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#2205 The untold story behind CreativeLive

#2205 The untold story behind CreativeLive

Startup Stories - Mixergy 8 August 2022

Episode Description

Most people think about Chase Jarvis when they think about CreativeLive. Well, today I’m talking to the guy behind that guy. His name is Craig Swanson and he co-founder of CreativeLive. I’ll ask him about why he has no ego about not being in the spotlight and why, in his words, he’d rather own the spotlight.

Craig Swansons the c0-founder of CreativeLive, online classes in photography, art, design, craft & DIY, marketing, business, and entrepreneurship. Available on-demand 24-7.

Sponsored by

Sendinblue – Sendinblue is the smartest and most intuitive platform for growing businesses. They will guide your business with the right marketing & sales tools and help you reach the right people and produce the right content. Mixergy listeners who sign up will get one month free with 100,000 emails by entering the coupon code SIBMIX at checkout.


Lemon.io – Why squander time and money on developers who aren’t perfect for your startup? Let Lemon match you with engineers that can transform your vision into reality — diabolically fast. Go to Lemon.io/mixergy for a 15% discount on your first 4 weeks with one of their devs.

More interviews -> https://mixergy.com/moreint
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#2211 Crime Scene Cleanup as a business

#2211 Crime Scene Cleanup as a business

I was nervous to do today’s interview because my guest today has built an amazing business but it’s the kind of business that typically stays hidden. Laura Spaulding is the founder of Spaulding Decon, a franchised decontamination service to offer crime scene, hoarding and meth-lab cleanup. One of the things I find amazing about her story is how she turned this business into a media machine by leveraging social media. Laura Spaulding is the founder of Spaulding Decon, a franchised decontamination service to offer crime scene, hoarding and meth-lab cleanup. Sponsored by Lemon.io – Why squander time and money on developers who aren’t perfect for your startup? Let Lemon match you with engineers that can transform your vision into reality — diabolically fast. Go to Lemon.io/mixergy for a 15% discount on your first 4 weeks with one of their devs. Sendinblue – Sendinblue is the smartest and most intuitive platform for growing businesses. They will guide your business with the right marketing & sales tools and help you reach the right people and produce the right content. Mixergy listeners who sign up will get one month free with 100,000 emails by entering the coupon code SIBMIX at checkout. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

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#2210 A solution for tracking and managing subscriptions

#2210 A solution for tracking and managing subscriptions

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12 September 2022


#2209 How DocSend sold to Dropbox for $165,000,000

#2209 How DocSend sold to Dropbox for $165,000,000

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5 September 2022


#2208 Demystifying selling on Amazon

#2208 Demystifying selling on Amazon

Tomer Rabinovich is an Amazon seller and author of the new book, Ride the Amazon Wave: The Pro Seller’s Guide to Private Label Success. I want to find out what he’s learned from selling on the platform. Tomer Rabinovich is a top seller on Amazon. Sponsored by Lemon.io – Why squander time and money on developers who aren’t perfect for your startup? Let Lemon match you with engineers that can transform your vision into reality — diabolically fast. Go to Lemon.io/mixergy for a 15% discount on your first 4 weeks with one of their devs. VAUBAN – VAUBAN is an online platform that makes it easy for you to raise capital from your network to invest in private companies. They make start-ups investing faster, easier and more accessible by building the infrastructure needed to deploy capital. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

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#2207 Become an investor with as little as $50K

#2207 Become an investor with as little as $50K

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#2206 Talent.com wants to become the mother of all internet job boards

#2206 Talent.com wants to become the mother of all internet job boards

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#2204 How to solve a specific problem for a specific niche

#2204 How to solve a specific problem for a specific niche

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#2203 How Leon Kuperman built Cast.ai

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#2202 An agency creates its own tool which gets acquired by Adobe

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#2201 How to build a great chat platform for remote teams

#2201 How to build a great chat platform for remote teams

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11 July 2022


#2200 Truebill sells for $1.275B – Here’s the story

#2200 Truebill sells for $1.275B – Here’s the story

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4 July 2022


#1001 The 1,000 interview celebration

#1001 The 1,000 interview celebration

On August 4, 2008, I posted a video up on Mixergy where I looked up into the web cam on my computer and I said “I failed.” And I said that I was going to shut down my invitation business and start doing interviews with entrepreneurs and people in general who I admire so I can learn from them and take back what I’ve learned from them to build a more successful company in the future. And I said that along the way you’d get to watch and learn as I learned directly from my heroes. We did it. A thousand interviews later here I am today bringing back some of the most memorable and most influential interviewees. People who helped me both on camera here with you and off. I invited them on to a Google Hangout to talk about the old days, to ask them some new questions and to do short interviews with them all for you. That’s what this is all about. My goal when I started out was to build a successful company. I think Mixergy is that company. But I wanted to be even more successful. My goal is that I started to talk in interviews afterwards evolved into saying that I would like someone who is watching these interviews to learn from them, to use what they’ve learned and then build a successful company so they can come back and do an interview themselves. I am the founder of Mixergy, home of the ambitious upstart. And this is my 1,000th interview. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

9 April 2014


#1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger

#1050 How a former lawyer built a multi-million dollar company that teaches social skills – with Jordan Harbinger

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#715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs

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23 April 2012


#990 Andrew’s process for overcoming entrepreneurial stagnation – with Samantha Alford

#990 Andrew’s process for overcoming entrepreneurial stagnation – with Samantha Alford

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10 March 2014


#214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin

#214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin

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25 January 2010


#710 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis

#710 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis

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9 April 2012


#216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe

#216 How Clever Entrepreneurs Turned 3 Air Mattresses Into Airbnb, The Site That Makes Any Home A Bed And Breakfast – with Brian and Joe

The founders of Airbnb are guys who couldn’t make rent a few years ago, but they kept turning desperation into creative solutions. In October 2007, eager to make extra money, they noticed that local hotels were booked up because of a conference. So they pumped up some inflatable mattresses and listed their place online as an “air bed and breakfast.” It was quirky and it worked. That little act of creativity became Airbnb, the (profitable) site that allows anyone to list their extra space for rent. This interview is full of examples of that kind of hustle, like how they created and sold cereal called “Obama O’s.” That idea brought in a much-needed $30,000, but more importantly, it impressed investor Paul Graham of Y Combinator, who backed them. They jumped on that opportunity too, seizing every chance they could find to get Graham’s advice. His mentorship helped their company become profitable. Along the way, they got impressive media hits by crafting interesting stories, improved their design by sleeping in their users’ homes and kept changing their product based on feedback. In this interview, they teach you how they did it. Brian Chesky & Joe Gebbia are two of the co-founders of Airbnb. (The third co-founder is Nathan Blecharczyk.) Airbnb is a marketplace for renting space. Their open platform accommodates a ‘couch to a castle’, including vacation rentals, bed and breakfast, private rooms, and entire apartments. Travelers typically save money and get a local experience, while hosts have an easy way to earn extra cash and meet new people.   More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

28 January 2010


#400 Reddit Founder: “I Wish I Still Owned Reddit Now” – with Steve Huffman

#400 Reddit Founder: “I Wish I Still Owned Reddit Now” – with Steve Huffman

Many founders I interviewed on Mixergy told me about how their companies virtually disappeared after they sold them. But 4 years after selling Reddit to Conde Nast, Steve Huffman is so proud of how much its grown that he’d be happy to still own it. I asked him to teach me how he grew his community, why some Y Combinator-backed founders, like him, succeed while others don’t get any traction and why he never resented his co-founder for getting so much attention. I also asked Steve about Hipmunk, the travel site he launched which replaces the spreadsheet-like search results that most travel sites use with a more useful design. Steve Huffman graduated from the University of Virginia with a degree in Computer Science in 2005. Immediately after leaving Virginia, he founded reddit.com with his college roommate, Alexis Ohanian.   Sponsored by Shopify – Remember the interview I did about how the founder of DODOCase sold about $1 mil worth of iPad cases in a few months? He used Shopify. It’s dead simple and very effective. Grasshopper – Don’t make the mistake of comparing Grasshopper with other phone services. Check out their features and you’ll see why Grasshopper isn’t just a phone number, it’s the virtual phone system that entrepreneurs (like me) love. Walker Corporate Law – Scott Edward Walker is the lawyer entrepreneurs turn to when they want to raise money or sell their companies, but if you’re just getting started, his firm will help you launch properly. Watch this video to learn about him. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

20 October 2010


#1417 How Sam Ovens is helping everyday people start their own consulting businesses

#1417 How Sam Ovens is helping everyday people start their own consulting businesses

I’ll be honest with you. I felt guilt about an interview that I did years ago with today’s guest. This was back in, let me see here, 2013. I interviewed Sam Ovens about how he built up this consulting business and was teaching people how to do consulting. I thought maybe I got taken for a ride. It was too good to be true. Then I started hearing people who were in his program talk about how big the program is. Then I started hearing more and more people say they were in the program. I realized, “Actually maybe I underestimated the guy.” And the more research I did into it, the more I realized that was true. Then I went hat in hand and said, “Hey, Sam, can I interview you again on Mixergy?” Sam Ovens is the founder of Consulting.com, it offers online training programs to help everyday people start their own consulting businesses. Sam Ovens is the founder of Consulting.com, it offers online training programs to help everyday people start their own consulting businesses. Sam’s hosting a free webinar which shows you in detail how to start your own consulting business, click here to register for the free training. Sponsored by Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now. Pipedrive is a sales management tool for small teams with big ambitions. It visualizes one’s sales pipeline and helps to make sure important activities and conversations won’t get dropped. Salespeople really like it because it’s easy to use and intuitive. Managers like it because they don’t need to nag their team to use their CRM. It also sports built-in forecasting, integrations with other software such as Google Apps, MailChimp and Zapier and a powerful API. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

3 March 2017


#1453 The future of chat (and interacting with your customers)

#1453 The future of chat (and interacting with your customers)

About a year ago I realized that no matter how much effort we’ve put into my email list, I could never double the response rate. We kept growing it, but people were not using email much. So I started looking around for solutions and I started looking at bots. Bots are basically software that communicates with humans via a chat app. I came across one company that looked too good to be true. It’s called ManyChat. And I said, “I’ve got to find out who the founder is.” And today, Mikael Yang is the founder of ManyChat. Not only does the software work, but the intelligence behind the scenes of dripping out content, tagging people, interacting with people is brilliant. This whole space is still pretty young but it’s important to have this conversation because he’s gotten very far and because I want you to see the future of chat as a way of interacting with your customers. Mikael Yang is the founder of ManyChat, a visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features. Sponsored by Acuity Scheduling – Acuity Scheduling helps businesses offer and manage their appointments online. With this tool, you’ll be able to automate your client bookings, cancellations, reminders & even payments without sacrificing you soul. Plus, automated reminders and follow-ups eliminate your no-shows, and incentivize repeat bookings. Get an exclusive 45-day trial at AcuityScheduling.com/mixergy Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

26 May 2017


#1524 When does a startup founder need a COO?

#1524 When does a startup founder need a COO?

A topic we don’t talk about on Mixergy is how to actually manage a company. I remember when I was in NYU as an undergrad I loved all my business classes, but management just didn’t feel like me. I always thought of the guys in Dilbert but entrepreneurs were the ones who were creating, the ones who were doing. Mixergy’s grown and I’ve been running it, but I have to be honest, I’m not doing a great job of running it. So earlier in the year, the Mixergy team said, “Andrew, go get a COO.” They kept challenging me. One of things that they told me to do was to talk to Cameron Herold. Cameron Herold was Chief Operating Officer at 1-800-GOT-JUNK? He is also the founder of the COO Alliance, the world’s only organization for those who are second in command. Cameron Herold was Chief Operating Officer at 1-800-GOT-JUNK? He is also the founder of the COO Alliance, the world’s only organization for those who are second in command. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

22 November 2017


#1559 Cameron Herold coaches me on hiring (so I don’t collapse at my desk)

#1559 Cameron Herold coaches me on hiring (so I don’t collapse at my desk)

Hiring has been a huge issue for me. And in a past interview with Cameron Herold, I brought it up because he’s the founder of the COO Alliance, the world’s leading network for the second in command. I don’t get embarrassed by a lot of stuff. If you heard my interviews, you hear me get pretty frank about my flaws, my mistakes. But this issue is something I was embarrassed about. I think if I don’t hire somebody to be the second in command at Mixergy, I am probably going to collapse. So, that’s what today is about. It’s not so much an interview as it is a coaching call with the guy who knows hiring better than anyone else. You’ll get to hear what I learned and my hope is that you benefit from it too. Cameron Herold is the founder of the COO Alliance, the world’s leading network for the second in command. Sponsored by With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It’s everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. Sign up at Bench and get 20% off for your first 6 months. Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

14 February 2018

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