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Search Central docs and SEO

Search Central docs and SEO

Search Off the Record 20 October 2022

Episode Description

Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding. 

 

Episode transcript → http://goo.gle/sor049-transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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Transcript for Let’s talk redirects

Transcript for Let’s talk redirects

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Transcript for LIVE Q&A from brightonSEO

Transcript for LIVE Q&A from brightonSEO

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Transcript for Search Central docs and SEO

Transcript for Search Central docs and SEO

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Transcript for Let's talk image SEO

Transcript for Let's talk image SEO

6 October 2022


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Transcript for The early days of Google Search Central

Transcript for The early days of Google Search Central

22 September 2022


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Transcript for Non-HTML files on the web

Transcript for Non-HTML files on the web

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Transcript for Should I worry about crawl budget?

Transcript for Should I worry about crawl budget?

25 August 2022


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Transcript for Let’s talk accessibility

Transcript for Let’s talk accessibility

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Transcript for How do removals work in Google Search, really?

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Transcript for How Barry Schwartz Created RustyBrick

Transcript for How Barry Schwartz Created RustyBrick

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Transcript for How can you block content from Google Search?

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Transcript for Let’s talk about UX and SEO

Transcript for Let’s talk about UX and SEO

21 June 2022


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Transcript for A spotlight on SEO and data with Michelle Robbins

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A spotlight on SEO and data with Michelle Robbins

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Transcript for Let's talk about Web 3.0

Transcript for Let's talk about Web 3.0

19 May 2022


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Transcript for Let’s talk sitemaps

Transcript for Let’s talk sitemaps

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Transcript for The Story of Kenichi Suzuki

26 April 2022


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7 April 2022


Transcript for Structured data: What's it all about?

Transcript for Structured data: What's it all about?

7 April 2022


De-SEOing: ants vs π

De-SEOing: ants vs π

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Transcript for De-SEOing: ants vs π

Transcript for De-SEOing: ants vs π

24 March 2022


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10 March 2022


Transcript for  Cats, muffins and more: Videos in Search

Transcript for Cats, muffins and more: Videos in Search

10 March 2022


The Story of Aleyda Solis

The Story of Aleyda Solis

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17 February 2022


Transcript for The Story of Aleyda Solis

Transcript for The Story of Aleyda Solis

17 February 2022


Building a better website for Steve

Building a better website for Steve

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3 February 2022


Transcription for Building a better website for Steve

Transcription for Building a better website for Steve

3 February 2022


What to expect from Search Central in 2022?

What to expect from Search Central in 2022?

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20 January 2022


Transcript for What to expect from Search Central in 2022?

Transcript for What to expect from Search Central in 2022?

20 January 2022


Year in Search Central 2021

Year in Search Central 2021

In this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and much more! Episode transcript → https://goo.gle/sotr029-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

11 January 2022


Transcript for Year in Search Central 2021

Transcript for Year in Search Central 2021

11 January 2022


The past, present, and future of robots.txt

The past, present, and future of robots.txt

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21 December 2021


Transcript for The past, present, and future of robots.txt

Transcript for The past, present, and future of robots.txt

21 December 2021


Inclusive language in Search

Inclusive language in Search

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7 December 2021


Transcript for Inclusive language in Search

Transcript for Inclusive language in Search

7 December 2021


The Future of SEO

The Future of SEO

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11 November 2021


Transcript for The Future of SEO

Transcript for The Future of SEO

11 November 2021


Let's talk Core Web Vitals

Let's talk Core Web Vitals

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21 October 2021


Transcript for Let's talk Core Web Vitals

Transcript for Let's talk Core Web Vitals

21 October 2021


Let’s talk JavaScript

Let’s talk JavaScript

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30 September 2021


Transcript for Let’s talk JavaScript

Transcript for Let’s talk JavaScript

30 September 2021


SEO Starter Guide: What’s all the drama?

SEO Starter Guide: What’s all the drama?

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9 September 2021


Transcript for SEO Starter Guide: What’s all the drama?

Transcript for SEO Starter Guide: What’s all the drama?

9 September 2021


Monetized websites, search experiments, and more!

Monetized websites, search experiments, and more!

John, Martin, and Gary are joined by special guest Aurora Morales from the Trust & Safety Policy Transparency team. They talk about website monetization, publisher policies, how Google runs search experiments and more! Policy Change logs AdSense → https://goo.gle/3zkup0S AdMob → https://goo.gle/3eCMNdF Ad Manager → https://goo.gle/2V27Qzd https://g.co/legal Publisher webinars → https://goo.gle/3eAFhQk Sustainable Monetized Websites → https://goo.gle/smw Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr022-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

19 August 2021


Transcript for Monetized websites, search experiments, and more!

Transcript for Monetized websites, search experiments, and more!

19 August 2021


Cheese, Web Workers, universal search, and more!

Cheese, Web Workers, universal search, and more!

John, Martin, and Gary celebrate recording over 20 episodes of the podcast reminiscing about great cheese and guests they want to have on the show. They then dive into how Web Workers work, their dream Swiss German programming language, how different result types are bundled together, and more! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr021-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

29 July 2021


Transcript for Cheese, Web Workers, universal search, and more!

Transcript for Cheese, Web Workers, universal search, and more!

29 July 2021


Tackling web spam, search quality, and more!

Tackling web spam, search quality, and more!

John, Martin, and Gary are joined by special guest Duy Nguyen from the Search Quality team. They discuss tackling web spam, responding to manual actions, preventing hacks, ranking, and more. Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr020-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

6 July 2021


Transcript for Tackling web spam, search quality, and more!

Transcript for Tackling web spam, search quality, and more!

6 July 2021


Google I/O 2021, information retrieval, and more!

Google I/O 2021, information retrieval, and more!

John, Martin, and Gary discuss this year’s Google I/O and whether its website followed SEO best practices, upcoming events, and, of course, JavaScript. Gary also deep dives into Google’s search engine information retrieval process and why, when searching for a car, you don’t get results for pineapple pizza. Google Search developer site → https://goo.gle/35HtREZ  Episode transcript → http://goo.gle/sotr019-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

17 June 2021


Transcription for Google I/O 2021, information retrieval, and more!

Transcription for Google I/O 2021, information retrieval, and more!

17 June 2021


Search Console, JavaScript, serving, and more!

Search Console, JavaScript, serving, and more!

In this episode, John, Martin, and Gary are joined by special guest Daniel Waisberg. Daniel talks about the new Search Console Regex feature and how Search Console feature requests are prioritized in general. They also discuss converting a blog to a static site, JavaScript generated content, and serving. Have a listen! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → http://goo.gle/sotr018-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

27 May 2021


Transcription for Search Console, JavaScript, serving, and more!

Transcription for Search Console, JavaScript, serving, and more!

27 May 2021


What if speed was a ranking factor...?

What if speed was a ranking factor...?

In this episode, John, Martin, and Gary discuss Core Web Vitals and start a hypothetical search engine (Steve) to figure out how they would approach speed as a ranking signal and why. Have a listen! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr017-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

6 May 2021


Transcription for What if speed was a ranking factor...?

Transcription for What if speed was a ranking factor...?

6 May 2021


How serving works, hreflang, and more!

How serving works, hreflang, and more!

In this episode, John, Martin, and Gary dive into how serving works, discuss the Search Central Live debugging session, and the surprising complexity of internationalization and hreflang. Have a listen! Synonyms talk → https://goo.gle/2PZA6js Search Central Live → https://goo.gle/3dBm1B8 Google Search developer site → https://goo.gle/35HtREZ Episode transcript → http://goo.gle/sotr016-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

13 April 2021


Transcription for How serving works, hreflang, and more!

Transcription for How serving works, hreflang, and more!

13 April 2021


Search Central LIVE Q&A

Search Central LIVE Q&A

This episode is a recording of the Q&A section of the Search Central LIVE event which took place on Feb 24th, 2021. John, Martin, and Gary answer questions about launching a new site for a local business, algorithm changes, dynamic rendering, AMP, PWAs, title tag length, and more.  We apologize for the subpar quality of one of the tracks recorded live. Search Central LIVE → http://goo.gle/SearchCentralLIVE Episode transcript → https://goo.gle/sotr015-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

25 March 2021


Transcription for Search Central LIVE Q&A

Transcription for Search Central LIVE Q&A

25 March 2021


Site Kit, Web Components, shards and more!

Site Kit, Web Components, shards and more!

In this episode, John, Gary, Martin, and special guest Mariya, Product Manager on the Search team, discuss Google’s free WordPress plugin Site Kit, the Swiss army knife of Google products that puts the most relevant of Google’s tools directly in your WordPress admin dashboard. They also dive into web components, indexing shards (or sharks?!), and posting lists. Have a listen! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → http://goo.gle/sotr014-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

23 February 2021


Transcription for Site Kit, Web Components, shards and more!

Transcription for Site Kit, Web Components, shards and more!

23 February 2021


Launching Google Search Central (step by step)

Launching Google Search Central (step by step)

In this episode, John, Gary, and special guests from the Search Relations team Cherry and Lizzi, discuss all the steps and decisions involved in launching the new Google Search Central site and brand. Have a listen to learn how the idea came about, how the website was migrated, how the team approached SEO for the new site, and much more! Google Search developer site → https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr013-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

2 February 2021


Transcription for Launching Google Search Central (step by step)

Transcription for Launching Google Search Central (step by step)

2 February 2021


Language complexities in Search index selection and more!

Language complexities in Search index selection and more!

In this episode, John, Martin, Gary, and special guest Cherry Prommawin, Search Advocate based in Singapore, discuss Google Search in the Asia-Pacific region as well as the complexities of index selection for language types and locations. Have a listen! Google Search developer site → https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr012-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

19 January 2021


Transcription for Language complexities in Search index selection and more!

Transcription for Language complexities in Search index selection and more!

19 January 2021


Looking back on 2020 with Search Relations

Looking back on 2020 with Search Relations

In our very last podcast episode...for 2020, John, Martin, and Gary reflect on the year and how it’s impacted events and community interaction, they share holiday plans, and discuss the new Search Central site. They even touch on some SearchRel plans for 2021 and Gary gives an update on his blog! Curious to learn more? Have a listen! Google Search developer site → https://goo.gle/35HtREZ  Episode transcript → http://goo.gle/sotr011-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

22 December 2020


Transcription for Looking back on 2020 with Search Relations

Transcription for Looking back on 2020 with Search Relations

22 December 2020


Web Stories, Search and sheep launches, and more!

Web Stories, Search and sheep launches, and more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Pascal Birchler, Developer Programs Engineer at Google, deep dive into Web Stories and indexing of AMP and images. They also discuss launching new Search and Search Console features and the recent sheep ‘launch’. Curious to learn more? Have a listen! Google Search developer site → https://goo.gle/35HtREZ  Episode transcript → https://goo.gle/sotr010-transcript

16 November 2020


Transcription for Web Stories, Search and sheep launches, and more!

Transcription for Web Stories, Search and sheep launches, and more!

16 November 2020


How technical Search content is written and published at Google and more!

How technical Search content is written and published at Google and more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Lizzi Harvey, technical writer, deep dive into how technical Search content is written and published at Google, give an update on the planned Virtual Conference, and discuss dupe detection and canonicalization. Have a listen! Google Search developer site → https://goo.gle/35HtREZ  Transcript → https://goo.gle/sotr009-transcription

4 November 2020


Transcription for How technical Search content is written and published at Google and more!

Transcription for How technical Search content is written and published at Google and more!

4 November 2020


What do rendering, signal collection, and SEOs & devs have to do with each other?

What do rendering, signal collection, and SEOs & devs have to do with each other?

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary, Martin, and John draw (un)expected connections between rendering, signal collection in indexing, and SEOs & developers (not) working together. They also reflect back on the Virtual Webmaster Unconference. Have a listen! Google Search developer site → https://goo.gle/35HtREZ  Transcript for this episode → http://goo.gle/sotr008-transcript

22 October 2020


Transcript for What do rendering, signal collection, and SEOs & devs have to do with each other?

Transcript for What do rendering, signal collection, and SEOs & devs have to do with each other?

22 October 2020


Spilling the beans on Caffeine (Google's indexing system) and more!

Spilling the beans on Caffeine (Google's indexing system) and more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. Gary spills the beans on Caffeine (Google’s indexing system), John wonders about GIF SEO and its future as well recommendations about SEO to people with no experience with SEO, and Martin talks about virtual conferences the team is planning. Have a listen! Google Search developer site → https://goo.gle/35HtREZ  Transcript for this episode → https://goo.gle/sotr007-transcript

8 October 2020


Transcript for Spilling the beans on Caffeine (Google's indexing system) and more!

Transcript for Spilling the beans on Caffeine (Google's indexing system) and more!

8 October 2020


Honestly about Google’s Honest Results Policy and more!

Honestly about Google’s Honest Results Policy and more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, and Gary discuss the different types of rendering, they deep dive into the details of Google’s Honest Results Policy, and reveal how the association between John & ‘cheese’ came about. Have a listen! Google Search developer site → https://goo.gle/35HtREZ  Transcript for this episode → http://goo.gle/sotr006-transcript

21 September 2020


Transcription for Honestly about Google’s Honest Results Policy and more!

Transcription for Honestly about Google’s Honest Results Policy and more!

21 September 2020


SEO summer: index waves, sandboxes, crawling, and more!

SEO summer: index waves, sandboxes, crawling, and more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this SEO summer themed episode, John, Martin, and Gary discuss two waves of indexing, the sandbox and honeymoon periods, crawl budget, and more. Have a listen! Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://search-off-the-record.libsyn.com/transcription-for-seo-summer-index-waves-sandboxes-and-more

25 August 2020


Transcription for SEO summer: index waves, sandboxes, and more!

Transcription for SEO summer: index waves, sandboxes, and more!

25 August 2020


Indexing (JavaScript) comments and much more!

Indexing (JavaScript) comments and much more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary gives an update on his new website, and John, Martin, and Gary discuss how they started at Google. In the second part of the episode, the team deep dives into indexing comments and Martin goes over client-side vs server-side JavaScript. Google Search developer site → https://goo.gle/35HtREZ  Transcript for this episode → https://goo.gle/sotr004-transcript

3 August 2020


Transcription for Indexing (JavaScript) comments and much more!

Transcription for Indexing (JavaScript) comments and much more!

3 August 2020


How to think about ranking in Search and much more!

How to think about ranking in Search and much more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode, John, Gary, and Martin take a little more than 12 minutes to discuss how to think about ranking in Search, and they also deliver their feedback on submitting feedback :), give tips on rendering SEO (JavaScript files bundling and splitting), and share their experience with recording videos at home. Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/sotr003-transcript

16 July 2020


Transcription for How to think about ranking in Search and much more!

Transcription for How to think about ranking in Search and much more!

16 July 2020


Survey results, SEO online events, Search outages, and more!

Survey results, SEO online events, Search outages, and more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, John, Gary, and Martin discuss: Survey on COVID-19’s impact on SEOs work, SEO online events during COVID-19, Search outages - external communication and recent search outages and John’s hair outage :). Google Search developer site → https://goo.gle/35HtREZ Transcript for this episode → https://goo.gle/2NTcRn7

2 July 2020

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