketing. Anfernee is a content strategist, writer, podcaster, speaker, and the owner of Simple Creative Marketing, a company known for creating case studies and content that drive leads and sales for fast-growing services businesses.  He dives into six steps to create your case studies which are very strategic and are written in a specific format that he gives us and has some awesome tactics for getting eyeballs on these case studies, how to share them as well as how to use them land clients and increase your conversions. When you’re done, get some additional ideas about content creation and case studies from our conversations with Mark Webster and Matthew Woodward. “The content can be amazing, but if no one sees it, it’s never going to get you the results you are looking for.” - Anfernee Chansamooth Some Topics We Discussed Include: What does a Star Trek costume party have to do with content marketing? How to showcase your results even if it’s with a “boring” business model Working with the B2B marketplace and providing your client’s insights that they can truly understand How to get people to see your case studies The one-page marketing strategy that Anfernee uses with all of his clients The five big mistakes that people are making with their content marketing strategy How to implement an understanding of your brand so that it flows within your content and lets people know what makes you different from all the others How to get people to share with you their success for your case study How to approach doing a case study for both affiliate marketing as well as with your own product Resources From Anfernee Chansamooth: SimpleCreativeMarketing.com/Hustle References and Links Mentioned: Repurpose.io 15 Ways to Share Your Business Case Studies With The People Most Likely To Buy The 1 Page Marketing Plan by Alan Dib Obviously Awesome by April Dunford  Positioning Al Reis and Jack Trout Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The Practical 5-Step SEO Framework - Matthew Woodward The Most Effective Content Marketing Strategies - Mark Webster

8 December 2020


Marc Guberti - A Complete YouTube Success Roadmap

Marc Guberti - A Complete YouTube Success Roadmap

We first heard about Marc Guberti from our Facebook group, where people were singing his praise as the go-to guy for YouTube tactics and growth strategies. Marc is a content machine, having already published 30 books at a young age, has another one in the works, and is growing two YouTube channels at a rapid pace.  On the show today, he spills the goods on how to gain traction fast with your channel, as well as best tactics for your description, comments section, thumbnails, end cards, and titles. We also chat about how he puts the tools he uses the most to work and how he’s able to publish such a huge amount of books in quick succession. After you’ve listened, round out your YouTube insights listening to our previous episodes with Aaron Biblow & Triston Goodwin and their flywheel strategy and with Tobias Rauscher where we dive into his YouTube satellite strategy. “If you can weave current events into your channel content, it does give you a lot of potential search traffic..and if you can tie into a current event, which is easy to do with an investment channel, you can get some of that initial momentum.” - Marc Guberti Some Topics We Discussed Include: Topics to help you gain momentum with YouTube traffic fast How to get to the point where you can monetize your channel the quickest Tactics for finding keywords, tags, and best practices for your descriptions How to leverage YouTube with your podcast What makes a great thumbnail The beauty of using hashtags and why they are not just for Twitter! Best use of cards for keeping viewers on your channel Figuring out the YouTube algorithm and what metrics they want to see which will propel your channel quickly Marc’s strategy for getting his books created and out into the marketplace fast Resources From : Breakthrough Success podcast MarcGuberti.com Marc Guberti on Medium for investing content Beat The Market YouTube channel Marc Guberti on YouTube References and Links Mentioned: vidIQ Tube Buddy Canva Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin The YouTube Satellite Strategy - Tobias Rauscher

3 December 2020


Russ Morgan & Joey Mure - The Formula For Financial Freedom

Russ Morgan & Joey Mure - The Formula For Financial Freedom

We have an awesome show today with Russ Morgan & Joey Mure of Wealth Without Wall Street. Listen in as they break down their four-step process for financial freedom and each one could be an episode in itself. They talk about getting clarity over your finances, using assessments, how much you should be spending on a monthly basis, then when you reach that goal, reinvesting it in your business. Once you make the money that funds your ideal lifestyle, you can figure out more beneficial ways to use those finances.  We also talk about the importance of improving your financial literacy which is super important and about picking your passive income paths, building your opportunity fund, and detailing the lifestyle you want. Russ and Joey also blend their community, podcast, and content which works great and is something we are headed towards ourselves. Stay tuned! If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Mark Joyner. “When we get clarity about what we want, then we can move in the right direction. Here’s the thing about entrepreneurs - we are great at making money, but we’re also great at making more jobs for ourselves.” - Russ Morgan “What most people do, is they come to us and ask what should they invest in...it doesn’t matter, because what you invest in should line up only with what you want money to do and what you want your life to look like.” - Joey Mure Some Topics We Discussed Include: That time when we thought about going into the cattle businesses Why typical financial advisors are not the best for entrepreneurs How to get clarity on your future investments The importance of cherishing what you’ve created and how to plan for your loved ones future so that is continues Figuring out your passive income scorecard so you know which debts to focus on paying down first Getting control of your cash flow and why the standard advice is not always the best The downfall of having a 15-year mortgage Why a podcast works for expanding your reach from having local clients to ones all across the globe Resources From Russ Morgan & Joey Mure: WealthWithoutWallStreet.com/Hustle - A free course for our listeners -  Financial Freedom 101  Wealth Without Wall Street podcast References and Links Mentioned: HustleAndFlowchart.com/Podlaunch - check this out if you’re looking for something to start from scratch Mighty Networks Becoming Your Own Banker by R. Nelson Nash Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Where To Focus For Exponential Wealth Growth - Mark Joyner Reverse Engineering How Much Income You Actually Need - James Altucher

1 December 2020


Therapy Session - The Tools We Use For Affiliate Marketing

Therapy Session - The Tools We Use For Affiliate Marketing

One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other.  You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing.  “If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff.” - Joe Fier “I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do.” - Matt Wolfe Some Topics We Discussed Include: Why learning and using technology is actually a creative art form  How we are working more strategically so we end up working less time Why using a deadline funnel is the hot sauce to your marketing (put it on everything!) How to optimize articles you already have on your site to boost them up to page one Why we haven’t used Photoshop in over a year, and the easy tool we use instead Tools we have used to double in our opt-in rate How and why you want to create the ultimate customer journey so they will buy from you over and over again And much, much more! References and Links Mentioned: Active Campaign AWeber  Drip Convert Kit  Infusion Soft Convert Box Optin Monster Thrive Architect Groove Pages ClickFunnels Members Pro Snappa Deposit Photos Ahrefs Topic Deadline Funnel Pretty Links Loom Thrivecart Unicorn Equity Designrr Episodes with George Bryant and Rob & Kennedy for email tactics How Convert Box Doubled Our Opt-In Rate 12 Ways To Use Convertbox To Get More Opt-ins And Sales From Your Website Episdoes with Stephan Spencer, Brian Dean, Nate Broughton, David Sinik, and Matthew Woodward for SEO tactics Brian Dean’s Skyscraper Strategy Charley Valher of Valher Media who’s helping us grow our podcast Joe Kerns and Mike Alvarez from Majik Marketing, who are assisting us on the email automation side.  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy Google And YouTube SEO Strategies For 2019 - Brian Dean

26 November 2020


Jay Papasan - The ONE Most Important Focus For Every Business

Jay Papasan - The ONE Most Important Focus For Every Business

Today we are chatting with Jay Papasan, co-author of The One Thing who works alongside Gary Keller, of Keller-Williams Real Estate. Jay comes from a publishing background and has worked with some big names such as Mia Hamm and Bill Phillips to help them get their books published. He currently serves as the Vice President of the learning division of Keller-Williams, and today we talk about his perspectives about writing books, course creation, lead generation, time blocking, goal design, and more.  Jay also talks about knowledge management, which is a rabbit hole that we’ve been looking into, so the part where he dives into how to consume books and his process of reading and locking in the knowledge was a real win. Plus we talk about how to be well rounded and pulling sources and information from all walks of life, so as not to live in an echo chamber where our learning is stalled. After you’ve listened be sure to check out our previous show with The One Thing’s Geoff Woods for more goal setting tactics and our show with Jeff Spencer where we chat about the roadmap that champions follow and how to find the right goals for you.  “When we talk about a process for self-improvement, you have to read, you have to reflect on what you read, and that reflection is where you’re comparing your experience and your beliefs to what this person is telling you. And then you have to codify it in your notebook.” - Jay Papasan Some Topics We Discussed Include: What is Matt’s ideal job? (guitarist for a punk rock band? Instructor for a shark cave diving school? tune in to find out!)  How to read with purpose Time blocking to get more done and extra time for the things you love The one most important thing for every business Misconceptions around The One Thing concept When you should be challenging your beliefs Tips on learning that will cut out time-wasters and books you should probably not finish Why you want to read books on finances and money every year, even if you are an English major And much, much more! Resources From Jay Papasan: The 1 Thing.com The One Thing by Gary Keller & Jay Papasan References and Links Mentioned: Positioning & The 21 Immutable Laws by Al Ries and Philip Kotler The Road Less Stupid: Advice from the Chairman of the Board by Keith Cunningham How I Lost 170 Million Dollars by Noah Kagan Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How Billionaires Set Their Goals - Geoff Woods The Roadmap That Champions Follow - Jeff Spencer

24 November 2020


Melanie Benson - Growing Your Platform By Leveraging Competitor's Audiences

Melanie Benson - Growing Your Platform By Leveraging Competitor's Audiences

When Melanie opens up about her “cage match” experience where she won against a well-known marketer, we knew we were in for a fun show! Melanie Benson is a fellow podcaster, revenue strategist, and business performance optimizer who guides entrepreneurs to accelerate their impact and income by making their business perform 10 times better. On today’s show, she gives us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make you they are a good fit for your business.  We also chat about what to do after the show has aired, how to connect with fellow podcasters the right way, and how to really build up your offer so that your listeners want more. If you enjoyed today’s show, check out our previous conversations with Greg Rollett and Justin Schenck, to learn more tactics on how to grow your brand by leveraging other platforms. “If you’re not in your sweet spot audience and you’re not talking to the people who really crave what it is that you do, and want to work with someone like you, it doesn’t matter what visibility is, they’re not going to take action.” - Melanie Benson Some Topics We Discussed Include: How Melanie won a “cage match” event against a well know marketer and how it all went wrong afterward Following the golden thread to get the right audience What you need to do after you get on the show Best practices for calls to action that not only get you takers but the match for you How to pick the right shows to go on Why we love Twitter so much Tactics for getting on other people’s shows How to spice up your chat if your topic is common and/or less than exciting What not to do when you go on a show And much, much more! Resources From Melanie Benson: MelCoach on Twitter Coach Melanie Benson on Instagram Amplify Your Success Podcast References and Links Mentioned: ListenNotes.com Get Melanie’s checklist: 17 Mistakes You Are Making In Your Podcast Guesting & Talks That Are Costing You Leads & Clients: MelanieBenson.com/Hustle Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett How To Build A Platform And Connect With Anyone - Justin Schenck

19 November 2020


Joel Runyon - Balancing Multiple Businesses While Doing The Impossible

Joel Runyon - Balancing Multiple Businesses While Doing The Impossible

Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete and his lifestyle challenges have allowed him to set records and give back by supporting education in communities that are in need of everyday resources like safe school structures. While running his own brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies.  On today’s show, we talk about how he has built up his brand, how he has collaborated with other folks, and, similar to the way we run our business, how he is able to create opportunities with deal-making, rev shares, and building multiple brands. We also talk about how getting a major accomplishment done, whether it’s completing a marathon or getting your first podcast out there, has led to other potential relationships and future goals. When you’re done getting ideas from Joel, learn additional tips on how to systemize so you can have more time while also standing out and make a difference by checking out our previous episodes with Austin Sams and C.J. Martin. “Impossible is not a statement, it’s a challenge. A lot of people think “I can’t do it” but if it seems impossible, that’s the thing you probably should be doing” - Joel Runyon Some Topics We Discussed Include: What it’s like to be a bootstrap entrepreneur How to set yourself up for deal flows and equity ownerships Challenging yourself in physical ways to gain perspective for your business challenges How a chance conversation with a stranger in a coffee shop led to an insane amount of traffic - and even a mention on Oprah! The beauty of big world challenges and simultaneously giving back to make a difference How to balance a variety of businesses while traveling the world  And much, much more! Resources From Joel Runyon: ImpossibleHQ Ultimate Meal Plans MoveWell app Drink LMNT  References and Links Mentioned: Joel’s TedX talk on cold shower therapy Joel’s coffee shop conversation that got a ton of hits Like Joel, we are also looking to have a portfolio of companies ourselves, so if you have some really innovative companies, reach out to us at info@evergreenprofits.com Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The 2 Hour A Day Business - Austin Sams Building A Standout Brand In A Crowded Market - C.J. Martin

17 November 2020


Rob & Kennedy - Email Marketing Tactics From A Mind Reader And A Hypnotist

Rob & Kennedy - Email Marketing Tactics From A Mind Reader And A Hypnotist

What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs. We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer.  “The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy “Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob Some Topics We Discussed Include: The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer How to figure out what to write out in your emails Brainstorming together over a few beers leading up to a new software platform How to stop compartmentalizing your skills  Building a technology that understands people’s thought patterns Kennedy tells of a super boring thing that occurred to Rob which turned into an email Why it doesn’t matter as much as what your open rate is, and the one number that does matter What do sausages have to do with your marketing message?  You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!) Resources From Rob & Kennedy: Email Marketing Heroes Podcast The Email Marketing Show RobandKennedy.Group References and Links Mentioned: Nifty Images Response Suite Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Ensure Your Mailing List Sees Your Emails - Tom Kulzer

12 November 2020


Ari Galper - Stop "Following Up" With Leads And Do This Instead

Ari Galper - Stop "Following Up" With Leads And Do This Instead

Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the creator of a very special and unique sales approach called ‘Unlock The Sales Game’. On today’s show, we chat about how Ari has created a completely new sales mindset that overturns the notion of selling as we know it today. He gives us some great examples of how to approach the sales process from the very first touchpoint and why you do not want to rush ahead, say specific things and even worry about building trust from the start as well as how to bridge the sales gap and diffuse resistance. Ari’s trust-based selling strategies are a unique, fresh take on how business is done and after listening to our chat, he will be sure to give you a new outlook and mindset about how to sell, without having to compromise your integrity. When you’re done listening, go get some more sales advice from Wes Schaeffer and Felicia Pagesh.  “Potential clients don’t care about how you solve their problem, what they care about is if you’re the one to solve it or not.” - Ari Galper Some Topics We Discussed Include: The one word you should change in your initial chat with a potential client How to rethink your sales technique to build trust from the start Less volume, higher conversion Responses to common objections and how to put your prospect in the driver’s seat to take the pressure off How to pull a Jerry McGuire so you have them at Hello What phrase you should remove from your vocabulary and never use again in the sales process  How to detox yourself from ‘hopeum’ What aikido and martial arts have to do with our conversation Why you do not want to focus on the end goal of getting the sale And much, much more! Resources From Ari Galper: Unlock The Game The One Call Sale References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. The 5-Step Process To Make Every Sale – Wes Schaeffer How To Get More Sales From Your Existing Work - Felicia Pagesh

10 November 2020


Jason Fladlien - Frameworks To Obliterate Sales Objections

Jason Fladlien - Frameworks To Obliterate Sales Objections

After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days. You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation. “I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars.” - Jason Fladlien Some Topics We Discussed Include: How Jason went from being a Hari Krishna monk to become a marketing genius Is Muscatine, Iowa really a hip-hop capital of the world? The beauty of the “One-One-One Product” How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way The result of the “Haley’s Comet” of webinars Using the “Million Dollar Guarantee” The Time Dilation Technique and how to use it both in the future and the past How to reframe your audience’s problem in a different way to make them take action Awesome replies to common objections that you can swipe and use The close Jason uses for the $10,000,000 webinar Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead And much, much more! Resources From Jason Fladlien: Get Jason’s book here: One to Many: The Secret to Webinar Success Book  References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Current Tactics To Get Amazing Results With Webinars – Joel Erway How To Automate Sales And Drive Traffic – Drew Burks

5 November 2020


Bill Glazer & Rob Cuesta - The 8-Rules Of Outrageous Marketing

Bill Glazer & Rob Cuesta - The 8-Rules Of Outrageous Marketing

Today’s show is a full-circle moment for us because way back in 2009 one of the first marketing products we bought was the GKIC membership and we learned there were local chapters. We went to the San Diego meeting which brought us into the GKIC world which was the foundation of our marketing education. Bill Glazer, who founded GKIC along with legendary marketer Dan Kennedy joins us on the show today, along with Rob Cuesta, CEO, and Founder of Bright Flame Books. Together they have founded The Outrageous Marketers Alliance.  They dive into how to be outrageous in your marketing and break it down into the eight steps to help you stand out from the rest, re-train your brain to look for different methods, and give lots of examples of folks doing just that from their marketing mastermind. You’ll love today’s show as it’s almost a mini-course in outrageous marketing tactics with not only lots of a-ha moments but fun and laughs. And, if this episode resonated with you, check out our conversations with Dean Holland and Greg Rollett where we talk about more unique ways to grow your audience and set yourself apart from the rest. “If you’re ever going to work with anyone else in your business, you want to get somebody who also understands marketing, because so many times people don’t understand marketing and your business will go out of business.” - Bill Glazer “First we need to talk about what outrageous means is and a lot of people think that it means you’ve got to dress up or you’ve got to do whatever it is but it really means being prepared to do what your competitors won’t do and go where your competitors won’t go.” - Rob Cuesta Some Topics We Discussed Include: How Bill & Rob held the last live event in the world How to create campaigns that your competitors won’t even think about What happened when Super Mario got in the elevator with a very well known marketer? How to make yourself stand out (it’s simple as changing your attire) What’s very important to take pictures of on your vacation (and it’s not photos of the beach) How to use shock and awe in your campaign What it means to S&D your way to better marketing And much, much more! Resources From Bill Glazer & Rob Cuesta: HustleandFlowchart.com/Outrageous - sign up now for Bill & Rob’s event on November 16-18, 2020 Outrageous Marketing Book Vol. 2 References and Links Mentioned: Marketing Sidekick by Matt Bacak Overdeliver by Brian Kurtz Evolved Enterprises by Yanik Silver Have Your Forgotten? by Vincent Zirpoli Predictably Irrational by Dan Ariely Influence by Robert Cialdini Flipnosis: The Art of Split-Second Persuasion by Kevin Dutton Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett  How To Make Affiliate Marketing A Main Income Source - Dean Holland

3 November 2020


Therapy Session - Who Are We Even Talking To?

Therapy Session - Who Are We Even Talking To?

You asked for it, so by popular request, we are back with one of our Therapy Sessions! We recently put out a survey and today we want to chat about some of the responses, as well as the changes we’re making to our podcast and the business as a result of the survey. We talk about what our listeners say they love and some of the things they would rather see and hear and how this relates to the content we’ll focus on moving ahead. We also discuss how we put our survey together, how we defined our customer avatar, and some folks that are assisting us as we “outsource our thinking”.  After you’ve soaked all this in, be sure to check out our shows with Gideon Shalwick and Stephen Esketzis for even more insight on how to scale your business and capture an audience that loves your content. “The obvious things people want are tactics. Then the second thing is the strategy. Then we have the mindset that it is like the glue that holds all this stuff together.” - Joe Fier “I love the tactical stuff, but what I think has created the results for our business the most and grown our business the most has been getting the mental things in order - overcoming challenges, obstacles, mental money blocks, things like that.” - Matt Wolfe Some Topics We Discussed Include: What kinds of podcasts we like to listen to How we created our survey and the questions we asked Discover who our avatar is and how we figured that out Revamping some of the podcast ideas moving ahead  What our listeners said they wanted to hear more of and which topics not so much (and one item that made both lists) Which famous author Joe’s family is related to What’s next for our Therapy Sessions and how to get a mini session with each new episode The good, bad, and the ugly (no, it’s really not Joe) results of our survey The best way to define your own customer avatar And much, much more! Resources From Today’s Episode: Survey Monkey Zapier Active Campaign References and Links Mentioned: Charley Valher’s podcast interview with Dave Jackson  The Fletcher Method Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Video Hacks For Creating Easy Content - Gideon Shalwick Affiliate Marketing Using Epic Content - Stephen Esketzis

29 October 2020


Geoff Woods - How Billionaires Set Their Goals

Geoff Woods - How Billionaires Set Their Goals

On today’s show, we are chatting with Geoff Woods who is the Vice President of The ONE Thing and host of The ONE Thing podcast. After hearing a quote by Jim Rohn that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high-level CEOs and successful entrepreneurs. Fast forward, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. This book is one of those reads where you read it once, make some things, and overtime as the changes drift a little bit, then you can re-read this book to reset. Geoff dives into how to structure your day in order to get to that ideal 20% of working with your priorities to get 80% of your results. You’ll see how this works as he details an example with Joe, asking specific questions in order to narrow in on that one important thing. We also talk about how to get your team to be aligned with your goals, especially if you are working virtually, how to set your core priorities, and how to figure out what that “first domino” is to make the remainder of your priorities to fall into place easily. If you like some of what Geoff has to say, be sure to check out our conversations with Ken Coleman and Nic Peterson with more insight about taking aligned action to reach your goals faster without sacrificing. “I was where a lot of people either have been or are right now, which is life is good and you are lacking fulfillment. I remember feeling like I was destined for more and I know that I’m meant to do bigger things for this world. ” - Geoff Woods Some Topics We Discussed Include: Time blocking and mind containers to get to peak productivity  This one golden tip to get you to transition away from work easier Going from a full-time job to creating a better life by making a huge impact on the world Tuning into 20% of your priorities to get 80% of your results Our plan to go on a couples retreat with each other?! Setting goals alongside your partner in life, even if they are not a traditional goal setter Frameworks on how to approach creating habits Why dominos is so much more than a game and how you can use this analogy to start your ‘tipping point’ And much, much more! Resources From Geoff Woods: The 1 Thing Retreat  The 1 Thing Podcast References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Achieve Your Goals Using The Proximity Principle - Ken Coleman How To Define Success To Reach Your Goals Faster - Nic Peterson

27 October 2020


Jack Born - How To Ethically Use Time Scarcity In Your Offers

Jack Born - How To Ethically Use Time Scarcity In Your Offers

You are going to get a breakdown of how to make money in your business with today’s show (and have fun too!) Today we are talking to Jack Born, the founder of Deadline Funnel which is such an amazing tool. In this episode, one of the things we touch upon is how a lot of people feel weird using countdown timers, and how to get around those feelings, especially if you are a heart-centered marketer.  We also chat about how to increase your sales in your business using countdown timers, how to generate an affiliate income, and the psychology behind buying without being sleazy. You’ll love how Jack breaks down how long should you do the countdowns for, when should you re-open after the countdown happened, and if you are an affiliate marketer, how can you use the countdowns in your business. When you are done listening, be sure to check out our conversations with Wilco de Kreij and Drew Burks for more tips on how to grow your subscriber base and use automated webinars in your marketing. “It’s very unlikely that you are going to have one front end product where that’s your entire business. Most of our business is built on the idea that once you’ve bought from me, you’re more likely to buy the next product. You certainly don’t want to ruin that relationship by trying to go cheap with your technology stack and essentially lying to your subscribers.” -  Jack Born Some Topics We Discussed Include: Why are we talking about peeing in the swimming pool? New podcast game - business book bingo How to reconcile any negativity with putting a deadline on digital products The psychological reasoning behind why you want to use a deadline What you want to have in place before you introduce a deadline into your sales process The ‘Dolly Parton’ rule of running your timer Selling your thing through the “Perfect Persuasion Window” How to make an evergreen product stand out when introducing a deadline An important message to those that are heart-centered entrepreneurs And much, much more! Resources From Jack Born: HustleAndFlowchart.com/Deadline - grab this special deal for our listeners References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Engineer Viral Email List Growth - Wilco de Kreij How To Automate Sales And Drive Traffic - Drew Burks

22 October 2020


Sam Bell - How To Drive More Sales Using Facebook And Webinars

Sam Bell - How To Drive More Sales Using Facebook And Webinars

Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique, which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show.  You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway. “When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work.” - Sam Bell Some Topics We Discussed Include: How long to run ads for if you are holding a live webinar The most important thing to focus on when you start out How much you should expect to spend to get at least 200 attendees on your webinar The beauty of the descension model and how you will be able to break even faster Why you want to create a value-based audience when advertising for a higher quality audience Tips for exactly how long your webinar should be Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff Webinar strategies and planning if you are just starting out And much, much more! Resources From Sam Bell: Sam Bell Marketing References and Links Mentioned: Facebook Pixel Helper Chrome Extension WordPress with Thrive Themes Cloudflare for faster load time WP Engine or WPX Hosting Thrive Architect for page building Infusionsoft, Active Campaign or Ontraport for CRM’s Stealth for automated webinars or EverWebinar Hyros for attribution Breakthrough Advertising by Eugene Schwartz Influence and Pre-Suasion by Robert Cialdini Manipulation by John Bandler NLP Mastery by Richard Avant Psycho-Cybernetics by Maxwell Maltz Pitch Anything by Oren Klaff Never Split The Difference by Chris Voss The 16-Word Sales Letter by Evaldo Albuquerque Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime Current Tactics To Get Amazing Results With Webinars - Joel Erway

20 October 2020


Taylor Welch - How Inexpensive Products Drive High-Ticket Sales

Taylor Welch - How Inexpensive Products Drive High-Ticket Sales

Taylor Welch runs Traffic & Funnels with his business partner Chris Evans, and we cover a whole host of wide-ranging topics on the show today. Some of the things we dive into are their whole philosophy behind product creation, and why they create some of the products they create, which gave us a ton of perspective shifts around that topic. We also talk about delegation and how to hire the right people in your business in order to scale as well as their philosophy of having a portfolio of companies and what they do to serve each other.  In addition, we had a lot of a-ha moments regarding their ideas regarding their entry-level products and how those work towards negating future objections to the higher-priced products, as well as how to acquire businesses not to necessarily make money but to save money. After you’ve listened, be sure to check out the past shows we’ve done with Mark Joyner and Ryan Moran to give you some additional input on creating a successful business while serving your customers for a win-win relationship. “I’m not trying to elicit more desire, I’m trying to mitigate the perceived risk they have in this product, which actually turned out to be a pretty winning style of writing copy.” - Taylor Welch Some Topics We Discussed Include: How to deal with all the objections before people buy and turn them into customers The magic of shifting your thinking by osmosis How to change your questions around tackling problems to create a bigger, successful outcome Who makes the best team leaders for an online business and why (it’s not who you think) And much, much more! Resources From Taylor Welch: Daily Mind Medicine Wealth Cap Holdings The Sales Mentor Podcast Traffic and Funnels References and Links Mentioned: Sales Reflex Training The Entrepreneur’s Guide to Getting Your Shit Together by John Carlton Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Twelve Months To Seven-Figures - Ryan Moran Where To Focus For Exponential Wealth Growth - Mark Joyner

15 October 2020


Michael Gerber - Systems Are Everything, Stupid

Michael Gerber - Systems Are Everything, Stupid

We are back again today with another legend, Michael Gerber, author of the book The E-Myth, the same book that started Matt down his entrepreneurial journey. Michael does not go on a lot of podcasts, so we are pretty honored to have him on this show. Michael is a systems guy and on today’s show, you will hear how he first started in business, what his realizations were when it came to systemizing a business, the building blocks behind any successful company, how to grow from a team of one to one thousand, and how one simple conversation led to a long term of path helping hundreds of thousands of small business owners to successfully transform their businesses into world-class operations. We also chat about his latest endeavor, Radical U which is a step by step process that comprises his work of over forty years. When you’re done listening, get some more insight into creating systems and business strategies from David Jenyns and AJ Roberts. “Ace asked me if I’d come visit one of his clients with him...I said ‘I don’t know anything about business, what am I going to tell Bob’ and he said ‘Michael you know more than you think you do, let’s see what happens’ Understand that ‘Let’s see what happens’ is an understandable magical expression. Because effectively my entire life has been built around ‘Let’s see what happens’. ” - Michael Gerber Some Topics We Discussed Include: The gold standard for turnkey operations  Lessons learned from Ray Kroc and McDonald’s What keeps Michael going as a teacher after all these years How to train like a Navy Seal and what that has to do with your business The five essential skills from The E-Myth Why the pandemic is not to blame for your failure The one most important thing he mastered over the years And much, much more! Resources From Michael Gerber: Radical U References and Links Mentioned: The E-Myth Revisited Awakening The Entrepreneur Within Beyond The E-Myth Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns How to Create a System for Creating Systems - AJ Roberts

13 October 2020


Timothy Dick - How Hostgator Grew And Exited For 9-Figures

Timothy Dick - How Hostgator Grew And Exited For 9-Figures

Today we are talking with the original COO of Hostgator, Timothy Dick. He’s got such a cool background and opens up as to how he grew the company and eventually sold it to the tune of nine figures. If you want to open your mind as to how ads work, Tim is simply brilliant. We talk about where advertising is going, all the stuff you can do with the data that’s being collected, and a variety of ways in which ads work.  Tim walks us through the Hostgator days and what’s happened since then with his current company, Profit Layer. This is a fascinating episode as it’s a great journey along the way so get ready to sit back and enjoy. When you’re done, go check out our talks with Billy Gene Shaw and Curt Maly to get more advertising and brand building strategies. “With the affiliate program we had tens of thousands of affiliates, but most of them didn’t really make that much money, because they just looked at it like ‘I’m going to sell this hosting and just send them my link’. But if you add something of value, it’s so easy.” - Timothy Dick Some Topics We Discussed Include: Some crazy advertising tactics that went way above simple PPC How Matt was able to make bank back in the early days of Hostgator’s affiliate program Programmatic advertising - simple but not well-known advertising, but you can find out more on today’s show The somewhat boring company that bring recurring income every month What your cable company is not telling you Dealing with the loss of $1,000,000 in one day The back door way to tie into LinkedIn How Tim made boatloads of cash from his bedroom as a teenager When you have four fulltime reps from Google handling your account And much, much more! Resources From Timothy Dick: Profit Layer Timothy Dick.com References and Links Mentioned: Quantcast The Trade Desk  MediaMath  AppNexus  Tower Data, Data Logics, DNB, and Data Lab as data providers Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly How To Use Video And Strategic Advertising To Be Everywhere - Billy Gene Shaw

8 October 2020


Nikhil Aitharaju & Ryo Chiba - Artificial Intelligence, SEO, and Copywriting

Nikhil Aitharaju & Ryo Chiba - Artificial Intelligence, SEO, and Copywriting

Today we are talking to Nikhil Aitharaju & Ryo Chiba, creators of Topic which is an awesome tool that uses artificial intelligence to assist you in optimizing your content and drive more traffic. We discuss the future of SEO, how artificial intelligence is constantly changing, and how the research process will be as polished as the consumption process. We also have a bunch of best practices for improving your SEO, what to do if you are just starting out, how Google determines what it will show in the search results, and how to use this software in the most efficient way. Like us, Nikhil and Ryo are a working partnership, so we also touch on how to make the business run as smoothly as possible, what they accomplish with daily and weekly check-ins, and why you don’t always want to rush into creating new content to boost your rankings. When you’re done getting ideas from Nikhil and Ryo, learn additional tips on how to use the content you already have to create oodles more and set your site apart from everyone else by checking out our episodes with Hani Mourra and Larry Ludwig. “We had a freemium version which had a “Powered by Tint” logo at the bottom which engineered backlinking strategies, where we would have that linked to specific landing pages with targeted copy and used that to gain our initial traction and to rank for keywords like ‘Instagram widget’ or ‘Twitter widget’ so when people were looking for the official one they would see our and see it was the superior version.” - Ryo Chiba “AI can cut down that ideation time or creative energy cycles that you spend coming up with paragraphs and we envision AI sort of augmenting that process so that you have your first draft and your writers are editing your content after that.” - Nikhil Aitharaju Some Topics We Discussed Include: Tips to set the tone for the day and perform daily check-ins for your team and/or partnership to keep things running smoothly Engineering backlinking for effective SEO strategies Why the comprehensive content concept is so powerful now and how to implement it How to rank higher even if you have low domain authority Ways to set yourself apart and stand out from others trying to target similar keywords The future of AI and what is next for content creation Why you want to play the SEO game like a game of chess - not checkers! How to get immediate benefits from using AI in your copywriting And much, much more! Resources From Nikhil Aitharaju & Ryo Chiba: UseTopic.com References and Links Mentioned: Open AI Google Search Console Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Selling an Affiliate Site For $6 Million - Larry Ludwig Set And Forget Your Content Marketing - Hani Mourra

6 October 2020


Verne Harnish - Scaling Forward

Verne Harnish - Scaling Forward

We’ve got a fun conversation today as we’re chatting with another legend, Verne Harnish who has written some iconic books in our space, such as Scaling Up and Mastering the Rockefeller Habits. We saw Verne speak at Traffic & Conversions about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment. If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He also has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with David Jenyns and Russ Perry for more insight on systemizing your business.  “At the end of the day, scaling anything is about making better decisions. And so it's the sum total of the decisions you make good and bad every hour, every day, every year that determine whether you've got the edge.” - Verne Harnish Some Topics We Discussed Include: The sweet spot that you want to get to for the number of employees in your business The Four Core Elements of scaling up  The sweatshops of the information age What you never, ever, ever want to do when a potential client emails you a question “Near learning” and the spin of a new venture How Verne got invited to the White House after putting the president’s name on a list Why everyone is pricing wrong and how to fix that The nuances of a good business name Examples of pivoting towards a new group in the same industry during the crisis From mailing books to breaking bread with the most influential people on your list And much, much more! Resources From Verne Harnish: ScalingUp.com ScalingForward.com References and Links Mentioned: Influence and Pre-Suasion by Robert Cialdini Beat The Crisis by Hermann Simon Harvard Business Review - Good, Better, Best Pricing article 4 E’s of marketing by Ogilvy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Our Dream 100 list Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns How Design Pickle Built And Scaled A DFY Design Agency - Russ Perry

1 October 2020


Justin Schenck - How To Build A Platform And Connect With Anyone

Justin Schenck - How To Build A Platform And Connect With Anyone

On today’s show with Justin Schenck has we cover quite a bit of ground because we have very similar business models. He’s got a whole brand but if visit Growth Now Movement, he’s got his podcast as well as his virtual events, one of which we are speaking at. Justin focuses a little more on events where we focus a little more on affiliate marketing but outside of that sort of differentiator, we're both very podcast focused, and we're both very relationship-building focused.   We dive into how he grew his podcast, how he got to be on the radar of some big-name celebrities, the value of enjoying the journey along the way, and why you don’t need as many listeners as you may think. You’ll hear his journey and the behind the scenes stuff of how his podcast exploded soon after only having 100 downloads to eventually land on the Inc. Magazine’s top podcast list. When you’re done listening, be sure to check out our other shows with Joe Sanok and Tyrone Shum, for more podcast tips, strategies, and how to get on those shows you want most. “If you can't pivot as an entrepreneur online right now, you're gonna be in trouble long term...so prepare and set yourself up in the right way. I'm in the phase right now of pivoting and seeing how it goes.” - Justin Schenck Some Topics We Discussed Include: Enjoying the journey along the way How recent events have forced Justin to evolve while staying true to his purpose A mid-day cigar break and what it means to take time for yourself  A daily check-in with yourself to appreciate the small steps along the way to bigger goals What to do and not be concerned about if you are just starting out with a small audience The 1% method of improvement A cautionary tale of why you do not want to mess with the internet overlords How Justin gets big-name guests on his show You can save a life or change someone’s business forever with your show And much, much more! Resources From Justin Schenck: GrowthNowMovement.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

29 September 2020


Dan Martell - How You Are Preventing Your Company From Scaling

Dan Martell - How You Are Preventing Your Company From Scaling

We think you are really going to like today’s show with Dan Martell. Listen in as we talk about his tough upbringing, how he taught himself how to code back in the day before YouTube, how he succeeded and failed with quite a few businesses before he was 30, and how he became the #1 YouTube channel coaching SaaS founders. He’s also got some interesting stories about his visit with Sir Richard Branson and all the things he learned about how he runs his business. Dan has a fascinating mind and way of thinking about projects since his background as a software creator lends him to creating things that have repeatable components that lead to scaling up.  When you’re done, don’t forget we’ve also recorded some great shows with Joey Xoto and Ajay Goel, two more SaaS experts who discuss how they have built impressive companies as well. “Think bigger. People don’t plan for success, That was a big idea that I now really crystallized in life is go to the end, plan for success, work backward and make better decisions.” - Dan Martell Some Topics We Discussed Include: How Dan is able to produce 12 months of content in just 6 days a year Why we all want to become ‘love cats’ The biggest mistakes people make when starting out The beauty of gross margins and selling a commodity Using the “Buy Back Blueprint” to get more leverage and buy back your time How Dan was able to create the biggest YouTube show on selling for SaaS founders  How being okay with uncertainty proves to be the foundation of being a great entrepreneur  A look behind the scenes of how Richard Branson runs his business And much, much more! Resources From Dan Martell: DanMartell.com/call - reach out if you are a SaaS founder and want to achieve your goals faster References and Links Mentioned: Love Is A Killer App by Tim Sanders The E Myth by Michael Gerber Dan’s YouTube Channel Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How to Scale a SaaS while Eliminating Customer Support - Ajay Goel The Story Behind A $30 Million “Simple” Software Empire - Joey Xoto

24 September 2020


Anthony Trucks - Own Your Identity And Overcome Anything

Anthony Trucks - Own Your Identity And Overcome Anything

Anthony Trucks was placed in the foster care system at a young age and grew up not having a good sense of his own identity. On today’s show, you’ll hear how he finally ended up in a home as the only black person in an all-white family, and how he overcame his challenges and setting some big goals which led to him being awarded a scholarship to play at the University of Oregon. From there he did some amazing things from playing in the NFL to appearing on the American Ninja Warrior TV show.  Anthony had some huge ups and downs (almost going bankrupt after opening up his own gym) and realized that success only happens when who you are to your core, your identity, aligns with your life’s vision. It’s through his own struggles and triumphs that he now coaches others to get through their own identity shift in order to create the life that they deserve. He dives into his methods and the importance of knowing your identity first, even before you work on your mindset. After you have listened, we have some great shows from our vault you should check out, including our show with Christine McDannell and Jon Margalit that deals with mindset, chatting with billionaires, and getting valuable feedback to make better business decisions.  “When you put time into something, and it’s no longer something you can do, whether it’s a kid doing to college, leaving the military, someone passing away, the relationship falls apart, whatever it might be...you’ve given it all and you can’t do it anymore, it breaks you and you don’t even know who you are. I didn’t even know who I was without football.” - Anthony Trucks Some Topics We Discussed Include: You are the tree, not the fruit - and other wise words  The importance of knowing your identity Shining a light on your dark moments and how one very dark period in Anthony’s life almost pushed him over the edge  How Anthony got onto the Ninja Warrior show and impressed the hosts Matt’s reminisces of being a nervous interviewer way back in the day (hard to believe!) The go-to tool to help you achieve any dream you may have Doing things the H.A.R.D way to reach a whole new level of confidence What do the Mighty Ducks and your journey in the shift have to do with each other? And much, much more! Resources From Anthony Trucks: AnthonyTrucks.com SlowOrGo.co - Take the Quiz! References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How A Promise to Richard Branson Led To Mansions and Supercars - Christine McDannell Billionaire Secrets of Warren Buffett and Bill Gates - Jon Margalit

22 September 2020


Alex Charfen - Your Business Should Always Be Broken

Alex Charfen - Your Business Should Always Be Broken

Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year.  We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage. “If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis.” - Alex Charfen Some Topics We Discussed Include: The most important thing to do when the world is in crisis How Alex went from being bankrupt to getting to #21 on the Inc. 500 list only 4 years later The benefits of showing your vulnerable side and exposing your weaknesses The three awakenings of the entrepreneurial type - do you have them? A heartfelt moment with Sean Stephenson The benefits of EMDR which you probably need but never even thought about A simple phrase to remember when you find yourself judging a situation And much, much more! Resources From Alex Charfen:   Momentum Masterclass.com   References and Links Mentioned: EMDRIA.org Charfren.com - check out Alex’s podcast for even more insight into EMDR Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Why Being Yourself Is The Best Business Strategy - Lisa Cherney Run Towards The Chaos - Perry Marshall

17 September 2020


Tom Sylvester - Financially Free By The Age of 35

Tom Sylvester - Financially Free By The Age of 35

We had an amazing conversation on today’s show with Tom Sylvester, who basically had a mission to retire by the age of 35 (and he did it by age 32!). There’s a lot of talk about what goes on both in goal achievement and what happens after you achieve those goals. The first half of this conversation is all about systemizing, and how to figure out what to systemize, clearing out the bottlenecks in your business, and how to basically back yourself out of your business so that it can run without you.  In the second half of our conversation, we discuss what life is like once your business is systemized and how to deal with the new challenges that pop up once you do not need to focus on your business as much. It’s an interesting roadmap for sure, and that’s where we both got lit up, as we talked about the issues that arise about what you do with your life moving ahead. After listening, go check out our conversations with James Altucher and Austin Sams for more insight into how to dial it in to set up your life and your business on your own terms. “That was how I built everything...if I could just get the businesses and the income to exceed the expenses, I can pretty much not have to worry about working, and have everything covered.” - Tom Sylvester Some Topics We Discussed Include: The blessing and the curse of having a podcast How to own your day so you get the most impactful things done first Why meditating will actually help you get more done How to do a time audit for you and your business to find out where the bottlenecks are The importance of weekly reviews and acknowledging your wins How to revamp your home office to get you more focused and dialed in Shifting your mind state through journaling Variations on gratitude practices Details of The 2X Formula And much, much more! Resources From Tom Sylvester: Lifestyle Builders.com  Scale2X.com/flow  References and Links Mentioned: The Obstacle Is The Way by Ryan Holiday Principles by Ray Dalio Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Reverse Engineering How Much Income You Actually Need - James Altucher The 2 Hour A Day Business - Austin Sams

15 September 2020


Laura Gale - A Step-By-Step Blueprint To Write And Publish Your Book

Laura Gale - A Step-By-Step Blueprint To Write And Publish Your Book

You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there.  You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route. We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days. “People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale Some Topics We Discussed Include: What makes a compelling story   The one thing you need to have dialed in before you even consider starting your book Do self-published books ever make it to the New York Times bestseller list? Different ways to test your cover, title, and other content before you publish Associated costs with hiring a publishing company Getting your book past the gatekeepers Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey How to determine whether to hire a ghostwriter or not And much, much more! Resources From Laura Gale: How To Write This Book - get a free copy of Laura’s book here! The Business of Writing Podcast References and Links Mentioned: Roam Research 99Designs - for book covers Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. A 3 Step Process To Envision And Write Your First Book – Chandler Bolt How To Publish And Market A Book Into Millions In Sales - Rob Kosberg

10 September 2020


Jay Abraham & Rich Schefren - The Masters of Passive Income

Jay Abraham & Rich Schefren - The Masters of Passive Income

On today’s show, this is going to be an epic master class with two of the most brilliant minds we know, Jay Abraham and Rich Schefren. Jay and Rich go way back, having known each other for close to twenty years. In today’s economy, this will be the most valuable information that any business owner can take and actually use, to make money and turn things.   Both Rich and Jay give their insights around a host of opportunities in today’s world to help people and businesses leverage their existing assets in such a way that will benefit them and you as the deal maker. There are also some great examples of folks who knew where to look and find opportunities that others were missing and basically created arbitrage situations that led to passive income for years to come. We know your mind will be reeling with possibilities after listening, and when you are done you will want to listen to our previous episodes where we chatted with Dana Robinson and Markian Sich on how they are able to create passive income as well with real estate investing and online businesses. “This is the time where there is so much opportunity, and the reason is there is so much opportunity is because during times of tremendous uncertainty as well as some form of recession, what happens is there are many businesses who are a lot less active than before, and that leaves a lot of their assets dormant...which makes them a lot more receptive to other ideas and possibilities. ” - Rich Schefren “Right now there are 5 or 6 windows of screaming opportunities that are starting to close..first one if there will never be a time in the history of entrepreneurship where more business owners and professionals are open to doing deals, collaborating, joint venturing, profit partnering, letting you sell things to their audience....that’s one thing. ” - Jay Abraham Some Topics We Discussed Include: How to think like Tom Sawyer How to see and seize opportunities to be the toll booth/money taker Putting the Pareto principle and Venn diagrams into play Examples of ways to help businesses right now which will benefit you for years to come (even if you do not have any capital to start with) The real reason Jay stopped selling his courses Examples of prosperity pathways and how to identify where opportunities exist And much, much more! Resources From Jay Abraham & Rich Schefren: Strategic Profits - Rich Schefren Jay Abraham - Jay Abraham References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Passive Income Hacks & The Legalities Of Running An Online Business - Dana Robinson How To Create Passive Income From Real Estate - Markian Sich

8 September 2020


Jeff Spencer - The Roadmap That Champions Follow

Jeff Spencer - The Roadmap That Champions Follow

Dr. Jeff Spencer is working with the best of the best in all areas and is also super amazing in his own right. As a kid, he had a dream to make it to the Olympics and actually followed it through by making it there as an Olympic cycler. He started training other athletes and has worked with a host of professionals training all sorts of people in mindset such as Lance Armstrong, U2, Dave Asprey, and Tiger Woods among others.  Jeff has done the work and has created frameworks for his achievements. He’s literally helped over forty people earn gold medals and on today’s show, he walks us through his goal achievement roadmap. Each step is broken down, and in all the years of working with athletes, Jeff has discovered the cycle that you need to go through when working with champions. So get ready to listen, as this is a good one! After you are done, check out our other shows where we chatted with Dr. Steve Ruden and Marx Acosta-Rubio to get yourself set up for the best possible route to success in all of your goals.  “It wasn’t about the technical side of the discipline, that’s what coaches are for. You need someone in your corner that is watching your back, seeing everything that is happening in real-time, to identify the problems you don’t see that you can avoid and the opportunities that you don’t know about that you need to seize to be able to create your best legacy.” - Jeff Spencer Some Topics We Discussed Include: How Jeff became an Olympic athlete after setting his sights on that goal at the young age of seven The story of a much loved, lost t-shirt and how it was reunited with its owner The importance of ‘gocus’ - and not, it’s something you dip tortilla chips in How to find the right goal for you The details behind the awesome goal achievement roadmap and why you do not want to miss any steps along the way Backstories of how Jeff got to work with folks like Dave Asprey and Lance Armstrong to get their goals achieved What to do to avoid blindsides and other things to make you go off track And much, much more! Resources From Jeff Spencer: BeforeYouWin.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Why Some People Are Successful And Others Aren’t - Marx Acosta-Rubio This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden

3 September 2020


James Schramko & Stephen Esketzis - Affiliate Marketing Double Header

James Schramko & Stephen Esketzis - Affiliate Marketing Double Header

On today’s special Australian double header show, we’ve actually got two interviews from live streams we held earlier this year.  First up is James Schramko, who is a great friend and has been on the show quite a few times already. He talks about the basic foundational strategies that he uses in his business (which is also similar to our own business because we’ve modeled what he does), how he has been able to maintain great customer relationships over the years with the same membership site, and his thoughts and ideas on keys to building trust and what to do if you are just starting out. Our second guest is Stephen Esketzis who we have modeled as well, with our affiliate blog posts. He was ClickFunnels #1 affiliate for a long time and he’s another one who we had on the show previously. Stephen has some newer updates, tools, and lots of good content marketing affiliate strategies and we also talk about developing some tools for affiliate marketing as well. We also dive into his cool method of using a quiz to create the perfect funnel for your business, and by taking a few extra steps that most marketers do not, has propelled his business by far. Affiliate marketing is a topic that is one of the three foundational things we like to chat about, and it’s also a topic that people are looking for with examples on how to do it in their own business. James is building a platform, with a podcast, email lists, and a community, while Steven takes more of the blogging, customer journey, and SEO route. You can combine them and take pieces of each model as we did, which is what our business is about now. After you have listened, be sure to check out our shows with Larry Ludwig and Matt McWilliams for more tips on how to set your affiliate marketing goals right.  “When someone already has a database and they already know what products sell, just sticking them in front of their customers on the most highly visited page on their website is a really good idea.” - James Schramko “Now more and more people are switching to writing better quality reviews and content because it’s getting more competitive and you need to improve your content game if you want to become a better affiliate. The more value you provide, you get repaid for it in the long run.” - Stephen Esketzis Some Topics We Discussed Include: Tips if you are just starting out James’ least favorite business and why he’s working his way through it currently How to go above and beyond to stand out beyond the rest of affiliates Why James had a Skype button on his site in the early days How Stephen set up his super cool quiz funnel to get dialed in leads  An idea for an affiliate site that is a lot of work but will lead to great rewards How Stephen basically gets tons of software for free Stephen’s early days of working with ClickFunnels and earning the title of top affiliate And much, much more! Resources From James Schramko & Stephen Esketzis: Super Fast Business & Super Fast Results from James Schramko Stephen Esketzis.com References and Links Mentioned: UnicornEquity.io - check it out, as we think it really has a lot of potential for the affiliate marketing space.  Active Campaign ClickFunnels LeadPages Typeform LeadsHook Stephen’s Marking Tool List Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Selling an Affiliate Site For $6 Million - Larry Ludwig How Anyone Can Recruit An Army Of Affiliates - Matt McWilliams

1 September 2020


Episode 300 - Part 2: Ask Us Anything Episode

Episode 300 - Part 2: Ask Us Anything Episode

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier.  “He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe “This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment   All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart Optimal Living Daily Podcast Jay Abraham’s Mindshift Challenge book Bacon Wrapped Podcast McMannis Duplication Flippa Empire Flippers BuyBizSell Roland’s EPIC challenge Dream 100 List  Yoast UseTopic Wicked Reports Rich Dad Poor Dad by Robert Kiyosaki The 4 Hour Work Week by Timothy Ferriss No B.S. Time Management by Dan Kennedy The E-Myth by Michael Gerber Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A 3-Step Framework To Automate Everything - Aaron Fletcher

27 August 2020


Episode 300 - Part 1: The People Who Got Us Where We Are Today

Episode 300 - Part 1: The People Who Got Us Where We Are Today

Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far. When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier.  “He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe “This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier Some Topics We Discussed Include: All about our various bro-ships Shout outs to so many amazing people, well known in the online space Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks A call out to bring back Think Tank! What do bingo and a brewery have to do with how we got our start? We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better Listen as we revisit our first baller moment   All the many times we mention Dan Ryan once again Is our podcast more like a spider web or a serial killer connection? Reminiscing about the $2K launches back in the Frank Kern days And much, much more! References and Links Mentioned: Members Pro Unicorn Equity Thrivecart Optimal Living Daily Podcast Jay Abraham’s Mindshift Challenge book Bacon Wrapped Podcast McMannis Duplication Flippa Empire Flippers BuyBizSell Roland’s EPIC challenge Dream 100 List  Yoast UseTopic Wicked Reports Rich Dad Poor Dad by Robert Kiyosaki The 4 Hour Work Week by Timothy Ferriss No B.S. Time Management by Dan Kennedy The E-Myth by Michael Gerber Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A 3-Step Framework To Automate Everything - Aaron Fletcher

27 August 2020


Chris Benetti - Reinventing The Membership Site

Chris Benetti - Reinventing The Membership Site

Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships,  some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro, so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing.  You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey.  “One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority.” - Chris Benetti Some Topics We Discussed Include: Some outside of the box ways to use membership platforms Why Members Pro is on track to be the best in its class with 12 months, hands down A better way to deliver bonuses to your customers How to get your content migrated over, easy-peasy How Chris got his start and basically fulfilled a need in the marketing space Why Members Pro is set to be the Netflix of marketing membership platforms How to gamify your customer’s journey to make it more fun and engaging The beauty of a vault-style platform for podcasters, YouTubers, and others How to keep your customers so happy they will never ask for a refund And much, much more! Resources From Chris Benetti: MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus References and Links Mentioned: Join the Members Pro community on Facebook Rich Dad, Poor Dad by Robert T. Kiyosaki The Four Hour Workweek by Timothy Ferriss ClickFunnels Roland Frasier’s Business Lunch podcast  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Write Copy That Speaks Directly To Your Ideal Customers - Joy Houston How To Make Your Product Appeal To The Most Customers - Todd Brown

25 August 2020


Ryan Moran - Twelve Months To Seven-Figures

Ryan Moran - Twelve Months To Seven-Figures

Through his training and podcast at Capitalism.com, Ryan Moran is responsible for creating more than 100 millionaires, many in 12 months or less! He is passionate about sharing the knowledge he has gained from founding, running, and investing in a number of e-commerce, and physical products businesses. On today’s show we talk about how he’s been able to be super successful in growing revenue for brands, his thoughts on how to properly build a platform to serve your audience without creating a ton of content, and his new three-step product that will get you going in the morning, get rid of afternoon brain fog, then give you the best night’s sleep ever. Other fun things we chat about are Ryan’s book, cool documentaries that made an impact, bands to follow, how Ryan was a huge influence in our own business as well as our similar goal over the years to own a major league baseball team. If you love the idea of building a platform or are in the midst of doing so, be sure to listen to our shows with Greg Rollett as well as the show where we dive into our own methods of how we’ve built our audience and platform around our own podcast.  “The other thing was getting out of the mentality that you have to grind for money and allowing where you make your money to come from a place of excitement, creativity, and creation for the first time.” - Ryan Moran Some Topics We Discussed Include: How is our amazing note-taker Sue writing notes when her name comes up during the podcast? (insert Twilight Zone theme song here) Updating the ‘Money Can’t Buy You Happiness’ paradigm Selling stuff vs. hope & dreams Do we really want you to follow spiders? Predictions for this year’s World Series and sporting events of the future How to lose 20 pounds even faster than you think The fine line between working towards a goal because of lack and from a sense of excitement The power of the platform to get your voice heard (and not by voicing your opinion all the time) And much, much more! Resources From Ryan Moran: Twelve Months To One Million Capitalism.com References and Links Mentioned: AJR Music Ryan’s interview with Mike Dillard Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett Create Amazing Value And Build A Platform - One Of Our Therapy Sessions Show

20 August 2020


John Crestani - Six-Figure Per Month Affiliate Marketing Strategies

John Crestani - Six-Figure Per Month Affiliate Marketing Strategies

John Crestani joins us today and we know you will love this show as much as we love talking to a fellow entrepreneur whose focus is on affiliate marketing. John has some great out of the box strategies, such as marketing with Yelp, Quora, and all sorts of platforms that no one else is talking about.  John has been able to create a badass lifestyle business around affiliate marketing and he shares his story, how he basically got paid to learn ad strategy and how his love for marketing drives him to try all sorts of unique methods that other marketers do not consider but give him stellar results. We also get into the details behind his YouTube strategy and also how he structures his infomercial side of the business to get boatloads of sales to his book and course. If getting ahead in business with a similar strategy speaks to you, look up these episodes with Caitlin Pyle and Amber Spears on how to up your affiliate game. “Any way that you can communicate with another person through the internet is a way that you can market products.” - John Crestani Some Topics We Discussed Include: How to get cheap commercial spots on television The satisfaction of bringing the hedgehog along What drives John crazy (hint: it’s something Matt is amazing at) How to double your money on the back end The anti-McDonald’s remedy Which channels you probably do not want to run your infomercial on and why  How a trip to Thailand with a well-known book started a new business idea Getting over imposter syndrome again And much, much more! Resources From John Crestani: On YouTube References and Links Mentioned: ClickFunnels WorkAtHomeSecrets.com Outbrain HavasEdge  Cannella Media  River Direct Four Hour Workweek by Timothy Ferriss Rainbows End by Vernor Vinge Zero to One by Peter Thiel No Country for Old Men by Cormac McCarthy Reamde: A Novel by Neal Stephenson Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How This Successful Stoner Built A Blog That Earns 6-Figures Per Month - Caitlin Pyle How To Get Super Affiliates On Board To Sell Your Products - Amber Spears

18 August 2020


Nic Peterson - How To Define Success To Reach Your Goals Faster

Nic Peterson - How To Define Success To Reach Your Goals Faster

From being homeless to becoming a formidable strongman to switching gears to a successful business entrepreneur, you’ll really enjoy today’s show with Nic Peterson. We dive into his interesting past, how he’s been able to use his method of zero loss aversion to starting a host of various businesses, and how he’s partnered with some brilliant minds to not only better himself, but showcase his improvement to others and turning it into a well-known fitness and nutrition business.  He also talks about the gym he started where he went from actually living in the warehouse-like building to transforming it into one of the biggest, highest priced gyms in the area, catering to high-end clients. In addition to all the companies he runs which include a specific type of mastermind, he chats about how he’s able to do it all, setting priorities correctly, and how you too can zone in to reach your goals as quickly as possible. If you like some of what Nic has to say, be sure to check out these past episodes with Dan Kuschell and Marx Acosta-Rubio that really hit home about taking aligned action to become the protagonist in your own life story.  “You may have priorities that are diametrically opposed. You have to pick one, then attack the other one. A lot of people want to have as much money right now as possible but they also want to have as many followers as possible, so you have to pick one. Make a bunch of money, then pay for followers or get a bunch of followers then make money from them. You’re not going to go anywhere if you are trying to maximize both at the same time.” - Nic Peterson Some Topics We Discussed Include: How Nic went from homeless to making $100k with his mastermind Getting out of your slump with projects that don’t excite you Attracting high-end clients by saying the right words From powerlifting to losing weight and the birth of a nutrition company How to set your priorities to determine which one should come first Why not to name the puppy at the shelter - don’t even think about it! The four quadrants of action priority What is base knowledge disconnect and how to avoid it How to reach your goals even faster And much, much more! Resources From Nic Peterson: BumpersBook.com References and Links Mentioned: NicPetersonBook.com Trevor Kashey Nutrition Wealth Q&A Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. 3 Questions To Base All Your Decisions Around - Dan Kuschell How To Achieve Massive Success In Whatever You Do - Marx Acosta-Rubio

13 August 2020


Mark Webster - The Most Effective Content Marketing Strategies

Mark Webster - The Most Effective Content Marketing Strategies

Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years. Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing.  “You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster Some Topics We Discussed Include: How to develop an authority to replace your income from a day job Great tips with YouTube that helped skyrocket engagement Step by step method on how to rank a website Key questions to ask during an interview What makes a really good course creator Behind the scenes with Mark’s team and how he finds the best writers How to source great stock photos (so you won’t get a big bill like we did!) And much, much more! Resources From Mark Webster: AuthorityHacker.com Authority Hacker podcast Authority Hacker Pro course The Authority Site Model        References and Links Mentioned: I Will Teach You To Be Rich by Ramit Sethi  Who by Geoff Smart Profit First by Mike Michalowicz Ahrefs HelpScout RankMath Problogger Mark’s interview with Asana FuseBox for use with timestamps on your blog posts with podcasts SurferSEO Unsplash Deposit Photos Canva Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Set And Forget Your Content Marketing - Hani Mourra How To Growth Hack Your Content Marketing - Luis Diaz

11 August 2020


Steven Kotler - How To Create And Leverage Flow States

Steven Kotler - How To Create And Leverage Flow States

We are stoked to have Steven Kotler on today’s show as this is one of those episodes we are super curious as to what he’s doing and wanted to dive into the massive body of work he’s done. Most of Steven’s work deals with flow and peak performance as well as converging technologies and futurism. He also does a lot of work with Peter Diamandis and has a new book co-authored with Peter, called The Future Is Faster Than You Think. This book is part of their trilogy of books and will show how you can combine these exponential technologies and systems and stack them. He also dives into why flying cars, blockchain, and other cool things like that are changing at a super rapid pace. We even talk about how this all relates to COVID as well as some actual benefits of the current situation we find ourselves in.   This is a fly on the wall conversation talking about futurism, how to get into flow, whether you can get into flow synthetically, and how to change our brain’s default from thinking negatively.  We also discuss your primary and secondary activities, which one you should focus on for fun and for work, plus Steven even told us which country is leading the charge in drone technology (and it’s not from where you think). We know you are going to love this show as much as we did, and when you are done be sure to check out our episodes with Craig Ballantyne and Dave Asprey for more discussion on living a high performing life. “When you are talking about peak performance, there’s no such thing as a hack. There’s only one thing - there’s getting your biology to work for you rather than against you.” - Steven Kotler  Some Topics We Discussed Include: Which country now leads the world in drone technology? What’s cool with COVID The hippie speedball recipe for a quick boost Your primary and secondary activities and which you should use for work Ways to tell if you are in flow What the future holds for the middle class The faster way that we know of, to calm yourself down Everything you ever wanted to learn about rocket science in just one sentence And much, much more! Resources From Steven Kotler: Flow Research Collective Art of Impossible - you can pre-order your copy now References and Links Mentioned: Flow Research Collective.com/Flowblocker  Bold Authentic Happiness by Martin Seligman  The Future Is Faster Than You Think Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Time Is NOT Your Most Valuable Resource - Time Is NOT Your Most Valuable Resource                                                               How To Overcome Anxiety And Dominate In Business - Craig Ballantyne

6 August 2020


David Jenyns - Business Systems That Create Time, Reduce Errors And Scale Profits

David Jenyns - Business Systems That Create Time, Reduce Errors And Scale Profits

Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be. David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business. “All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns Some Topics We Discussed Include: How to define the “Critical Client Flow” for your business A thought process for building systems if you are considering an exit strategy Why sometimes it’s okay to let others in your organization set the tone What happened when David sold Australia’s most loved sporting ground David’s unique twist on podcasting The absolute worst person for creating systems in your business  How to discover your team’s yin to your yang And much, much more! Resources From David Jenyns: Systemology - David’s new book The Systemology Hub with tools and services to help you succeed  The Business Processes Symplified Podcast References and Links Mentioned: Rocket Fuel by Gino Wickman & Mark Winters The E-Myth by Michael E. Gerber The One Minute Millionaire by Mark Victor Hansen & Robert G. Allen Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. A 3-Step Framework To Automate Everything - Aaron Fletcher The Brick & Mortar Systems Rockstar - Christine McDannell

4 August 2020


Therapy Sessions - Our Biggest Insights From July

Therapy Sessions - Our Biggest Insights From July

Listen in as we breakdown our biggest insights from the month of July and share the things we're looking forward to in August.

1 August 2020


Zachary Babcock - From Prison To Profitable Podcaster

Zachary Babcock - From Prison To Profitable Podcaster

Zachary Babcock is definitely an interesting dude, and he’s got a supercharged, truth bomb podcast called Underdog Empowerment. He’s got a crazy history which you’ll hear about, where he had an addictive personality in his younger years which landed him in trouble, then took that personality and channeled it into a good thing for his business. We also dive into how he has grown his podcast show super fast and talk about how he’s mapped out 5-6 systems, making a killing with getting rankings, subscribers, and guests onto his shows. You’ll also get the backstory as well as some mindset stuff as to what it's like to go from being in prison to being a respected entrepreneur.  This episode is not only fascinating, it’s very tactical as well. He’s a lot of fun to talk to, and he’s definitely an open book and shares the various scripts he uses when he reaches out to these people. After you’ve listened, be sure to check out the shows we did with Tyrone Shum and Joe Sanok for more insight and tactics to get your own podcast on an accelerated track.  “Before, in one week’s worth of time no one was giving me a chance, and now I’m interviewing Billy Gene and it’s just been a crazy, spiral of upwards momentum ever since.” - Zachary Babcock Some Topics We Discussed Include: Booking your own podcast tour to up your rankings and downloads How Zachary is helping out ex-convicts to lead a better life Tips on how to run a contest to target the right listeners The perfect podcast pitch Creating your own “One Sentence Credibility Builder” Zachary’s Top 200 Script for getting consistent, 5-star reviews More tactics on how to book influential guests How to get your podcast guests to share the show when it goes live on their social media Using your dark side to do good stuff And much, much more! Resources From Zachary Babcock: PodcastPenthouse.com UnderdogEmpowerment.com References and Links Mentioned: 75 Hard Challenge King Sumo ClickFunnels Lead Pages Calendly Our Dream 100 List Influence by Robert Cialdini Breakthrough Advertising by Eugene M. Schwartz Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

30 July 2020


Roland Frasier & Oliver Schmalholz - How To Create Both Long And Short-Term Wins As An Affiliate

Roland Frasier & Oliver Schmalholz - How To Create Both Long And Short-Term Wins As An Affiliate

We have a special show today that we planned with two of our business partners - Roland Frasier & Oliver Schmalholz. We are talking about a new endeavor that we are involved in and thought it would be really cool to share, so our listeners can hear what we’ve been up to.  It’s a new entity called Unicorn Equity, and we are working with Roland and Oliver in this new company, who are two of the most brilliant minds we know. Roland is a dealmaker extraordinaire, and he’s been doing all these online challenges where people are learning about all the different interesting deal structures he's doing to buy and sell businesses and to get a majority stakeholder ownership of the businesses so he can direct it. Then we have Oliver on the call, who is also a dealmaker plus a tech wizard and has figured out how how to build out this platform. Unicorn Equity gives us the ability to build a long term portfolio of asset companies, that we really like, as affiliate marketers. We don’t have to change anything, we are just earning into a company where we can pick and choose how much cash or how much equity we want to earn per sale. On the other hand, there are SAAS founders and software companies who are looking for marketing help and they’re willing to invest a portion of equity in their ownership of their company in exchange for that with that ownership being deferred into the future.   You’re also going to hear about some creative deals that both Roland and Oliver have done as well as an epic challenge that Roland was working on that has gone really well. Plus you’ll hear an update as to what’s ahead for the next Traffic & Conversion Summit. We know you’ll enjoy our previous show with Roland too, where we discussed - ‘How To Scale Your Business By Acquiring Other Businesses’ and ‘A Step-By-Step System to Decide Which Opportunities To Pursue’.  “That's been a theme throughout my entrepreneurial career - to focus on subscription products, where you only have to make a sales effort once….then also leverage distribution channels on a success fee basis, only.” - Oliver Schmalholz “I drove million roughly $1,300,000 in revenue to that over a six-day period as an affiliate and as the number one affiliate broke records and made several hundred thousand dollars and immediately realized that all I had done was built someone else's brand. While I liked getting the commission money it didn't make sense as a business model for me because I wanted to build wealth and the affiliate model as it is currently engineered is really a short term model.” - Roland Frasier  Some Topics We Discussed Include: What to expect at the next Traffic & Conversion Summit later in the year How the four of us got together to bring this to fruition Working with fellow affiliates for the best interest of all, not as competitors Previous deals with Roland and Oliver have worked on Requirements for SAAS companies with Unicorn Diversifying your risk for long term growth and revenue All the benefits of working with high performing marketers that business may have not yet realized Different ways of earning cash as an affiliate with this model How you can be an affiliate too, even if you’ve never sold anything before Resources From Roland Frasier & Oliver Schmalholz: UnicornEquity.io Business Lunch Podcast with Oliver Schmalholz References and Links Mentioned: EPIC challenge UnicornEquity.io - sign up here to become an affiliate Traffic & Conversion Summit Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Scale Your Business By Acquiring Other Businesses - Roland Frasier A Step-By-Step System to Decide Which Opportunities To Pursue - Roland Frasier

28 July 2020


John Ruhlin - How To Grow Your Business Through Giving Gifts

John Ruhlin - How To Grow Your Business Through Giving Gifts

This episode is a real gift to our audience and after listening, you’ll totally get it! Literally. John Ruhlin, from Giftology, is on the show today and he is absolutely amazing when it comes to gifting with the right amount of thoughtfulness and meaning. There’s been a paradigm shift in marketing recently, so the idea of gift-giving is very timely and John has a knack for staying top of mind, and growing relationships and referrals all through the art of gift-giving.  John works with some big companies and agencies and he discusses his process as to how to figure out what your intention is, what your strategy is, who to send the gift to, and what your budget should be. We go deep into how to pick the right gift, how much money to spend, what to do if you are just starting out and we also talk about how the power of gifting comes back to you as well as how to justify the cost to determine your ROR - return on relationships. We even talk about how to gift better to your spouse or significant other. At the end of the day, John wants people to show gratitude with action and not just lip service as this is something that can generate business and referrals with an impact that can last a long time. After you’ve listened, check out our shows that we recorded with Jordan Harbinger and Omari Broussard for more tips on relationship building and reaching out to the right audience for your business. “If you take care of the family in business, everything else takes care of it itself.” - John Ruhlin Some Topics We Discussed Include: How to work with your budget if you are just starting out  Making sure you carve out time for gift giving (pun intended) How John got the attention of Jeffrey Gitomer Lessons learned from your girlfriend’s father How to surprise your wife or significant other with a gift that really makes an impact The 80/20 rule of proper budgeting for your gift-giving Why you want to avoid the “book launch” style of gifts Ideas to make your gifts even more memorable so that their kids will be fighting over it for generations to come And much, much more! Resources From John Ruhlin: GiftologySystem.com - download the free spreadsheet to see each step in the Giftology process References and Links Mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention ArtifactMug.com 5 Minute Journal Give And Take by Adam Grant Never Lose A Customer by Joey Coleman Building A Story Brand by Donald Miller Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. The “Who You Know” Lead Gen. System - Omari Broussard How To Build Relationships With Celebrities and Influencers - Jordan Harbinger

23 July 2020


Will Kleidon - The Most Innovative Company In The World Of Cannabis

Will Kleidon - The Most Innovative Company In The World Of Cannabis

Today’s show was such a fascinating conversation that we already have plans to bring Will back. This is a content-packed show where we talk about how cannabis is grown, how much use is possible with this, and how Will is spearheading this entire ripple effect using the cannabis plant. He is probably the most knowledgeable person we've ever talked to on the topic of cannabis and he has a storefront and experience center with massage, acupuncture, and a terpene mood lounge where they can custom curate where the cannabinoids go in the body. They also manufacture in Nevada and have a genetics farm in Oregon where they've developed a catalog of over 500 unique strains. Will has literally been studying this stuff for a long time and has connected with investors in Silicon Valley, in order to create an insane amount of patents for the usage of cannabis. He's working with craft beer companies, companies that make jets and batteries as well as some big companies in Canada. We also discuss the impact of farming and folks with PTSD. Will holds the patents on most of these items and he’s thinking five minutes ahead of everyone else. If you've ever been curious about what's capable with cannabis plants, how they're grown, the science behind it, and what they're actually doing in your body when you take them, then there are so many little nuggets of wisdom in this thing. We also talk about how to get rid of the high if you don’t want it anymore, almost instantly. When you are done, be sure to check out our shows with Theo Lucier and Joe Cohen for more insight into biohacking for better health and productivity. “I just had this funny intuition that they were somehow going to be important. And it turns out with cannabis, it's a very unique plant in that it’s the most diverse terpene producing plant. So you can have one that smells like citrus, another one that smells like diesel engine and another one for pine.” - Will Kleidon Some Topics We Discussed Include: How soldiers 100 years ago carried ganja hashish candies in their pockets - on purpose The benefits of flow engagement and how to hack your way into a flow state Terpenes, gamma rays, and endocannabinoid system optimization (trust us - it’s fascinating!) How to determine if you are more effective at producing cannabinoids naturally A look at the history of oxidative stress in society over the years The importance of being intimately interconnected with our ecosystem When cannabis was known as a “treasure herb” Take too much THC? Will has the go-to on how to get you sober in just five minutes Why you definitely want to eat a restaurant with six or fewer menu items How to find your sweet spot and pinpoint an effective dose each day And much, much more! Resources From Will Kleidon: HustleandFlowchart.com/CBD References and Links Mentioned: Super Thinking by Gabriel Weinberg & Lauren McCann Steven Kotler & Flow Research Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. Biohacking And Building A Content Empire - Joe Cohen How To Be Smarter, Energized, And Focused All Day - Theo Lucier

21 July 2020


George Bryant - How To Create Raving Fans That Buy For Life

George Bryant - How To Create Raving Fans That Buy For Life

George Bryant joins us today, for a long awaited show and today we are talking about how to build better relationships with your customers and lists, and essentially how to make the people in your ecosystem love you and be excited to hear from you, which in turn will bring you profitable results. George has worked with and co-owned so many big brands, such as Adidas and Onit, has been a New York Times best-selling author, and is basically someone who is getting it all done and after listening to this episode you’ll understand why. George is also the type of guy who will walk into a high powered meeting with a blue mohawk and own the room. He covers a lot of ground in this show, and there’s a boatload of information you will be happy you took in.  If this episode has you itching for more information about customer acquisition and balance between health, happiness, and making an impact on the world, be sure to check out what Josh Bartlett adds to the discussion as well as the show we mentioned with Aaron Fletcher. “The best protective business mechanism that you’ll ever have is giving everything away for free because nobody buys the information, they buy access and accountability based on the best relationship.” - George Bryant Some Topics We Discussed Include: How George is very intentional with consuming only 30 minutes of content a week The four steps of the customer journey Why you are retargeting all wrong How to think like Apple and Nike Why getting noticed on Tik Tok is not as hard as you think The approach that got a 61% recovery of cart abandonment  The new paradigm of marketing, post-COVID and how you need to pivot for the long term The entrepreneurial shift from consumption to creating And much, much more! Resources From George Bryant: Mind of George References and Links Mentioned: George’s Facebook group - Relationships Beat Algorithms Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well. Drunken Podcast With Aaron Fletcher: Building Profitable Memberships How To Build A Solid Team And Create Rabid Fan Customers - Josh Bartlett

16 July 2020


Kim Krause Schwalm - Why Writing Your Own Copy Is A Huge Mistake

Kim Krause Schwalm - Why Writing Your Own Copy Is A Huge Mistake

If you did not already know this already, after to today’s show with Kim Krause Schwalm, you will definitely have the know-how to hire the best of the best copywriters, what to look for, how to compensate them in other ways so that you are creating a win-win partnership and how to structure deals with them. Kim has got an insane track record when it comes to copywriting and beating out a lot of the greats. She tells us the story of all the controls that were winning back in the day and how she beat out the best winning sales letter as a junior copywriter and broke the glass ceiling when she became the first female copywriter to ever get a Boardroom control. Even if you have some copywriting experience yourself, you know it’s not that easy to get the right person for the job, especially as sometimes we think no one will write the copy as well as us, especially in our voice.  This show changed our thinking regarding hiring a copywriter, especially with the variety of ways to partner with someone who can support you over the long term. As business owners, we have enough things to do, so it makes sense and even though there’s a ton of value in learning copy yourself, it’s probably not always the smartest move to write your own copy for your own products. We will likely bring Kim back for round two, in order to dive into some deeper principles with copywriting skills. She also gave us some amazing resources as well so check it out, and once you’re done be sure to give a listen to our shows with Anik Singal and Justin Goff for more copywriting tactics.  “It’s not so much you want to improve your copy, you want to improve your sales results. Whatever it is you are currently using is not getting it done.” - Kim Krause Schwalm Some Topics We Discussed Include: What to expect when hiring a copywriter Different ways you can price out the work for a win-win The beauty of some old school marketing techniques Why first is not always best  How to find someone who writes in your voice but still writes to convert What to do when your copywriter falls off the grid How and when to offer incentives, royalty deals, and flat fees Why you may want to consider hiring a copy chief And much, much more! Resources From Kim Krause Schwalm: KimSchwalm.com References and Links Mentioned: Breakthrough Advertising by Eugene Schwartz Scientific Advertising and My Life in Advertising by Claude Hopkins Read This Or Die Abbey Woodcock’s Codex training The Awai Pricing Guide for web copywriters Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar.   This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. This episode is sponsored by Easy Webinar, be sure to check them out as well. Purpose Driven Copywriting - Anik Singal Focusing On Emotional Triggers To Write The Best Copy - Justin Goff

14 July 2020


Joey Gilkey - Sell More With These Simple Systems

Joey Gilkey - Sell More With These Simple Systems

Today’s show with Joey Gilkey is an absolute masterclass of his process as to how he is selling mega contracts to all sorts of companies. Joey’s business deals with high ticket sales and he’s got a system, processes, and playbooks for everything in the business. At one point, there’s got to be 8-9 of his core processes that you will be able to swipe, and you’re going to learn how to be better at sales, retention, and prospecting no matter what model you are in.  There’s so much gold in this episode, that at one point we actually ran out of paper as we were taking so many notes ourselves. He also chats about why he focuses on retention, the 3 D’s for success, and how to dial in to find your ideal client. When you are done getting sales ideas from Joey, be sure to check out our shows with Steve Sims and Robert Stanley for additional ideas on how to get noticed and generating more leads for your business. “The way I look at pricing is, the bigger the problem you can solve for a very specific type of person, the more you can charge. What comes with expertise is typically money. Get really dialed in who you serve and you will see that you provide a bigger value which will give you more confidence to increase your prices.” - Joey Gilkey Some Topics We Discussed Include: How an old lunchbox led to a huge new client The hierarchy of the “Core Four” to get your agency to the highest level possible How to remove yourself from the connotation of sales being sleazy Tactics for prospecting your ideal clients How to get over the fear of charging what you are worth The Pipeline, Conversion & Economics model of growth Acquisition vs. retention and why Joey focuses on the latter And much, much more! Resources From Joey Gilkey: JoeyGilkey.com Tribe Outbound References and Links Mentioned: The Challenger Customer by Brent Adamson The Go-Giver by Bob Burg ABM is B2B by Sangram Vajre The Business of Expertise by David C. Baker How to Get A Meeting With Anyone by Stu Heinecke  Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Today’s show is sponsored by Easy Webinar.   How To Make Impossible Things Happen - Steve Sims How To Create A Business Driving Sales Leads - Robert Stanley

9 July 2020


Gabby Bernstein - Tools To Get What You Want And Free Your Mind

Gabby Bernstein - Tools To Get What You Want And Free Your Mind

Tech gremlins aside, we finally got done with our awesome episode with today’s guest, Gabby Bernstein. It was a great conversation, and Gabby’s energy is amazing. We chat about her most recent book which is all about how to stay in that positivity mode. She has written a total of eight books and her latest book is called Super Attractor: Methods for Manifesting a Life Beyond Your Wildest Dreams. She’s a NY Times best-selling author who has worked with Oprah and Dr. Wayne Dyer and it was a massive honor to have her on the show. Gabby gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives, especially now that we are in this new world. Especially lately, you really need to enjoy the journey, stop focusing on the hustle and grind and enjoy the hard parts and find the benefits of the pain. We chat about some of the methods Gabby uses to help us shift our brains when you are not enjoying the work to shift ourselves back into that place of peace. She also talks about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing. When you’re done listening, be sure to check out our other shows with Chris Krimitsos and Susie Moore and we talk more about how to break down barriers that are limiting your potential. “Fear really runs our lives. Every choice we make and every experience we have is based on fearful experiences from our history that have defined who we are today. ” - Gabby Bernstein Some Topics We Discussed Include: How to Gabby was able to bring herself back from hitting rock bottom to getting on Oprah The ‘Choose Again Method’, a simple tool to get you out of your fear-based story Some example conversations to have (with yourself) to get your brain on the right track The masterful way of journaling and combining “rage on the page” techniques How to access some of the hidden information in your brain Meditation and breathing techniques to let go of tension Gabby’s super successful, Instagram Live series which is getting people all over the world amazing results And much, much more! Resources From Gabby Bernstein: GabbyBertstein.com Dear Gabby on IG-TV Gabby Bernstein on Instagram Super Attractor, The Judgment Detox & The Universe Has Your Back books by Gabby Bernstein References and Links Mentioned: No Drama Discipline by Dan Siegel Waking The Tiger by Peter Levine Healing Back Pain: The Mind-Body Connection by Dr. John Sarno Rage on the Page playlist on Spotify Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - it’s popping lately! Be sure to join us in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs This episode is sponsored by Easy Webinar, be sure to check them out as well. Stop Seeking Approval And Attain True Self-Confidence - Susie Moore Get Over Your Fear of Failure In 7 simple Steps - Chris Krimitsos

7 July 2020


Therapy Sessions - Our Biggest Insights From June

Therapy Sessions - Our Biggest Insights From June

We've got a Therapy Session episode for you today with some of our biggest insights from the month of June. Be on the lookout for more Therapy Sessions at the end of each month.

4 July 2020


Chris Ross - The Mental Game Of Selling

Chris Ross - The Mental Game Of Selling

On today’s show, we are chatting with Chris Ross who gave us a total masterclass on sales which is pure gold. Chris is a fellow podcaster and runs TCR Consulting Agency and on today’s show, he does a deep dive into the conversations he has with his potential clients. He really gets into the mental game of sales and the mindset you need to have to approach it for success. He also shared with us his daily routine and his goal to improve each and every day by 1% as well as how to handle objections. It’s less about scripting and more about how your brain needs to be when entering into the conversation. Chris also has a podcast, aptly name the Win-Win Effect and on that show, you will learn sales at a level you most likely have never heard before, without all the questionable methods but selling with a giving, connecting, and problem-solving intention. You will definitely have some mind shifts and a-ha moments about selling while listening in, so check this one out. And once you are done, be sure to check out the show we referred to with Chris Voss (not to be confused with our guest) and with Marshall Sylver for even more success traits for being a great salesperson.  “If you are really struggling with your sales, and if you want to experience what it feels like to have zero buyer’s remorse, ask them “What, When, Why, How” questions.” - Chris Ross Some Topics We Discussed Include: Chris’ method to make himself 1% better on a daily basis The importance of taking notes (and not on your phone) Some great examples of conversations when dealing with objections as well as getting your potential clients into the right frame of mind The international speaker who changed Chris’s life around Starting your day off right, without being overwhelmed by social media, and most importantly, being tied to your phone Examples of how some well-known people learn from their failures and how you can put this same thing into practice to improve How to set up the conversation right from the start to let them know you are working on their behalf Give us a shout at info@evergreenprofits.com if you have an idea for an awesome name we can attribute to all of our awesome listeners (because HustleAndFlowcharters is way too long) And much, much more! Resources From Chris Ross: Win-Win Podcast Chris Ross on Instagram TCR Consulting Agency Chris Ross Official References and Links Mentioned: Curtis Jackson: Hustle Harder, Hustle Smarter by 50 Cent Alter Ego Effect by Todd Herman The 50th Law by Robert Greene & 50 Cent Are you ready to be EPIC with us?! Then grab our EGP Letter here FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs This episode is sponsored by Easy Webinar, be sure to check them out as well Check out Groove Pages, the free tool we talk about in our intro Negotiation Tactics From An Ex-FBI Hostage Negotiator - Chris Voss Reprogramming the Subconscious to Think Like a Millionaire - Marshall Sylver

2 July 2020


Erin Pheil - How To Change Your Beliefs To Change Your Life

Erin Pheil - How To Change Your Beliefs To Change Your Life

Erin Pheil joins us on the show today and she is talking about how to get over mental roadblocks that get you stuck. These can be mindset blocks for anything, whether it be personal or business, and she gave several practical, tactical steps, and exercises that you can do to shatter those beliefs. It’s actually a fun, interesting process and Erin gives us real-world examples that are totally relatable. We even talk about some of our own patterns where Erin guides us through the steps to evaluate where they came from so we can uncover mental roadblocks in our business.  Erin is so amazing, we even booked a follow-up call where she is going to continue to help us work through some of these other patterns. You will love this episode and Erin is going to get you unstuck with some simple questions and quick tactics that do not take long to do. Check out her company, MindFix Group which has some free videos and exercises on there, as well as information about hiring her to get a clear understanding of your current roadblocks and create a map of what a breakthrough would look like to you. Once you have listened, be sure to tune in to our previous shows with David Allen and Dr. Steve Ruden for additional insights on how to rock your productivity and erase those roadblocks that keep holding you back. “It’s not what’s happening in your life that’s so bad, it’s how you are seeing it and interpreting it that’s making you so miserable. If you can change the lens through which you see the world, everything else can change too.” - Erin Pheil Some Topics We Discussed Include: What the heck is mindful yawning and how to use it in a conversation (without falling asleep) Example questions to ask yourself to get to the root of your belief Beneficial ways to journal to help clear out limiting beliefs Real-world examples of dealing with common misconceptions that many of us learned at children How a mysterious illness changed Erin’s life forever The all too common imposter syndrome and Erin’s tips to help us get over that ourselves How to invoke Solomon’s Paradox to change your beliefs on your own That time you saw Santa at the mall and the real impact it may have had And much, much more! Resources From Erin Pheil: MindFixGroup.com MindFix Facebook Group References and Links Mentioned: The Work of Byron Katie Books dealing with neuroscience by Mark Waldman Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden

30 June 2020


Adam Lewis Walker - Awaken Your Alpha And Land A TedX Talk

Adam Lewis Walker - Awaken Your Alpha And Land A TedX Talk

Adam Lewis Walker is totally in the zone in this interview and if you’ve ever wanted to get your message out into the world via the TED platform or are curious about the behind the scenes action there, listen in. We talked first, about how to get onto the TEDx stage, which Adam knows all too well. We also talk about how to “Awaken Your Alpha” which is the title of Adam’s TEDx talk as well as his book and podcast. Adam’s focus is all about getting the right mindset, confidence, and everything you need to push your life forward. With his podcast, he discusses how to get your own TED talks, debunking the process along the way as well as what to do at the talk, how to hone in your message to conform with their time restraints, and what to do once you get the talk. Oftentimes, people don’t do enough to leverage that publicity, so Adam gives us great information on what to do with that talk once you get it. So there’s the mindset stuff plus tactical stuff in this show, a double whammy! After you listen to this episode, be sure to check out our previous shows with Bedros Keuilian and Theo Lucier for even more insights on how to kick ass in life.  “You can overcome your environment, but you’ve got to accept the things you can’t control.” - Adam Lewis Walker Some Topics We Discussed Include: The new world record Adam plans to beat What the heck is the Dickens process and how it will be super helpful to you The different levels of TED talks and how they are not all the same Tips to make your application stand out A simple exercise from the book to get your awareness of all things affecting your life, tuned in for clarity and improvement where needed The meaning behind “Awakening Your Alpha” Ways to bust through your “I can’t…” self talk How to dial in your message for your talk and for future events And much, much more! Resources From Adam Lewis Walker: Talk Xcelerator podcast Awaken Your Alpha TEDx talk Awaken Your Alpha podcast Awaken The Alpha book Talk Xcelerator podcast References and Links Mentioned: The New Rules of Success book The Courage To Be Disliked by Ichiro Kishimi & Fumitake Koga  Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How to Cut the Bull and Kick Ass in Business (And in Life) - Bedros Keuilian How To Be Smarter, Energized, And Focused All Day - Theo Lucier

25 June 2020


Mike Filsaime - Dissecting A FREE Funnel Builder

Mike Filsaime - Dissecting A FREE Funnel Builder

This is our second show with Mike Filsaime, who has been around forever in the online world and is a true pioneer in the industry. He’s got a new software called Groove Pages, which is an online page builder. The cool thing is that as of this recording, he’s giving it away for free! On today’s show, Mike chats with us about the evolution of this software, how it came to be, as well as the story of his past software platforms such as Kartra. He also gave us a video demonstration of Groove Pages, which you can see by checking out the link below, so be sure to check that out. While we may have been a little skeptical at the beginning of this conversation, by the end we were totally blown away at the infrastructure behind it. He’s making it awesome for affiliates to promote so you’ll definitely want to listen to this episode and follow along. Once you are done, be sure to check out the previous show we did with Mike as well as our episode where we chatted with Joey Xoto, who shares a similar story about creating a software empire. “Page builders, webinars, membership platforms, affiliates, and sales platforms are all technology. You have to ask yourself when you go to buy something that you want to invest in - “Do I want to buy my technology from a marketing company or from a technology company?” - Mike Filsaime Some Topics We Discussed Include: The differences between Groove Pages and ClickFunnels The beauty of the “First tag wins” concept All the features of this new platform and what to expect in the months and years to come Why it’s a no brainer to sign up and share with others Breaking down Butterfly Marketing and the method of the viral marketing system  How Mike went from making $9 an hour to meeting his future business partner on a yacht the next year All the tools, tier levels and promotional goodies you will need to set yourself up early in the game A small mistake made on the day of the big launch   And much, much more! References and Links Mentioned: GrooveFAQ.com Groove Pages Check out our Facebook Live with Mike where you can see all the behind the scenes info as to how Groove Pages works Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Check out our video interview with Mike to see Groove Pages in action How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime The Story Behind A $30 Million “Simple” Software Empire - Joey Xoto

23 June 2020


Dean Holland - How To Make Affiliate Marketing A Main Income Source

Dean Holland - How To Make Affiliate Marketing A Main Income Source

Dean Holland created one of the first coaching programs we went through online and he’s been into creating info products and affiliate marketing for many years. He also has a book about affiliate marketing called The Iceberg Effect which you can get for free. On today’s show, you’ll get to hear Dean’s evolution which ties into a really solid affiliate system and where he also is helping a ton of people selling online.    We reminisce about the early days of affiliate promotions all the way to what is working current day, and how Dean has found the perfect blend for his business of promoting his own offers with other marketer’s products which are a good fit for his audience, as well as some change in thinking over the years in regards to how he markets to the leads he gets. After you get your mind reeling with the possibilities, check out our other episodes with Navid Moazzez and our Therapy Session show we did earlier this year where we discuss more affiliate marketing strategies, what most affiliate marketers are doing wrong, and how to set yourself apart from the rest.  “I just came around to the viewpoint that if there is a complimentary software or something that I know can help my customers...why can't I be the one to provide that solution and everybody wins.” - Dean Holland Some Topics We Discussed Include: We reminisce about our own early days in the affiliate marketing game, even recalling who was our very first customer was (you’ll never guess!) How Dean’s wife actually beat his conversions even with an ugly funnel Why recommending other people’s product to your list actually increases the sales of your own What Dean is doing with his best performing broadcast emails The four most important things to focus on daily, which have a direct impact on revenue Dean’s observation with working with newcomers and the key things to get you moving towards your first sale And much, much more! Contact Dean Holland: The Iceberg Effect References and Links Mentioned: ClickFunnels The Iceberg Effect Just The Tips podcast Dream 100 list Ready, Fire, Aim by Michael Masterson Fix This Next any other books by Mike Michalowicz FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Therapy Session – Unapologetic Affiliate Marketing Strategies Affiliate Marketing Using Virtual Summits - Navid Moazzez

18 June 2020


Felicia Pagesh - How To Get More Sales From Your Existing Work

Felicia Pagesh - How To Get More Sales From Your Existing Work

Felicia Pagesh joins us today for a great technical, tactical show where she dives into fun stuff such as conversion optimizations, webinars, landing pages, and other useful techie talk.  It’s also a great show for those who love to understand the psychology behind all of this. We also discuss her four-step process for optimizing businesses and her corresponding worksheet that Felicia offers, which you can get for free. Felicia is so full of ideas she even has a whiteboard on the floor. She is a self-proclaimed ‘hole poker’, looking at things like funnels and seeing where there is room for improvement. After ten+ years of looking at similar things, it’s her superpower to look at a company’s marketing assets and campaigns and zero in on where a major impact can be had as well as offer insight as to how to cover up those keyholes to yield 6-7 figure results.  There are only so many ways to build a funnel, and at this point, Felicia has discovered what most of them are, how long someone will view it, and how they will consume the information. If you enjoy listening to Felicia’s tactics, you’ll love even more branding insight from our shows with Billy Gene Shaw and Steven Sashen. “You don’t have to create new content, to appeal to people with a new presentation or new concept, what you do is shift your perception around it and realize there are lots of different ways to get that content consumed.” - Felicia Pagesh Some Topics We Discussed Include: Felicia’s four-step method to streamlining your business The two main things that work like gangbusters for her clients Tips for re-engaging people who have not consumed your entire webinar but have shown interest in your offer Key resources to have while you are building out your campaign Questions to ask yourself before you spend a huge chunk of time building a potential new business How to view your product or service in the eyes of your customer Multiple ways to deconstruct your webinar into multiple pieces of content And much, much more! Contact Felicia Pagesh: ActivateBranding.com References and Links Mentioned: ActivateBranding.com Designrr Felicia’s Asana template 5 Step Marketing Checklist & Strategy Guide Go to FlowhartGroup.com where you can chat with us, see behind the scenes  Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Xero Shoes Takes Us Behind The Scenes Of Shark Tank - Steven Sashen How To Use Video And Strategic Advertising To Be Everywhere - Billy Gene Shaw

16 June 2020


Ryan Levesque - 10x Your List Growth Using Quiz Funnels

Ryan Levesque - 10x Your List Growth Using Quiz Funnels

This is a round two episode with Ryan Levesque, and this time around he is talking about his latest book, Choose. Since we are still in a pandemic during the recording of this show, we are talking about how during this quarantine time, Ryan is taking the time to do all these workshops and challenges to help people in a big way to learn about quiz funnels and actually start creating. Ryan also discusses all the benefits of using a quiz plus a ton of case studies with folks who have had great results. He’s going to walk you behind the psychology of quizzes, how to properly structure it, why a quiz can catch attention, and what happens after they take it.  We also talk about the “Why” and the big ideas around how everyone can use these quizzes to ramp up everything in your business. One of Ryan’s own quizzes is adding 50,000 emails to his list every day, and he also will be holding a quiz funnel workshop live on June 15th, 2020. He will work with you on how to build out your own quiz funnel, the questions to ask, how to angle your products and offers and you can see all the details around that at HustleAndFlowchart.com/Quiz. When you are done, be sure to check out our previous show with Ryan where he goes into more detail if you are just starting out as well as our show with Neil Patel for more strategies on how to grow your brand. “You begin by asking them a series of questions to better understand a little bit more about their situation...Instead of selling in a one size fits all way, you’re putting people into buckets. It’s an incredibly effective strategy for a number of reasons.” - Ryan Levesque Some Topics We Discussed Include: How to structure your quiz Examples of businesses that use quizzes the right way (tennis, anyone?) The Band-Aid approach to helping your customers out The powerful psychology behind quiz taking Five top reasons to use a quiz in your business (and it’s not just about sales conversion) Common mistakes with quizzes and why yours may not be converting Different types of quizzes and which ones may be a good fit for your audience And much, much more! Contact Ryan Levesque: RyanLevesque.net References and Links Mentioned: HustleAndFlowchart.com/Quiz Ask & Choose by Ryan Levesque  Alexis Fedor - art business quiz funnel Platform Assessment - quiz funnel for building an audience ChooseQuiz.com Bucket.io Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Choose The Perfect Business For You - Ryan Levesque Content Strategies To Grow Your Online Brand - Neil Patel

11 June 2020


Lisa Buyer - How To Use Social Media For Branding And PR

Lisa Buyer - How To Use Social Media For Branding And PR

Today we are talking with Lisa Buyer and how she uses public relations and social media to get more PR. Lisa is a fellow podcaster, has a PR agency, and is also an author. You can get a free digital version of her book, PR Secrets, which is packed full of content and is basically a PR manual. Listen in as you’ll hear how Lisa discusses how to use social media platforms to get press, and how to use your content to get in front of the right media people and groups. You’ll hear all about Facebook groups, LinkedIn, Twitter, even Tik Tok and how to leverage them to get more media representation for your brand. We chat about some of the things she talks about in her book, where she covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release. This is similar to the way we are approaching our business, in outreach with other publications that can help spread our message, but also as helping them in turn. There’s a lot of content that we all create without thinking about, where someone will share that, feature a quote, or perhaps a podcast you've been on. These are all opportunities for you to build up this library and Lisa will explore how to take advantage of that in a clever way. After you’ve listened be sure to check out our shows with Molly Mahoney and Dennis Yu for even more tips on how to get the most out of your social media strategy. “It's actually a great time to do ads because ads are less expensive. So combining the superpowers of public relations, SEO, and social, if you can optimize each part of that you're going to get the most reach and visibility,  and all eyeballs are on digital right now.” - Lisa Buyer Some Topics We Discussed Include: How to approach influencers on social media and why a big following isn’t always necessary Why you should include a media page on your site and how to make it easy for journalists to research everything they need to know about you Which social media platforms have the most traction A way to repurpose an article or blog post that is so simple, yet effective, you will wonder why you’ve never used it before Using Messenger as a way to communicate with journalists who visit your site The difference between marketing on LinkedIn and Facebook A clever way to use Tik Tok to your advantage, without having to make a crazy video Lisa’s big a-ha moment that she got from attending our mastermind at Podfest The #1 outreach strategy, which is easy to implement but often overlooked Imposter syndrome and more breakthroughs to get through that and forge ahead And much, much more! Contact Lisa Buyer: Social PR Secrets References and Links Mentioned: TheBuyerGroup.com/Hustle to get a free digital copy of Lisa’s book Social PR Secrets podcast Talk Walker Brain FM LinkedIn List of The Most In-Demand Hard and Soft Skills of 2020 Digital Detox Secrets Book Be sure to join our Facebook Group, where you can connect with us, podcast guests and other entrepreneurs Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Leveraging Facebook For Free Organic Reach - Molly Mahoney How To Build A Recognizable Brand Using $1 Ads - Dennis Yu

9 June 2020


Greg Rollett - How To Leverage Massive Existing Platforms To Grow Your Brand

Greg Rollett - How To Leverage Massive Existing Platforms To Grow Your Brand

Greg is another awesome fellow marketer we got the chance to hang out with at Rich Schefren’s event in Florida, and luckily so as you cannot be around this guy and not have a huge smile on your face. He has amazing energy and ideas and on this show we cover a lot of ground with him. We also held a mastermind at Podfest, and the things Greg talked about there blew everyone’s mind in that room, so we wanted to share that in this show as well. Listen in as he explains how he got a partnership deal with Entrepeneur.com and his reality show onto Amazon Prime, and how he was able to make those deals with these high profile companies. He’s giving away amazing resources (one that’s so good you need to listen in to discover). Plus, while his business took a huge hit due to COVID, he reinvented his business model to create a brand new six figure business, all within a week. When you’re done listening, you can learn more about branding strategies from our talks with Steven Sashen and Marshall Wayne. “It’s really hard to build an audience and you have to work your tail off...I look at, if I want to build an audience, who already has my audience that I can tap into and add value to in some way.” - Greg Rollett Some Topics We Discussed Include: A resource that is so good, we can’t list it here (but listen to the show and you’ll find out what it is!)  Matt reminisces about his very first band (and why they needed to change their name) How Greg is documentoring his tribe (yes, we created a new word) How to partner with the big brands - Amazon, Entrepreneur.com, and others Why mailing people stuff really helps you stand out (just like our newsletter that you can get in the mail!) How to have breakfast with Larry King (which just might lead to a book deal) The right way to crowdfund for projects, whether you are just starting out or if you have an existing audience What Greg would do differently now if he was creating video content all over again From one business tanking because of COVID to creating a brand new one all within a week And much, much more! References and Links Mentioned: The Ambitious Planner.com/Hustle - Check this out to get a free copy of Greg’s planner which includes 52 weeks worth of brand building video ideas  Operation Underground and Esperanza documentaries Ambitious Adventures   Rudy Ruettiger and Rudy: Live On Broadway on Amazon Prime Charity Buzz No B.S. Marketing to the Affluent by Dan Kennedy Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! Xero Shoes Takes Us Behind The Scenes Of Shark Tank - Steven Sashen How To Build A Movie Star Brand For Yourself - Marshall Wayne

4 June 2020


Pat Flynn - Affiliate Marketing Through Insane Value

Pat Flynn - Affiliate Marketing Through Insane Value

Today’s show is a hybrid episode, as we recently had a 3-hour Livestream on Facebook where we spoke with a variety of guests to discuss affiliate marketing. Pat Flynn was one of our guests and he is one of those folks who teaches and does affiliate marketing in pretty much the same way we do, so the first part of this show is the interview we held with Pat. You’ll hear how he got started, what his process is, how he interacts with his audience, his tips for promoting products and ideas on how you can work with big brands to become known as the main expert for their product.  Then the second half of this episode is where we discuss all the cool things that are working for us right now in our business with affiliate marketing. You’ll hear how we’ve been using Facebook and YouTube lately, tips for making demo videos, and a brand new opportunity that has come up for us, from all of our years of affiliate marketing. There’s a lot of strategies packed in this one, and after you’ve listened, check our previous shows we referenced. We discuss our Unapologetic Affiliate Marketing Strategies and making Affiliate Commissions & KSTs. “If you consider and keep your headspace in ‘What does this make possible, what can you lean into, what’s that project that you always wanted to start that you can now start?’, then that’s where really amazing things and opportunities can come out of this for you.” - Pat Flynn Some Topics We Discussed Include: How to think long term for the affiliate marketing win What’s working now for our business Strategic ways to use demonstration videos The many benefits of having a Facebook group and what you must do when setting one up How to set yourself as the expert user of a product What to do if you are just starting out Tips on how to build your audience The beauty of the product reference page Examples of targeting a niche within a niche And much, much more! Contact Pat Flynn: Smart Passive Income References and Links Mentioned: Learn Scrivener Fast MKBHD tech reviewer on YouTube Retargeting Recipes College Hacking Checklist 123 Affiliate Marketing Course Key Step Tutorial Retargeting Recipes Be sure to check out our YouTube Channel Reach out to at info@EvergreenProfits.com if you are willing to give up a little bit of equity to rapidly grow your business with affiliates FlowchartGroup.com to join our awesome Facebook group Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Unapologetic Affiliate Marketing Strategies Affiliate Commissions & KSTs

2 June 2020


Michael Trainer - The Lessons Learned In A Pandemic

Michael Trainer - The Lessons Learned In A Pandemic

What do Dalai Lama, Terry Crews and Beyonce have in common? It’s today’s return guest, Michael Trainer. Michael co-founded a company called Global Citizen, which puts on some of the biggest events in Central Park, and also has a podcast called Peak Mind, where he talks to some really big name guests. Not a lot of folks have been through this, and on his podcast, Michael has a crazy good Rolodex, so that’s the caliber of people and conversations that he has access to and shares. The hosts are the ones who take all this in and we talk about the collective thoughts he has instilled from talking with the brightest minds.  Today’s show is basically a philosophical talk that transcends into an actionable guide and at the time of our recording, we are chatting about all the big perspective changes we are still going through with the pandemic and the ways to set yourself right mentally.  We chat about Michael’s upcoming book which is all about how he managed to get connected with all these big-name people. In addition, we talk about how we should be approaching the current state of affairs today and the mental state that we are all in during these interesting times. If you’re seeking even more habits to heal your mind and body check out our episodes with Brad Spencer and Corona Brady. “Relationships are the true goal and I think podcasting is one of the great platforms and one of the great ways in which you can actually approach relationship building in this day and age.” - Michael Trainer Some Topics We Discussed Include: Lessons learned from being a podcaster and connecting with others Tools and tips to boost your immunity and general well being The difference between being at cause and at affect and which one you need to focus on The simple but powerful ways to put your mind on track and let go of things that don’t serve you How Michael is navigating through these uncertain times How Fleetwood Mac and Tom Petty led to the creation of a new business Why you really don’t want that Lamborghini How to get your message past the noise Dealing with current day challenges such as homeschooling and unemployment  And much, much more! Contact Michael Trainer: Peak Mind Podcast @Michael Trainer on social channels PeakMind.org References and Links Mentioned: Peak Mind Global Citizen Jon Krasinski’s awesome online graduation MyIntent for free online meditation classes What Really Matters At The End of Life - TED Talk by B.J. Miller The Obstacle is the Way by Ryan Holiday The Stoic coin  FlowchartGroup.com - Join our free group to chat with us, the guests and the other amazing entrepreneurs that have joined as well Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Find And Focus Solely On The Things That Suit You Best - Brad Spencer Daily Habits To Manage Overwhelm And Stress In Your Life - Corona Brady

28 May 2020


Mark Joyner - Where To Focus For Exponential Wealth Growth

Mark Joyner - Where To Focus For Exponential Wealth Growth

Today we are chatting with Mark Joyner, author of Your Roadmap To Money In 2020: A Cautionary Tale Of Hope. Mark Joyner is known as the father of internet marketing, having created the first pixel tracking, the first funnel, the first ebook publishing company, and the first one-click upsell. All of these terms we talk about in the internet marketing world were essentially invented by Mark. We are talking today about his roadmap which is all about the future, where technology is headed and how to apply it in your business and prepare yourself for the years ahead. There’s value in all of this and this is a layer where most people are not thinking. If you’re curious enough in what’s happening on a deeper level, it’s going to get you thinking in such a way that will only benefit you. So this is your opportunity to get ahead. Make sure you grab Mark’s report as well since, with everything we talked about in this episode, he goes ten times deeper.  When you’re done, be sure to check out our show we recorded with Rich Schefren and Mike Koenigs, on the future of technology and how to keep up with ever-changing trends.  “Part of our existence is that life is warfare, so don't feel bad about having to do this as part of the grand design. I love using the military as a metaphor for many things because it is so apt for so many things.” - Mark Joyner Some Topics We Discussed Include: From being self-taught with no formal education to getting books published as textbooks How to go down the rabbit hole on a particular topic while not getting misled by the media Who can you really trust when watching the news? What is ‘The Big Five Phenomena’ and why it’s not necessarily a good thing Epistemological illiteracy and how it relates to your beliefs How the rate of paradigm shifts has constantly increased and what you can do to keep up What do Astroturf and Coco Puffs have in common? How to survive in this new landscape Untold secrets even with top-level CIA clearance  Why the future is in the hands of entrepreneurs and how you can be a part of it And much, much more! Contact Mark Joyner: Simpleology.com References and Links Mentioned: Your Roadmap To Money In 2020: A Cautionary Tale Of Hope - get your free ebook Integration Marketing Simpleology Our video interview with Mark Joyner Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Will Humans Become Obsolete In The Near Future? - Mike Koenigs Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren

26 May 2020


Russ Henneberry - How To Create A Newsletter Business Using Curated Content

Russ Henneberry - How To Create A Newsletter Business Using Curated Content

This episode is one of those blueprint episodes where once you grab the notes and listen through, you’ll have a business model that you could implement either as a brand new one or model in your own niche if you want.  We’re talking with Russ Henneberry, who is the founder of The Clikk.com, a newsletter business with awesome open rates. Listen in as he gives us the play by play that goes into his business and how he’s got his advertising dialed in so he does not need a sales team. Russ has a huge history of content marketing in general and has worked for some really large companies doing a lot of interesting things.  With his newsletter, he sends out a daily email to digital business owners and is able to monetize it through affiliate marketing and sponsorships. Most of his content is essentially curated that he finds around the web that is relevant to his subscribers. We really go into a lot of topics such as how to get better open rates with your emails, how to get better deliverability so they actually make it to the inbox as well as how Russ is able to locate the content to curate.  When you’re done, get some more advice about success with newsletters from our conversations with Doberman Dan and MaryEllen Tribby.  “Every business has a couple of metrics that really need to be watched daily. And for us, open rate is that so it comes out that my advertisers are happy with the number of clicks they're getting simply because we're getting enough opens.” - Russ Henneberry Some Topics We Discussed Include: Three different monetization models and how to make money from each one How to charge CPM’s for your advertisers How to get referrals for lead generation Various ways to use contests in your marketing for viral shares Tips on improving your email marketing How to use this method in your own business model Proven examples of email headlines to get yours opened When to segment your list and how to clean it up How to re-engage those who haven’t opened up emails in a while And much, much more! Contact Russ Henneberry: The Clikk.com References and Links Mentioned:   The Modern Publisher The Clikk BuzzSumo BuySellAds Active Campaign Upviral Built to Sell The Automatic Customer Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Creating Your Own Inbox Magazine - MaryEllen Tribby How To Create And Sell A Physical Print Newsletter - Doberman Dan

21 May 2020


Susie Moore - Stop Seeking Approval And Attain True Self-Confidence

Susie Moore - Stop Seeking Approval And Attain True Self-Confidence

We loved speaking with Susie Moore, who has such fun energy, and today we talk about her recently released book, called Stop Checking Your Likes. Susie also runs a media company and has been on Oprah and the Today Show. Listen in as she breaks down all these limiting beliefs that a lot of us carry around unknowingly, and has some very simple ideas on how to deal with that because it’s not serving you.  We talk about what it means to “stop checking your likes” as it's something that holds a lot of people back from growing their business since they are scared of what people might think of what they're doing, as the need for approval stops a lot of people from having those necessary conversations. We also touch on some PR strategies and some golden nuggets on how to get in touch with the right people in the media. After the show, make sure to listen to our previous episodes with Kamal Ravikant and Craig Ballantyne, which will give you even more insight on mindset, and how to focus more on yourself while you move towards your goals. “Are we giving ourselves credit? Are we giving ourselves compassion? are we allowing things to be easy? I think this is the key to everything becoming far simpler in our lives and allowing us to be more successful” - Susie Moore Some Topics We Discussed Include: How to get over the need for approval from others Why it’s a good thing to admit to not being the expert Ways to step away from constantly needing social media gratification How to find your customer avatar Ways to promote yourself using the power of the media Moving forward in your business via course correction and losing products that don’t serve you  The imposter syndrome concept and how to use it to your advantage How to break down barriers that are limiting your potential And much, much more! Contact Susie Moore: Susie-Moore.com References and Links Mentioned: RocketReach.co Hunter.io  Stop Checking Your Likes Becoming Supernatural by Joe Dispenza  Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Love Yourself Like Your Life Depended On It - Kamal Ravikant How To Overcome Anxiety And Dominate In Business - Craig Ballantyne

19 May 2020


Mike Long - How To Create A "Pandemic Adapted Business"

Mike Long - How To Create A "Pandemic Adapted Business"

Mike Long is a part of internet marketing royalty, and in today’s show, you’ll hear his story of where he started off back in the ’90s, made it through the dotcom burst and made his first million. Mike has learned and adapted through the years and there’s a lot of lessons that we walked through in this episode, which we can also apply now. He was also involved with many well-known milestones in internet marketing history and we talk about how we are going through a crazy time again where the economy is going to bust, and people are realizing that the internet has become vital to our world. We talk about what you should be leaning into right now, what things are making people lots of money right now, and how this is a masterclass of looking at historical evidence that directly relates to what we should be looking at right now. The way Mike has made his riches is to make other business owners aware of how to use these methods to save your business. Now is the time to double down on your skill sets and run towards the chaos. So strap yourself in, as you are in a real treat! And when you are done, be sure to check out our episodes with Moe Abbas and Abdo Riani to get more advice about sharing and monetizing your knowledge.  “If you're in business, those customers are your lifeline and any one customer can be a connector who’s going to bring back other people.” - Mike Long Some Topics We Discussed Include: The story of the $1,000,000 day launch  What Mike had learned from copywriting geniuses How a simple call to action on a legal pad led to the beginning of a business Lessons learned from the dotcom bust and how they relate to the pandemic today From humble beginnings to owning a Rolls Royce Vital services that will always sell Why you want to run against the crowd Mike’s award from his $50,000,000 funnel The “Perfect Storm” for a particular business model How to use the pandemic to your advantage and be a savior to your community And much, much more! Contact Mike Long: Cooked Up In Amsterdam References and Links Mentioned: FlowchartGroup.com - join our Facebook Group! OMG Machines Register here for Mike’s webinar: CookedUpInAmsterdam.com/hustle Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. Done For You Marketing Help For $50 Per Month  - Moe Abbas Unique Strategies To Bootstrap New Business Concepts - Abdo Riani

14 May 2020


David Wood - A Simple Framework For Handling Tough Conversations

David Wood - A Simple Framework For Handling Tough Conversations

David Wood has an interesting background, from working with various businesses to coaching sessions with prisoners and wardens in maximum security prisons. He is using the same mechanism across the board, and by listening to today’s show, you’ll have the opportunity to get it for free. You’ll also hear us doing this in a role play fashion with a real scenario that we had in our business recently.   In this episode, we discuss ways to have difficult conversations with people that we know we need to speak with and how to approach having them, where you may be anxious or worked up about it ahead of time. If you follow this framework, then you really shouldn’t get too worked up, as it becomes a process, not a personal emotional thing. You’ll also realize that we are in our heads a lot, and anxiety pops up as we think of things that we consider to be reality, but this process will help to bring out a logical process where you’ll uncover what to do. It’ll work for your employees, your boss, your spouse, etc. and it’s a process about having tough conversations no matter who you are talking to. If this episode helps in ways to shift your own mindset around dealing with difficult situations, be sure to check out our episodes with Dr. Steve Rudens and David Allen as well. “The last 25 years have been about the other stuff. It's about telling the truth….learning to actually like myself more has been the journey.” - David Wood Some Topics We Discussed Include: How to approach conversations you don’t want to have with your spouse, boss, employee, business partner, etc.  How to deal with the “mouse in the room” (and it’s not by getting a cat!) How David helps his clients like themselves so they can love themselves more The tendency to gloss over feeling contracted and how to bring that to light What’s it like running this model in a maximum security prison Lots of examples on what to say when you are trying to begin the conversation Why just filling out the worksheet can reveal some a-ha moments and win over ego How this method works with our own real life example  And much, much more! Contact David Wood: PlayForReal.life References and Links Mentioned: Download David’s worksheet for having these tough conversations at PlayForReal.life Byron Katie The Work Authentic Relating.org Get Paid For Who You Are Tough Conversations Podcast Loving What Is by Byron Katie Request a Discovery Session with David Wood Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. This Science-Backed Exercise Can Rewire Your Brain For Success - Dr. Steve Ruden How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen

12 May 2020


Dan Clark - A Tool For Sleep And Productivity That Works In 5-Minutes

Dan Clark - A Tool For Sleep And Productivity That Works In 5-Minutes

We’re back and today we are chatting with Dan Clark, the CEO and Owner of Brain FM. You’ve probably heard us talking a lot about Brain FM recently, because we are generally nerding on it. This is a tool that plays music but it can help you relax, sleep, and meditate. By using this app you can get into whatever zone you are trying to get into, much quicker and easier.  On the show today, Dan lets us know how this works, and there’s some legit data behind this as we chat about all the cool neuroscience involved. On the other side of things, he’s a productivity hacker and we dig into some of his best ideas that you can incorporate, and great habits to make the most of your time no matter what you are doing. You’ll be able to learn how to use these tools to get into flow and focus. After you listen, be sure to check out our other episodes with Angelo Sisco and Christy Whitman, for more golden nuggets of wisdom in regards to business, focus, and health. “It’s really about the psychological triggers taking effect. And if you can have psychological triggers and the science in combination you’re on a rocket and that’s what we are trying to equip people with” - Dan Clark Some Topics We Discussed Include: How Dan set himself up to work with an amazing company he loved and knew was on the path for success What’s up for the future of wearable technology Tips on how to increase productivity, especially when you are in a noisy, busy environment  A simple trick to trigger your mind for success How to habit stack and use your calendars wisely Getting into a flow state, even if you do your best work in the middle of the night The interesting science behind binaural beats And much, much more! Contact Dan Clark: Brain FM References and Links Mentioned: Brain FM - sign up here and get 5 free sessions then, 20% off Freedom app to increase productivity Deep Work on YouTube Atomic Habits by James Clear Relentless by Tim S. Grover Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar.   This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. How To Keep Your Brain Focused On Abundance - Christy Whitman The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco

7 May 2020


Tommie Powers - Why You Fail At YouTube Ads (And How To Solve It)

Tommie Powers - Why You Fail At YouTube Ads (And How To Solve It)

On today’s show, we are chatting with Tommie Powers, a/k/a “Tommie Traffic”. Tommie specializes in scaling growth and revenue online with paid media and video advertising, is a natural at looking at patterns and data, and he has used this gift to be at the forefront of online opportunities over the years. We chat about his early days being an undercover nerd which got him into the NASA Space Grant Program, then later in life as he stumbled upon making money with Google ads. We also talk about how he currently helps businesses with their creatives, how the current economy is affecting marketing costs, and why you want to take advantage of that, as well as how to reverse engineer successful campaigns without the use of blackhat tactics. This episode is stuffed with YouTube expertise, but if you’re craving more, go check out our conversations with Aaron Biblow, Triston Goodwin, and John Belcher. “There’s a lot of people online, and they are looking for ways to either extend what they’re currently doing with this homebound situation or some people are looking to pivot.” - Tommie Powers Some Topics We Discussed Include: How a near-death experience turned Tommie’s life around Media planning, and why everyone needs to do it first  How the reduction in CPM’s are affecting the industry Why you should be spending money on ads now more than ever to grow your brand and be top of mind Yet another shout out to Dan! How to structure creatives for the best ROI The importance of qualifying your audience on your videos How Tommie handles research and reverse engineers winning videos And much, much more! Contact Tommie Powers: TommieTraffic.com References and Links Mentioned: Temi The Big Leap by Gay Hendricks Good to Great by Jim Collins Books by Dan Ogilvy  Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, by Easy Webinar and Gina Horkey’s Podcast Production School. The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin YouTube Ad Strategies From Someone Who Worked At Google - John Belcher

5 May 2020


Jay Abraham - Be The Victor, Not The Victim

Jay Abraham - Be The Victor, Not The Victim

Today we are talking to an absolute legend in the marketing world, Jay Abraham. Jay has not only written countless books but is the $21.7 billion dollar man and highest paid marketing consultant and has an uncanny ability to solve both complex and simple problems out there for business owners, whether it be underperforming businesses or employees transitioning to an entrepreneurial role. He has weathered four different recession type economies and with his expertise, you will get some actionable and tactical advice after listening to this episode. Jay is a high-level thinker and thinks of businesses in ways that most people don’t.  We talk about how to combine one business with another and make it more profitable for everyone involved, and with this interview, we manage to get very tactical as to how to approach these conversations and contact these people. During this quarantine time, we have been learning a lot of strategies and methods that we should have been doing anyway, so these methods we discuss lately are relevant even when you are not in quarantine. After you’ve listened, be sure to check out the past shows we’ve done with Dustin Mathews and Bob Serling to give you some additional intake on creating successful business relationships.  “If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it’s not as daunting as you think. There’s only a finite number of scenarios that will probably happen” - Jay Abraham Some Topics We Discussed Include: Jay’s story about working with Robert Allen and Mark Victor Hansen on their book, Cracking the Millionaire Code Ways to ensure your mindset is in the right place  Non-linear strategies that will put you ahead of the rest  How to set up deal structures when setting up meetings How to approach businesses that need help and come out as their savior, while also creating a new revenue stream for yourself Why you should attend the ‘Aikido School of Marketing’ The right kind of connections to search for when looking at LinkedIn The beauty of business arbitrage, and a variety of ways to creatively put yourself in the middle What to do right now, to make sure your business is running most efficiently  And much, much more! Contact Jay Abraham: Abraham.com JayAbraham.com References and Links Mentioned: Cracking the Millionaire Code The Jay Abraham Story Ultimate Entrepreneur podcast Bedtime Stories for Business Owners Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com and by Easy Webinar. Leveraging Strategic Partnerships To Scale A Business - Dustin Mathews A Joint Venture Strategy that Gets People’s Attention - Bob Serling

30 April 2020


Russell Brunson - Traffic Secrets To Get Your Dream Customers

Russell Brunson - Traffic Secrets To Get Your Dream Customers

We’re still in lockdown, but fear not, we still have our flow! Today we have a legend in our marketing space, Russell Brunson. Not only is he well known for his product on how to make a potato gun, but he is also the founder of ClickFunnels. He wrote Expert Secrets, Dotcom Secrets and today we are going to hone in on his latest book, Traffic Secrets. What we both love about this new book is it details the paradigm shifts that you need to go through to really understand traffic, and not just the ad networks but the business as a whole. Even though we had a briefer conversation than usual with Russell, this show is densely packed and we really got as much as we could in a shorter window. You’ll get to hear how he was able to get on The Profit show with Marcus Lemonis and you’ll also understand why you should be using these different traffic sources and what their uses are vs. the actual tactics, which you can get in his book, Traffic Secrets. Whether you are a novice or a veteran, we guarantee there are things you probably haven’t even thought about, and we cover this at a high level in today’s show. When you’re done, get some more funnel tactics from our talks with Dave Woodward and Nicholas Kusmich. “My goal with this book was to get the whole conversation for all entrepreneurs to think differently about how to get traffic. There are so many ways to get traffic that aren't Facebook. Most are better, and nobody knows about it because they're all just focused on the one simple one that’s easy to do right now.” - Russell Brunson Some Topics We Discussed Include: What you can learn from selling a DVD on potato guns Why you want to be the one spending the most to get the customer The Dream 100 concept, how we were able to use it to get Russell on the show, and how Russell uses it as well. Why you should understand the history of these various traffic sources so that they will reward you  Russell’s new book and how it relates to his trilogy, which has been updated and expanded (and how you can get the new hardcover version along with a workbook to track your progress) How to build an affiliate army, and ways to entice them to continue to promote you, even if you are making the same offer for years Why amateurs only focus on the front end How to find out where your dream customers congregate And much, much more! Contact Russell Brunson: ClickFunnels References and Links Mentioned: ClickFunnels Funnel Hacking Live Get Russell’s Traffic Secrets book here! Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  The Perfect Facebook Ad Funnel - Nicholas Kusmich The Story Behind ClickFunnels And Their Biggest Promotions - Dave Woodward

28 April 2020


Perry Marshall - Run Towards The Chaos

Perry Marshall - Run Towards The Chaos

On today’s show, we are chatting with Perry Marshall, one of the most well-known business strategists in the world. Perry has a wealth of knowledge and discusses some of the key concepts from his books about evolution and the 80/20 rule. Listen in as we talk about how to pivot against the recent economical changes and make yourself stand out and move forward, by running towards the chaos.  We also talk about Perry’s upcoming traffic seminar and how Perry has broken down the massive complex of traffic sources into four quadrants. You will learn how you can reach your customers in each one of these sections, even if you are only great at one of them, while also seemingly appearing to be everywhere on the internet. After listening in, be sure to check out our previous episode where Perry goes into depth about the 80/20 principle as well as more advice about finding your success with traffic from Robert Farrington.  “Evolution is not survival of the fittest, it’s survival of the most cooperative and agile.” - Perry Marshall Some Topics We Discussed Include: How to stand out and be of value during uncertain times The 80/20 rule and what it means for your business Why you should really run towards the chaos and how doing so over the years has proven to be successful in Perry’s life The best-kept secret in the world and why you should be grateful if you are in on this The social media maze and why you only really need to be great at one type of media yet still get ahead Why you should never, never, ever cancel a live event How to be the go-to person in the industry you know best Why creating hybrid models out of a catastrophe can actually be a good thing And much, much more! Contact Perry Marshall: PerryMarshall.com References and Links Mentioned: Evolution 2.0 book Definitive Traffic Seminar Memo from A Pink Koolaid Drinker 80/20 Sales And Marketing book Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  How 80/20 Thinking Applies To Absolutely Everything In Life - Perry Marshall How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington

23 April 2020


Ilana Wechsler - The Missing Puzzle Piece To Paid Advertising

Ilana Wechsler - The Missing Puzzle Piece To Paid Advertising

Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency.  On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle.  After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from Nate Broughton and Nicholas Kusmich “If you can't find a way to make retargeting profitable in your business, then the answer is not more traffic. The answer is to change your offer, because clearly your offer is not resonating with your audience.” - Ilana Wechsler Some Topics We Discussed Include: How to dial in your targeting on Facebook, Google, YouTube, etc. How to start with low hanging fruit first and expand from there What to do with your colder audiences How to use data from display targeting with your placement campaign How Google is shifting towards more identity-based targeting How to start small, be strategic and profitable instead of throwing away wasted dollars on ad spend How to get your fans to share and comment about your awesome offering The importance of brand traffic so you can send your visitors exactly where you want instead of Google (or worse, your competitors) And much, much more! Contact Ilana Wechsler: TeachTraffic.com References and Links Mentioned: Green Arrow Digital Teach Traffic - check here to learn about Ilana’s upcoming course where she will go into more depth about figuring out your puzzle pieces to paid ads Ilana’s Teach Traffic podcast Squadcast Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  How To Get Millions Of Visitors With SEO - Nate Broughton The Perfect Facebook Ad Funnel - Nicholas Kusmich

21 April 2020


Rob Kosberg - How To Publish And Market A Book Into Millions In Sales

Rob Kosberg - How To Publish And Market A Book Into Millions In Sales

We’re back chatting with Rob Kosberg from Best Seller Publishing, another awesome friend who we connected with during our recent attendance at Rich Schefren’s event in Florida. Rob discusses his upbringing in an entrepreneurial family (which also included racing cars), how he survived through the real estate crash, and how advice from Dan Kennedy let him to publishing his first book way back in 2008 which led to major success as well as what Rob refers to as his “$1,000,000 mistake”.  We also chat about the right and wrong ways to self publish, what to include in your landing page, which types of content work well, how to get yourself on television, radio and yes - even podcasts! There’s plenty of wisdom in this show, and by the end, your wheels will be turning as you think about becoming an author yourself. After you have listened and realized the opportunity behind publishing, check out our chats with Chandler Bolt and Tucker Max for even more insight and vision into the world of self-publishing.  “You want the media, not just for the leads, you want the media for a way to warm up leads in the future.” - Rob Kosberg Some Topics We Discussed Include: How to get more qualified buyers in the door Who to go to for product fulfillment Why you do not want to work with a big publishing firm Examples of funnels for your book The best performing lead pages How to get hot leads literally - by actually lighting your book on fire?! How Rob is able to use ghostwriters to mimic the voice of the author Why you need to get on the radio and tv and the best way to get there And much, much more! Contact Rob Kosberg: BestsellerPublishing.org PublishPromoteProfit.com References and Links Mentioned: Audible ClickFunnels Brand Elevate Lulu 12 Rules by Jordan Peterson Any book by his favorite author, C.S. Lewis Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com A 3 Step Process To Envision And Write Your First Book - Chandler Bolt Why Every Book About How To Be A Writer Is Bulls#!t - Tucker Max

16 April 2020


Tom Kulzer - How To Ensure Your Mailing List Sees Your Emails

Tom Kulzer - How To Ensure Your Mailing List Sees Your Emails

It’s been an interesting few weeks and in today’s show, we chat with Tom Kulzer, who is the founder and Chief Executive Officer at AWeber, a powerfully-simple email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers all over the world to grow their businesses. You’ll hear us chat about how AWeber was founded and got its name as well as how the recent turn of events has affected email marketing. We also talk about a really cool way to turn your email into an interactive web page. More importantly, Tom discusses the all-important best practices of what to do and what to avoid when sending emails to your list and the determining factors that can potentially flag your messages where they may be seen less or even be flagged as phishing emails. When you’re done listening, check out some more email strategies from Travis Ketchum and Wilco de Kreij. “I think it’s really important when you think about the folks that you’re communicating with as actual people and not ‘your list’.” - Tom Kulzer Some Topics We Discussed Include: How AWeber got its name and will the real Mr. Weber please stand up The Whack-A-Mole game at AWeber which makes it a better platform for us all How the coronavirus graph has mirrored email marketing Entrepreneurial mistake #1 (are you doing this as well?) What to do and say in your very first email to your subscriber  Why AWeber actually thinks your list should not be as big as you think What the heck is SPF & DKIM and how it relates to your deliverability The best ways to nurture your email list in order for your emails to actually get read A way to send out only one newsletter to both paid and unpaid subscribers, where the paid subscribers are not shown ads And much, much more! Contact Tom Kulzer: AWeber.com On Twitter @TKulzer On Twitter @AWeber References and Links Mentioned:   Zoom Amp For Email Setting up SPF & DKIM on your domain Remote by Jason Fried & David Heinemeier Hansson Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com How To Get More Of Your Marketing Emails In The Inbox - Travis Ketchum How To Engineer Viral Email List Growth - Wilco de Kreij

14 April 2020


Matt McWilliams - How Anyone Can Recruit An Army Of Affiliates

Matt McWilliams - How Anyone Can Recruit An Army Of Affiliates

Today we are chatting with Matt McWilliams, who works with some of the biggest names in our industry, such as Brian Tracy, Michael Hyatt, Lewis Howes, Ray Edwards, and Rich Schefren. We also recently worked with Matt as we had the pleasure of attending Rich’s event that was streamed live in Florida.  Matt drops some golden nuggets on today’s show as we chat about how he transitioned from being a successful online golf instructor to running his own lead generation business to becoming known as “The Affiliate Guy”, a term well earned. Listen in as Matt gives advice on how to find the best affiliates, what to do if you are just starting out, how to run effective product launches as well as what not to say in your outreach emails. If you’re ready to take your affiliate income to a new level, be sure to check out these episodes with Dan Brock and Stephen Esketzis as well.  “To me, the single best way to disobey big tech and be platform proof, which means if Facebook were to go out of business tomorrow...is to have partners who have support you.” - Matt McWilliams Some Topics We Discussed Include: What do Bill Clinton and launch promotions have to do with each other?  How to email with efficiency without having to write a unique request each time Why you actually want to follow up over and over again (and over again!) Some easy ways to get someone’s attention without being spammy Why teaching golf to little old ladies in purple sweaters is not Matt’s life goal How one simple email to some competitors led to a flood of future opportunities Advice on how to promote a physical product (hint, hint - check out ours below!) Subject lines to get your requests seen And much, much more! Contact Matt McWilliams: Matt McWilliams.com References and Links Mentioned: Free Report To Find Your First 100 Affiliates RocketReach  Hunter.io LinkedIn Navigator  Asana The Art of Work The Affiliate Guy Podcast The best kind of background music to get you through a boatload of boring tasks. Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com.   How To Earn A Living Promoting Affiliate Products on YouTube - Dan Brock Affiliate Marketing Using Epic Content - Stephen Esketzis

9 April 2020


Hani Mourra - Set And Forget Your Content Marketing

Hani Mourra - Set And Forget Your Content Marketing

We’re big fans of Repurpose.io, so it’s awesome to have Hani Mourra on the show today. We use this tool to convert audio from our podcasts into videos that are uploaded to the major platforms and get our content out there for maximum visibility. Hani lets us in all the behind the scenes features and tips for best use of this amazing tool, as well as how he got started, following his entrepreneurial spirit from a very young age, enduring some bumps along the way and finally becoming the successful business owner that he is today. We also chat about how he was able to promote one of his first attempts at software even though he did not have a huge list or audience at the time. By falling his calling, and his hunches, he was able to create something of value and tweak it to offer a super cool tool, while listening to his customers’ feedback for continuous improvement. He also gives some guidance in regards to how to deal with the different platforms as well as mindset advice when it comes to getting those ideas out of your head and into reality.   When you’re done getting software ideas from Hani, learn even more tips on how to stand out and make a difference by checking out our previous episodes with Aaron Biblow and Triston Goodwin and Mike Filsaime. “You upload to Facebook and from there you can go everywhere. Upload, then turn on the captions and we can use those captions and burn them right into the video for you.” - Hani Mourra Some Topics We Discussed Include: The birth of a software platform  How to use the content you already have to create oodles more How the different platforms use your content in slightly distinct ways Hani’s video challenge results with LinkedIn How to offer your product when you are starting out with no audience Who remembers Blab? (R.I.P.!)  The best content for your landing page when people are learning more about you Fondly remembering Matt’s days creating plugins A simple trick anyone can do using Facebook live to get even more content Crowdsourcing your product creation the right way And much, much more! Contact Hani Mourra: Repurpose.io HaniMourra.com References and Links Mentioned: iLink Simple Podcast Press  Startups For The Rest Of Us podcast by Rob Walling Hustle and Flowshorts Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com.  The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime

7 April 2020


Anik Singal - Purpose Driven Copywriting

Anik Singal - Purpose Driven Copywriting

In this episode, we are chatting with Anik Singal who is putting out some amazing stuff with copywriting, conversions and running webinars. Anik has been in the online marketing business for quite some time, and he has an infectious, positive energy to his content, both on his videos, podcast and here on today’s show. Listen in as we chat about how he’s been able to create over a quarter of a billion dollars worth of business, and how he has seen marketing and copywriting change over the years. He talks about how he has pivoted to create value in a way that really resonates with people and turns them into happy customers. We also talk about his five-step process and how to create your story so that it leads to a natural progression into your pitch, without it coming off as sounding too salesy. When you’re done, if you’re looking for more advice on copywriting, check out what Kevin Rogers and Connor Gallagher talked about.  “As of 2020, my mission is to bring the message of good copywriting to 100,000 entrepreneurs.” - Anik Singal Some Topics We Discussed Include: Anik’s copywriting skills and how he was able to make a quarter of billion dollars worth of sales online The evolution of direct marketing and how interactive marketing is changing how we sell things today The 5 steps to talking to your customers that will make them feel at ease, trust you and want to join your tribe How an unexpected, but special mentor changed Anik’s life forever What is the basis of “good copywriting” Why winning at copy and conversions is not as hard as you think  And much, much more! Contact Anik Singal: AnikSingal.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out these special deals for our listeners from our sponsors, LinkedIn Marketing Solutions and Easy Webinar.   The SiIent Salesman by Anik Singal Conversion Academy 21 Day ChallengeScaling Up by Verne Harnish Follow Anik on Good Reads Fighting Entrepreneur podcast Anik’s YouTube Channel Think and Grow Rich by Napoleon Hill Predictably Irrational by Dan Ariely How To Shift From A Freelancer To A Niche Influencer - Connor Gallagher The Essential Elements of Great Hooks And Sales Copy - Kevin Rogers

2 April 2020


Scott Oldford - The World Is Changing - Here's How To Respond

Scott Oldford - The World Is Changing - Here's How To Respond

Today we are back, and we are talking with Scott Oldford who has an amazing story about how he was able to get back on track after being $1 million in debt. He talks about his rollercoaster trials as an entrepreneur as well as how he is coaching many super successful businesses and in doing so, why he is not necessarily focusing on strategies and tactics, but something much more important. We also chat about his thoughts about the future, what you should be focusing on both in a financial and mindset sense to prepare yourself for some major reactions to how people will be spending money and where they will be spending it. He also lets us in on some of the ways he coaches his clients so they can determine what needs to be fixed, where to best focus and what needs to be discarded. After you have listened, be sure to check out our shows with Ryan Deiss and Todd Herman for more insight on mindset and future trends.  “At the end of the day, you just need to turn off the news and say ‘What’s my opportunity, who can I help and how can I help get them the work?” - Scott Oldford Some Topics We Discussed Include: How to step back and make sure you are in alignment with your business The four-chair method for determining what’s missing from your business What to focus on in the months ahead The changes in the workforce now and how this will affect how we work for many years ahead What kind of businesses have a good chance for success during this time of change and uncertainty How Scott was able to get out of a million dollars in debt Why strategies and tactics are not as important as you think Making $3 million with online courses and spending less than $50,000 on ads And much, much more! Contact Scott Oldford: ScottOldford.com References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Check out this special deal from our sponsor and go-to SEO research tool, Ahrefs.com.  Trends To Watch In The Digital Marketing World - Ryan Deiss Creating New Identities to Achieve Your Goals - Todd Herman

31 March 2020


Will Wang - The Cold Outreach Strategy Guide

Will Wang - The Cold Outreach Strategy Guide

We’re back and today we are chatting with Will Wang, who is a master at crafting interesting campaigns to get people’s attention. We cover a lot of specific examples too, such as how to get more affiliates to promote our products and how to create a cold outreach campaign to get that accomplished. There are so many strategies in this episode that you can swipe, whether you are a smaller operation or work for a large corporation.  Will runs his own agency out of Australia, GrowthLabz and has created all these campaigns as a way to sell using modalities that are super unique and not commonly done. He has perfected this model and has streamlined to it to a point, where he has created a lifestyle agency for himself.  We also talk about his early beginnings and the ups and downs of working for yourself, running his agency and getting to a point now where he is more focused, has much more time on his hands and is less stressed. In addition to all of that, we discuss his podcast at ContentDrivenBusiness. Afterward, round out your networking and LinkedIn know-how by checking out our previous episodes with Trevor Turnbull and Josh Turner. “If I was trying to get on a podcast, I’d listen to 5-10 episodes and reference them and say what I liked...and then I’d look at where do I think I can bring value to your audience or what are you trying to get out of your podcast that I can help you with.” - Will Wang Some Topics We Discussed Include: How to get on people’s radar through direct mail, LinkedIn, and cold email  The overlooked importance of research and some tools to help ease that process How to leverage cold outreach to bolster your e-comm platform Benefits of lumpy mail and how to set your piece apart so that it gets noticed and opened Will’s multi-step formula for outreach which gets great conversions Some highlights from his client’s campaigns which have resulted in open rates over 70% Great ways to use LinkedIn for both outreach and advertising How to sell a big-ticket product or service Using LinkedIn ads in both discovery and follow up And much, much more! Contact Will Wang: ContentDrivenBusiness GrowthLabz References and Links Mentioned:   Hunter.io Neverbounce QuickMail.io  Four Hour Workweek by Tim Ferriss Work Less, Make More by James Schramko Brain Audit by Sean D’Souza Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop A Simple LinkedIn System To Grow Your Business - Trevor Turnbull A LinkedIn Strategy Guide - Josh Turner

26 March 2020


Luis Diaz - How To Growth Hack Your Content Marketing

Luis Diaz - How To Growth Hack Your Content Marketing

We’re back with a podcasterrific episode. On today’s show, we’re talking with Luis Diaz and this show is super important if you’ve got any sort of media presence online. We’re talking about getting on podcasts, podcast growth (which is relative to any type of content), follow up and networking. Luis also has a book called “How To Get Your First 100,000 Podcast Downloads In The First 100 Days”. Luis has helped with launching over 37 podcasts in the last two years resulting in 3.7 million downloads! He does a lot of lateral thinking and it’s not the standard stuff about growing podcasts in general. He talks about how to get onto other podcasts and has got a total system behind the scenes. Luis has got such a cool perspective on how to get on other people’s platforms without being spammy and by establishing relationships. As you listen, you’ll see how he’s a growth hacker much like we are, and is hacking away to move the needle a little bit more, constantly experimenting and hacking his way to growing his podcast way up the charts. We also talk about what to do when you go on other people’s podcasts and you’ll see both sides of the coin, whether you have your own show or go on someone else's as a guest. If you’d like to hear more about jump-starting your path to success with podcasts, check out our conversations with Jordan Harbinger and Charley Valher. “That’s something no one else is doing there, if you are a guest coming on...showing podcasters how they can help grow their podcast ” - Luis Diaz Some Topics We Discussed Include: How to follow up after reaching out to podcasters Our awesome new kazoo jingle! How to use Facebook groups in your podcast strategy Quick and easy email follow up that get great results A host of platforms to start advertising and how much of your budget you can expect to allocate for the best return The follow-up flowchart for podcasters A great way to get onto the top 10 podcasts in your niche And much, much more! Contact Luis Diaz: PodcastDomination.co References and Links Mentioned:   Get your free digital copy of Luis’ book  Steve Larsen’s opt-in example for being a podcast guest Giveaway Funnel Example Pre-Subscribe Funnel Example Podchaser, Deezer, Castro, and Overcast for advertising PodcastDelivery.com PodNews.net Chartable.com  How To Get Your First 100,000 Podcast Downloads In The First 100 Days on Amazon  Words That Sell by Richard Bayan Big Podcasts by David Hooper Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for every episode we’ve done and will do in the mail, but also a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  With LinkedIn, you can reach the right people at the right time, and they are giving you a $100 free credit to start testing out some ads, so check it out to see what you can do. With Easy Webinar, Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after two weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How To Build Relationships With Celebrities and Influencers - Jordan Harbinger  How to Leverage Podcasting For Your Business - Charley Valher

24 March 2020


Nigel Eccles - How FanDuel Became A Fantasy Football Empire

Nigel Eccles - How FanDuel Became A Fantasy Football Empire

We’re back and today we are talking with Nigel Eccles, the co-founder, and CEO of FanDuel and now, in the same role with the app Flick. Listen in and you’ll hear us discuss how FanDuel originated, the differences between dealing with the government in the U.S. and Scotland and what the company went through when dealing with the legislature (to their mutual benefit). We also talk about how they were able to build traction and get the word out, especially to a targeted audience that is used to playing fantasy football within a specific time frame. We dive into Nigel’s latest venture, an app branded specifically to your community that allows you to talk directly with your audience and where you own the data.  We also talk about the benefits of dealing with venture capital and why you may actually not want to go that route, as well as monetization techniques for your content. When you’re done get more insight about building an amazing business with Robert Farrington and Ryan Levesque. “We said, what if we took that game and we made it faster, and we are going to have the game last a day. Then, we said you don't have to go and find a bunch of friends, you can actually play with anyone. And instead of just playing a ten-person league, paying $10 to win maybe $100, why don't you play in 100,000 person league where you can pay $10 and you can win a million dollars.” - Nigel Eccles Some Topics We Discussed Include: Why working with the government to set rules is actually a good thing The beauty of being able to play fantasy football after the season begins The right and way and the wrong way to approach venture capitalist funding  Yet another way podcasters can communicate with their audience and even monetize the show Who you should go to to get your idea validated  Going into a new venture without knowing all the ropes Why paid content is still attainable even in this wave of the “make everything free” internet and how to approach that with your audience And much, much more! Contact Nigel Eccles: @NicelEccles On Twitter References and Links Mentioned:   FanDuel Flick Zero to One by Peter Thiel Secrets of Sand Hill Road: Venture Capital and How to Get It by Scott Kuper  The Lean Startup by Erik Ries What You Do Is Who You Are: How to Create Your Business Culture and The Hard Thing About Hard Things by Ben Horowitz Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free, but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How The CollegeInvestor.com Gets 3.5 Million Visitors Per Month - Robert Farrington How To Choose The Perfect Business For You - Ryan Levesque

19 March 2020


Sara Christensen - Cancel Culture: Can The Internet Boycott Your Business?

Sara Christensen - Cancel Culture: Can The Internet Boycott Your Business?

We’re back and on today’s show, we are talking to Sara Christensen who has five businesses in different industries over the past 25 years. Her largest business was a wireless communications consultancy that was doing $10 million in revenue per year and employed 75 people when she sold it. Sara also talks about the world of holding masterminds and how she is able to white label that for other brands, an interesting concept and potential way to expand your current business model. This episode is also really eye-opening, as Sara talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages and even death threats. And while it’s something many of us never consider, this leads to a great discussion of how we are all at risk in this new age of technology, what you need to know to best protect yourself and how to defend your business and personal data to minimize being put at risk. After you’ve listened, be sure to check out our previous shows with Sunny Lenarduzzi and Brad Costanzo where we talk even more about branding, networking and leveraging your audience for long term growth. “Who are we to be judging each other, and can we not have conversations that are nuanced and still be friends even if we don’t agree on things?” - Sara Christensen Some Topics We Discussed Include: A little side hustle Sara started in elementary school! How being in the right place at the right time led to a completely new business opportunity The reality of how the internet takes away our humility The post that went viral insanely fast How the cancel culture has become so prevalent today Opportunities in having channel partners to expand your current business model How to remove yourself from the top people-search sites  We everyone should take their privacy seriously Why should you really consider keeping your contacts offline and/or in-person as well And much, much more! Contact Sara Christensen: @SaraDefends on Twitter References and Links Mentioned: Waking Up with Sam Harris Reputation Defender.com Ipostal1.com Takeout.Google.com How to download your data from Facebook How to download your data from Instagram How to download your data from Twitter How to download your data from LinkedIn The Coddling of the American Mind by Jonathan Haidt and Greg Lukianoff Hate Inc. by Matt Taibbi Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How To Build A World-Class Online Brand With YouTube - Sunny Lenarduzzi Bacon Wrapped Hustle Session 1 - Brad Costanzo

17 March 2020


Trevor Turnbull - A Master of LinkedIn Shares His Real Secrets To Success

Trevor Turnbull - A Master of LinkedIn Shares His Real Secrets To Success

Today we are back, talking with Trevor Turnbull, one of the few guests who have made it back on our show for another round. On today’s show, we talk about what Trevor has been up to since the last time we spoke, how he has dealt with some major ups and downs, including going all in with a six-figure coaching program just weeks before his child was born four months early.  We also talk about some cool things he continues to do on LinkedIn to get noticed, including his awesome ad to draw people in, how he’s dealing with the all-important content creation part of his business, and why you shouldn’t overthink it, plus some easy ways to use your existing content and repurpose it. Plus, there’s even more talk on mindset which everyone needs to hear.  Afterward, round out your networking and LinkedIn know-how by checking out our previous episode with Trevor and our episode with Josh Turner as well. “That’s where that alignment came in for me too...I can actually just focus on the things that I want to do. I don’t do payroll anymore. You have no idea how much of a relief that is.” - Trevor Turnbull Some Topics We Discussed Include: Some news about Trevor’s business that you’ll hear first on our show Trevor’s ad copy for LinkedIn clients which is definitely ‘swipe worthy’ Content strategy tips and tactics Lessons learned from a mindset mentor The magic behind elevate & delegate How to have proper constraints in your work, so you fall in love with the process How to reassess your content that you feel no one is looking at or responding to And much, much more! Contact Trevor Turnbull: On LinkedIn  Expert Selling Linked Into Leads, Inc. Trevor Turnbull.com References and Links Mentioned: The Expert Selling Machine Expert Selling Academy Danielle Grant Scaling Up by Verne Harnish Traction by Gino Wickman The One Thing by Gary Keller Trevor’s Article on Entrepreneur.com Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop A Simple LinkedIn System To Grow Your Business - Trevor Turnbull A LinkedIn Strategy Guide - Josh Turner

12 March 2020


Lisa Cherney  - Why Being Yourself Is The Best Business Strategy

Lisa Cherney - Why Being Yourself Is The Best Business Strategy

Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. In this show, we dive into Lisa’s GFR Commandments and how these insights and confessions will help you determine where you may be stuck and whether you may be ready for a new strategy -  what Lisa has coined as “Unmentoring”. We also get some advice in regards to our own business and how to deal with anxiety as we get more and more opportunities to speak on stage and connect with other podcasters.   Lisa discusses how, just because something is successful and people like it, doesn’t mean you have to keep doing it.  She always knew she had a low tolerance for not being happy, but now she knows her mission is to help other successful and soulful business owners GFR so they can get out of their own way and help more people.  Once you’ve listened, be sure to check our shows with Aaron Fletcher and Jason Moffatt where we talk about having a successful business while also making time for your relationships and the ultimate lifestyle. “The truth is that with all of the marketing, whiz bangy things that we all go to conferences to learn, and all the automation and new tech, the best way to stand out is to be ourselves.” - Lisa Cherney Some Topics We Discussed Include: What are the GFR Commandments and how they can help you get real with yourself Another shoutout to Steve! Why Lisa left a great paying job and how she was able to find her true calling, at a young age How to deal with self-sabotage Your personal evolution, how to be real to your audience even if that means being putting off others Why trusting your struggle actually helps serve your mission and your audience Several of Lisa’s “confession” questions which will really get thinking  Why you may need to be “unmentored” And much, much more! Contact Lisa Cherney: Facebook Twitter Instagram GFR.life References and Links Mentioned: Download the 12 GFR Commandments Unmentoring.com I Can See Clearly Now By Wayne Dyer Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  Casey has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free, but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How To Live Like You’re Permanently On Vacation - Jason Moffatt A 3-Step Framework To Automate Everything - Aaron Fletcher

10 March 2020


Garrett Gunderson - Rigging The Wealth Game In Your Favor

Garrett Gunderson - Rigging The Wealth Game In Your Favor

Garrett Gunderson is called a financial genius in entrepreneurial circles, but he wasn't born with a silver spoon. In fact, the son of a fourth-generation coal miner, Garrett’s blue-collar roots are what makes him so passionate about helping entrepreneurs build economic independence through his business, The Wealth Factory. In today’s show, we dive into Garrett’s simple upbringing and yet how he grew up with an entrepreneurial mind, even at a young age. We discuss the importance of traveling and gaining a sense of connectedness, how Garrett filmed his origin story and was able to break generational wounds of his grandparents only to go through various stages of what he refers to as the four losing personas with money. He also discusses how these four personas can be flipped around to benefit ourselves and others with a goal towards collaboration and innovation.  If you want to transform your thoughts into profits, keep way more of what you make, keep and grow your money without sacrifice or delay, then Garrett is your guy. If you enjoyed this show and want to learn more about how to make your dollar go further while getting into the correct money mindset, be sure to check out our shows with James Altucher and Noah St. John. “I’m looking to heal generational wounds, create a new story where our family can break the shackles of scarcity that came over with my grandfather as he tried to break free from poverty, and instead embrace abundance and purpose, understand value creation, and develop our gifts and invest in ourselves. That work really matters to me.” - Garrett Gunderson Some Topics We Discussed Include: How Garrett’s humble upbringing changed the course of his life His 14 * 4 * 6 strategy that helps strengthen his marriage  The four losing games when it comes to money - are you one of these? Discussing the opportunity cost of a glass of wine which Garrett had with his wife one night  How Garrett is able to open up his client’s eyes to discover how to increase cash flow in their business Lessons learned from watching the world’s best comedians The mindset of money and how what we learn and hear growing up affects us The steps of the game of wealth and which important one you should focus on first before diversifying And much, much more! Contact Garrett Gunderson: WealthFactory.com/megakit References and Links Mentioned: Garrett’s Win Then Play playbook WealthFactory.com/marriage Managing Oneself by Peter Drucker War of Art by Steven Pressfield Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  Casey has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop Reverse Engineering How Much Income You Actually Need - James Altucher show How To Remove Your Head Trash About Money - Noah St. John

5 March 2020


Joey Xoto - The Story Behind A $30 Million "Simple" Software Empire

Joey Xoto - The Story Behind A $30 Million "Simple" Software Empire

In 2012, Joey Xoto had just lost his job and was scrambling as he had to find a way to make $40,000 quick to pay for his upcoming wedding. Listen in as you’ll hear how Joey used his ingenuity and skills to connect with one of the most well-known marketers of the day and make a name for himself in the online marketing world with what he knew best his video creativity. From there, we discuss Joey’s ups and down in the world of entrepreneurism and how he’s gone the extra mile to set himself apart with his video expertise, creating such a buzz in the marketing world with his techniques, that he was copied over and over. We also talk about his tactics with promoting his software product, how he is able to outsource the content for his membership area and come up with new ideas.   On another light, we dive into issues that many of our past guests have experienced as well, such as health problems, anxiety, and depression and tips to get past that, as well as Joey’s impressive, transformative health story, where he was able to lose over 100 pounds! If you enjoyed this show, you may find it pairs well with some helpful tips from Christopher Gimmer’s and Mike Filsaime’s episodes and their take on building a SaaS product, scalability and dealing with affiliates. “I had one that did only $10,000 which probably sounds like a lot for some people, but for a launch it kind of sucks, especially when you have $20,000 you have to pay in prizes.” - Joey Xoto Some Topics We Discussed Include: Joey’s humble beginnings and how he was able to create a buzz around his business when no one knew his name The beauty of outsourcing which enables Joey to keep focused on building his business  Scarcity tactics when dealing with an evergreen product How Joey was able to grab the right people to handle their Facebook advertising for a win-win The beginnings of Viddyoze and how it’s been transformed into a multi-million business over the years Lessons learned from prior launches that tanked Our heartfelt conversations on therapists, life coaches and how to find the right people to help you with dealing with stress and anxiety  Joey’s amazing transformation and how he’s able to stay ripped and keep the weight off Ways to deal with your ego and concerns about past and present, in order for you to stay more in the present  And much, much more! Contact Joey Xoto: Viddyoze.com Instagram Linkedin References and Links Mentioned: Joey’s infamous “Marketing With Alex” video Mind Journals David’s article on depression  Predictably Irrational by Dan Ariely The Courage To Be Disliked by Ichiro Kishimi The Obstacle Is The Way & The Daily Stoic by Ryan Holiday The Mind Journal  Wait until you hear the name of Matt’s first-ever product!  Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by LinkedIn Marketing Solutions Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop The Founder Of Snappa Shares His SEO Secrets - Christopher Gimmer How To Load Up Webinars AND How To Build A Software Business - Mike Filsaime

3 March 2020


Gennaro Cuofano - How To Reverse Engineer Business Models

Gennaro Cuofano - How To Reverse Engineer Business Models

Today we are talking with Gennaro Cuofano, who not only has an awesome accent but runs an amazing site called FourWeekMBA.com. Ever since we hung up with our guest, we have completely nerded out on his site, as he does super deep research on every brand in the world. He basically looks at businesses and reverse engineers them by digging into their financial statements, how they get their traffic using various SEO tools, and then writes up these detailed blog posts about their entire business model.  He dives into where their revenue comes from, where he sees them headed, and basically everything you could want to know about these businesses. The cool thing is it's very objective as he consumes content like crazy.  Gennaro checks out a slew of business models, everything from affiliate marketing, freemium and subscription models, just to name a few. Imagine how many new concepts you’ll be able to come up with, or perhaps your customers have been asking for a specific model, but maybe you don’t know how to build it. We’ve recently been talking about the affiliate model and when we started digging around on Gennaros’ site we realized there is a lot more affiliate business than you realize, some being multi-billion-dollar companies. After you’ve listened be sure to check out our shows with Nate Broughton and David Sinick for even more content, research, and keyword strategies.  “If you think about business today, Google, Facebook, and Amazon, those are actually the gatekeepers of distribution. You are going through those gatekeepers to earn your customers, so you better understand how they work. ” - Gennaro Cuofano  Some Topics We Discussed Include: How to reverse engineer other business models and why you would want to Listen to us nerd out about the Booking.com site, and how it’s broken down from an advertising and revenue standpoint How you can actually do this analysis for yourself Ways to learn about business if they do not have public accessible financial data How content is best consumed to help you learn and organize your understanding of various topics The difference between learning vs. internalizing Behind the scenes of Gennaro’s methodology  How to reverse engineer other business models and why you would want to And much, much more! Contact Gennaro Cuofano: On LinkedIn FourWeekMBA.com/what-is-a-business-model - Check out this link to get the Gennaro’s main guide of the different kinds of business models References and Links Mentioned: SEMRush  Ahrefs Crunchbase Business Analysis: How to Analyze Any Business That Will Never Work by Mark Randolph Gut Feelings by Gerd Gigerenzer  The Black Swan by Nassim Nicholas Taleb  Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free, but be quick, because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop The Ultimate SEO and Content Marketing Playbook - David Sinick How To Get Millions Of Visitors With SEO - Nate Broughton

27 February 2020


Therapy Session 👥 Behind-The-Scenes with the Legends of Online Marketing

Therapy Session 👥 Behind-The-Scenes with the Legends of Online Marketing

We are back today with another awesome Therapy Session which we recorded literally right at the airport and before grabbing a flight back from Florida where we attended Rich Schefren’s “Coalition To Save Internet Business” live stream event where it was a who’s who in internet marketing. We got to share the cigar bar stage with such guests as Russell Brunson, Dean Graziosi, Jeff Walker, Dennis Yu, Perry Marshall, and Mike Fillisame among many others.  We first attended a great mastermind, then shortly after that, Rich held his 24-hour live stream, where there were literally billions of dollars of net worth under one roof (plus thousands of dollars of alcohol and cigars). Listen in as we discussed some cool tactics we learned as well as insights into what makes some of the internet’s most successful entrepreneurs tick. We also talk about imposter syndrome, the importance of authenticity, and some of the many things that make Agora so prosperous. When you’re done listening, be sure to revisit the show we did with Rich Schefren as well as the show we had with Curt Maly where we talk more in-depth about best practices for moving your business forward as well as some additional Facebook ad strategies. “Most of them are some of the friendliest, giving people and they are willing to share their tactics...that is why they succeed