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Episode 250: The Laws of Creativity with Joey Cofone

Episode 250: The Laws of Creativity with Joey Cofone

UI Breakfast: UI/UX Design and Product Strategy 21 October 2022

Episode Description

Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This episode is brought to you by Zeplin. Publish your finalized designs in Zeplin and it'll automatically notify the team of changes so everyone is on the same page. Zeplin also provides specs for devs and organized commenting for feedback, so you can stay in your design tool, and the team can collaborate with you in an organized workspace that everyone can understand. Get started for free at zeplin.io

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BDTP. B2B Marketing Attribution with Steffen Hedebrandt

BDTP. B2B Marketing Attribution with Steffen Hedebrandt

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Dreamdata — Steffen’s product Trustpilot — a popular review platform B2B go-to-market benchmarks 2022 — a study by Dreamdata HubSpot, Segment — marketplaces to list your product ICP — ideal customer profile Capterra, G2 — other popular review sites Follow Steffen on LinkedIn Try Dreamdata for free Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

24 May 2022


Episode 239: Product Management for UX with Christian Crumlish

Episode 239: Product Management for UX with Christian Crumlish

Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Product Management for UX People — Christian’s new book Ellen Chisa — Christian’s role model Virality metric Rich Mironov — another of Christian’s mentors Follow Christian on Twitter Follow Christian on LinkedIn Use promocode UIBREAKFAST0222 for a discount on Christian’s book Today’s Sponsor This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

13 May 2022


BDTP. SEO for B2B SaaS with Pawel Grabowski

BDTP. SEO for B2B SaaS with Pawel Grabowski

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS Link Building Strategy with Alan Silvestri Follow Ruben Gamez on Twitter for SEO advice How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist SEMrush, Google Search Console, AccuRanker — SEO tools Pawel uses Topic clusters — pieces of content arranged around a central theme Book a call with Pawel at Smashing Copy Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

6 May 2022


Episode 238: The Allied Team Model with Anthony Armendariz

Episode 238: The Allied Team Model with Anthony Armendariz

Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Funsize — Anthony’s design agency Funsize Ventures — Anthony’s design-for-equity partnerships Episode 228: Design Advisory with Brian Lovin General Assembly, Designlab — famous design bootcamps Listen to The Hustle Podcast Follow Funsize on Instagram Follow Anthony on Twitter Follow Anthony on LinkedIn Today’s Sponsor This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

29 April 2022


BDTP. Link Building Strategy with Alan Silvestri

BDTP. Link Building Strategy with Alan Silvestri

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Growth Gorilla — Alan’s company Ahrefs, Majestic SEO — tools for link analysis HARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink) Follow Alan on Twitter Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

22 April 2022


Episode 237: UX Writing vs. Content Design with Yuval Keshtcher

Episode 237: UX Writing vs. Content Design with Yuval Keshtcher

Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes UX Writing Hub — Yuval’s educational platform Episode 134: UX Writing with Yuval Keshtcher Episode 155: Writing Microcopy with Yael Ben-David UX Writing vs. Content Design Smashing Copy — SEO consultancy, also doing “content strategy” Atomic Design — a book by Brad Frost Sketch, Adobe XD, Figma — popular design tools Intuit’s content design system Top 16 Content Style Guides 2022 (and How to Use Them) Mailchimp content style guide Monzo content style guide by Harry Ashbridge Strategic Writing for UX — a book by Torrey Podmajersky Content Design — a book by Sarah Richards Microcopy: The Complete Guide — a book by Kinneret Yifrah Nicely Said: Writing for the Web with Style and Purpose — a book by Nicole Fenton and Kate Kiefer Lee UX Collective on Medium Measure What Matters — a book by John Doerr UX Writing Hub Free Course Writers in Tech podcast UX Writing Hub blog  Don’t Make Me Think — a book by Steve Krug Just Enough Research — a book by Erika Hall Predictably Irrational — a book by Dan Ariely Nudge — a book by Richard Thaler The Hook — a model by Nir Eyal Nielsen Norman Group —  world leaders in research-based user experience The UX Writing Academy Follow Yuval on Twitter Today’s Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

19 April 2022


BDTP. Conversion Copywriting with Chris Silvestri

BDTP. Conversion Copywriting with Chris Silvestri

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Conversion Alchemy — Chris’s copywriting and design business Quinn Zeda — founder of Conversion Crimes ClickUp — an example of a cohesive experience Hotjar, Smartlook — tools for measuring user behavior ClickUp, Balsamiq — examples of great blog design Baymard Institute — group that has research on usability studies Copyhackers — a popular resource for conversion copywriters MECLABS Institute — resource for understanding buying behavior Conversion Alchemy Journal — Chris’s daily newsletter  Follow Chris on Twitter Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

8 April 2022


Episode 236: Customer Development with Michele Hansen

Episode 236: Customer Development with Michele Hansen

How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Deploy Empathy — Michele’s book Software Social — Michele’s podcast The Mom Test — a book by Rob Fitzpatrick Lean Customer Development — a book by Cindy Alvarez Interviewing Users — a book by Steve Portigal Follow Michele on Twitter Today’s Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

5 April 2022


Episode 235: UX Hiring with Sarah Doody

Episode 235: UX Hiring with Sarah Doody

How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Career Strategy Lab — Sarah’s six month UX career accelerator Episode 42: Hiring for UX Positions with Sarah Doody Shopify, Gusto — examples of companies who build reputations as employers Help! Is There a Cardiothoracic Surgeon in the Room? — an article by Jared Spool on T-shaped professionals Don’t Make Me Think — a book by Steve Krug Follow Sarah on Twitter Follow Sarah on Instagram Subscribe to Sarah on YouTube Today’s Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

21 March 2022


Episode 234: Asynchronous Communication with Brian Casel

Episode 234: Asynchronous Communication with Brian Casel

How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes ZipMessage — Brian’s product, a tool for asynchronous communication Audience Ops, ProcessKit — Brian’s previous products UI Breakfast Podcast. Episode 85: Validating Your SaaS Product with Brian Casel 2021, a 'shake-up' year How Stripe Manages Remote & Hybrid Work and Culture Basecamp, Tailwind CSS, Userlist, SavvyCal — several product inspirations for Brian UI Breakfast Podcast. Episode 154: Refactoring UI with Adam Wathan and Steve Schoger Send Brian a ZipMessage Follow Brian on Twitter Bootstrapped Web — Brian’s podcast with Jordan Gal Open Threads — Brian’s personal podcast Today’s Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

9 March 2022


BDTP. Building in Public with Noah Bragg

BDTP. Building in Public with Noah Bragg

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Potion — Noah’s product Notion — a popular knowledge management tool Justin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in public Noah’s YouTube Channel ScreenFlow — a video editing tool Twitter Notion Community Notion’s Facebook group Follow Noah on Twitter Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

25 February 2022


Episode 233: Demystifying Product Funnels with Rachel Obstler

Episode 233: Demystifying Product Funnels with Rachel Obstler

What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Heap — Rachel’s place of work, a product analytics tool Better Done Than Perfect. Driving Behavior Change with Ashutosh Priyadarshy Heap’s Alternate Paths Feature OpenView’s resources on product-led growth Heap’s Digital Experience Insights Report Today’s Sponsor This episode is brought to you by Zeplin. It lets designers spend more time on design, less time on prepping design files for the team. With Zeplin Flows, effortlessly build user journeys with native connectors, flow groups, and text labels, no more maintaining extra layers in your design tool. Zeplin gets the entire team on the same page with exactly what they need to build. It’s so much more than just specs. Get started for free to see why. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

21 February 2022


BDTP. Web Copy for SaaS with Ekaterina Howard

BDTP. Web Copy for SaaS with Ekaterina Howard

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes ekaterinahoward.com — Ekaterina’s consulting website Finding the Right Message — a book by Jennifer Havice The Mom Test — a book by Rob Fitzpatrick Hannah Shamji’s YouTube channel — customer survey teardowns Coda — a great example of homepage copy How ClickGUARD got a 16% lift in conversions and identified its best-fit offer 12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen Follow Ekaterina on YouTube, Twitter, and LinkedIn Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

12 February 2022


Episode 232: Designing Conversations with Daniel Stillman

Episode 232: Designing Conversations with Daniel Stillman

What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Good Talk — Daniel’s book Episode 224: Service Design with Eleni Stathoulis High Output Management — a book by Andrew Grove Crucial Conversations — a popular book about conversations Your next meeting should be silent Zencastr — a podcasting recording tool Mural — a popular collaboration tool The Conversation Factory — Daniel’s podcast Insiders Group — Daniel’s extended resources Free course to explore the facilitator hats Facilitation masterclass — for those who have prior facilitation experience Good Talk, the free chapters  Follow Daniel on Twitter Today’s Sponsor This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

4 February 2022


BDTP. SaaS Content Strategy with Nicole Kow

BDTP. SaaS Content Strategy with Nicole Kow

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes nicolekow.com — Nicole’s consultancy CodeSubmit, TrekkSoft — some of Nicole’s clients Reddit, Quora — great locations for research On Writing Well — a book by William Zinsser Don't Make Me Think — a book by Steve Krug Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers Animalz — content marketing agency Asana, Intercom — companies with examples of strong written content Grow Your Content Marketing as a Team of One The Evolution of Developer Salaries: Looking Back 20 Years Developer Burnout: Why It Happens and What We Can Do About It Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

31 January 2022


Episode 231: Organizing Meetups with Jon Setzen

Episode 231: Organizing Meetups with Jon Setzen

How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes CreativeMornings LA — the CreativeMornings chapter Jon led Tina Roth Eisenberg — founder of CreativeMornings Kandji — Jon’s current place of employment Swissmiss — a design blog run by Tina Roth Eisenberg Drew Kelly’s Instagram — teaching in North Korea Episode 165: Designing Event Experiences with Paul Campbell Apply to start a chapter Tim Hunter, Wet Design — a CreativeMornings LA talk on water features Smallhours.co — Jon’s personal website Today’s Sponsor This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

21 January 2022


BDTP. How to Edit Content with Kieran Tie

BDTP. How to Edit Content with Kieran Tie

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Chatty.so — Kieran’s editorial service Grammarly, Writer.com — proofreading tools Google Docs, Quip — collaborative word processing tools Follow Kieran on Twitter Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

17 January 2022


Episode 230: Design Systems for SaaS with Pek Pongpaet

Episode 230: Design Systems for SaaS with Pek Pongpaet

How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Impekable — Pek’s agency Apple HIC, Google Material Design, Tailwind — popular design systems Episode 103: UX Personalization with Samuel Hulick Workday Canvas Design System — example of another design system Episode 228: Design Advisory with Brian Lovin Free UI Kits for Adobe XD — including kits made by Impekable What is UX? — Pek’s podcast S2E3 Designing for Millions of Arduino Developers Follow Pek on LinkedIn Follow Pek on Twitter Today’s Sponsor This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

7 January 2022


BDTP. SaaS Positioning with Marc Thomas

BDTP. SaaS Positioning with Marc Thomas

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Powered by Search — Marc’s place of work Obviously Awesome — a book by April Dunford How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist The Saas Positioning Canvas Blink — book by Malcolm Gladwell Powered by Search blog Follow Marc on Twitter Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

3 January 2022


Episode 229: Object-Oriented UX with Sophia Prater

Episode 229: Object-Oriented UX with Sophia Prater

How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes OOUX.com — Sophia’s website The Object-Oriented User — Sophia’s article Userlist, ActiveCampaign — popular email marketing tools The ORCA process — the 15-step design process The UI Audit — Jane’s book OO User Interfaces — a book by Dave Collins Atomic Design — a book by Brad Frost The Object Map — the quick start guide Mural, Miro — popular visualization tools CTA Matrix Sketch, Figma, Adobe XD — popular design tools HubSpot, Athena Healthcare, Webflow — examples of great OOUX design OOUX.com/hi/uibreakfast — resources and coupon code for listeners Follow Sophia on Twitter Today’s Sponsor This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

24 December 2021


BDTP. Producing Technical Content with Karl Hughes

BDTP. Producing Technical Content with Karl Hughes

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Draft.dev — Karl’s agency BuzzSumo — tool for evaluating content reach Ahrefs — popular suite of SEO tools Building a Scalable E-Commerce Data Model Understanding Docker Networking The Bulk of Software Engineering is Just Plumbing The Best Golang Blogs 50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021 Sarah Doody’s Newsletter The Big Blog Promotion Checklist Draft.dev Blog Follow Karl on Twitter Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

17 December 2021


Episode 228: Design Advisory with Brian Lovin

Episode 228: Design Advisory with Brian Lovin

Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes GitHub — Brian’s current company Spectrum, Facebook, Buffer — Brian’s previous places of work Staff Design — Brian’s most recent side project Design Details — Brian’s design news podcast Userlist — Jane’s SaaS product What I've learned so far about design advising and angel investing Form Capital — early-stage fund with a focus on design Bootstrap, Tailwind CSS, Chakra.ui — popular design frameworks Clerky, DocuSign, SignWell — document signing systems Huddle.works — finding designers that work for equity Less Annoying CRM — not a flashy design, but it works well Linear.app, Height.app — examples of modern, stylish designs Brian’s website Follow Brian on Twitter Today’s Sponsor This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

10 December 2021


BDTP. Live Streaming with Cassidy Williams

BDTP. Live Streaming with Cassidy Williams

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Cassidy’s Twitch channel Learn with Jason — a live learning site for developers Twitch, YouTube — popular streaming platforms OBS, Streamlabs, Twitch Studio — streaming desktop apps Socket Studio — open source software for enhancing Twitch streams Shure MV7, Blue Yeti — popular microphones Sony A6100 — Cassidy’s streaming camera Elgato Key Lights — a compact lighting option Follow Cassidy on GitHub Follow Cassidy on Twitter Cassidy’s website and newsletter Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

3 December 2021


Episode 227: Product Design Exercises with Artiom Dashinsky

Episode 227: Product Design Exercises with Artiom Dashinsky

How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Solving Product Design Exercises — Artiom’s book Swag Fair — Artiom’s current company WeWork — Artiom’s previous place of work Cracking the Coding Interview — book by Gayle Laakmann McDowell Cracking the PM Interview — book by Gayle Laakmann McDowell and Jackie Bavaro Artiom’s website Follow Artiom on Twitter Today’s Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

26 November 2021


BDTP. Education in Marketing Automation with Chris L. Davis

BDTP. Education in Marketing Automation with Chris L. Davis

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Automation Bridge — Chris’s company Leadpages, ActiveCampaign — Chris’s previous places of work Six Sigma — a popular business process framework Chris’s Facebook Group All Systems Go! Podcast — Chris’s podcast Follow Chris on Twitter Explore automation resources on their website Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

19 November 2021


Episode 226: Building an Agency Brand with Massimo Zefferino

Episode 226: Building an Agency Brand with Massimo Zefferino

How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes zfactor — Massimo’s design agency Episode 178: Your Personal Design Style with Meg Lewis Old is a state of mind — how to battle ageism in design Shawn Carlisle — Massimo’s co-host Everyone Hates Marketers — a podcast by Louis Grenier Follow Massimo on Instagram Follow Massimo on LinkedIn The Angry Designer — Massimo’s podcast Today’s Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

12 November 2021


BDTP. Your Go-to-Market Strategy with Lucy Heskins

BDTP. Your Go-to-Market Strategy with Lucy Heskins

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Oh, blimey. — Lucy’s consulting company Careercake — Lucy’s previous place of work Progression — Jonny Burch’s HR software company Building HR Software with Jonny Burch Customer Camp — a customer research framework by Katelyn Bourgoin The Mom Test — a book by Rob Fitzpatrick Traction — a book by Gabriel Weinberg Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush Product-Led Growth Slack community — a resource for product-led growth marketers Customer-led growth — go-to-market strategy that involves sales Forget the Funnel — a resource for customer-led-growth marketing Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook Lucy’s blog Follow Lucy on Twitter Follow Lucy on  LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

5 November 2021


Episode 225: Design for Non-Designers with Tracy Osborn

Episode 225: Design for Non-Designers with Tracy Osborn

Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Hello Web Design — Tracy’s book TinySeed — Tracy’s current place of work Userlist — Jane’s product (also a TinySeed company) No Starch Press — Tracy’s publisher Episode 154: Refactoring UI with Adam Wathan and Steve Schoger SavvyCal — fellow TinySeed company with an eye for design Derrick Reimer — founder of SavvyCal Designer Fund — a design-focused investment group Tracy’s website Follow Tracy on Twitter Today’s Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

29 October 2021


BDTP. Business Automation with Jimmy Rose

BDTP. Business Automation with Jimmy Rose

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Content Snare — Jimmy’s SaaS product Zapier, Integromat, IFTTT — popular automation tools Calendly, SavvyCal — scheduling tools Superhuman — a Gmail client Front, Intercom — shared inbox tools Elgato Stream Deck — a tool for streaming Touch Portal — the Android app for controls Zapier Lead Score — an integration for scoring leads Zapier Email Parser — a built-in email parser Zapier vs. Integromat YouTube video Typeform — a popular form builder Dropbox, Google Drive — popular cloud storage options ClickUp, Monday.com — project management systems Notion, Dropbox Paper — other collaboration tools jimmyrose.me — Jimmy’s website on automation Follow Jimmy on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

22 October 2021


Episode 224: Service Design with Eleni Stathoulis

Episode 224: Service Design with Eleni Stathoulis

Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Mad*Pow — Eleni’s company Servicedesigntools.org — a resource for service designers Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp Find Elena’s writing on Medium Follow Eleni on Twitter Today’s Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

15 October 2021


BDTP. Email Automation & Customer Experience with Jordan Skole

BDTP. Email Automation & Customer Experience with Jordan Skole

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Autobooks — Jordan’s current place of work Mastering Email Software with Brennan Dunn UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn CI/CD — continuous integration and continuous delivery Customer Experience Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks Joanna Wiebe — founder of Copyhackers JTBD Framework Miro, Mural — popular visualization tools Bob Moesta — an authority in the field of JTBD Demand-Side Sales — a book by Bob Moesta Hero’s Journey Monomyth The Hero’s Journey — a book by Joseph Campbell Follow Jordan on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

11 October 2021


Episode 223: How to Market Yourself with Shawn “Swyx” Wang

Episode 223: How to Market Yourself with Shawn “Swyx” Wang

Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Swyx.io — Shawn’s website The Coding Career Handbook — Shawn’s book Two Sigma, Netlify, AWS — Shawn’s previous places of work Temporal — Shawn’s current place of work How to Market Yourself without Being a Celebrity Twitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audience The Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim Urban Building a CFP Process — Shawn’s blog post on public speaking Nader Dabit — Shawn’s previous coworker, someone who maintains an extensive travel schedule The Swyx Mixtape — Shawn’s podcast Episode 205: Building Your Platform with Corbett Barr Descript — an all-in-one audio and video editing tool with transcription Follow Shawn on Twitter Get 30% off Shawn’s book at learninpublic.org/?c=UIBREAKFAST30 Today’s Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

6 October 2021


BDTP. Email Automation Data & Integrations with Colin Nederkoorn

BDTP. Email Automation Data & Integrations with Colin Nederkoorn

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Customer.io — Colin’s company, a customer engagement platform Mixpanel, Kissmetrics — popular product analytics tools Klaviyo — an email automation platform for Shopify Segment — a customer data platform RudderStack — a data integration tool competing with Segment Segment’s Data Collection Best Practices — a resource for developing your data tracking plan Follow Colin on Twitter Colin’s personal website Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

24 September 2021


Episode 222: The "Franchise" Philosophy with Jordan Skole

Episode 222: The "Franchise" Philosophy with Jordan Skole

Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes AutoBooks — Jordan’s current place of work Ambassador, ActiveCampaign — some of Jordan’s previous employers UPC Code Manager — Jordan’s product Compound Growth — Jordan’s article on the franchise philosophy Nathan Baschez — works in podcast media, UI design Better Done Than Perfect — Jane’s show at Userlist BiggerPockets forum — real estate investing resource TAM — total addressable market Joanna Wiebe — founder of Copyhackers Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks Farnam Street — a resource for mental models Follow Jordan on Twitter Ventures & Adventures — Jordan’s site Today’s Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

20 September 2021


BDTP. Segments & Lead Scoring with Jason Resnick

BDTP. Segments & Lead Scoring with Jason Resnick

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes NurtureKit — Jason’s consulting business Drip, ConvertKit, ActiveCampaign — popular email marketing tools Livestorm — webinar software  Follow Jason on Twitter Subscribe to Jason’s NurtureKit channel on YouTube Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

10 September 2021


Episode 221: Behavioral Economics with Kristen Berman

Episode 221: Behavioral Economics with Kristen Berman

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Irrational Labs — Kristen’s company Quicken by Intuit— one of Kristen’s previous projects Dan Ariely — Kristen’s co-founder Wikipedia’s List of Cognitive Biases The 3B Framework — designing for behavioral change Why we Do What We Do — a book by Edward Deci on motivation Burning Man — a famous festival Steady — a fintech app Optimism Bias — one of the cognitive biases Userlist — Jane’s tool, email marketing automation for SaaS Juul — an example of replacing a behavior instead of stopping it entirely Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST Irrational Labs Newsletter — great resource on behavioral economics Predictably Irrational — a book by Dan Ariely Influence — a book by Robert Cialdini Follow Kristen on Twitter Today’s Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

3 September 2021


Episode 220: Best Practices in Design with Karl Gilis

Episode 220: Best Practices in Design with Karl Gilis

Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes AGConsult — Karl’s consultancy Episode 111: Effective Website Navigation with Els Aerts Episode 118: Customer Top Tasks with Gerry McGovern Don’t Make Me Think — a book by Steve Krug Nielsen Norman Group — usability experts who publish the most trusted guidelines in the industry Baymard Institute — another organization to go for trusted guidelines User Interface Engineering — Jared Spool’s consultancy Episode 148: SaaS Websites with Josh Garofalo Start With Why — a book by Simon Sinek Zalando — one ecommerce example Follow AGConsult founders, Karl & Els, on Twitter Follow Karl on LinkedIn Today’s Sponsor  This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

23 August 2021


BDTP. Mastering Email Software with Brennan Dunn

BDTP. Mastering Email Software with Brennan Dunn

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. Please head over to the episode page for the detailed recap and key takeaways. Show notes RightMessage — Brennan's email automation and lead generation software CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies Double Your Freelancing — Brennan's previous solo venture Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers Liquid — a templating language built by Shopify Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez Help Scout, HubSpot, RightMessage — companies that do good email marketing Follow Brennan on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

13 August 2021


Episode 219: Crowdfunding a Book with Jeremy Slagle

Episode 219: Crowdfunding a Book with Jeremy Slagle

What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Happy Cargo Books — Jeremy’s book project with Beth Stafford Slagle Design — Jeremy’s design studio Episode 149: Tech Education for Kids with Miriam Tocino Dropbox Paper — a collaboration tool Kickstarter, GoFundMe — popular crowdfunding options Squarespace — a popular CMS Studio Neat pens — a great product example It Will Be Exhilarating — a book by Studio Neat Find Jeremy at Slagle Design Follow Jeremy on Twitter and Instagram Today’s Sponsor  This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

6 August 2021


Episode 218: Building a Calm Company with Hanne Vervaeck

Episode 218: Building a Calm Company with Hanne Vervaeck

Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes It Doesn’t Have to Be Crazy at Work — book by Jason Fried at Basecamp Traction System — a goal setting framework Peter Thiel Principle — the best individual contributors may not make the best leaders of that role Theme Builder — one of the big projects at Thrive Themes Follow Hanne on LinkedIn Follow Thrive Themes on Twitter Today’s Sponsor  This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at copilot.money and use promocode UIBREAKFAST to double your free trial. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

23 July 2021


BDTP. Building HR Software with Jonny Burch

BDTP. Building HR Software with Jonny Burch

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers. Please head over to the episode page for the detailed recap and key takeaways. Show notes Progression — Jonny's career growth product Progression.fyi — the original free resource Deliveroo — a popular UK-based delivery company, similar to Uber Eats Dovetail — a tool for capturing product insights Figma — web-based design tool, a community of design advocates Gainsight — customer success and product experience software Segment — a popular customer data platform (CDP) Mixpanel — a tool for event-based analytics Chargebee — a subscription billing & revops platform ChartMogul — a tool for revenue analytics Smartlook — a tool for user behavior tracking, similar to FullStory Follow Jonny on Twitter Follow Progression on Twitter Email jonny@progressionapp.com and mention UIBREAKFAST to claim your product discount Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

19 July 2021


Episode 217: Intuitive Product Design with Fabricio Rosa Marques

Episode 217: Intuitive Product Design with Fabricio Rosa Marques

What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Pitch — Fab’s place of work, a tool for building presentations Tower — Fab’s previous place of work Christian Reber — co-founder of Pitch Dieter Rams — legendary designer known for being opinionated Figma — a popular design tool Slack, Discord, Canva, Zoom, Around, Yac, Webflow — popular online tools Follow Fab on Twitter Follow Pitch on Twitter Today’s Sponsor  This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

9 July 2021


Episode 216: Meeting Facilitation with Douglas Ferguson

Episode 216: Meeting Facilitation with Douglas Ferguson

Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Voltage Control — Douglas’s consulting company Magical Meetings — Douglas’s book on getting the most out of meetings Extreme Programming, Agile, Scrum, Lean, Design Thinking — popular methodologies Facilitation Lab — weekly community meetings at Voltage Control, Thursdays Google Docs, MURAL, Miro, Figma — popular tools for live collaboration RACI chart — responsible, accountable, consulted or informed Magical Meetings resources Voltage Control’s blog Voltage Control’s courses & workshops Follow Douglas on  Twitter Today’s Sponsor  This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

25 June 2021


BDTP. Driving Behavior Change with Ashutosh Priyadarshy

BDTP. Driving Behavior Change with Ashutosh Priyadarshy

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Intercom — a popular live chat tool Typeform — a popular survey tool Superhuman — a popular email client with high-touch onboarding Amplitude, FullStory — product analytics and insights tools Connect with Ashutosh at ashutosh@sunsama.com Email Ashutosh or support@sunsama.com to get three free months of Sunsama Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

18 June 2021


Episode 215: Co-Founder Relationships with Shai Schechter

Episode 215: Co-Founder Relationships with Shai Schechter

A healthy co-founder relationship is the foundation of a good business. How can we prevent conflicts and alleviate friction? Our guest today is Shai Schechter, co-founder of RightMessage. You’ll learn the story behind RightMessage, how to navigate co-founder relationships, how to leverage different skills and personality types, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes RightMessage — Shai’s product with Brennan Dunn Double Your Freelancing — Brennan’s Previous Business The story of Userlist, Inc. — Jane’s co-founder story The only wrong answer is 50/50: Calculating the co-founder equity split — an article by Dan Shapiro Casey Graham — the growth coach who helped Shai and Brennan The Synergist Quiz — the test to figure out your personality type (Visionary, Operator, Processor, Synergist) Rubber Duck Programming — arriving at solution after problem explanation Follow Shai on Twitter Sign up for Shai’s newsletter Today’s Sponsor  This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

11 June 2021


Episode 214: Growing Your Design Career with Scott Belsky

Episode 214: Growing Your Design Career with Scott Belsky

How can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Behance — Scott's previous product Adobe — Scott’s current place of work Episode 86: The Future of UX with Khoi Vinh The Messy Middle, Making Things Happen — Scott's Books Action Method — Scott’s physical product line (now run by Ghostly) 99U — a conference and resource site Episode 195: Minimalist Design with Brian Gardner Episode 79: Typography in UI Design with Rafal Tomal Episode 62: Teaching Design Theory with Jarrod Drysdale Getting Started in UI/UX: How to Pursue Your Career Stefan Sagmeister's website Follow Scott on Twitter Scott's Website Today’s Sponsor  This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

28 May 2021


BDTP. Building Relationships Using Email Automation with Liz Painter

BDTP. Building Relationships Using Email Automation with Liz Painter

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users! Please head over to the episode page  for the detailed recap and key takeaways. Show notes Comma Comma — Liz's copywriting consultancy Copyhackers — copywriting instruction site Otter.ai — AI transcription service Rev.com — human-assisted transcription service Thinkific — online course creation site ClickUp — project management tool, sends emails from a personal address GitPrime (now Pluralsight Flow) — analytics for developers Follow Liz on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

21 May 2021


Episode 213: Managing Paid Ads with Pamela Wagner

Episode 213: Managing Paid Ads with Pamela Wagner

What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Ajala Digital — Pamela's ad agency Google PageSpeed Insights — used to evaluate webpage performance Kartra — a marketing automation tool SegMetrics — tool for tracking marketing funnel data Google Skillshop — free training for Google tools Google Ads Help — Google Ads support resources Grow with Google — free certificate courses and resources Google Alerts — service that deliveries email summaries for certain topics Think with Google — marketing insights from Google Follow Ajala Digital on Facebook and LinkedIn Today’s Sponsor This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast. Interested in sponsoring an episode?  Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

14 May 2021


Episode 212: Data-Driven Design Decisions with Zack Naylor

Episode 212: Data-Driven Design Decisions with Zack Naylor

How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Aurelius — Zack's product, a UX research and insights tool The Aurelius Podcast — Zack’s show, interviews with UX professionals Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman Episode 201: Data-Driven Insights with Helena Ronis Episode 75: Organizing a UX Research Panel with Ashley Warren Episode 209: JTBD Interviews with Alli Blum Userlist — Jane’s SaaS product Shape Up — a book by Ryan Singer at Basecamp Episode 170: The Power of Workshops with Jonathan Courtney REWORK — a podcast by the makers of Basecamp about a better way to work and run your business Follow Zack on Twitter Chat with Zack at Aurelius Today’s Sponsor  This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

30 April 2021


BDTP. Using Surveys for Customer Success with Moritz Dausinger

BDTP. Using Surveys for Customer Success with Moritz Dausinger

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data. Please head over to the episode page  for the detailed recap and key takeaways. Show notes Refiner — Moritz’s product, a survey tool for SaaS companies Mailparser, Docparser — Moritz’s past projects prior to Refiner Segment — customer data platform (CDP) Amplitude — product analytics tool Gall’s Law — the law about complex systems being built from simple systems Capterra — software search and comparison tool Saas Growth Hacks — a popular Facebook group for SaaS founders Quora — knowledge sharing platform Product-Led Growth — product-based go-to-market strategy Follow Moritz on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

23 April 2021


Episode 211: Starting a New SaaS Product with Adii Pienaar

Episode 211: Starting a New SaaS Product with Adii Pienaar

What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes WooCommerce — Adii’s prior company acquired by Automattic Conversio (now CM Commerce) — another one of Adii’s products, acquired by Campaign Monitor Life Profitability — Adii’s recent book Cogsy — Adii’s new product, an ecommerce inventory purchasing tool Episode 157: Serving Your Customer’s Customers with Adii Pienaar Carrots, Sticks & Measuring Success with Adii Pienaar SKUs — stock keeping units, part of product catalog, used for inventory tracking Metered billing — pricing based on usage level Expansion revenue — additional revenue generated by existing customers Behind the Scenes: How We Bought userlist.com & Rebranded as Userlist Rosie Manning — brand and product designer Userlist — Jane’s SaaS product Episode 172: Naming Your Product with Brad Flowers Who Not How — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?” TinySeed — SaaS accelerator for bootstrappers Adii’s website Follow Adii on Twitter Today’s Sponsor This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast. Interested in sponsoring an episode?  Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

16 April 2021


Episode 210: Running a UX Patterns Library with Ramy Khuffash

Episode 210: Running a UX Patterns Library with Ramy Khuffash

What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Page Flows — Ramy’s project, a library of UX patterns Screenjar — Ramy’s video messaging tool UI Movement — Newsletter Ramy created to share design animation (now Screenlane) The Mom Test — a book by Rob Fitzpatrick Monosnap — desktop screen recorder Product Hunt, Indie Hackers, Hackers News — sources for Ramy’s content inspiration Userlist — Jane’s SaaS product Canva — a popular design tool with good templates Clubhouse — a popular audio chat application Trends.vc — Dru Riley’s product Nomad List — a popular resource for digital nomads  Key Values — tool for value-based hiring Episode 163: Building Communities with Courtland Allen Customer Success for Infoproducts with Alex Hillman Rocket Gems — Ramy’s blog  Follow Ramy on Twitter Today’s Sponsor This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com. Interested in sponsoring an episode?  Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

5 April 2021


Episode 209: JTBD Interviews with Alli Blum

Episode 209: JTBD Interviews with Alli Blum

How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Episode 112: Optimizing SaaS Trials with Alli Blum Better Done Than Perfect. Switch Interviews & Strategic Context with Alli Blum Episode 181: Jobs to Be Done with Jim Kalbach The Jobs To Be Done Playbook — Jim Kalbach’s book Personas, Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentions April Dunford — a B2B Tech positioning consultant, speaker, and author Userlist — Jane’s SaaS product userinterviews.com — a platform for recruiting research participants The Mom Test — a book by Rob Fitzpatrick Bob Moesta and Chris Spiek — Uncovering JTBD How to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018 Demand Maven — Asia Orangio’s SaaS growth consultancy alliblum.com/jtbd Follow Alli on Twitter Today’s Sponsor This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20. Interested in sponsoring an episode?  Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

18 March 2021


Episode 208: Illustration Systems with Pablo Stanley

Episode 208: Illustration Systems with Pablo Stanley

Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Blush — Pablo’s design app Start With Why — a book by Simon Sinek John Maeda — one of Pablo’s design heroes Dropbox, Mailchimp, Intercom — brands that leverage great illustrations Unsplash — the most popular source of free images Follow Pablo on Twitter Today’s Sponsor This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

5 March 2021


BDTP. Customer Success for Infoproducts with Alex Hillman

BDTP. Customer Success for Infoproducts with Alex Hillman

Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Stacking The Bricks — Alex’s company together with Amy Hoy Noko, EveryTimeZone — products by Amy Hoy, Alex’s partner 30x500 — Alex and Amy’s flagship product Indy Hall — Alex’s famous coworking space, now a remote work community Just F#*!ing Ship — a book by Amy and Alex Write Useful Books — a book & tool by Rob Fitzpatrick UI Breakfast Episode 206: Writing Useful Books with Rob Fitzpatrick Bear — a note-taking app The Essential Podcasting Guide — a book by Craig Hewitt of Castos Nathan Barry’s ConvertKit Academy Mastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing Rate Fundamental UI Design — a book Jane wrote for InVision (currently a free course) BadAss: Making Users Awesome — a book by Kathy Sierra Follow Alex on Twitter The Tiny MBA — Alex’s book (use promocode BDTP20 at checkout for 20% off) Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.  Here’s how.

26 February 2021


Episode 207: Scheduling & Calendar Design with Derrick Reimer

Episode 207: Scheduling & Calendar Design with Derrick Reimer

What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes SavvyCal — Derrick’s product we’re talking about Episode 150: Understanding Product-Market Fit with Derrick Reimer Drip, Level, StaticKit — Derrick’s previous products Calendly — a popular scheduling tool The UI Audit: Interview with Tope Awotona of Calendly Episode 64: Making Freemium Work with Bridget Harris Episode 183: Customer Success with Anna Jacobson FullCalendar —a Javascript event library Userlist — Jane’s product Sunrise, Sunsama — popular calendar-based products Linear, Twitter, Stripe, Tailwind UI  — examples of design that inspire Derrick Episode 154: Refactoring UI with Adam Wathan and Steve Schoger Corey Haines — helps Derrick with Marketing SavvyCal on Product Hunt Follow Derrick on Twitter Get 25% off your first year of SavvyCal using promocode UIBREAKFAST Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.  Here’s how.

22 February 2021


Episode 206: Writing Useful Books with Rob Fitzpatrick

Episode 206: Writing Useful Books with Rob Fitzpatrick

What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes The Mom Test, Workshop Survival Guide — Rob’s books DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished) Authority — a book by Nathan Barry The E-myth Revisited — a book by Michael E. Gerber Sense & Respond Press, Rosenfeld Media — tech-themed publishers The Tiny MBA — a book by Alex Hillman The Brain Audit — a book by Sean D’Souza Alexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their book writeusefulbooks.com — Rob’s website Follow Rob on Twitter or email him at rob@robfitz.com Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.  Here’s how.

12 February 2021


Episode 205: Building Your Platform with Corbett Barr

Episode 205: Building Your Platform with Corbett Barr

Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Fizzle — Corbett’s company Email, RSS, podcasting — open protocols (you own the connection to your audience) Episode 178: Your Personal Design Style with Meg Lewis Gary Vaynerchuk — an entrepreneur, author, speaker and famous Internet personality Justin Jackson — a SaaS entrepreneur who is highly active in communities Design Cuts by Tom Ross — a good example of “bundle” lead magnets James Clear — entrepreneur/author known for his huge email list Signal, Telegram — alternatives to WhatsApp Userlist — Jane’s product Heroku — a cloud application platform AWS — Amazon’s cloud computing service Electronic Frontier Foundation — an organization that defends censorship, privacy and online freedom Platformer — a Subtext newsletter by Casey Newton on politics and technology Kara Swisher — a New York Times tech journalist covering the Internet since 1994 Substack, ConvertKit — paid newsletter platforms geared towards creators corbettbarr.com — Corbett’s personal blog Follow Corbett on Twitter Today’s Sponsor This episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to saassummit.user.com to join for free. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

5 February 2021


Episode 204: Cross-Device Experiences with Cheryl Platz

Episode 204: Cross-Device Experiences with Cheryl Platz

As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Design Beyond Devices — Cheryl’s book Ideaplatz — Cheryl’s consultancy Amazon Alexa — the product Cheryl worked on, along with the Echo device Bill & Melinda Gates Foundation — Cheryl’s current consulting project Episode 202: Designing for Accessibility with Cat Noone CROW worksheets — a free download based on a framework for capturing customer context Capturing Customer Context — an upcoming workshop by Cheryl Swimlane diagram — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article) Atomic Design — a book by Brad Frost Alexa notifications platform Userlist — Jane’s product Anna Abovyan — an interview of this multimodal designer is featured in Cheryl’s book Journey Mapping 101 — an introductory Nielsen Norman Group article ideaplatz.com — Cheryl’s design-focused website cherylplatz.com — Cheryl’s broader, professional website Use promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on Rosenfeld Media’s website until February 28, 2021 Follow Cheryl on Twitter, LinkedIn, and Medium Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

29 January 2021


Episode 203: Designing for Financial Services with Rob Gifford

Episode 203: Designing for Financial Services with Rob Gifford

Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Mad*Pow — Rob’s company Episode 162: Designing for Behavior Change with Amy Bucher Episode 140: Sustainable UX with James Christie A Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan Michie BJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior Model Episode 131: Design Sprint with Jonathan Courtney The Paradox of Choice — a book by Barry Schwartz Self-determination theory — a Wikipedia article Lemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial apps Engaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral design Design for Behavior Change — a book by Steven Wendel Madpow’s upcoming events Madpow’s case studies giffordux.com — Rob’s personal website Follow Rob on LinkedIn and Twitter Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

22 January 2021


BDTP. Helping Users Do Their Work with Kristina Quinones

BDTP. Helping Users Do Their Work with Kristina Quinones

We’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Switch Interviews & Strategic Content with Alli Blum MeetEdgar’s content batching parties playlist Demio — webinar software “First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journey Mixpanel — a product analytics tool meetedgar.com Follow MeetEdgar on Twitter, Facebook, Instagram, Pinterest and LinkedIn Follow Kristina on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.  Here’s how.

15 January 2021


Episode 202: Designing for Accessibility with Cat Noone

Episode 202: Designing for Accessibility with Cat Noone

How can we do better at designing websites and applications, so that they cater for people with special needs? Our guest today is Cat Noone, CEO of Stark. You’ll hear about Cat’s mission-driven SaaS, examples of inclusive design, her tool recommendations, as well as her expert tips on accessible design. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Stark — Cat’s company Hanlon’s razor — a rule of thumb that states “never attribute to malice that which is adequately explained by stupidity” Figma, AdobeXD, Sketch — popular UI design software Stark raises $1.5M for a toolkit that helps developers and others create more inclusive design — a TechCrunch announcement of Stark’s recent funding Apple’s Human Interface Guidelines Stark’s blog Understanding Conformance — a W3 article on WCAG 2.0 conformance levels (AA/AAA regulations) Apple, Microsoft, Fable, Barclays — companies that do great at inclusive design Microsoft Design — where to download Microsoft’s inclusive design toolkit Sign up for Stark’s newsletter Stark’s Slack community Follow Stark on Twitter and Instagram Follow Cat on Twitter Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

8 January 2021


Episode 201: Data-Driven Insights with Helena Ronis

Episode 201: Data-Driven Insights with Helena Ronis

How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes AllFactors — Helena’s product, a marketing analytics tool VoxSnap — Helena’s previous product GDPR, CCPA — key privacy acts Adobe Analytics, Google 360 — enterprise web analytics tools MIT Sloan — MIT’s world-renowned business school AllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing series How Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine Wang Survival to Thrival — a two-book series for startups by Bob Tinker and Tae Hea Nahm Userlist — Jane’s product Follow Helena on Twitter and LinkedIn Women Founders Community — Helena’s Facebook group for female founders Drop Helena a line at helena@allfactors.com Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

1 January 2021


BDTP. Switch Interviews & Strategic Context with Alli Blum

BDTP. Switch Interviews & Strategic Context with Alli Blum

Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews. Please head over to the episode page for the detailed recap and key takeaways. Show notes alliblum.com — Alli’s website UI Breakfast Episode 112: Optimizing SaaS Trials with Alli Blum Conducting Switch Interviews — an article by Thoughtbot JTBD for User Onboarding with Ramli John Stop Aiming at Happiness: Unconventional Wisdom for Customer Success — Anna Jacobsen’s Microconf talk What is a North Star metric? — a Mixpanel article How Long Should Your Pages Be? — an article on stages of awareness by Copy Hackers The JTBD methodology by Bob Moesta and Chris Spiek, one of Alli’s recommended resources Forget the Funnel by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resources Copy Hackers by Joanna Weibe — one of Alli’s recommended resources The Mom Test — a book by Rob Fitzpatrick, Jane’s recommendation Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

25 December 2020


Episode 200: The Power of Branding with Dennis Field

Episode 200: The Power of Branding with Dennis Field

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 1: Dennis Field Episode 50: Becoming a Brand Evangelist with Dennis Field InVision — one of the most popular product design platforms, where Dennis works Happy Patron — Dennis’s product Fundamental UI Design — Jane’s InVision course What is Employee Branding? Why Does Your Company Need It? — an article by Migs Bassig Start With Why — a popular book by Simon Sinek, Jane’s favorite Culture Amp — an employee branding and amplification tool Who Gives a Crap — an outstanding brand of organic toilet paper Homesick Candles — a unique candle company (another great example of brand storytelling) Episode 178: Your Personal Design Style with Meg Lewis Episode 169: Building Your Brand with Austin Church Freehand — InVision’s free whiteboard feature iamdennisfield.com — Dennis’s personal website Follow Dennis on LinkedIn and Twitter Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

18 December 2020


Episode 199: Thought-Based Interfaces with Afshin Mehin

Episode 199: Thought-Based Interfaces with Afshin Mehin

Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Woke — Afshin’s product design studio Ideo — Afshin’s previous place of work Neuralink — a company founded by Elon Musk (Woke designed enclosures for their R1 surgical robot) Neuroplasticity — a Wikipedia article Kinesthesia — a Wikipedia article Influence: the Psychology of Persuasion — a book by Robert B. Cialdini Episode 173: Voice UX with Sina Kahen Seeing Around the Corners — a book by Rita McGrath Neurotech — a popular conference on n The Woke blog Follow Woke on Instagram Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

11 December 2020


Episode 198: Desktop Apps vs Web Apps with Steve McLeod

Episode 198: Desktop Apps vs Web Apps with Steve McLeod

What are the main differences between running desktop apps versus web apps? And which of the two comes with less hassle and problems down the line? Our guest today is Steve McLeod, the founder of Feature Upvote and acquirer of Saber Feedback. You’ll hear Steve’s opinion on switching from desktop to web-based apps, the various maintenance and support issues that may arise, the “boring” aspects of running complex software, and how to prevent the stress that often comes with SaaS. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Feature Upvote,Saber Feedback — Steve’s SaaS products Patrick McKenzie — Steve’s inspiration Why I sold my startup for £100,000 — the story of Saber Feedback acquisition by its original founder Matt Bearman Bootstrapped.fm — Steve’s podcast for bootstrapped SaaS founders Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam Userlist — Jane’s SaaS product Ulysses — a writing app by Max Seelemann Episode 161: Managing Product Versions with Max Seelemann ScreenFlow, Sublime, Balsamiq, iA Writer, Byword, 1Password — some of the apps Steve and Jane use Follow Steven on Twitter Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

4 December 2020


BDTP. Templates & Onboarding Videos with Christopher Gimmer

BDTP. Templates & Onboarding Videos with Christopher Gimmer

Today we invite you to listen to one of our latest episodes from Better Done Than Perfect, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Snappa — Christopher’s SaaS product together with Marc Chouinard Product-Led Institute by Wes Bush Checklist — a productivity app Inspire, Not Instruct: How We Do User Onboarding at Userlist Follow Christopher on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

27 November 2020


Episode 197: Building All-In-One Products with Jesse Hanley

Episode 197: Building All-In-One Products with Jesse Hanley

Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bento — Jesse’s all-in-one SaaS product, email marketing automation Userlist — Jane’s SaaS product Drip, Klaviyo, Intercom — other popular marketing automation platforms Basecamp — a popular project management and team communication tool React Native — a tool for building mobile apps Slack — a popular team communication app Loom — a video messaging tool Elasticsearch, Honeybadger — tools Jesse uses for fast search queries and error reporting Braze — a mobile engagement automation company Dynamic Yield — a UX optimization platform, acquired by McDonald’s in 2019 RightMessage — a web personalization tool by Brennan Dunn and Shai Schechter Follow Bento on Twitter Follow Jesse on Twitter or send him a DM jessehanley.com — Jesse’s personal website Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

20 November 2020


Episode 196: The ROI of UX with Mark Baldino

Episode 196: The ROI of UX with Mark Baldino

How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Fuzzy Math — Mark’s UX design consultancy Episode 164: Enterprise Product Design with Rakesh Patwari NPS (Net Promoter Score) — a popular research method (Wikipedia article) SUPR-Q — an 8 item questionnaire for measuring the quality of user experience (you can use the method for free, or buy a license to access industry benchmarks) What Are XLAs? Experience Level Agreements Explained — an article by Joseph Mathenge Userlist — Jane’s SaaS product Follow Fuzzy Math’s blog Join Fuzzy Math's monthly newsletter Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

13 November 2020


Episode 195: Minimalist Design with Brian Gardner

Episode 195: Minimalist Design with Brian Gardner

Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Agent Engine — Brian’s company StudioPress, Copyblogger — Brian’s previous projects No Sidebar — Brian’s famous minimalist project Tony Clark, Jason Schuller — Brian’s Agent Engine partners Compass, Century 21 — examples of well-designed real estate websites Joshua Becker — the founder of Becoming Minimalist Rafal Tomal — Brian’s previous partner at StudioPress Yoga with Adriene — a popular YouTuber’s website, designed by Brian Ugmonk — a minimalist clothing brand Figma, Grammarly, ConvertKit — Brian’s favorite tools Squarespace — a popular website builder with a minimalistic flair TypeWolf, OnePageLove, DarkModeDesign — Brian’s favorite minimalist design resources Interfont, FontFoundry — Brian’s favorite font resources Google Fonts, Adobe Fonts— popular font repositories Inter — a good minimalist example of Google Fonts briangardner.com — Brian’s website and portfolio Follow Brian on Twitter Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

6 November 2020


Episode 194: The New Marketing with Claire Suellentrop

Episode 194: The New Marketing with Claire Suellentrop

The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more. P.S. Please take part in our listener survey. This podcast just turned 6 years old and we’re looking for ways to make it better. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Forget the Funnel — Claire’s project with Georgiana Laudi Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Calendly — a popular scheduling tool; Claire’s previous place of work as head of marketing ProfitWell — SaaS metrics tool Reciprocity in Marketing: How to Apply This Principle — a ReferralRock article Help Founders — a past initiative by Userlist Vito — an online hub for groups; a new product by Paul Campbell and the Tito team Episode 165: Designing Event Experiences with Paul Campbell April Dunford’s Twitter thread on product positioning in a downturn Leading Change in Your SaaS’ Growth Strategy when Change Is Hard — an interview with Asia Matos Orangio on FTF Please take part in the UI Breakfast Podcast Survey Follow Claire on Twitter Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

30 October 2020


Episode 193: Designing for Tablets with Mark McGranaghan

Episode 193: Designing for Tablets with Mark McGranaghan

How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink & Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Muse — Mark’s product Ink & Switch — Mark’s industrial research lab focusing on creativity & productivity Productivity articles by Shawn Blanc Onboarding with Jane Portman — a Metamuse podcast episode Milanote — tool for organizing creative projects Notion, Roam — modern tools for thought Procreate — a digital illustration app for the iPad Microsoft Research — a great entryway to academic research on tablets markmcgranaghan.com — Mark’s website Find Mark on LinkedIn and Twitter Today’s Sponsor This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

23 October 2020


Episode 192: World Wide Waste with Gerry McGovern

Episode 192: World Wide Waste with Gerry McGovern

As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes World Wide Waste — Gerry’s recent book Episode 118: Customer Top Tasks with Gerry McGovern Episode 140: Sustainable UX with James Christie Website Carbon Calculator — a tool for estimating your website’s carbon footprint Userlist — Jane's SaaS product gerrymcgovern.com — Gerry’s website Follow Gerry on Twitter Today’s Sponsor This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

16 October 2020


Episode 191: From Information to Understanding with Stephen Anderson

Episode 191: From Information to Understanding with Stephen Anderson

How can information be best learned, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Figure It Out — Stephen’s latest book  Seductive Interaction Design — Stephen’s first book  Mental Notes — Stephen’s card deck product From Paths to Sandboxes — Stephen’s MidwestUX talk Episode 170: The Power of Workshops with Jonathan Courtney The Infinite Game — a famous book by Simon Sinek Explorable Explanations — Nicky Case’s blog ST Math — an online visual math program by MIND Research Institute Dynamicland — an interactive computing platform by Brad Victory Thinkific — a popular tool for creating courses The Mighty Minds Club — Stephen’s membership program for product teams Follow Stephen on Twitter Today’s Sponsor This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

9 October 2020


Episode 190: Software Ideas with Kevin Conti

Episode 190: Software Ideas with Kevin Conti

It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Softwareideas.io — Kevin’s project we’re talking about Codernotes.io — Kevin’s previous SaaS product Episode 175: Product Trends with Dru Riley of Trends.vc Episode 188: Marketing Ideas and Experiments with Kacper Staniul Userlist — Jane’s SaaS product Episode 150: Understanding Product-Market Fit with Derrick Reimer Crunchbase — a popular paid database G2, Capterra — popular software review sites The Inc. 5000 List of America’s Most Inspiring Entrepreneurs The Mom Test — a book by Rob Fitzpatrick The Startup J Curve — a book by Howard Love Follow Kevin on Twitter kevinconti.com — Kevin’s personal blog Today’s Sponsor This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

2 October 2020


Episode 189: Prioritizing Features with Corinn Pope

Episode 189: Prioritizing Features with Corinn Pope

When developing a SaaS product, founders and product managers always have to deal with limited resources. Is there a formula for making the best feature decisions? Our guest today is Corinn Pope, founder of Speckled and prioritization expert. You’ll hear Corinn’s recommendations on roadmaps, decision-making formulas,  prioritization processes, and management tips for all kinds of products. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Speckled — Corinn’s product, a prioritization and decision-making tool RICE (research, impact, confidence, effort) — a prioritization framework by Intercom Episode 125: Defining & Building New Features with Emily Tate Episode 132: Feature Audit with Brian Rhea Shape Up — a productivity method by Basecamp (also a book) Userlist — Jane’s SaaS product Obviously Awesome — a book by April Dunford How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist Notion — an all-in-one workspace tool for teams Follow Corinn and Speckled on Twitter corinnpope.com — Corinn’s personal website Today’s Sponsor This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

25 September 2020


Episode 188: Marketing Ideas & Experiments with Kacper Staniul

Episode 188: Marketing Ideas & Experiments with Kacper Staniul

How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Scrapbook — Kacper’s project, a database of SaaS growth ideas  Airtable — a popular no-code (low-code) platform Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell — an article by Gennaro Cuofano Predict Leads, Bombora — intelligence tools for intent data BuiltWith — a tool for web technology profiling Userlist — Jane’s SaaS product ProfitWell, Baremetrics, Churn Buster — popular tools that allow failed payment recovery ICE Scoring — a popular prioritization model Notion — an all-in-one workspace tool Pageflows — a collection of user flow patterns Follow Kacper on Twitter Today’s Sponsor This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

18 September 2020


Episode 187: Emotional Design with Adi Mazor Kario

Episode 187: Emotional Design with Adi Mazor Kario

Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wizard, Invincible Innovation, ExStrategy — Adi’s companies and projects Innovating Through Chaos — Adi’s new book Episode 119: Emotional Targeting with Talia Wolf Episode 173: Voice UX with Sina Kahen 8 Things UX/UI Designers Can Learn From Steve Jobs — an article by Julia Zell Episode 131: Design Sprint with Jonathan Courtney Inspire, Not Instruct: How We Do User Onboarding at Userlist — Jane’s article Harnessing the Wind of Change — Adi’s upcoming book Chinese ‘Wind of Change’ proverb Invincible Innovation — Adi’s website Connect with Adi on LinkedIn and Twitter Today’s Sponsor This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

11 September 2020


Episode 186: Reimagining Dribbble with Michael Sacca

Episode 186: Reimagining Dribbble with Michael Sacca

Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more.  Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Crew.co, Unsplash — Michael’s previous businesses Tiny— the company that bought Dribbble Behance, Mobbin, Really Good Emails — other platforms for design inspiration Episode 178: Your Personal Design Style with Meg Lewis Creative Market — a popular design marketplace recently acquired by Dribbble Dribbble’s Blog and Newsletter Dribbble’s Designer Search — a visual search tool for hiring designers Rocketship.fm — Michael’s weekly podcast Follow Michael on Twitter @michaelsacca Michael’s Dribbble page Today’s Sponsor This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

4 September 2020


Episode 185: The Future of Design Education with Ekaterina Solomeina

Episode 185: The Future of Design Education with Ekaterina Solomeina

These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Future London Academy — Ekaterina’s company providing education for design leaders Skin in the Game: Hidden Asymmetries of Daily Life — a book by Nassim Taleb Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott Michael Wolff on the Three Muscles of Creativity — an article by Michael Wolff, Ekaterina’s role model Mindset: The New Psychology of Success — a book by Carol Dweck Peak: Secrets from the New Science of Expertise — a book by Anders Ericsson and Robert Pool The Double-Under — a YouTube video by CrossFit demonstrating this exercise Malcolm Gladwell’s 10,000-hour rule for mastering a skill isn’t holding up in new research — a Business Insider article The Tim Ferriss Show — a popular business podcast Episode 140: Sustainable UX with James Christie Low-Tech Magazine — a lightweight, 500-byte solar-powered website Benjamin Evans on the Power of Inclusive Design — a show on Invision’s Design Better podcast Ruby Steel’s Exception Method definition Vivienne Westwood — a Wikipedia biography Follow Future London Academy on YouTube, LinkedIn, Twitter, and Instagram Apply for Future London Academy’s Executive Programme Creative Capes — a podcast by Future London Academy Follow Ekaterina on Twitter and LinkedIn Today’s Sponsor This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

28 August 2020


Episode 184: Product Management in Hard Times with Randy Silver

Episode 184: Product Management in Hard Times with Randy Silver

The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes What Do We Do Now? — Randy’s book User Personas, JTBD — frameworks for customer development Shape Up — a book by Ryan Singer John Cutler’s Medium articles Vito — a live-streaming tool by Paul Campbell and the Tito team The Product Experience — a podcast hosted by Randy Silver and Lily Smith pita.social — a virtual, lean-style coffee meetup for Product people Follow Randy on Twitter: @randy_silver Outofowls.com — Randy’s website Today’s Sponsor This episode is brought to you by Springboard — a mentor-led platform guaranteed to get you hired for a design role. Springboard’s UI/UX Design Bootcamp will prepare you for your next design job by pairing you with an industry design expert, career coach, and student advisor. You’ll gain real-world design experience and build your portfolio all 100% online. Apply today at springboard.thld.co/uibreakfast2. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

21 August 2020


Episode 183: Customer Success with Anna Jacobsen

Episode 183: Customer Success with Anna Jacobsen

Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes YouCanBook.me — an online scheduling tool for teams Drip — Anna’s previous place of work Userlist — Jane’s SaaS product that does lifecycle email Episode 75: Organizing a UX Research Panel with Ashley Warren Notion, Confluence — tools for CRM note-taking How Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum — an article by WebEnertia The Customer Success Professional’s Handbook — a book by Ashvin Vaidyanathan and Ruben Rabago Support-Driven Growth by Help Scout, which implements the “Yes, and…” model Follow Anna on Twitter: @annagjacobsen annajacobsen.com — Anna’s website Today’s Sponsor This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

14 August 2020


Episode 182: SEO vs Design with Daniela Furtado

Episode 182: SEO vs Design with Daniela Furtado

Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Findable Digital Marketing — Daniela’s marketing agency Search Engine Optimization — a Wikipedia article Google, Bing, Yahoo — some of the popular search engines Episode 172: Naming Your Product with Brad Flowers Userlist — Jane’s SaaS product SEO Scout — a tool by Jonny Platt This is Marketing — a book by Seth Godin Influence: The Psychology of Persuasion — a book by Robert B. Cialdini Scientific Advertising — a book by Claude Hopkins Growth Hacker Marketing — a book by Ryan Holiday Google Webmaster Blog — the source for current SEO information Think with Google — a blog on Google marketing research SEO Checklist by SEMrush Find Daniela’s agency on Facebook, Instagram and LinkedIn 13 Tips on How to Write a Service Page — a useful Findable article ThisIsDanielaFurtado.com — Daniela’s personal blog Today’s Sponsor This episode is brought to you by Springboard — a mentor-led online education platform that helps people transition into a career in design. Springboard’s UI/UX Design Bootcamp matches you with a design mentor, a career coach and a student advisor to guide you along the way. The program is 100% online and a great way to build your portfolio. Apply today at springboard.thld.co/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

7 August 2020


Episode 181: Jobs to Be Done with Jim Kalbach

Episode 181: Jobs to Be Done with Jim Kalbach

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Jobs To Be Done Playbook — Jim’s book (Rosenfeld Media) MURAL — a leading online whiteboard for digital collaboration Episode 56: Product Development Secrets with Claire Suellentrop Episode 30: Describing Customer Motivation (JTBD) with Eric White Mapping the Job-to-be-Done — an article by Tony Ulwick on job maps Contextual Design — a book by Karen Holtzblatt and Hugh Beyer Interviewing Users — a book by Steve Portigal Mike Boysen — a famous Medium blog on JTBD Follow Jim on Twitter: @JimKalbach Connect with Jim on LinkedIn Get 20% off Jim’s book on the Rosenfeld Media website with promo code UIBREAKFASTJTBD (valid till September 1, 2020) Today’s Sponsor This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

31 July 2020


Episode 180: AI in UX with Tony Beltramelli

Episode 180: AI in UX with Tony Beltramelli

AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Uizard — Tony’s company Wired article featuring Tony’s product Sketch, InVision, Figma — product design tools UX Collective, Prototypr — popular UX blogs Grammarly — AI-based text tool Descript — podcast editing platform Synthesia — AI video generation platform UserTesting, Maze — user testing platforms Get direct access to the private beta at uizard.io/uibreakfast Today’s Sponsor This episode is brought to you by ProductCamp — an online event for all product people: product managers, UX designers, and researchers. It includes 60+ Barcamp presentations, inspirational talks and practical case studies run by top UX designers and product managers such as Melissa Perri, Marty Cagan, Jonathan Courtney, and Scott Belsky. Join the Barcamp for free, or get tickets to the entire event at productcamp.pl. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

24 July 2020


Episode 179: Killer Visual Content with Amy Balliett

Episode 179: Killer Visual Content with Amy Balliett

Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Killer Visual Strategies — Amy’s creative content agency Killer Visual Strategies — Amy’s new book Wiley — Amy’s book publisher Visual Media Program — one of the most competitive degree programs in visual communication (offered by Seattle Central Community College) What Is Visual Strategy, and Why Do You Need It? — an article by Josh Miles Unsplash — a popular site for photography images Graphic River — a popular source for quality visual assets Canva — a DIY design tool Warby Parker — one of Amy’s very first clients Follow Amy on Twitter: @AmyBalliett Follow Amy’s company on Instagram: @killervisualstrategies Also find Amy on Facebook and LinkedIn Today’s Sponsor This episode is brought to you by User Interviews — the fastest way to recruit research participants. The new Research Hub Free Forever offering lets you talk to your users in 75% less time, absolutely free, forever. Automate your research scheduling, screening, and incentive payments. Build a panel while you sleep with custom signup surveys, and track participant research activity over time. Join for free at userinterviews.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. InLeven provides a better way to shorten, track and share links with your team. Maximize your clicks with retargeting, and measure the results. Head over to inleven.com for a free trial today. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

17 July 2020


Episode 178: Your Personal Design Style with Meg Lewis

Episode 178: Your Personal Design Style with Meg Lewis

“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Overtime — Meg’s podcast on Dribbble Sit There & Do Nothing — Meg’s comedy mindfulness podcast Ghostly Ferns — Meg’s freelance collective Meg’s Co-Loop designer accessory collection Full Time You — Meg’s personal brand and career fulfillment project ZAG — a book by Marty Neumeier Episode 169: Building Your Brand with Austin Church Episode 172: Naming Your Product with Brad Flowers Oscar Health Insurance — the first brand to go “friendly” illustration-wise Follow Meg on Twitter: @yourbuddymeg meglewis.com — Meg’s personal website Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. PPC Protect provides click fraud prevention for online advertisers. They automatically stop click fraud at source and protect your Google Ads campaigns. Head over to ppcprotect.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

10 July 2020


Episode 177: Habit-Forming Products with Sebastian Stockmarr

Episode 177: Habit-Forming Products with Sebastian Stockmarr

When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Tempo — an email client we're talking about Founders — a startup studio that helps entrepreneurs build the next big thing Lean Startup — a popular methodology not favored by Sebastian, who used a private beta instead iA Writer — another minimalist SaaS product that inspired Sebastian Superhuman — another popular email client Jay Keeree — illustrator and motion graphics designer who worked on Tempo Follow Sebastian on Twitter: @stockmarr yourtempo.co/friend-of-the-app — sign up to receive a discount once product is out of beta Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. Slate helps freelancers manage their work schedule and check the financial health of their business. It’s an ideal tool  for organising your schedule, projects and finances in one place. Head over to heyslate.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

3 July 2020


Episode 176: Leadership for Designers with Ryan Rumsey

Episode 176: Leadership for Designers with Ryan Rumsey

How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Business Thinking for Designers — Ryan’s book Transformational leadership — a concept of leadership suggested by Ryan Design sprints, retrospectives — the designer “ceremonies” Analytical storytelling — the alternative to traditional narrative storytelling Barbara Minto — the founder of the SCQA framework and Pyramid Principle Episode 70: Articulating Design Decisions with Tom Greever Full range leadership — a general leadership model that was developed in the 90s Transactional leadership — Ryan refers to this type of leadership as more authoritarian OKRs, KPIs — both great and necessary according to Ryan, but lack any relation between them and can prove to be a struggle within the organization. Ryan Rumsey — Ryan’s personal website Second Wave Dive — Ryan’s company Use coupon code UIBREAKFAST to get $200 off Ryan’s upcoming course, Business Thinking Intensive Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. Screenjar makes it easy to request screen recordings from customers to help diagnose support issues that are hard to explain with text. Screenjar is an ideal tool for those managing customer support for web-based products. Head over to screenjar.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

28 June 2020


Episode 175: Product Trends with Dru Riley

Episode 175: Product Trends with Dru Riley

Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Color of Change — an organization that fights injustice in the black community, Dru’s recommendation Spark — a micro-framework Dru has extensively worked with Obviously Awesome — a book by April Dunford No-code — the trend of creating software without learning to program Startup Studios, Online Courses, Micro Private Equity, Paid Newsletters, Cloud Kitchens — Dru’s top 5 trend reports Ben Thompson — an advocate of networking who has inspired Dru Can’t Unsee — a design game and potential growth tool Trends.vc — Dru’s website Follow Dru on Twitter: @DruRiley Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founder And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to conversioncrimes.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

23 June 2020


Episode 174: Staying Focused with Nir Eyal

Episode 174: Staying Focused with Nir Eyal

Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Indistractable — Nir’s latest book Behavioral design — a Wikipedia article Hooked— Nir’s previous bestselling book Kahoot, Fitbot — companies Nir has worked with Plato’s Akrasia — the tendency to do things against our interest Internal triggers vs external triggers Prevent distractions by creating pacts Nir’s four tools to staying focused Nir’s free schedule maker — a more effective alternative to to-do lists Nir and Far — Nir’s website Get Nir’s book and enter your order number at indistractable.com for free video course and resources Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.  Here’s how.

17 June 2020


Episode 173: Voice UX with Sina Kahen

Episode 173: Voice UX with Sina Kahen

Voice UX is one of the fastest-growing technologies in history. Why is it so effective? Is it any similar to conventional UX design? Our guest today is Sina Kahen, co-founder of The Voice Course. You’ll learn the fundamentals of voice and conversational UX, how voice is used in some popular apps, and how to get started with the right tools and resources. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Voice Course — Sina’s course on voice UX VAICE — Sina’s consulting company Episode 68: Conversational UX with Jonathan Stark "Eleven" voice recognition elevator — the fun video we mentioned What Is Conversational User Experience (UX) — an article by Erika Morphy Google Assistant, Amazon Alexa — popular voice assistants H&M Gift Finder, Asos - shopping app examples that utilize voice Botmock, Botsociety, Excel, Adobe XD — tools for developing voice UX The Voice Summit — a voice tech conference by MODEV Voice2, Women in Voice — popular communities Follow Sina on LinkedIn and Instagram Use promocode UIBREAKFAST until June 30 to get 30% off The Voice Course Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. Iteratively is a platform for analytics collaboration. Now you can ship accurate analytics faster by involving all the stakeholders. It works on top of your existing analytics platform like Mixpanel, Segment, or Google Analytics. Head over to iterative.ly to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

10 June 2020


Episode 172: Naming Your Product with Brad Flowers

Episode 172: Naming Your Product with Brad Flowers

We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision. P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bullhorn Creative — Brad's agency The Naming Book — Brad's book Anything You Want — a book by Derek Sivers How Nike almost ended up with a very different name Ferrari's Subliminal Cigarette Ads Get Brad's book Follow Brad on Twitter: @BullhornBrad Drop Brad a line at brad@bullhorncreative.com Today's Sponsor This episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. ClientRock is a client communication tool for professional services companies. It helps you schedule appointments, collect payments, share files, and much more — a great way to keep your freelance clients organized. Head over to clientrock.com/uibreakfast to start your free trial. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

2 June 2020


Episode 171: Working Solo with Rafal Tomal

Episode 171: Working Solo with Rafal Tomal

Is building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You’ll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rafal’s website Episode 79: Typography in UI Design with Rafal Tomal Authentik Creative — Rafal’s previous agency ConvertKit, Nathan Barry, The Smart Passive Income, Eric Ries — some famous clients at Authentik The Company of One — a book by Paul Jarvis DesignKit — Rafal’s wireframing system for Figma QuickFrames — Rafal’s system for sitemaps and user flows Follow Rafal on Twitter: @RafalTomal Today’s Sponsor This episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription. Interested in sponsoring an episode? Learn more here. Help Founders Hugo provides centralized, searchable meeting notes for your team. It connects with tools like Zoom, Slack, Zendesk, and HubSpot, and it’s free for up to 40 users. Head over to hugo.team to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

25 May 2020


Episode 170: The Power of Workshops with Jonathan Courtney

Episode 170: The Power of Workshops with Jonathan Courtney

How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&Smart and the author of The Workshopper Playbook. You'll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Workshopper Playbook — Jonathan's new book (might be sold out, but there's a waitlist) AJ&Smart — Jonathan's design agency Episode 131: Design Sprint with Jonathan Courtney Jake & Jonathan (previously Product Breakfast Club) — Jonathan's podcast with Jake Knapp Design Thinking, Business Model Canvas — popular methodologies Sprint — the original book by Jake Knapp with John Zeratsky and Braden Kowitz 5 Stages in the Design Thinking Process — an article by Rikke Friis Dam and Yu Siang Teo Miro — an online whiteboard tool for remote collaboration The Ultimate Guide to Remote Design Sprints Userlist — Jane's SaaS product Lightning Decision Jam Follow AJ&Smart on Instagram and YouTube Look for The Workshopper Playbook on Amazon in July Follow Jonathan on Twitter: @jicecream Today's Sponsor This episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription. Interested in sponsoring an episode? Learn more here. Help Founders ScatterSpoke is an online retrospective tool for agile teams. It gives them tools and data to improve the way they inspect their practices. So you can create a culture of continuous improvement, rapid experimentation, and change for the better. Head over to scatterspoke.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

17 May 2020


Episode 169: Building Your Brand with Austin Church

Episode 169: Building Your Brand with Austin Church

How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Balernum — Austin's branding and marketing studio Freelance Cake — Austin's business growth course for freelancers and consultants Userlist — Jane's SaaS product Start With Why, The Infinite Game — books by Simon Sinek Episode 155: Writing Microcopy with Yael Ben-David Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp Essentialism — a book by Greg McKeown Give and Take — a book by Adam Grant Get your free brand scorecard at Balernum.com Follow Austin on Twitter: @austinlchurch Today's Sponsor This episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at balsamiq.com. Interested in sponsoring an episode? Learn more here. Help Founders 💛 Versoly is a SaaS focused landing page and website builder. It’s the easiest way to build your SaaS website — no developers, no code. Head over to versoly.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

13 May 2020


Episode 168: Succeeding at Freemium with Tim Valishev

Episode 168: Succeeding at Freemium with Tim Valishev

Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes JivoChat — Tim's product we're talking about Bootstrapping to $7.5MM by Letting My Product Speak for Itself — Tim's interview at Indie Hackers Zendesk, LiveChat, Intercom — some popular products in the live chat industry List of countries by number of Internet users — a Wikipedia article Episode 161: Managing Product Versions with Max Seelemann Phrase — a tool for software localization Episode 157: Serving Your Customer’s Customers with Adii Pienaar Follow Tim on Facebook Today's Sponsor This episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

4 May 2020


Episode 167: Designing Effective Presentations with Payman Taei

Episode 167: Designing Effective Presentations with Payman Taei

Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You'll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Visme — Payman's product, a tool for designing presentations How to Make Information Beautiful — Payman's video series Visme Blog Gary Vaynerchuk, Seth Godin — some of the most inspiring speakers Unsplash, Pixabay — popular free image resources Use promocode UIBREAKFAST to get 25% off all Visme plans Follow Payman on LinkedIn Follow Payman on Twitter: @PaymanTaei Today's Sponsor This episode is brought to you by Balsamiq — the most focussed tool for low-fidelity wireframing. Other tools let you fidget with details all day. Balsamiq Wireframes keeps you focused on functionality and copy. Period. With all new desktop apps and collaboration features, Balsamiq has improved a lot since you've last used it… It's time to give it another look! Check it out at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

26 April 2020


Episode 166: Continuous Product Validation with Arvid Kahl

Episode 166: Continuous Product Validation with Arvid Kahl

Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Bootstrapped Founder — Arvid's website FeedbackPanda — Arvid's previous product together with Danielle Simpson, now acquired Continuous Validation: Staying in Touch with Your Market — Arvid's article Farm Don't Hunt — a book by Guy Nirpaz and Fernando Pizarro Customer Success — a book by Nick Mehta, Dan Steinman, and Lincoln Murphy The Bootstrapped Founder Podcast — Arvid's weekly show Zero to Sold — Arvid's book (free to read online) Follow Arvid on Twitter: @arvidkahl Today's Sponsor This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

21 April 2020


Episode 165: Designing Event Experiences with Paul Campbell

Episode 165: Designing Event Experiences with Paul Campbell

What makes a great live event? What makes a great remote event? Our guest today is Paul Campbell, co-founder and CEO of Tito. The recent crisis nearly threw them out of business, but they didn't give up and built a new live-streaming platform. You'll learn about Paul's journey, what spectacular event experience means for him, and how to navigate the organizational constraints while staying true to your values. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Tito — Paul's product Vito — Paul's new platform for live-streaming online events and growing communities Funconf, Úll — conferences organized by Paul and his team Eventbrite — another ticketing tool Tito's values Userlist's values Start With Why — a book by Simon Sinek The Art of Gathering — a book by Priya Parker Follow Paul on Twitter: @paulca Today's Sponsor This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

12 April 2020


Episode 164: Enterprise Product Design with Rakesh Patwari

Episode 164: Enterprise Product Design with Rakesh Patwari

How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Salesforce — Rakesh's current place of work What is Jobs to be Done (JTBD)? — an article by Alan Klement Chesterton's fence — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairs Gall's law — states that all working complex systems evolved from simpler systems Episode 80: Design Systems Engineering with James Stone Rakesh's website Follow Rakesh on LinkedIn Follow Rakesh on Twitter: @rakeshpatwari Today's Sponsor This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

5 April 2020


Episode 163: Building Communities with Courtland Allen

Episode 163: Building Communities with Courtland Allen

Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Indie Hackers — the famous online community we're talking about The 37 signals Manifesto — Basecamp's original site from 1999 Acquired by Stripe! — a blog post from 2017 about IH acquired by Stripe Slack, Telegram, WhatsApp — good platforms for starting a community as a chatroom Discourse — popular forum software Nomad List, Hacker News, DEV — popular communities that inspired IH The Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist — Jane's interview on Indie Hackers The Indie Hackers Podcast Start Here — a guide for new users at Indie Hackers Follow Courtland on Twitter: @csallen Today's Sponsor This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

30 March 2020


Episode 162: Designing for Behavior Change with Amy Bucher

Episode 162: Designing for Behavior Change with Amy Bucher

How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Engaged — Amy's new book on behavior change (also available on Amazon) Mad*Pow — Amy's place of work, a "purpose-driven agency" SuperBetter — a book by Jane McGonigal The COM-B Behavior Change Model Atomic Habits — a book by James Clear What is Jobs to Be Done (JTBD)? Episode 151: Powerful Case Studies with Joel Klettke Participatory design — a Wikipedia article Motivational interviewing — a Wikipedia article Why We Do What We Do — a book by Edward L. Deci with Richard Flaste Amy's personal website Use promocode UIBREAKFAST to get 15% off Amy's book, Engaged Follow Amy on Twitter: @amybphd Today's Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

24 March 2020


Episode 161: Managing Product Versions with Max Seelemann

Episode 161: Managing Product Versions with Max Seelemann

Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Ulysses — the writing app we're talking about Ulysses 18 — one of the latest announcement examples (find more announcements here) Markdown — a lightweight markup language for editing text online Episode 59: International UX with Joe Leech Download Ulysses Press Kit Sign up using this link and get your first 3 months of Ulysses free Drop Max a line at max@ulysses.app Follow Max on Twitter: @macguru17 Today's Sponsor This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

18 March 2020


Episode 160: Engaging Older Adults with Judy Dressner

Episode 160: Engaging Older Adults with Judy Dressner

Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Occupational therapy — a Wikipedia article Exponential Wisdom — a podcast by Peter Diamandis The Drive — a podcast by Peter Attia Follow Judy on LinkedIn Today's Sponsor This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

6 March 2020


Episode 159: Designing for Analytics with Brian O'Neill

Episode 159: Designing for Analytics with Brian O'Neill

Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Designing for Analytics — Brian's company The CED Design Framework for Integrating Advanced Analytics into Decision Support Software — Brian's article Information Dashboard Design — a book by Stephen Few How Charts Lie — a book by Alberto Cairo Good Charts — a book by Scott Berinato D3.js — the most popular data visualization library Get Brian's free self-assessment guide Experiencing Data — Brian's podcast Drop Brian a line at brian@designingforanalytics.com Follow Brian on Twitter: @rhythmspice Today's Sponsor This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

29 February 2020


Episode 158: Digital Security with Michael Buckbee

Episode 158: Digital Security with Michael Buckbee

What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Expedited Security, Expedited WAF — Michael's products Transport Layer Security — a Wikipedia article on TLS/SSL Penetration test — a method for evaluating security California Consumer Privacy Act — the new privacy bill alongside GPDR OWASP Top Ten — a globally recognized list of top web application security risks Let's Encrypt — free SSL/TLS certificates Public-key cryptography — a cryptographic system that uses public keys and private keys Encrypt.me — a VPN service Algo VPN — a free tool by Trail of Bits for setting up your own VPN Responsible disclosure — a model for disclosing vulnerabilities Follow Michael on Twitter: @mbuckbee Today's Sponsor This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

20 February 2020


Episode 157: Serving Your Customer's Customers with Adii Pienaar

Episode 157: Serving Your Customer's Customers with Adii Pienaar

What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes CM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign Monitor WooCommerce — Adii's previous product Userlist — Jane's product Motion — Adii's poetry book Adii's personal website Follow Adii on Twitter: @adii Today's Sponsor This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

15 February 2020


Episode 156: Ethical Cold Email with Mike Taber

Episode 156: Ethical Cold Email with Mike Taber

Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bluetick.io — Mike's follow-up tool we're talking about Startups For the Rest of Us, MicroConf — projects co-founded by Mike and Rob Walling Episode 448, Episode 461, Episode 481 — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about Bluetick Mention UIBREAKFAST at support@bluetick.io after signing up to get a special bonus from Mike Follow Mike on Twitter: @SingleFounder Today's Sponsor This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

6 February 2020


Episode 155: Writing Microcopy with Yael Ben-David

Episode 155: Writing Microcopy with Yael Ben-David

No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Yael's blog on Medium Episode 134: UX Writing with Yuval Keshtcher Transcript of the interview I never had — Yael's article that inspired this episode John Saito — a famous UX writer at Dropbox Mailchimp Content Style Guide Microcopy: The Complete Guide — a book by Kinneret Yifrah One voice, many hands — an article by Slack team Content Design — a book by Sarah Richards (she coined the term) The Man Who Lied to His Laptop — a book by Clifford Nass and Corina Yen Don't Make Me Think — a timeless book by Steve Krug Letting Go of the Words — a book by Ginny Redish Conversational Design — a book by Erica Hall Follow Yael on Twitter: @YaelBenDavid Today's Sponsor This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

21 January 2020


Episode 154: Refactoring UI with Adam Wathan and Steve Schoger

Episode 154: Refactoring UI with Adam Wathan and Steve Schoger

Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Refactoring UI — team's project we're talking about Tailwind CSS — Adam's project, a CSS framework for rapid UI development Things — a popular to-do app, one of the examples of great design 7 Practical Tips for Cheating at Design — one of the team's most successful articles ScreenFlow — a popular tool for screen recording and video editing Watch Refactoring UI on YouTube Get the Refactoring UI book Follow Adam and Steve on Twitter: @adamwathan, @steveschoger Today's Sponsor This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

11 January 2020


Episode 153: Your First 100 Customers with Asia Matos

Episode 153: Your First 100 Customers with Asia Matos

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes DemandMaven — Asia's company Make Your Pirate Metrics Actionable — an article about Dave McClure's Pirate Metrics Ahrefs — a tool that successfully implements a paid $7 trial Episode 142: Game Thinking with Amy Jo Kim The Beginner’s Guide to Gmail Ads — an article by Neil Patel Follow Asia on LinkedIn Follow Asia on Twitter: @AsiaMatos Use promocode UIBREAKFAST to get Asia's marketing strategy call entirely free Today's Sponsor This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

23 December 2019


Episode 152: Illustration in UX with Krystal Lauk

Episode 152: Illustration in UX with Krystal Lauk

How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Krystal Lauk Studios — Krystal's design agency Humans of Flat Design — fun project by Eli Schiff featuring modern illustrations Thumbtack Brand Illustration Style — one of Krystal's case studies Illustrating a more human brand — the history of Dropbox brand illustration by Michael Jeter 99U, Pinterest, It's Nice That — places to find inspiration Procreate, Adobe Fresco, Adobe Sketch — some of the popular illustration tools Mention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk Studios Follow Krystal on Instagram Follow Krystal on Twitter: @krystallauk Today's Sponsor This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

9 December 2019


Episode 151: Powerful Case Studies with Joel Klettke

Episode 151: Powerful Case Studies with Joel Klettke

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Case Study Buddy — Joel's service we're talking about Some of their case study samples Pingboard, Varonis, Buffer — some of the companies that do great case studies Crisp Video — a company producing amazing video testimonials for lawyers (see one of the samples) Get your free copy of The Complete Guide to Growing Your Revenue with Case Studies Follow Joel on Twitter: @JoelKlettke Today's Sponsor This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

22 November 2019


Episode 150: Understanding Product-Market Fit with Derrick Reimer

Episode 150: Understanding Product-Market Fit with Derrick Reimer

Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not). Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes I'm Walking Away From the Product I Spent a Year Building — Derrick's post-mortem article about Level 37signals — the original site from 1999 Getting Real — a book by 37signals Start Small, Stay Small — a book by Rob Walling Drip — Derrick's previous product with Rob Walling (acquired by Leadpages) The Mom Test — a book by Rob Fitzpatrick on talking to customers StaticKit — Derrick's current product The Art of Product — Derrick's podcast with Ben Orenstein Derrick's personal website Follow Derrick on Twitter: @derrickreimer Today's Sponsor This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

8 November 2019


Episode 149: Tech Education for Kids with Miriam Tocino

Episode 149: Tech Education for Kids with Miriam Tocino

The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Zerus & Ona — Miriam's illustrated book series for kids Lauren Sapala — a writer & coach on intuitive writing The Artist's Way — a book by Julia Cameron Follow Miriam on Twitter: @miriamtocino Pre-order Zerus gets a Virus in English or Dutch Join the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter) Today's Sponsor This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

31 October 2019


Episode 148: SaaS Websites with Josh Garofalo

Episode 148: SaaS Websites with Josh Garofalo

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Sway Copy — Josh's consultancy Copyhackers, ConversionXL — great copywriting resources Amazon, Capterra — places for customer research 12 Voice of the Customer Methodologies To Generate a Goldmine of Customer Feedback JTBD.info — a website on Jobs to be Done, run by Alan Klement Hotjar, FullStory — tools for better understanding customer behavior Userlist — Jane's SaaS product Episode 133: SaaS Pricing with Patrick Campbell Tom's Planner — a project management tool, one of Josh's case studies How Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awareness This Sentence Has Five Words — a lesson from Gary Provost on varying sentence length Get in touch with Josh Follow Josh on Twitter: @swaycopy Today's Sponsor This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

6 October 2019


Episode 147: Product Positioning with April Dunford

Episode 147: Product Positioning with April Dunford

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Obviously Awesome — April's book we're talking about How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog post Episode 37: Customer Support Done Right with Alex Yumashev April's website Follow April on Twitter: @aprildunford Today's Sponsor This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

23 September 2019


Episode 146: Q&A with the Userlist Team

Episode 146: Q&A with the Userlist Team

In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist — the product we're talking about Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke Episode 56: Product Development Secrets with Claire Suellentrop Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Behind the Scenes of Our Upcoming Public Launch The story of Userlist, Inc. Userlist Team & Company Values How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist Campaign Templates for Each User Lifecycle Stage Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky Follow the team on Twitter: @ClaireSuellen, @benediktdeicke, @uibreakfast, @Userlistio Today's Sponsor This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

9 September 2019


Episode 145: The Business of Mobile Apps with Sean Casto

Episode 145: The Business of Mobile Apps with Sean Casto

Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PreApps — Sean's app marketing agency App Secrets: How to Create A Million Dollar App — Sean's book The One Thing — a book by Gary Keller and Jay Papasan Measure What Matters — a book by John Doerr Sean's website Follow Sean on Facebook Today's Sponsor This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

29 August 2019


Episode 144: Product Integrations with Rob Walling

Episode 144: Product Integrations with Rob Walling

Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes MicroConf, TinySeed, previously Drip — organisations co-founded by Rob Stripe, PayPal, Shopify, Zapier, Segment, Gumroad — some of the popular integrations The Power of Integrating Your SaaS With Other Apps — an episode with Ruben Gamez of Bidsketch Userlist.io — Jane's SaaS product Startups For the Rest of Us — Rob's podcast together with Mike Taber Rob's website Follow Rob on Twitter: @robwalling Today's Sponsor This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

10 August 2019


Episode 143: Designing for Healthcare with Chris Kiess

Episode 143: Designing for Healthcare with Chris Kiess

Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Information Architecture: For the Web and Beyond — a book by Louis Rosenfeld, Peter Morville & Jorge Arango Patient Protection and Affordable Care Act — a Wikipedia article Epic, Cerner — some of the popular out-of-the-box solutions for hospitals HL7 — standards for electronic health information Healthcare Design Is About More Than Aesthetics UX Ecosystems: Designing a Patient’s Path to Health Care Healthcare: The other UX design Healthcare UX: a journey just begun Design for Care: Innovating Healthcare Experience — a book by Peter Jones UXD Healthcare, Connected Health Conference — popular healthcare UX conferences Follow Chris on Medium Follow Chris on Twitter: @chris_kiess Today's Sponsor This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at gusto.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

27 July 2019


Episode 142: Game Thinking with Amy Jo Kim

Episode 142: Game Thinking with Amy Jo Kim

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Game Thinking (also available on Audible), Community Building on the Web — Amy's books The Lean Startup, Design Thinking — some of the popular product design methods Game Thinking TV — Amy's YouTube channel Find your ideal early customers with Job Stories — one of their videos on Job Stories GameThinking.io — Amy's website Innovator Quiz — a quiz to receive a free product/market fit cheatsheet Follow Amy Jo on Twitter: @amyjokim Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

12 July 2019


Episode 141: Launch Best Practices with Keith Perhac

Episode 141: Launch Best Practices with Keith Perhac

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SegMetrics — Keith's product Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF) CartHook — a well-known upsell tool How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers Neil Patel's Digital Marketing Blog SegMetrics Blog Wirecutter — a recommendations website Patrick McKenzie — a famous software consultant we're talking about Episode 100: Leveling Up with Patrick McKenzie The Personal MBA — website & book by Josh Kaufman Develop Your Marketing — Keith's website Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

27 June 2019


Episode 140: Sustainable UX with James Christie

Episode 140: Sustainable UX with James Christie

Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SustainableUX — event & community we're talking about MadPow — a design agency where James works #ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't) Sustainable Web Design — James's famous article on A List Apart Squoosh — an in-browser tool for optimizing images Code as Craft — a blog by Etsy's engineering team Susty — the lightest WP theme B Corporations — a certification system for social and environmental performance Wholegrain Digital — an agency in London focused on sustainability SustainableUX on YouTube Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler Energy Efficiency and the P2P Web with Jordyn Bonds Future Ethics with Cennydd Bowles James's newsletter on Sustainable UX Follow James on Twitter: @JC_UX, @SustainableUX Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

14 June 2019


Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Sherlock — Derek's product we're talking about Userlist.io — Jane's SaaS product Clearbit — a tool for enriching customer data ProductLed — a resource by Wes Bush on product-led growth Notes from Baker St. — Sherlock's blog on product engagement Follow Derek on Medium Follow Derek on Twitter: @dskaletsky Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

31 May 2019


Episode 138: Blogging Strategy for SaaS with Kaleigh MooreTrends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.

Episode 138: Blogging Strategy for SaaS with Kaleigh MooreTrends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Show Notes Creative Class — Kaleigh's project for freelancers with Paul Jarvis Creative Class Podcast Episode 53: Trust Marketing with Paul Jarvis Kaleigh's website Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters Follow Kaleigh on Twitter: @kaleighf Today's Sponsor This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

24 May 2019


Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf

Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf

There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books Sense & Respond Press — Jeff's publishing house together with Josh Seiden Making Progress, Hire Women — some of the latest books by Sense & Respond Press Agile vs Lean vs Design Thinking — Jeff's original article Episode 131: Design Sprint with Jonathan Courtney AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen Jeff's website Follow Jeff on Twitter: @jboogie Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

3 May 2019


Episode 136: Hidden Powers of Adobe Document Cloud with Liang-Cheng Lin

Episode 136: Hidden Powers of Adobe Document Cloud with Liang-Cheng Lin

The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PDF — a Wikipedia article Adobe Scan — Adobe's new mobile scanner app Perfection, Good Design, and the Art of Both — Liang-Cheng's article about designing Adobe Scan Document Cloud at Adobe Blog Follow Liang-Cheng on LinkedIn Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to abstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

19 April 2019


Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam

Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam

Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Simple Focus, Clear Function — JD's agencies Pulse, Ballpark, Temper, Sifter, Curated — some of JD's products MetaLab — the company behind Ballpark Josh Pigford — the founder of Baremetrics and previously Temper Starting & Sustaining — a book by Garrett Dimon Hitenism — Hiten Shah's blog & newsletter Follow JD on Twitter: @jdgraffam Ask JD any questions at jdgraffam@gmail.com Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

5 April 2019


Episode 134: UX Writing with Yuval Keshtcher

Episode 134: UX Writing with Yuval Keshtcher

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Writing Hub — Yuval's website Shopify Content Style Guide Mailchimp Content Style Guide Episode 59: International UX with Joe Leech Episode 96: Building a Global Customer Base with Ed Freyfogle Userlist.io — Jane's SaaS product The Three-Hour Brand Sprint — a framework by Jake Knapp John Saito — UX writer at Dropbox Writing guidelines for Material Design Microcopy & UX Writing — Yuval's Facebook community Follow Yuval on Twitter: @KeshYuval Ask Yuval any questions at yuval@uxwritinghub.com Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

24 March 2019


Episode 133: SaaS Pricing with Patrick Campbell

Episode 133: SaaS Pricing with Patrick Campbell

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProfitWell — Patrick's company we're talking about Value Based Pricing — Patrick's talk recap from FemtoConf 2018 Userlist.io — Jane's SaaS product Atlassian, Wistia, LinkedIn — some of the companies that do pricing well David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing ProfitWell, Price Intelligently — Patrick's websites Ask Patrick any questions at pc@profitwell.com Follow Patrick on Twitter: @Patticus Today's Sponsor This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

9 March 2019


Episode 132: Feature Audit with Brian Rhea

Episode 132: Feature Audit with Brian Rhea

How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Feature Audit — Brian's tool we're talking about “hirebrianrhea.com”…One Year Later — Brian's article at Brad Feld's blog The best stats you've ever seen — a TED talk by Hans Rosling that inspired Brian's visualization Before you plan your product roadmap — an article by Des Traynor of Intercom about performing a feature audit Userlist.io — Jane's SaaS product Heap, Pendo — "heavy" analytics tools that collect all data to allow its retrospective analysis Brian's website Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts Get free product materials like worksheets and templates at Brian's Jobs to Be Done Resource Library Follow Brian on Twitter: @brhea Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

24 February 2019


Episode 131: Design Sprint with Jonathan Courtney

Episode 131: Design Sprint with Jonathan Courtney

Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes AJ&Smart — Jonathan's design agency Sprint — the original book by Jake Knapp Follow AJ&Smart on YouTube for hours of free instructional videos on the topic of Design Sprint RealtimeBoard — a tool for remote collaboration Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman — our previous episode on RealtimeBoard Lightning Decision Jam — how to run a shorter design sprint workshop Follow Jonathan on Instagram: @jicecream Product Breakfast Club — Jonathan's podcast with Jake Knapp Use promocode UIBREAKFAST to get €500 off the Design Sprint Masterclass Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to goabstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

10 February 2019


Episode 130: Deep Work with Jonathan Anderstrom

Episode 130: Deep Work with Jonathan Anderstrom

There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Creed Interactive — Jonathan's agency Deep Work: Our Secret Sauce to an Effective Work Environment — an article by Jeremy Dean at their blog 37 Lessons on Productivity and Work from Basecamp’s Jason Fried — an article by Steve Glaveski Deep Work — a book by Cal Newport Episode 18: Staying in Flow with Anders Thue Pedersen — our past episode on TimeBlock method Creed Interactive Office Tour Follow Jonathan and Creed Interactive on Twitter: @anderstrom, @creed_all_in Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

25 January 2019


Episode 129: UX Research Tools with Andrew Mayfield

Episode 129: UX Research Tools with Andrew Mayfield

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Optimal Workshop — Andrew's company Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about Card Sorting 101 — a guide at Optimal Workshop blog Card Sorting — a book by Donna Spencer Tree Testing for Websites — a free book-length guide by Dave O'Brien, inventor of Treejack Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

18 January 2019


Episode 128: Writing Great Product Specs with Janna Bastow

Episode 128: Writing Great Product Specs with Janna Bastow

What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProdPad — Janna's product management software Mind the Product — Janna's community (and series of events) for product managers User Onboarding: The UX Behind Our Magically Extending Free Trial — Janna's article about gamified trials How to Write Great Product Specs — Janna's article Product requirements document (PRD) — a Wikipedia article How To Build A Product Roadmap Everyone Understands — an article by Andrea Saez at ProdPad Blog Why Your Roadmap Is Not A Release Plan — another article by Andrea Saez Marvel, InVision, Balsamiq — design & prototyping tools Follow Janna on LinkedIn Follow Janna on Twitter: @simplybastow Today's Sponsor This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

2 January 2019


Episode 127: Content Strategy with Chris Huylebroeck

Episode 127: Content Strategy with Chris Huylebroeck

How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 118: Customer Top Tasks with Gerry McGovern Content Modelling: A Master Skill — an article by Rachel Lovinger Wine, Content, and Domain Models — an article by Michael Andrews Tree testing — a Wikipedia article Internet Architects — a company where Chris currently works Follow Chris on LinkedIn Follow Chris on Twitter: @cHuylebroeck Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

15 December 2018


Episode 126: Company Values Done Right with Haraldur Thorleifsson

Episode 126: Company Values Done Right with Haraldur Thorleifsson

How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Ueno — Haraldur's company Ueno’s Culture Values — Haraldur's article describing their company values Radical Candor — a book by Kim Scott Follow Haraldur on Ueno's blog, Lorem Ipsum Today's Sponsor This episode is brought to you by Frontify. Frontify provides cloud-based brand management software for increased brand consistency, efficiency, and design collaboration. It's the single source of truth for all your digital assets, enriched with guidelines. Sign up for a free trial at frontify.com/uibreakfast, and get your first three months free of charge if you start a subscription. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

30 November 2018


Episode 125: Defining & Building New Features with Emily Tate

Episode 125: Defining & Building New Features with Emily Tate

What features should you build next? Will your product be ever "done"? How to avoid "building yourself into the corner"? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore "squeaky wheals" while focusing on truly important product work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Mind the Product — the world's largest community of product people Pivotal Labs — Emily's previous place of work Episode 121: Managing Customer Feedback with Sofia Quintero Critical Thinking for Product Teams — a talk by Teresa Torres sharing her opportunity solution tree Before You Plan Your Product Roadmap — a post by Des Traynor about feature audits The Five Whys for Start-Ups — an article by Eric Ries Taming the Squeaky Wheel — Emily's article Mind the Product, ProdPad — great blogs to follow Product Roadmaps Relaunched — a book by C. Todd Lombardo, Bruce McCarthy, Evan Ryan & Michael Connors Mind the Product events & local meetups The Daily Em — Emily's website Follow Emily on Twitter: @thedailyem Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

17 November 2018


Episode 124: Deciphering GDPR with Aleth Gueguen

Episode 124: Deciphering GDPR with Aleth Gueguen

The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GDPR for SaaS — Aleth's website General Data Protection Regulation (GDPR) — a Wikipedia article How To Protect Your Users With The Privacy By Design Framework — an article by Heather Burns at Smashing Magazine 10 examples of best practice UX for obtaining marketing consent — an article by Ben Davis Privacy in mobile apps — an ICO guide Userlist.io — Jane's SaaS product (a typical data processor) The GDPR Package — Aleth's consulting package for SaaS companies Follow Aleth on Twitter: @pl4n3th Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

2 November 2018


Episode 123: Bridging the Execution Gap in Digital Strategy with Jonathon Hensley

Episode 123: Bridging the Execution Gap in Digital Strategy with Jonathon Hensley

According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Emerge Interactive — Jonathon's digital product agency Balsamiq, Axure — wireframing tools Insights by Emerge Interactive — a section with interviews, articles, and other resources Download your free Digital Product Vision & Planning Checklist (and get a chance to win a free workshop) at emergeinsights.com/uibreakfast Follow Jonathon on Twitter: @jonathonhensley Today's Sponsor This episode is brought to you by Balsamiq, the easiest-to-use wireframing tool. Balsamiq is great for collaborating with your team and getting everyone on the same page quickly! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

19 October 2018


Episode 122: Starting New Projects with David Kadavy

Episode 122: Starting New Projects with David Kadavy

How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Heart to Start, Design for Hackers — David's books Love Your Work — David's podcast How to Write a Book, Make Money Writing on the STEEM Blockchain — David's "short reads" Self-discrepancy theory — a Wikipedia article The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography — an article & video at Brain Pickings Authority — a book by Nathan Barry Your First $10k — a guide for creating products by Amy Hoy Old Masters and Young Geniuses — a book by David Galenson Steve Jobs’ 2005 Stanford Commencement Address Seth Godin — Love Your Work, Episode 77 David's website Follow David on Twitter: @kadavy Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

5 October 2018


Episode 121: Managing Customer Feedback with Sofia Quintero

Episode 121: Managing Customer Feedback with Sofia Quintero

Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes NomNom — Sofia's company Geckoboard — Sofia's previous place of work Episode 112: Optimizing SaaS Trials with Alli Blum Episode 116: Segmenting Your Users with Val Geisler Airtable, Trello, Google Sheets — tools that can be used for recording customer feedback The Spotlight Framework — a framework by David Cancel of Drift to make customer feedback actionable What is Jobs to be Done (JTBD)? — an article by Alan Klement, creator of JTBD framework What is Net Promoter? — how NPS is calculated Inside Intercom — Intercom's blog Fullstory, Mixpanel, Amplitude — popular analytics tools Hungry for Insight — NomNom's blog The Practical Handbook to Building Better Feedback Loops — a new free book by NomNom Follow Sofia on Twitter: @Sofiaqt Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

14 September 2018


Episode 120: Web Design Equation with Sean Doran

Episode 120: Web Design Equation with Sean Doran

Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about "the web design equation" — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wiretap — Sean's place of work Val Geisler, David Sherry, Dennis Field — some of our previous guests from Sean's community in Columbus, Ohio The Web Design Equation — an episode of Sean's previous podcast, All of the Above Atomic Design — a blog post by Brad Frost Figma, Sketch, InVision Studio — popular design tools Graceful Degradation — an article at Zurb Mockaroo — random data generator for UI/UX Web Content Accessibility Guidelines (WCAG) Sean's website Follow Sean on Twitter: @spjpgrd Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

31 August 2018


Episode 119: Emotional Targeting with Talia Wolf

Episode 119: Emotional Targeting with Talia Wolf

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GetUplift — Talia's company Emotional Targeting 101 — Talia's article at ConversionXL What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors GetUplift blog Get your free conversion optimization resources at GetUpflift Follow Talia on Twitter: @TaliaGw Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

17 August 2018


Episode 118: Customer Top Tasks with Gerry McGovern

Episode 118: Customer Top Tasks with Gerry McGovern

Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Gerry's website — customer experience insights published since 1996 (don't forget to subscribe) Gerry's books Identifying Customer Top Tasks — Gerry's article on Medium Episode 111: Effective Website Navigation with Els Aerts SurveyMonkey — a popular survey tool Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work Optimal Workshop — great user research tools MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources Customer Carewords — Gerry's consulting website Follow Gerry on Twitter: @gerrymcgovern Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

3 August 2018


Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rob's consulting website SaaS Resources — a project co-founded by Rob The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about Price Intelligently — a blog by Patrick Campbell Episode 96: Building a Global Customer Base with Ed Freyfogle The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs Follow Rob on Twitter: @robturlinckx Drop Rob a line and ask him for pricing advice at rob@robturlinckx.com Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

27 July 2018


Episode 116: Segmenting Your Users with Val Geisler

Episode 116: Segmenting Your Users with Val Geisler

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 102: SaaS Email Onboarding with Val Geisler — previous episode with Val ConvertKit (now Seva) — Val's previous place of work Userlist.io — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop RightMessage — a popular personalization tool by Brennan Dunn and Shai Schechter Episode 105: Website Personalization with Brennan Dunn Intercom, Drip — pre-acquisition email automation tools Drip, ActiveCampaign, Drift, Customer.io, Vero — post-acquisition email automation tools Kissmetrics — a popular analytics tool Val's website (make sure you subscribe for her famous onboarding teardowns) Follow Val on Twitter: @lovevalgeisler Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

20 July 2018


Episode 115: The Psychology of Addictive Products with Jeff Davidson

Episode 115: The Psychology of Addictive Products with Jeff Davidson

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes How to Design an Addictive Product — Jeff's article Ivan Pavlov, Sigmund Freud, Harry Harlow, Abraham Maslow — some of the famous psychologists Jeff mentions Thinking, Fast and Slow — a book by Daniel Kahneman Intrinsic motivation, Maslow's hierarchy of needs — Wikipedia definitions The Power of Habit — a book by Charles Duhigg Reddit, Product Hunt, Hacker News, Designer News — popular websites with a content voting system Jeff's consulting website Follow Jeff on Medium Follow Jeff on Twitter: @jeffdavidsond Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

13 July 2018


Episode 114: Product Demos Done Right with Aaron Krall

Episode 114: Product Demos Done Right with Aaron Krall

What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You'll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SaaS Growth Hacks — Aaron's famous Facebook group Breakthrough Advertising — a book by Eugene M. Schwartz 24sessions — Aaron's favorite no-download tool for scheduling and conducting video calls Zoom, GoToMeeting — other popular tools for video calls Calendly, Book Like A Boss, YouCanBook.me — popular scheduling tools Userlist.io — Jane's SaaS product with Benedikt Deicke and Claire Suellentrop Aaron's blog Follow Aaron on Twitter: @aaron_krall Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

6 July 2018


Episode 113: Designing Messaging Systems with Kostya Gorskiy

Episode 113: Designing Messaging Systems with Kostya Gorskiy

Chats and messengers represent a huge design challenge: there's always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Intercom — Kostya's current place of work Yandex — Kostya's previous place of work as a design director Product thinking: behind our new Messenger home screen — an article by Brian Donohue Design for the Real World — a book by Victor Papanek Inside Intercom — Intercom's blog & educational resources Follow Kostya on Twitter: @k00 Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

29 June 2018


Episode 112: Optimizing SaaS Trials with Alli Blum

Episode 112: Optimizing SaaS Trials with Alli Blum

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Alli's consulting website NomNom — Alli's favorite tool for aggregating customer feedback and user research Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Putting the (Onboarding) Cart Before the (Product) Horse — slides from Alli's talk at MicroConf 2018 The Sustainable SaaS: What Permaculture Can Teach Us About Building Software — Marie Poulin's talk recap from MicroConf 2018 Inside Growth at Wistia: The Process Behind Our A/B Tests — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates Recommender system (recommendation engine) — a Wikipedia article Get Alli's free course on SaaS trial optimization Follow Alli on Twitter: @AlliBlum Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

22 June 2018


Episode 111: Effective Website Navigation with Els Aerts

Episode 111: Effective Website Navigation with Els Aerts

We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes AGConsult — Els' agency Identifying Customer Top Tasks — an article by Gerry McGovern Treejack, OptimalSort — tools by Optimal Workshop for tree testing and card sorting Balsamiq, Axure, InVision — prototyping tools Information Scent — a definition at Optimizely Glossary Navigation versus search — Els' article GOV.UK — a good website example without top navigation Jakob Nielsen, Jared Spool, Gerry McGovern — usability authorities to follow CTAConf 2018 — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada) Follow Els on Twitter: @els_aerts Get €200 off user research training by AGConsult Academy using promocode UIBREAKFAST (valid until June 31, 2018) Today's Sponsor This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

15 June 2018


Episode 110: What Makes an Awesome Product Strategy with Zack Naylor

Episode 110: What Makes an Awesome Product Strategy with Zack Naylor

What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Aurelius — Zack's product, user research and insights platform Aurelius Podcast — their podcast The Nerdery — Zack's previous place of work Why The Best Design and Product Teams Decide What, Then How — Zack's article on strategy vs tactics Objectives and key results (OKR) — a popular framework for defining and tracking objectives and their outcomes The Exact Customer Research Process We Used for Userlist.io — an article by Claire Suellentrop, Jane's co-founder Aurelius Podcast: Episode 18 with Patrick Campbell — an episode on customer development, user research for pricing and using data for better decisions Product/market fit — a term that defines the degree to which a product satisfies a strong market demand Ask 37signals: How do you say no? — an article by Jason Fried Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results — a book by Christina Wodtke Just Enough Research — a book by Erica Hall Indi Young — a famous data scientist and researcher How to Win Friends & Influence People — a book by Dale Carnegie Follow Aurelius Blog Follow Zack on Twitter: @zacknaylor Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

8 June 2018


Episode 109: Mastering Google Analytics with Jeff Sauer

Episode 109: Mastering Google Analytics with Jeff Sauer

According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Jeffalytics — Jeff's consulting & training company Google Analytics Certification Course — Jeff's premium GA program Quill Engage — a tool for sending GA reports Google Data Studio — Google's dashboard service Tiny Reminder, RightMessage — examples of products with low level of awareness Jeffalytics YouTube channel and blog — Jeff's free resources on the topic MEASURESCHOOL, Simo Ahava's blog, Analytics Mania, Optimize Smart — other great blogs on analytics Sign up for Jeff's free Analytics Mini-Course Follow Jeff on Twitter: @jeffsauer Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

1 June 2018


Episode 108: How Startup Accelerators Work with Nina Stepanov

Episode 108: How Startup Accelerators Work with Nina Stepanov

What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate & Head of Platform at Acceleprise. You'll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Acceleprise — the global SaaS accelerator where Nina works Y Combinator, Techstars — other famous accelerators Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist — a book by Brad Feld, Jason Mendelson, and Dick Costolo Apply for Acceleprise on AngelList Follow Nina on Twitter: @ninarstepanov Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

25 May 2018


Episode 107: Growing Design Teams with Andy Vitale

Episode 107: Growing Design Teams with Andy Vitale

How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You'll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Polaris Industries — Andy's company Polaris UX Design Principles Org Design for Design Orgs: Building and Managing In-House Design Teams — a book by Peter Merholz and Kristin Skinner Design Is a Job, You’re My Favorite Client — books by Mike Monteiro published by A Book Apart Andy's website Follow Andy on Twitter: @andyvitale Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

18 May 2018


Episode 106: Designing Decentralized Apps with Matt Cyrankiewicz

Episode 106: Designing Decentralized Apps with Matt Cyrankiewicz

What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes HOO KOO E KOO — Matt's digital product studio Decentralized application (dapp), distributed ledger, decentralized autonomous organization (DAO) — Wikipedia articles Is Coinbase creating a centralized or decentralized financial system? Hashgraph wants to give you the benefits of blockchain without the limitations CryptoKitties — a famous game using blockchain technology MetaMask, Ethereum — other blockchain projects mentioned Venmo — a popular money transfer service Understanding off-chain transactions in blockchain for fun and profit AxiomZen — a studio behind CryptoKitties Dissecting the Ethereum whitepaper in four minutes The Quiet Master of Cryptocurrency — an interview with Nick Szabo by Tim Ferriss Follow Matt on Medium Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

11 May 2018


Episode 105: Website Personalization with Brennan Dunn

Episode 105: Website Personalization with Brennan Dunn

Custom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes RightMessage — Brennan's personalization tool, co-founded with Shai Schechter Double Your Freelancing — Brennan's famous resource for freelancers and consultants Planscope — Brennan's previous SaaS (acquired in 2016) Laura Elizabeth — the designer who works on RightMessage Episode 103: UX Personalization with Samuel Hulick Personalizing ConvertKit.com — a video case study by RightMessage Optimizely — a popular A/B testing tool Bookify — another product mentioned as a case study The Anatomy of a Six-Figure Email Course — Brennan's article at GrowthLab 5 Ways to Use Personalization to Grow Your SaaS — Brennan's article for Baremetrics The Personalization Masterclass — Brennan's course on personalization RightMessage learning center (free content) See personalization in action at rightmessage.com/uibreakfast Follow Brennan on Twitter: @brennandunn Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

4 May 2018


Episode 104: Qualifying Clients with Matt Inglot

Episode 104: Qualifying Clients with Matt Inglot

Is that new project really worth your attention? Should you say "yes" to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Freelance Transformation — Matt's famous podcast Tilted Pixel — Matt's agency Episode 100: Leveling Up with Patrick McKenzie 3 Reasons You Should Be Roadmapping — an article by Brennan Dunn FT 141: Become Known In Your Niche with Mike Julian FT 139: Building a Company of One with Paul Jarvis FT 132: Specialize, Simplify, Profit! with Kurt Elster Get the free course on winning freelance clients at Freelance Transformation Follow Matt on Twitter: @mattinglot Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

27 April 2018


Episode 103: UX Personalization with Samuel Hulick

Episode 103: UX Personalization with Samuel Hulick

Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UserOnboard — Samuel's website The Elements of User Onboarding — Samuel's book RightMessage — Brennan Dunn's personalization tool Baremetrics Demo — a live sample dashboard with their own real data Publishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPR UI Breakfast Podcast. Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White The Anatomy of a Six-Figure Email Course — an extensive article by Brennan Dunn User Onboarding Best Practices — some of Samuel's best articles on user onboarding Follow Samuel on Twitter: @SamuelHulick Today's Sponsor This episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at feedier.com/uibreakfast, and get your first 3 months free on the Standard plan if you decide to upgrade. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

20 April 2018


Episode 102: SaaS Email Onboarding with Val Geisler

Episode 102: SaaS Email Onboarding with Val Geisler

We all receive plenty of "let's get started" emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ConvertKit — Val's previous place of work Matt Ragland — user onboarding specialist at ConvertKit Episode 100: Leveling Up with Patrick McKenzie Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Litmus Live, Business of Software — some of Val's favorite conferences Mixmax, DeepDyve — some of Val's recent email onboarding teardowns (see more here) Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial — an article by Nathan Powell at Nusii blog Tiny Reminder — Jane's previous SaaS (now acquired by Nusii) Episode 64: Making Freemium Work with Bridget Harris Val's website Download The Dinner Party Strategy, Val's free book on great customer experience Follow Val on Twitter: @lovevalgeisler Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

13 April 2018


Episode 101: Designing Templates with Seth Coelen

Episode 101: Designing Templates with Seth Coelen

Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bootsketch — Seth's design library we're talking about Introducing Bootsketch: Design Sites Faster — Seth's blog post about launching Bootsketch Mark Otto — co-creator of Bootstrap (see his tweet about Bootsketch) Sketch News — newsletter from Sketch Sketch Runner — a Sketch utility Marketch, Zeplin, InVision Inspect — tools that bridge design and development Seth's website Follow Seth on Twitter: @WhatsNewSaes Use your special promocode UIBREAKFAST on checkout to get 20% off Bootsketch Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

6 April 2018


Episode 100: Leveling Up with Patrick McKenzie

Episode 100: Leveling Up with Patrick McKenzie

It's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes How I went from $100-an-hour programming to $X0,000-a-week consulting — Patrick's article that changed Jane's business many years ago Bingo Card Creator, Appointment Reminder, Starfighter — some of Patrick's previous projects Stripe Atlas — Patrick's current place of work Stripe Atlas Guides — guides on running an internet business The Business of SaaS by Patrick McKenzie, Networking for Founders by Stephanie Hurlburt — some of these guides Leveling Up — Patrick's talk recap from MicroConf Europe 2015 Episode 89: SaaS vs Ecommerce with Josh Pigford — an episode where Josh Pigford talks about Cedar & Sail, his craft and ecommerce business Patrick's website Follow Patrick on Twitter: @patio11 Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

2 April 2018


Episode 99: Running a Product Agnostic Team with Natalie Nagele

Episode 99: Running a Product Agnostic Team with Natalie Nagele

What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wildbit — Natalie's company Beanstalk, Postmark, Conveyor, Deploybot (acquired) — Wildbit's products JD Graffam, Serial Acquirer of SaaS Apps — an interview with JD Graffam by Garrett Dimon (his former product Sifter now also belongs to JD) Slack, Jira, Basecamp, Confluence — communication and project management tools used by Wildbit Pigeonbot — a tool that sends email from Slack Experimenting with a 4-day work week, 4-day work week update — articles on how Wildbit adopted a shorter work week Follow Natalie on Twitter: @natalienagele Today's Sponsor This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try the new web app free for 30 days at balsamiq.cloud — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

16 March 2018


Episode 98: Value-Based Design with Nick Disabato

Episode 98: Value-Based Design with Nick Disabato

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Draft — Nick's design consultancy Value Based Design — Nick's upcoming book Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode Cadence & Slang — Nick's book about interaction design Pricing Creativity — a book by Blair Enns What to Learn From Tropicana’s Packaging Redesign Failure? Draft's best case studies Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page) Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs) Mobile First — a book by Luke Wroblewski Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics Sample application form for Draft Revise Give It Five Minutes — an article by Jason Fried Follow Nick on Twitter: @nickd Today's Sponsor This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

9 March 2018


Episode 97: How to Escape Hourly Billing with Jonathan Stark

Episode 97: How to Escape Hourly Billing with Jonathan Stark

Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You'll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Hourly Billing Is Nuts — Jonathan's book we're talking about Episode 68: Conversational UX with Jonathan Stark — our previous episode with Jonathan The Freelancer's Roadmap — Jonathan's upcoming book Productized Consulting with Guest Jane Portman — a recent episode at Jonathan's podcast, Ditching Hourly How To Price Design Services & Make More Money — a talk by Chris Do (how to charge 10 times more for a logo) The Why Conversation — another episode at Jonathan's podcast Value Pricing Bootcamp — Jonathan's free email course Follow Jonathan on Twitter: @jonathanstark Get 30% off any package of Hourly Billing Is Nuts using your special promocode UIBREAKFAST Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

2 March 2018


Episode 96: Building a Global Customer Base with Ed Freyfogle

Episode 96: Building a Global Customer Base with Ed Freyfogle

Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes OpenCage Geocoder — Ed's company, a service that converts coordinates to and from places MicroConf, MicroConf Europe — conferences we discuss Episode 59: International UX with Joe Leech Quaderno — a tool for managing sales tax automatically Stripe, Xero — tools for handling payments and accounting ipinfo.io — an IP identification service Ed's personal website Follow Ed and his company on Twitter: @freyfogle, @OpenCageData Try OpenCage Geocoder free and use promocode UIBREAKFAST on checkout to get your 10% lifetime discount Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

24 February 2018


Episode 95: Overcoming Emotional Founder Challenges with Sherry Walling

Episode 95: Overcoming Emotional Founder Challenges with Sherry Walling

Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ZenFounder — Sherry's podcast with Rob Walling The Entrepreneur's Guide to Keeping Your S**t Together — Sherry's upcoming book with Rob Walling ZenTribes — Sherry's group program for entrepreneurs MastermindJam — a matchmaking service for mastermind groups MicroConf, DYFConf, WordCamp, Business of Software, Rhodium Weekend, FemtoConf, BaconBiz — some of Sherry's (and Jane's) favorite conferences Episode 45: Onboarding Your Spouse — an episode of ZenFounder podcast Sherry's website Follow Sherry on Twitter: @zenfounder Today's Sponsor This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

16 February 2018


Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt

Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt

UI Breakfast Podcast. Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You'll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Foundry — Kurt's agency we're talking about The Schmidt List — Kurt's podcast Adobe Illustrator, Sketch, InVision, Adobe XD — tools for prototyping and UI/UX design ADA Compliance — standards for accessible design ZURB Foundation — a famous framework originating from an agency Aha!, Trello, Jira, Slack — tools for product & project management Follow Kurt on LinkedIn Follow Kurt on Twitter: @KRTS Today's Sponsor This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

9 February 2018


Episode 93: Copying vs Stealing with Ferdinand Vogler

Episode 93: Copying vs Stealing with Ferdinand Vogler

Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Allergolink — Ferdinand's product Your logo is copied — Ferdinand's article on the topic Logo Modernism — a book by Jens Müller and R. Roger Remington Everything is a Remix — video series by Kirby Ferguson Hunter S. Thompson Typed Out The Great Gatsby & A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters Dieter Rams: 10 Timeless Commandments for Good Design Ferdinand's website Follow Ferdinand on Twitter: @ferdinandvogler Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

2 February 2018


Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop

Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop

This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt Love Your Customers — Claire's website Websites that Convert — Claire's book Forget the Funnel — free SaaS marketing workshops (Claire's training project with Georgiana Laudi) Tiny Reminder — Jane's previous SaaS product (now acquired by Nusii) Intercom, FullStory — SaaS products we're mentioning The Three-Hour Brand Sprint — an article by Jake Knapp that we used to conduct our brand sprint FemtoConf — a conference for self-funded software companies in Darmstadt, Germany Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly, Zoom (or Skype), Rev — tools to faciliate customer interviews Amy Screams at Software — Amy Hoy's podcast recording that we transcribed and used for research Sweep — Amy Hoy's new SaaS product Follow Claire, Benedikt, and Userlist.io on Twitter: @ClaireSuellen, @benediktdeicke, @Userlistio Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

26 January 2018


Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen

Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen

Meaningful motion can make a huge difference in your product, yet it's so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who's responsible for the implementation, how to document transitions when you hand off your work, and how to "breathe life" into an existing web app. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Google Lens, Google Assistant — Google products Adrian is currently working on Smart Transitions In User Experience Design — Adrian's article in Smashing Magazine Meaningful Motion in Design — Adrian's recent talk UX Bear — Adrian's chatbot collaboration with UX Design Collective (more details in this post) Disney's Twelve Basic Principles of Animation Spatial Interfaces, Transitional Interfaces — must-read articles by Pasquale D’Silva Animate.css — a cross-browser library of CSS animations Brutalist Websites — a collection of websites demonstrating the brutalism trend Userlist.io — Jane's new SaaS product with Benedikt Deicke and Claire Suellentrop Adrian's website Follow Adrian on Twitter: @azumbrunnen_ Today's Sponsor This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try the new web app free for 30 days at balsamiq.cloud — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

19 January 2018


Episode 90: Executing on Product Ideas with Marc Köhlbrugge

Episode 90: Executing on Product Ideas with Marc Köhlbrugge

The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes BetaList, Faces, Submit.co, Request For Startup, Changelog, WIP.chat — Marc's products Zero to One: How to execute on your ideas — Chapter 1, Chapter 2, Chapter 3 — Marc's guide 10 Guaranteed Ways to Become More Productive Right Now, One Will Amaze You! — Marc's article Episode 37: Customer Support Done Right with Alex Yumashev Userlist.io — Jane's new SaaS product Bullet Train — Ruby on Rails "SaaS-in-a-box" framework by Andrew Culver CRUD (Create, Read, Update, Delete) — a common term for the most basic UI features Bootstrap — one of the most popular front-end frameworks Zapier, IFTTT — tools for connecting multiple apps together into workflows Made Without Code — a website featuring startups built without code Marc's blog on Medium Follow Marc on Twitter: @marckohlbrugge Today's Sponsor This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

11 January 2018


Episode 89: SaaS vs Ecommerce with Josh Pigford

Episode 89: SaaS vs Ecommerce with Josh Pigford

How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Baremetrics — Josh's SaaS company Cedar & Sail — Josh's ecommerce business we're talking about Giga Omni Media Acquires TheAppleBlog (2008) Josh's website Drop Josh a line at josh@joshpigford.com Follow Josh on Twitter: @Shpigford Today's Sponsor This episode is brought to you by Ops Calendar — a smarter content calendar. Whether you're producing blog posts, podcasts, or anything else on a recurring basis, Ops Calendar can automate the process. Their smart checklists automate due dates and teammate assignments. Their smart social posting lets you schedule a queue of posts to promote each piece of content. You can even connect Google Analytics and see traffic and conversions on a post-by-post basis, right in your calendar. Go to opscalendar.com, mention UIBREAKFAST and get 30% off any plan for your first 6 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

4 January 2018


Episode 88: Ethical UX with Trine Falbe

Episode 88: Ethical UX with Trine Falbe

A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about "black hat" and "white hat" UX practices, privacy problems, products for children, and what UX designers can do to protect their users. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes White Hat UX — a book by Trine Falbe, Kim Andersen and Martin Michael Frederiksen General Data Protection Regulation (GDPR) — a new regulation to strengthen and unify data protection for all individuals within the European Union Trine's website Follow Trine on LinkedIn Follow Trine on Twitter: @trinefalbe Today's Sponsor This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

30 December 2017


Episode 87: Design in the Real World with William Channer

Episode 87: Design in the Real World with William Channer

Here's another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Panda — William's product, a smart news reader Dorm Room Tycoon — William's podcast Interface Lovers — William's project, online magazine for creative professionals Timothy Achumba — co-founder and designer of Interface Lovers On Writing Well — an episode with Malcolm Gladwell at the Dorm Room Tycoon Follow William on Twitter: @williamchanner Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for busy people. Need something on time? Tiny Reminder will play "bad cop" instead of you by sending friendly notifications! It works great for collecting guest information, speaker slides, articles, or anything else. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

23 December 2017


Episode 86: The Future of UX with Khoi Vinh

Episode 86: The Future of UX with Khoi Vinh

What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Adobe XD — Adobe's latest UX design tool The Design of Everyday Things — a book by Don Norman Co.Design, Quartz — resources recommended by Khoi Subtraction — Khoi's website Follow Khoi on Twitter: @khoi Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

15 December 2017


Episode 85: Validating Your SaaS Product with Brian Casel

Episode 85: Validating Your SaaS Product with Brian Casel

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Audience Ops — Brian's productized service Ops Calendar — Brian's SaaS product we're talking about Bootstrapped Web — Brian's podcast with Jordan Gal iThemes, Press75, WooThemes — pioneers in the world of WordPress themes Big Snow Tiny Conf — Brian's conference with Brad Touesnard Restaurant Engine — Brian's previous productized service (now acquired) Productize — Brian's course on productized consulting Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about Episode 64: Making Freemium Work with Bridget Harris Tiny Reminder — Jane's SaaS product Episode 37: Customer Support Done Right with Alex Yumashev — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk) Stair-Stepping From Productized Consulting to SaaS with Jane Portman — Jane's recent interview at Brian's podcast Brian's website Follow Brian on Twitter: @casjam Mention UIBREAKFAST to get 30% off your first 3 months of Ops Calendar Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

8 December 2017


Episode 84: Storytelling in UX with Dan Nessler

Episode 84: Storytelling in UX with Dan Nessler

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Hinderling Volkart — Dan's company 6 storytelling principles to improve your UX — Dan's article we're talking about How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?" Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower Emotional Design — a book by Don Normal Episode 82: Healthy Ending Experiences with Joe Macleod Ends. — a book by Joe Macleod on ending experiences Medium, Dribbble — great places for sharing work The FWA, Awwwards — the most famous award websites Dan's website Follow Dan on Medium Follow Dan on Twitter: @nessie420 Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Recommend a Guest I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.

30 November 2017


Episode 83: Building a Unique Identity with Melissa Eggleston

Episode 83: Building a Unique Identity with Melissa Eggleston

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a co-author Lenovo — Melissa's place of work Trauma-Informed Website Resources Buffer + Transparency — special page created by Buffer to celebrate transparency as their key value Baremetrics demo — a dashboard featuring their own numbers Differentiate Your Business Through User Experience Research — an article featuring Aga Bojko, the director of UX for Indiegogo New Dropbox design Interviewing Users — a book by Steve Portigal 5 Keys to Developing a Strong Tone of Voice in Your Content Marketing — an article by Ann Handley where she asks to "mask the logo on your site" Everybody Writes — a book by Ann Handley Seth Godin's blog Melissa's website Follow Melissa on Twitter: @melissa_egg Today's Sponsor This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at refineai.com/uibreakfast and receive 20% off your first year if you decide to sign up. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

2 November 2017


Episode 82: Healthy Ending Experiences with Joe Macleod

Episode 82: Healthy Ending Experiences with Joe Macleod

We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Ends. — Joe's book on ending experiences ustwo — Joe's previous company Alvaro Arregui — author of the book cover art The Life-Changing Magic of Tidying — a book by Marie Kondo Our Incredible Journey — a collection of startup exit stories by Phil Gyford Joe's website Get the free sample chapter of Joe's book Follow Joe on Twitter: @mrmacleod Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

27 October 2017


Episode 81: Writing & Publishing Professional Books with Rachel Andrew

Episode 81: Writing & Publishing Professional Books with Rachel Andrew

A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The New CSS Layout — Rachel's new book Perch CMS — Rachel's product with Drew McLellan The list of Rachel's 22 books An Event Apart, CSS Dev, Smashing Conf — some of Rachel's favorite conferences Notist — a new product for conference speakers by Drew and Rachel A Book Apart — Rachel's latest publisher The CSS Anthology — one of Rachel's most popular books Authority — a book by Nathan Barry How to write content for an international audience — an article by Joe Leech The Brain Audit — one of Jane's favorite books by Sean D'Souza Smashing Magazine, A List Apart — websites where Rachel helps as an editor Rachel's website Follow Rachel on Twitter: @rachelandrew Today's Sponsor This episode is brought to you by Extra, a social media automation tool for brands. What's the real cost of spending some of your most productive hours on social media management? Extra will drastically reduce the amount of time that you spend stocking up your social media queues, allowing to focus on what matters most. Sign up for early access at extra.ai Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

24 October 2017


Episode 80: Design Systems Engineering with James Stone

Episode 80: Design Systems Engineering with James Stone

Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Design Systems Accelerator — James's new project Zurb Foundation, Bootstrap — popular front-end frameworks Zurb's Youtube Channel Zurb's Starter Projects Lightning Design System — a design system by Salesforce Nathan Curtis (writing for EightShapes) — recommended reading on design systems James's website CSS Box Model Course, Living (Coded) Styleguide in 60-minutes — James's training products Get your special discount on some of James's products Take the free Design Systems Crash Course Follow James on Twitter: @JAMESSTONEco Today's Sponsor This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to zencastr.com and use your promocode UIBREAKFAST to get 20% off your first three months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

13 October 2017


Episode 79: Typography in UI Design with Rafal Tomal

Episode 79: Typography in UI Design with Rafal Tomal

Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rainmaker Digital — Rafal's company (also StudioPress, Copyblogger) typespiration.com — Rafal's typography project The Essential Web Design Handbook — Rafal's book on designing websites Hack Your Design — Rafal's new book with Chris Garrett Museo Sans, Merriweather — some of Rafal's favorite web fonts Acumin Pro, Roboto — some of Jane's favorite web fonts Streamline Icons, Symbolset, Dutchicon — our favorite icon resources Typewolf — a typography project by Jeremiah Shoaf that inspired Rafal Rafal's website (some amazing illustrations there) Follow Rafal on Dribbble Follow Rafal on Twitter: @RafalTomal Get 20% off Rafal's book Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

6 October 2017


Episode 78: Customer-Driven Organic Growth with Ashley Greene

Episode 78: Customer-Driven Organic Growth with Ashley Greene

We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Instratify — Ashley's consulting and training company ZenTribes — peer support group for entrepreneurs by Sherry Walling AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter "Toyota's 5 Why's — the iterative interrogative technique Rev — Ashley's transcription service of choice FourEyes, SurveyMonkey — survey tools Amplitude, Kissmetrics, Woopra, Mixpanel, [Google Analytics — analytics tools FullStory, Hotjar — more tools for tracking user experience What is a North Star Metric? What Is Net Promoter Score? The Spotlight Framework by David Cancel 5 Habits to Building Better Products Faster — a book by Hiten Shah Hypergrowth — a book by David Cancel Lean Analytics — a book by Alistair Croll and Ben Yoskovitz Hooked: How to Build Habit-Forming Products — a book by Nir Eyal with Ryan Hoover To Sell Is Human — a book by Daniel H. Pink Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey — Ashley's workshop Visit Ashley's website Follow Ashley on Twitter: @AshleyKGreene Drop Ashley a line at ashley@instratify.co Today's Sponsor This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at jamf.com/uibreakfast and start managing your first three devices for free. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

30 September 2017


Episode 77: UX Roadmapping with David Pasztor

Episode 77: UX Roadmapping with David Pasztor

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Studio — David's company Product Design — David's book on designing digital products Designing Web Usability — a classic book by Jakob Nielsen UX in Product Roadmaps: How to plan your design activities? — David's article Trello, Jira, Confluence, Aha!, ProdPad, Asana, Basecamp — planning tools Mind the Product, Insights Blog by Silicon Valley Product Group (by Marty Cagan) — great resources on product design Follow David on Twitter: @pasztordavid Today's Sponsor This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

22 September 2017


Episode 76: Self-Care for the Creatives with Femke van Schoonhoven

Episode 76: Self-Care for the Creatives with Femke van Schoonhoven

Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Atomic, Uber — Femke's previous and current places of work Design Life — Femke's podcast with Charli Marie Femke's blog We need more crappy work — Femke's article Sarah Dayan, Eric Friedensohn, Scotty Russell — designers and artists followed by Femke Design Life 083: What to do when you’re overwhelmed Bullet Journal — a website on bullet journaling Episode 72: Creative Habits and Routines with Tomas Laurinavicius Femke's website Join Femke's newsletter Follow Femke on Twitter: @femkesvs Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

15 September 2017


Episode 75: Organizing a UX Research Panel with Ashley Warren

Episode 75: Organizing a UX Research Panel with Ashley Warren

Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ShortStack — Ashley's company Why UX Researchers Should Create a Research Panel — Ashley's article Hotjar — a tool for recording user sessions (and other types of analytics) Microsoft Excel, Google Spreadsheets, Google Docs — tools for documenting the results UsabilityHub — a tool for remote user testing UsabilityHub blog, ConversionXL blog, Journal of Usability Studies — great resources for user testing Ashley's website Follow Ashley and ShortStack on Twitter: @ashleynhwarren, @shortstacklab Drop Ashley a line at ashley@shortstacklab.com Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

8 September 2017


Episode 74: Social Media for Brands with Liam Sarsfield

Episode 74: Social Media for Brands with Liam Sarsfield

What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam Extra — social media automation tool (co-founded by Liam and Matthew Lehner) Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships) MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work MeetEdgar, Buffer — popular social media scheduling tools The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for brand accounts @SlackHQ, @cushionapp, @Wendys — great examples of brand accounts on Twitter No Real Experiences: Authenticity for Social Marketers — Liam's article on authenticity Follow Extra on Twitter: @ExtraAI Follow Liam and Matthew on Twitter: @liamsarsfield, @matthewpearse Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

1 September 2017


Episode 73: Minimizing UX Debt with Jack Moffett

Episode 73: Minimizing UX Debt with Jack Moffett

Does your product suffer from inconsistent behavior or performance? Then you're probably dealing with UX debt. In this episode, we're tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You'll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes CDG, a Boeing company — Jack's place of work Bridging UX and Web Development — Jack's book Eliminate UX Debt — Jack's book with UXPin Enterprise UX — a conference Jack recommends Managing UX Debt — upcoming IxDA meetup in Oslo (November 16, 2017) The 3-Step Guide to Erasing Your UX Debt — Jack's article at UXPin (read about UX debt inventory) DesignAday — Jack's blog Follow Jack on Twitter: @jackmoffett Today's Sponsor This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try it free for 30 days at balsamiq.com — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

25 August 2017


Episode 72: Creative Habits and Routines with Tomas Laurinavicius

Episode 72: Creative Habits and Routines with Tomas Laurinavicius

What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Despreneur Magazine — Tomas's previous project, now acquired Mobile Design Book — Tomas's book with Paula Borowska Tomas's interview series featuring Paul Jarvis, Jason Zook, Patricia Parkinson (polymath), Nat Eliason, Matiss Ansviesulis 16 Personalities — awesome free personality test Tomas's website Tomas's newsletter Follow Tomas on Twitter: @tomaslau Today's Sponsor This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually especially if you’re not a numbers person. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

18 August 2017


Episode 71: Getting Started in Technical Training with Reuven Lerner

Episode 71: Getting Started in Technical Training with Reuven Lerner

Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You'll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Training From the Back of the Room! — a book by Sharon L. Bowman Telling Ain't Training — a book by Harold D. Stolovitch and Erica J. Keeps How People Learn: Brain, Mind, Experience, and School — a famous textbook on cognitive science Steve Martin Teaches Comedy — a course on crafting jokes Reuven's website Reuven's blog Trainer Weekly, Better Developer, Mandarin Weekly, Weekly Python Exercise — Reuven's newsletters Follow Reuven on Twitter: @reuvenmlerner Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

11 August 2017


Episode 70: Articulating Design Decisions with Tom Greever

Episode 70: Articulating Design Decisions with Tom Greever

"Selling" your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bitovi — Tom's company Articulating Design Decisions — Tom's book with O'Reilly Axure — Tom's prototyping tool of choice Designing Modular UI Systems Via Style Guide-Driven Development — article by Adriana De La Cuadra in Smashing Magazine Tom's website Follow Tom on LinkedIn Follow Tom on Twitter: @tomgreever Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

4 August 2017


Episode 69: Switching to UI/UX with Nick Babich

Episode 69: Switching to UI/UX with Nick Babich

How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Planet — Nick's main project we're talking about 5 Tips for Graphic Designers Switching to UX Design — Nick's recent article The Design of Everyday Things — a book by Don Norman Smashing Magazine, Adobe blog, Webdesigner Depot, UX Booth, Creative Bloq — must-read UI/UX resources Balsamiq, AdobeXD, Evernote, Adobe Photoshop, Adobe Illustrator — Nick's UX toolset (Jane also recommends Sketch) Behance, Dribbble, UI Movement — places to get inspiration from other people's work Daily UI Design Challenge — free 100-day newsletter Medium, UX Planet — places to publish your UI/UX posts to get exposure Push.conference (the next one is October 20-21, 2017 in Munich) — one of Nick's favorite conferences Nick's website Follow Nick on Twitter: @101babich Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

27 July 2017


Episode 68: Conversational UX with Jonathan Stark

Episode 68: Conversational UX with Jonathan Stark

The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Building iPhone Apps with HTML, CSS, and JavaScript — Jonathan's book with O'Reilly Hourly Billing is Nuts — Jonathan's book on pricing your services It's Alive — Facebook chatbot builder Amazon AI — Amazon's service for natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS), and machine learning (ML) Applying Built-in Hacks of Conversation to Your Voice UI — video from Google I/O 2017 Crafting a Conversation — a walk-through guide from Actions on Google API.AI — a tool for building conversational experiences Shakespeare — Jonathan's prototyping project Jonathan's website Follow Jonathan on Twitter: @jonathanstark Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. Are you racing against the clock, wrapping up three projects at once, while facing a mountain of paperwork? There is a better way! FreshBooks has been redesigned from the ground up and custom built for exactly the way you work. It's the simplest way to be more productive, organized, and — most importantly — get paid faster. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

21 July 2017


Episode 67: Building Creative Communities with David Sherry

Episode 67: Building Creative Communities with David Sherry

What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Death to the Stock Photo — David's project we're talking about MailChimp, Slack — tools you can use to run a community Nomad List — a famous community of digital nomads Intercom — a communication tool that allows segmentation RightMessage — website personalization software by Brennan Dunn and Shai Schechter The First 10 — an audiobook by Alex Hillman for coworking community builders SightShift — a coaching and leadership project by Chris McAlister David's website Follow David on Twitter: @_brandswell Follow David on Instagram: @brandswell Drop David a line at david@deathtothestockphoto.com Today's Sponsor This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

22 June 2017


Episode 66: Designing for Travel Tech with Jenny Shen

Episode 66: Designing for Travel Tech with Jenny Shen

Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You'll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Philip Morgan's free positioning course RealtimeBoard — brainstorming and mindmapping tool Mini-lives: how to see the world without taking a day of vacation — an article by David Kadavy Jenny's mentorship program Episode 46: How to Find Your Mentor with Greg Gilbert Airbnb, Booking.com, Trivago — examples of travel sites Google Flights, KiweeTravel, Momondo — examples of flight search engines Hack Horizion — travel tech hackathon where Jenny participated Phocuswright, Skift, Tnooz, Amadeus, SITA — travel tech media Travel Tech Con, Travel Tech Conference Russia, Phocuswright Conference, Web in Travel — travel tech conferences Jenny's website Mention "UI Breakfast Podcast" when you sign up for Jenny's UX mentorship program to get 10% off Follow Jenny on LinkedIn Follow Jenny on Twitter: @jennyshen Today's Sponsor This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

15 June 2017


Episode 65: Measuring User Happiness with Richard Felix

Episode 65: Measuring User Happiness with Richard Felix

Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Stunning, Retained, Are My Sites Up — Richard's products Drip, Intercom — tools for communicating with users Mixpanel, Heap Analytics — tools for in-app analytics Richard's website Follow Richard on Twitter: @rfelix Today's Sponsor This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

8 June 2017


Episode 64: Making Freemium Work with Bridget Harris

Episode 64: Making Freemium Work with Bridget Harris

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes YouCanBook.me — Bridget's scheduling product we're talking about How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics Tiny Reminder — my software product which also features a freemium model Get in touch with team@youcanbook.me for your extended trial Follow Bridget on Twitter: @bridgettoday Drop Bridget a line at bridget@youcanbook.me Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

1 June 2017


Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman

Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman

UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design & Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes RealtimeBoard — collaboration software we're talking about UX Mapping Workshop with Andy Parker (video recap) Mural — another tool for online collaboration Follow Brent on LinkedIn RealtimeBlog — more resources on remote UX collaboration Read full transcript for this episode Try RealtimeBoard free, and use promocode UIBREAKFAST to get 25% off your first purchase Today's Sponsor This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden, between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

25 May 2017


Episode 62: Teaching Design Theory with Jarrod Drysdale

Episode 62: Teaching Design Theory with Jarrod Drysdale

What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Theory Sprints — Jarrod's new design course Getting Real — a book by 37signals The Tiny Designer — Jarrod's free email course Design's Iron Fist — Jarrod's free book Perfect Pricing (a series of guest posts): part one by Sacha Greif, part two by Jarrod Drysdale Cascade.io — Jarrod's design framework (discontinued) Restrict Content Pro, WP Complete — WordPress plugins for building courses Jarrod's website Follow Jarrod on Twitter: @studiofellow Today's Sponsor This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try it free for 30 days at balsamiq.com — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

19 May 2017


Episode 61: Building Successful UX Teams with Alberto Orsini

Episode 61: Building Successful UX Teams with Alberto Orsini

What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Takt Digital — Alberto's company Feeel — Alberto's new SaaS product Defining User Experience Success — Alberto's recent article Episode 21: Becoming a UX Leader with Danny Setiawan Art & Copy — great film by Doug Pray Zeplin, InVision — tools to bridge the gap between designers and developers Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler Wildbit, Balsamiq — example of "team-first" companies Episode 55: Designing for Engagement with Susan Weinschenk Follow Alberto on Facebook Follow Alberto on Instagram Alberto's website Follow Alberto on Twitter: @albertojorsini Today's Sponsor This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

11 May 2017


Episode 60: Training Video Production with Ed Vinicombe

Episode 60: Training Video Production with Ed Vinicombe

Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UXClub.com — Ed's video training site we're talking about Clearleft — Ed's company Behind the scenes at UXClub.com (video) Undercover UX — a book by Cennydd Bowles and James Box Value Proposition Design — a book by by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur Follow Ed on Twitter: @edvinicombe Follow Ed on Dribbble Drop Ed a line at ed@uxclub.com Today's Sponsor This episode is brought to you by Balsamiq Mockups — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

4 May 2017


Episode 59: International UX with Joe Leech

Episode 59: International UX with Joe Leech

How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Fiverr — good place to find a native speaker for small affordable jobs Booking.com — great example of dealing with countries and currencies How to write content for an international audience — Joe's article on writing for non-native English speakers Joe's website Download Joe's free book: Psychology for Designers Follow Joe on Twitter: @mrjoe Today's Sponsor This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

28 April 2017


Episode 58: One Day of User Research with Liston Witherill

Episode 58: One Day of User Research with Liston Witherill

How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Good Funnel — Liston's company GetApp, Capterra, G2 Crowd — places to find software reviews STOR Analysis Template by Good Funnel Google Analytics, HotJar, Inspectlet — tools for tracking user behavior SpyFu — keyword research tool Jeffalytics, Annielytics, Kissmetrics Blog, Crazy Egg Blog — recommended resources on analytics Web Analytics 2.0 — a book by Avinash Kaushik Thinking Fast and Slow — a book by by Daniel Kahneman The Power of Habit — a book by Charles Duhigg Hooked — a book by Nir Eyal The A/B Testing Manual — a course by Nick Disabato You Should Test That — a book by Chris Goward Follow Liston on Facebook Follow Liston on Twitter: @law4 Drop Liston a line at liston@goodfunnel.co Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

20 April 2017


Episode 57: Pricing Strategy for Designers with Nathan Allotey

Episode 57: Pricing Strategy for Designers with Nathan Allotey

Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UsabilityHub — remote user testing for showing value of your design work Nathan's website Freelance Jumpstart TV — Nathan's podcast on freelancing Follow Nathan on Twitter: @nathanallotey Join the waiting list for the Freelance Jumpstart course, and get 20% off using your special coupon code UIBREAKFAST when the course is live Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

14 April 2017


Episode 56: Product Development Secrets with Claire Suellentrop

Episode 56: Product Development Secrets with Claire Suellentrop

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Love Your Customers — Claire's company Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly — Claire's previous company where she worked as Director of Marketing Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious) Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking) Websites that Convert — Claire's upcoming book (launching April 17) The UI Audit — Jane's book on designing web applications Zencastr, Skype, Zoom — tools for conducting customer interviews Rev.com — Claire's favorite transcription service The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness Basecamp, Calendly, Tiny Reminder — software products we're talking about Samuel Hulick — the guru of user onboarding The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels Traction — a book by Gabriel Weinberg and Justin Mares Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages) Sign up for Claire's mailing list at Love Your Customers Follow Claire on Twitter: @ClaireSuellen Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes (here's a brief guide).

10 April 2017


Episode 55: Designing for Engagement with Susan Weinschenk

Episode 55: Designing for Engagement with Susan Weinschenk

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Team W — Susan's consulting & training company Human Tech — their podcast on brain science & technology Susan's books on Amazon Asana — project management tool for organizing ideas Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2 Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training) User Experience Fundamentals, Brain and Behavioral Science Fundamentals — free video courses from The Team W Follow Susan on Twitter: @thebrainlady Today's Sponsor This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit invisionapp.com/uibreakfast to sign up! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

31 March 2017


Episode 54: Documenting UX Reviews with Jean-Michel Lacroix

Episode 54: Documenting UX Reviews with Jean-Michel Lacroix

We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Don't Make Me Think — a book by Steve Krug InVision, UXCheck (Chrome extension) — other tools that can be used for UX reviews Capian — the tool for UX reviews we're talking about. Use your special promocode UIBREAKFAST to get 10% off! Jean-Michel's website Follow Jean-Michel on Twitter: @jmlacroix Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

23 March 2017


Episode 53: Trust Marketing with Paul Jarvis

Episode 53: Trust Marketing with Paul Jarvis

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Creative Class, Chimp Essentials, Grow Your Audience — Paul's most famous courses Paul's books on Amazon WP Complete, ofCourseBooks (now sold) — Paul's software products Paul's website Use your special promocode UIBREAKFAST to get 20% off Grow Your Audience course! Follow Paul on Twitter: @pjrvs Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

16 March 2017


Episode 52: Data-Driven Design with Brent Palmer

Episode 52: Data-Driven Design with Brent Palmer

How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Zendesk — the company where Brent works Heap, Google Analytics, Mixpanel — common analytics tools Usability Hub — remote user testing for quick design validation InVision — a prototyping tool Zoom — a video conferencing tool for conducting 1-on-1 sessions Confluence — a documentation tool for storing results of UX research (also Google Drive, Slack) Inspectlet — a tool for heatmaps Pendo, Intercom — tools for customer research Zendesk Garden — a public library of user interface components for Zendesk products Follow Brent on Medium Brent's website Conferences where Brent is speaking this year: DIBI 2017, Design Matters 2017 Follow Brent on Twitter: @brentpalmer Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

9 March 2017


Episode 51: Your Productivity Toolbox with Francesca Geens

Episode 51: Your Productivity Toolbox with Francesca Geens

There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Digital Dragonfly — Francesca's technology and productivity consultancy Asana, Trello — tools for to-do list management Unroll.me — a tool that rolls up your newsletters into a single daily email Feedly — RSS news reader Asana, Basecamp, Slack — project management tools for teams Evernote — a note-taking app Google Drive, Dropbox, Microsoft OneDrive — cloud storage solutions Capsule CRM, Nimble CRM, PipeDrive, OnePageCRM, Insightly — CRM systems Francesca's Productivity Teardown Follow Francesca on Twitter: @f_dragonfly Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

3 March 2017


Episode 50: Becoming a Brand Evangelist with Dennis Field

Episode 50: Becoming a Brand Evangelist with Dennis Field

It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Our first episode with Dennis (dated October 17, 2014) InVision — the company Dennis works for The Pipe — Dennis's book project Greenline Creative — Dennis's design studio The Designer's Handbook — upcoming book by Dennis Field (welcome to sign up for updates) Design Disruptors — a documentary by InVision Dennis's website Request a call with Dennis via Clarity.fm Follow Dennis on Twitter: @dennis_field Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

24 February 2017


Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke

Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke

In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process "from idea to launch" — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Tiny Reminder — the web application for freelancers and consultants we're talking about. Sign up today — it's free forever! Stage CMS — Benedikt's software product FemtoConf — the awesome conference in Darmstadt, Germany, organized by Benedikt Deicke and Christoph Engelhardt Brian Balfour talks on how to nail freemium in SaaS Benedikt's consulting website Follow Benedikt on Twitter: @benediktdeicke Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

12 February 2017


Episode 48: Reverse-Engineering Your Life & Work with Drew Thomas

Episode 48: Reverse-Engineering Your Life & Work with Drew Thomas

Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can "do what we want" these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Drew's website Episode 43: User Experience in Ecommerce with Kurt Elster Shopify, Squarespace eCommerce — popular ecommerce solutions How I Reverse Engineered a Consulting Niche — Drew's article Follow Drew on Twitter: @truedrewco Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

3 February 2017


Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth

Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth

Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Double Your Freelancing — the website Laura is now redesigning with pattern libraries Design Academy — Laura's design course for developers Style Tiles — another concept for web design process Styleguides.io — great collection of website style guides Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler — our episode with the founder of Frontify Laura's official website Client Portal — Laura's product that helps keep all client deliverables in one place (use your special promocode uibreakfast to get $100 off) Follow Laura on Twitter: @laurium Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

27 January 2017


Episode 46: How to Find Your Mentor with Greg Gilbert

Episode 46: How to Find Your Mentor with Greg Gilbert

How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Nerdy Makers — Greg's company Capsule — Greg's coworking space in Uppsala, Sweden The Hard Thing About Hard Things by Ben Horowitz — Greg's favorite business book Greg's website Follow Greg on Twitter: @gregoiregilbert Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

5 January 2017


Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt

Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes LinksSpy — Christoph's SaaS product Moz — Christoph's previous place of work FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples MailChimp, Drip, Intercom — popular email tools SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount) Follow Christoph on Twitter: @itengelhardt Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

29 December 2016


Episode 44: Finding Your Voice in Social Media with Mojca Mars

Episode 44: Finding Your Voice in Social Media with Mojca Mars

Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Super Spicy Media — Mojca's social media consultancy Jab, Jab, Jab, Right Hook — a book about social media by Gary Vaynerchuk Brown Sauce — an article by JD Graffam on writing better microcopy John Loomer — great blog about Facebook advertising Facebook Ads Manual — Mojca's book Follow Mojca on Twitter: @mojcamars Email Mojca at mojca@superspicymedia.com Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

22 December 2016


Episode 43: User Experience in Ecommerce with Kurt Elster

Episode 43: User Experience in Ecommerce with Kurt Elster

We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Ethercycle — Kurt's ecommerce consultancy for Shopify businesses Ecommerce Bootcamp by Paul Reda and Kurt Elster Kurt Elster's Ecommerce Hacks Weekly The Unofficial Shopify Podcast J. Peterman, CozyPhones, Violent Little Machine Shop, Everest Bands — some of the stores we mention as examples The Brain Audit by Sean D'Souza Kurt's website Free resources for ecommerce professionals and store owners Follow Kurt on Twitter: @kurtinc Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

15 December 2016


Episode 42: Hiring for UX Positions with Sarah Doody

Episode 42: Hiring for UX Positions with Sarah Doody

Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The UX Notebook — Sarah's awesome newsletter The 5-Step UX Research Formula — Sarah's upcoming masterclass 65 Point Checklist For User Research Projects — free UX research guide from Sarah The UX of Hiring for UX Positions — an article by Dan Maccarone & Sarah Doody Sarah's main website Follow Sarah on Twitter: @sarahdoody Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

24 November 2016


Episode 41: Writing Killer Design Proposals with Nathan Powell

Episode 41: Writing Killer Design Proposals with Nathan Powell

Writing proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Nusii — Nathan's SaaS product, online proposal software for creative businesses The Creative Professional's Guide: How to Write Better Proposals — Nathan's book on Amazon Handmade Studio — Nathan's consulting service (landing page design for startups) Follow Nathan on Twitter: @NathanPowell76 Win More Proposals in Only 5 Days — free 5-day email course from Nusii Big Thanks to Our Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

17 November 2016


Episode 40: Learning Through Projects with Sacha Greif

Episode 40: Learning Through Projects with Sacha Greif

Design or development? You can say "yes" to both! Today we're exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Sidebar, Telescope, State of JS — Sacha's projects Step by Step UI Design, Discover Meteor — Sacha's books Freakonomics by Steven D. Levitt and Stephen J. Dubner Thinking, Fast and Slow by Daniel Kahneman Sacha's website Sacha Greif on Medium Follow Sacha on Twitter: @SachaGreif Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

10 November 2016


Episode 39: Positioning Your Services with Philip Morgan

Episode 39: Positioning Your Services with Philip Morgan

Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Positioning Manual for Technical Firms — Philip's book Positioning Accelerator Program Double Your Freelancing Academy — a 7-month program where Philip is participating as an expert Philip Morgan Consulting Sign up for Philip's free positioning crash course Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

3 November 2016


Episode 38: Building Creative Habits with Shawn Blanc

Episode 38: Building Creative Habits with Shawn Blanc

Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Focus Course, Shawn Blanc, The Sweet Setup, Tools & Toys — Shawn's websites and projects Byword — great tool for writing in Markdown (read its review on Tools & Toys) Delight is in the Details — Shawn's first book (read my review here) The Procrastinator's Guide to Progress The Crossroads of Should and Must by Elle Luna The Power of Habit by Charles Duhigg Deep Work by Cal Newport Monument Valley Soundtrack — Shawn's favorite music for doing focused work Download your worksheet on finding creative focus (and more free resources from Shawn) Follow Shawn on Twitter: @shawnblanc Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

27 October 2016


Episode 37: Customer Support Done Right with Alex Yumashev

Episode 37: Customer Support Done Right with Alex Yumashev

Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes JitBit Helpdesk — Alex's main product HelpSpot — another helpdesk product by our fellow bootstrapper Ian Landsman The Long, Slow SaaS Ramp of Death — the famous presentation by Gail Goodman (then we talk about her selling Constant Contact) David Cancel, Jeff Bezos — advocate for senior staff members doing support Inspectlet — software for tracking and recording user behavior HelpSpot, HelpScout — great support blogs by other companies Visit JitBit Helpdesk Follow Alex on Twitter: @jitbit Email Alex at alex@jitbit.com Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

20 October 2016


Episode 36: Research-Driven A/B Testing with Nick Disabato

Episode 36: Research-Driven A/B Testing with Nick Disabato

When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Draft — Nick's solo design consultancy Revise Weekly — Nick's lesson series on A/B testing The previous episode on conversion rate optimization with Momoko Price The previous episode on Jobs to Be Done with Eric White Visual Website Optimizer, Evan Miller’s Sample Size Calculator, iA Writer, Ulysses, Trello, Basecamp — Nick's tools Draft's Letters — Nick's newsletter (here's a recent issue about deep dish pizza in Chicago) The A/B Testing Manual — Nick's upcoming book Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

13 October 2016


Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun

Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Design Superpower — the free email course we just launched Email 1K, Web Traffic 1M — free courses by Noah Kagan Design for Hackers — a free course by David Kadavy (now evolved into a whole series of products) Ine De Baerdemaeker of PostScripting — the awesome editor of our course ThemeBro — Heidi's project where she strategically gave away a paid book for free The UX Notebook, InVision, eWebDesign, Muzli, Sidebar.io — resources who helped to share our course Design for Founders — Heidi's main website Follow Heidi on Twitter: @design4founders Sign up for the Design Superpower and please help spread the word (it will only be up for another few weeks) Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

6 October 2016


Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott

Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott

Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Decisive, Made to Stick by Chip & Dan Heath Brain Rules by John Medina Stacey's website Follow Stacey on Twitter: @staceyhowelott Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

9 September 2016


Episode 33: Gathering Website Content in One Week with Kelsey Kreiling

Episode 33: Gathering Website Content in One Week with Kelsey Kreiling

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Presence Agency — Kelsey's company Week of the Website — their famous one-week service Calendly, UberConference — tools for effective meetings Follow Kelsey on Twitter: @KelseyLK, @PresenceAgency Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

2 September 2016


Episode 32: Writing About UI/UX Professionally with Ben Gremillion

Episode 32: Writing About UI/UX Professionally with Ben Gremillion

UI Breakfast Podcast. Episode 32: Writing About UI/UX Professionally with Ben Gremillion To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Evernote, Ulisses — Ben's writing tools GIF Brewery — a tool for creating GIF illustrations from video files NaNoWriMo — National Novel Writing Month Studio by UXPin — free UX design resources for designers and product teams Grawlix CMS — Ben's product, a tool for comic artists Ben's personal website Follow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomix Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

25 August 2016


Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price

Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Momoko's company: Kantan Designs Copy Hackers by Joanna Wiebe Hotjar — tool for heatmaps Respond — one of Momoko's clients acquired by Buffer ConversionXL by Peep Laja Optimize Smart by Himanshu Sharma Occam's Razor by Avinash Kaushik Voice Of the Customer (VOC) by iSixSigma Message mining: G2 Crowd, Merchant Maverick Rev.com — good transcription services Optimizely, Visual Website Optimizer — testing tools Evan Miller's Sample Size Calculator Email Momoko: momoko@kantan.io Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Don't Miss the Online Workshop In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

17 August 2016


Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Intercom on Jobs-To-Be-Done (book) Bob Moesta — original architect of JTBD framework Ash Maurya on Jobs-to-be-Done and Running Lean Getting Started with JTBD — Eric's learning guide with links and resources Eric's website Follow Eric on Twitter: @ericmwhite Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

11 August 2016


Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker

Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Happy Startup School UI Breakfast Podcast. Episode 8: Writing the Perfect Email Brighton Digital Festival Authority by Nathan Barry Andy's personal website We Are AFK — Andy's consulting company Follow Andy on Twitter: @theavangelist Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

1 August 2016


Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy Stanford Persuasive Tech Lab The Fogg's Behavior Model Influence at Work — website of Dr. Robert Cialdini Social identity theory (via Wikipedia) The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza Yocco UX — Victor's website Send an email to Victor: victoryocco@gmail.com Follow Victor on Twitter: @VictorYocco

25 July 2016


Episode 27: Helping Startups Gain Traction with Jay Acunzo

Episode 27: Helping Startups Gain Traction with Jay Acunzo

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes NextView Ventures — seed stage VC company we're talking about The NextView Platform — their community & content platform for startups, developed by Jay Unthinkable.fm — Jay's show for craft-driven creators Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show — Jay's post on narrative podcast production Follow Jay on Twitter: @jayacunzo

13 July 2016


Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler

Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Frontify — Roger's SaaS product we're talking about ProductBoard — tool they use for product management Intercom — tool they use for getting feedback from users Follow Roger on Twitter: @rogerdudler

7 July 2016


Episode 25: Building Effective Course Software

Episode 25: Building Effective Course Software

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Doki — Marie's SaaS product for delivering online courses Teachable — another popular course platform we're talking about Follow Marie on Twitter: @mariepoulin

30 June 2016


Episode 24: Getting Started with Digital Strategy

Episode 24: Getting Started with Digital Strategy

Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes The Strategic Web Designer: How to Confidently Navigate the Web Design Process by Christopher Butler The Strategic Designer: Tools & Techniques for Managing the Design Process by David Holston Digital Strategy School — Marie's online school for designers Special discount for our listeners Follow Marie on Twitter: @mariepoulin

27 June 2016


Episode 23: Building an Online School from Scratch

Episode 23: Building an Online School from Scratch

In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs. Show Notes Digital Strategy School — Marie's online school for designers Special discount for our listeners Follow Marie on Twitter: @mariepoulin

16 June 2016


Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur

Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur

Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once. Show Notes Digital Strategy School — Marie's famous training program for designers Oki Doki Digital — the business where Marie and Ben help entrepreneurs create successful online programs Doki — Marie's SaaS for digital courses and mentorship programs Follow Marie on Twitter: @mariepoulin

8 June 2016


Episode 21: Becoming a UX Leader with Danny Setiawan

Episode 21: Becoming a UX Leader with Danny Setiawan

Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages. Show Notes Danny's website Relative ROI Calculator — the tool Danny created to help product owners prioritize their product backlog Follow Danny on Quora — that's how we met Follow Danny on LinkedIn Follow Danny on Twitter

3 June 2016


Episode 20: Mastering Creative Direction with Liam Sarsfield

Episode 20: Mastering Creative Direction with Liam Sarsfield

Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors. Show Notes MetaLab — Liam's previous company Pixel Union — Liam's theme division of MetaLab Literistic — Liam's side project for writers Google Material Design Guidelines MetaLab, thoughtbot, Instrument, TM, 3drops — awesome companies to draw inspiration from Liam's website Fluorescent — Liam's agency Follow Liam Sarsfield on Twitter: @liamsarsfield

25 May 2016


Episode 19: Creating a Powerful Brand with Laura Roeder

Episode 19: Creating a Powerful Brand with Laura Roeder

How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none). Show Notes Meet Edgar — Laura's SaaS product for social media automation Tom VanBuren — the writer who created Edgar's awesome language Special page with a free webinar from Laura for our listeners Follow Laura Roeder on Twitter: @lkr

18 May 2016


Episode 18: Staying in Flow with Anders Thue Pedersen

Episode 18: Staying in Flow with Anders Thue Pedersen

It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams. Show Notes TimeBlock — the productivity method (and related SaaS) developed by Anders Episode 204 | 9 Tactics for Aggressive Time Management (Startups for the Rest of Us) Deep Work — a great book by Cal Newport You Need a Budget — SaaS by Jesse Mecham that works "method first" Follow Anders Thue Pedersen on Twitter Drop Anders a line at anders@timeblock.com

5 May 2016


Episode 17: Marketing Challenges

Episode 17: Marketing Challenges

Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing! Show Notes Fundamental UI Design — Jane's free course with InVision Justin Jackson — the most awesome product guy we all admire Designer News Inbound.org Reddit Product Hunt Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling Episode 17: Startup Realities w/Amy Hoy Follow Christopher Hawkins on Twitter Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

25 April 2016


Episode 16: Lessons from Guests

Episode 16: Lessons from Guests

Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below. Show Notes Episode 26: Long-Term Product Success ft/Tom Rossi Episode 27: Founder Success Habits w/Dan Martell Episode 28: Teach Everything You Know w/Nathan Barry Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling Build A Better Network: The Third Tier Theory by Chase Reeves Episode 25: Build Something Small, Build Something Now w/Justin Jackson Episode 17: Startup Realities w/Amy Hoy “If You Don’t Like Drunk Frat Boys, Don’t Open an Irish Pub…” (Amy Hoy's talk at MicroConf 2012) Follow Christopher Hawkins on Twitter Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

21 April 2016


Episode 15: Podcasting Workflow

Episode 15: Podcasting Workflow

In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things." Show Notes Calendly — my favorite scheduling software (even though Christopher prefers doing it manually to establish a personal connection with a new guest) Follow Christopher Hawkins on Twitter Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

13 April 2016


The UI Audit: Interview with Rob Walling of Drip

The UI Audit: Interview with Rob Walling of Drip

This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active. Show Notes HitTail Software by Rob MicroConf Startups for the Rest of Us Rob's and Derrick's audio documentary on building Drip: startupstoriespodcast.com Rob Walling on Twitter: @robwalling Drip's website: getdrip.com

7 April 2016


The UI Audit: Interview with Tope Awotona of Calendly

The UI Audit: Interview with Tope Awotona of Calendly

This is a special founder interview from Jane's book, "The UI Audit." In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing. Show Notes Jane's book: The UI Audit Calendly website: calendly.com Pivotal Tracker — for feature development Intercom — for communicating with customers Tope Awotona on Twitter: @TopeAwotona

22 March 2016


Episode 14: Business of Podcasting

Episode 14: Business of Podcasting

What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more. Show Notes Rocketship.fm — a podcast that has great landing pages for guests (pre-show, post-show, etc) How To Interview Like The Best – With Andrew Warner (Mixergy) — Andrew Warner shares his interview secrets with Brian Casel and Jordan Gal Chasing Product — Christopher's podcast Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).

15 March 2016


Episode 13: Podcasting Fears and Goals

Episode 13: Podcasting Fears and Goals

In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting. Show Notes Zencastr — the ultimate tool for recording podcasts (using it here at UI Breakfast, too) Podcast Motor — premium podcast editing service Fiverr — cheaper alternative for quick gigs Christopher Hawkins on Twitter Chasing Product — Christopher's podcast Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).

29 February 2016


Episode 12: Introducing Christopher Hawkins

Episode 12: Introducing Christopher Hawkins

Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way. Show Notes Chasing Product — Christopher's podcast Episode 32: Designing for Startups w/Jane Portman — two of us talking at Christopher's podcast a few months ago SmallSpec — Christopher's SaaS product (in development) Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off) Follow Christopher Hawkins on Twitter Sign up for Christopher's newsletter

19 February 2016


Episode 11: Interviewing People Effectively

Episode 11: Interviewing People Effectively

This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible? Show Notes Book in a Box — done-for-you service by Tucker Max when audio interviews are turned into books A dedicated page with outreach goodies that Kai put together for our listeners

11 February 2016


Episode 10: Writing Technical Documents with Thomas Cannon

Episode 10: Writing Technical Documents with Thomas Cannon

Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade). Show Notes Freckle Time Tracking — an awesome company where Thomas works Edgar — social media automation tool that re-uses your best content Get started writing great technical docs — a dedicated guide that Thomas put together for our listeners

9 February 2016


Episode 9: Designing Products with Amy Hoy

Episode 9: Designing Products with Amy Hoy

Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products. Show Notes Creating Passionate Users — Kathy Sierra's blog on creating better user experiences The Life-Changing Magic of Tidying Up by Marie Kondo The Brain Audit by Sean D'Souza Just F---ing Ship — an awesome book by Amy Hoy and Alex Hillman A dedicated page for our listeners at Amy's website

1 February 2016


Episode 8: Writing the Perfect Email

Episode 8: Writing the Perfect Email

Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies! Show Notes Email Hunter — find email addresses quickly (free plan available) All My Tweets — displays user's full Twitter history for easy text search The Startup Chat — an awesome podcast by Steli Efti and Hiten Shah

23 January 2016


Episode 7: Organizing a Podcast Tour

Episode 7: Organizing a Podcast Tour

Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes. Show Notes BuzzSumo — find the key influencers to promote your content Quickmail — software for sending personalized cold emails Streak — CRM for Gmail Boomerang for Gmail — schedule an email to be returned to you later Edgar — social media management tool that re-uses your best content

20 January 2016


Episode 6: Running a Successful Outreach Campaign

Episode 6: Running a Successful Outreach Campaign

Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques! Show Notes The Brain Audit by Sean D'Souza Built With — shows what instruments sites use for shopping carts, analytics, hosting and many more Nerdy Data — a similar tool, lets you search the source of websites for things that normal search engines would miss. You can search for chunks of javascript, CSS, HTML elements, etc. Email Hunter — email address finder Yesware Email Tracking — with this Gmail plugin, see who opens your emails and clicks on your links Quickmail — software for sending personalized cold emails Buzzstream — professional outreach software

9 December 2015


Episode 5: Choosing the Right Words

Episode 5: Choosing the Right Words

In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page. Show Notes Just F... Ship It by Amy Hoy with Alex Hillman, where they teach to make products crispy, not soggy Amy Hoy talking about Sales Safari at La Conf Paris 2013 Getting Started with Fancy Hands by Kai Davis The Traffic Manual by Kai Davis Traffic Powerup by Kai Davis The best book on writing long-form sales copy: The Brain Audit by Sean D'Souza Good example of intricate premium language & positioning: Bounce Exchange Good example of a smart naming pattern: Double Your Dating by David DeAngelo The UI Audit by Jane Portman

18 November 2015


Episode 4: Choosing the Right Audience

Episode 4: Choosing the Right Audience

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes. Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients) Jane's free email course on managing designers (nailed the positioning this time): Coefficiency Jane's famous productized consulting service — monthly creative direction for software companies: Correlation Jane's training course for consultants: Client Onboard (a post-mortem screenshot) Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands Authority by Nathan Barry (guides you through the actual writing process) 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit) Kai's new book: The Traffic Manual Jane's new book: The UI Audit

20 October 2015


Episode 3: Introducing Kai Davis

Episode 3: Introducing Kai Davis

In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects. Kai's website: doubleyouraudience.com 30x500 Academy by Amy Hoy and Alex Hillman (helped Kai a lot to nail his positioning) Kai's new book — a guide to getting more traffic for your digital products, apps, and services: The Traffic Manual Kai's book on cold email outreach: The Outreach Blueprint The upcoming book by the Productized Consulting Roundtable: The Independent Consulting Manual Special free goodies from Kai Davis — exclusively for our listeners!

20 October 2015


Episode 2: Matthew Lehner

Episode 2: Matthew Lehner

This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.

10 November 2014


Episode 1: Dennis Field

Episode 1: Dennis Field

In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.

17 October 2014

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